Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Jan 15, 2025

Total Value: $76.59M (100.0% shares, 0.0% debt)

Holdings (45)

IVV ISHARES TR 26.8%
Value $20.53M Shares 34,880 Share Price $588.69 Est. Cost/Share $421.18 Unrealized @ Report Date +39.8%
IJH ISHARES TR 17.2%
Value $13.15M Shares 211,085 Share Price $62.31 Est. Cost/Share $56.18 Unrealized @ Report Date +10.9%
COWZ PACER FDS TR 13.9%
Value $10.63M Shares 188,260 Share Price $56.48 Est. Cost/Share $50.08 Unrealized @ Report Date +12.8%
CALF PACER FDS TR 9.4%
Value $7.184M Shares 163,238 Share Price $44.01 Est. Cost/Share $43.28 Unrealized @ Report Date +1.7%
PTLC PACER FDS TR 4.6%
Value $3.536M Shares 66,170 Share Price $53.44 Est. Cost/Share $49.04 Unrealized @ Report Date +9.0%
VTI VANGUARD INDEX FDS 3.0%
Value $2.305M Shares 7,953 Share Price $289.81 Est. Cost/Share $242.58 Unrealized @ Report Date +19.5%
AAPL APPLