Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Jan 15, 2025

Total Value: $76.59M (100.0% shares, 0.0% debt)

Holdings (45)

IVV ISHARES TR 26.8%

Value $20.53M Shares 34,880 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 17.2%

Value $13.15M Shares 211,085 Est. Cost $94.52 Unrealized —

COWZ PACER FDS TR 13.9%

Value $10.63M Shares 188,260 Est. Cost $52.46 Unrealized —

CALF PACER FDS TR 9.4%

Value $7.184M Shares 163,238 Est. Cost $47.67 Unrealized —

PTLC PACER FDS TR 4.6%

Value $3.536M Shares 66,170 Est. Cost $50.86 Unrealized —

VTI VANGUARD INDEX FDS 3.0%

Value $2.305M Shares 7,953 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.6%

Value $1.965M Shares 7,846 Est. Cost $161.83 Unrealized +44.9%

IWP ISHARES TR 1.5%

Value $1.134M Shares 8,946 Est. Cost $115.03 Unrealized —

MSFT MICROSOFT CORP 1.4%

Value $1.089M Shares 2,585 Est. Cost $320.09 Unrealized +31.9%

PM PHILIP MORRIS INTL INC 1.3%

Value $993K Shares 8,253 Est. Cost $86.20 Unrealized +39.9%

JPM JPMORGAN CHASE & CO. 1.2%

Value $891K Shares 3,717 Est. Cost $150.30 Unrealized +51.7%

BRO BROWN & BROWN INC 1.0%

Value $751K Shares 7,364 Est. Cost $62.78 Unrealized +68.9%

IEFA ISHARES TR 1.0%

Value $746K Shares 10,613 Est. Cost $66.73 Unrealized —

MCD MCDONALDS CORP 0.9%

Value $727K Shares 2,507 Est. Cost $236.39 Unrealized +22.8%

WMT WALMART INC 0.8%

Value $635K Shares 7,028 Est. Cost $54.10 Unrealized +58.6%

XOM EXXON MOBIL CORP 0.8%

Value $629K Shares 5,844 Est. Cost $101.56 Unrealized +10.6%

PG PROCTER AND GAMBLE CO 0.8%

Value $626K Shares 3,734 Est. Cost $134.13 Unrealized +23.6%

VTV VANGUARD INDEX FDS 0.7%

Value $506K Shares 2,991 Est. Cost $142.45 Unrealized —

QQQ INVESCO QQQ TR 0.7%

Value $498K Shares 975 Est. Cost $407.85 Unrealized —

ICOW PACER FDS TR 0.6%

Value $457K Shares 15,669 Est. Cost $31.28 Unrealized —

MDLZ MONDELEZ INTL INC 0.6%

Value $456K Shares 7,640 Est. Cost $67.21 Unrealized -5.4%

IVW ISHARES TR 0.5%

Value $413K Shares 4,071 Est. Cost $83.56 Unrealized —

MO ALTRIA GROUP INC 0.5%

Value $403K Shares 7,710 Est. Cost $36.43 Unrealized +34.0%

IWS ISHARES TR 0.5%

Value $403K Shares 3,115 Est. Cost $122.29 Unrealized —

AMGN AMGEN INC 0.5%

Value $350K Shares 1,342 Est. Cost $186.09 Unrealized +53.7%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $349K Shares 1,780 Est. Cost $171.91 Unrealized —

JNJ JOHNSON & JOHNSON 0.4%

Value $339K Shares 2,344 Est. Cost $146.83 Unrealized +1.9%

CCL CARNIVAL CORP 0.4%

Value $336K Shares 13,486 Est. Cost $13.28 Unrealized +76.3%

HUBB HUBBELL INC 0.4%

Value $321K Shares 767 Est. Cost $199.94 Unrealized +119.9%

CAT CATERPILLAR INC 0.4%

Value $313K Shares 863 Est. Cost $260.64 Unrealized +46.5%

IJR ISHARES TR 0.4%

Value $311K Shares 2,697 Est. Cost $99.94 Unrealized —

XLF SELECT SECTOR SPDR TR 0.4%

Value $308K Shares 6,370 Est. Cost $34.46 Unrealized —

IWO ISHARES TR 0.4%

Value $288K Shares 1,001 Est. Cost $293.10 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.4%

Value $284K Shares 1,290 Est. Cost $134.18 Unrealized +61.2%

DIS DISNEY WALT CO 0.4%

Value $283K Shares 2,541 Est. Cost $100.71 Unrealized +2.8%

CMCSA COMCAST CORP NEW 0.4%

Value $278K Shares 7,408 Est. Cost $46.14 Unrealized -13.3%

VBR VANGUARD INDEX FDS 0.4%

Value $277K Shares 1,396 Est. Cost $179.04 Unrealized —

NVDA NVIDIA CORPORATION 0.4%

Value $271K Shares 2,017 Est. Cost $103.71 Unrealized +32.9%

V VISA INC 0.3%

Value $261K Shares 824 Est. Cost $242.67 Unrealized +22.9%

DELL DELL TECHNOLOGIES INC 0.3%

Value $248K Shares 2,153 Est. Cost $130.64 Unrealized -5.7%

CSCO CISCO SYS INC 0.3%

Value $242K Shares 4,095 Est. Cost $46.78 Unrealized +18.4%

IJJ ISHARES TR 0.3%

Value $224K Shares 1,794 Est. Cost $110.68 Unrealized —

OKE ONEOK INC NEW 0.3%

Value $224K Shares 2,232 Est. Cost $81.49 Unrealized +18.8%

HD HOME DEPOT INC 0.3%

Value $212K Shares 544 Est. Cost $352.64 Unrealized +12.7%

FISV FISERV INC 0.3%

Value $208K Shares 1,014 Est. Cost $204.14 Unrealized 0.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	34,880	$20.53M	26.8%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	211,085	$13.15M	17.2%	$94.52	—	CORE S&P MCP ETF	464287507
COWZ	PACER FDS TR	188,260	$10.63M	13.9%	$52.46	—	US CASH COWS 100	69374H881
CALF	PACER FDS TR	163,238	$7.184M	9.4%	$47.67	—	PACER US SMALL	69374H857
PTLC	PACER FDS TR	66,170	$3.536M	4.6%	$50.86	—	TRENDP US LAR CP	69374H105
VTI	VANGUARD INDEX FDS	7,953	$2.305M	3.0%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,846	$1.965M	2.6%	$161.83	+44.9%	COM	037833100
IWP	ISHARES TR	8,946	$1.134M	1.5%	$115.03	—	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,585	$1.089M	1.4%	$320.09	+31.9%	COM	594918104
PM	PHILIP MORRIS INTL INC	8,253	$993K	1.3%	$86.20	+39.9%	COM	718172109
JPM	JPMORGAN CHASE & CO.	3,717	$891K	1.2%	$150.30	+51.7%	COM	46625H100
BRO	BROWN & BROWN INC	7,364	$751K	1.0%	$62.78	+68.9%	COM	115236101
IEFA	ISHARES TR	10,613	$746K	1.0%	$66.73	—	CORE MSCI EAFE	46432F842
MCD	MCDONALDS CORP	2,507	$727K	0.9%	$236.39	+22.8%	COM	580135101
WMT	WALMART INC	7,028	$635K	0.8%	$54.10	+58.6%	COM	931142103
XOM	EXXON MOBIL CORP	5,844	$629K	0.8%	$101.56	+10.6%	COM	30231G102
PG	PROCTER AND GAMBLE CO	3,734	$626K	0.8%	$134.13	+23.6%	COM	742718109
VTV	VANGUARD INDEX FDS	2,991	$506K	0.7%	$142.45	—	VALUE ETF	922908744
QQQ	INVESCO QQQ TR	975	$498K	0.7%	$407.85	—	UNIT SER 1	46090E103
ICOW	PACER FDS TR	15,669	$457K	0.6%	$31.28	—	DEVELOPED MRKT	69374H873
MDLZ	MONDELEZ INTL INC	7,640	$456K	0.6%	$67.21	-5.4%	CL A	609207105
IVW	ISHARES TR	4,071	$413K	0.5%	$83.56	—	S&P 500 GRWT ETF	464287309
MO	ALTRIA GROUP INC	7,710	$403K	0.5%	$36.43	+34.0%	COM	02209S103
IWS	ISHARES TR	3,115	$403K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
AMGN	AMGEN INC	1,342	$350K	0.5%	$186.09	+53.7%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$349K	0.5%	$171.91	—	DIV APP ETF	921908844
JNJ	JOHNSON & JOHNSON	2,344	$339K	0.4%	$146.83	+1.9%	COM	478160104
CCL	CARNIVAL CORP	13,486	$336K	0.4%	$13.28	+76.3%	UNIT 99/99/9999	143658300
HUBB	HUBBELL INC	767	$321K	0.4%	$199.94	+119.9%	COM	443510607
CAT	CATERPILLAR INC	863	$313K	0.4%	$260.64	+46.5%	COM	149123101
IJR	ISHARES TR	2,697	$311K	0.4%	$99.94	—	CORE S&P SCP ETF	464287804
XLF	SELECT SECTOR SPDR TR	6,370	$308K	0.4%	$34.46	—	FINANCIAL	81369Y605
IWO	ISHARES TR	1,001	$288K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
IBM	INTERNATIONAL BUSINESS MACHS	1,290	$284K	0.4%	$134.18	+61.2%	COM	459200101
DIS	DISNEY WALT CO	2,541	$283K	0.4%	$100.71	+2.8%	COM	254687106
CMCSA	COMCAST CORP NEW	7,408	$278K	0.4%	$46.14	-13.3%	CL A	20030N101
VBR	VANGUARD INDEX FDS	1,396	$277K	0.4%	$179.04	—	SM CP VAL ETF	922908611
NVDA	NVIDIA CORPORATION	2,017	$271K	0.4%	$103.71	+32.9%	COM	67066G104
V	VISA INC	824	$261K	0.3%	$242.67	+22.9%	COM CL A	92826C839
DELL	DELL TECHNOLOGIES INC	2,153	$248K	0.3%	$130.64	-5.7%	CL C	24703L202
CSCO	CISCO SYS INC	4,095	$242K	0.3%	$46.78	+18.4%	COM	17275R102
IJJ	ISHARES TR	1,794	$224K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
OKE	ONEOK INC NEW	2,232	$224K	0.3%	$81.49	+18.8%	COM	682680103
HD	HOME DEPOT INC	544	$212K	0.3%	$352.64	+12.7%	COM	437076102
FISV	FISERV INC	1,014	$208K	0.3%	$204.14	0.0%	COM	337738108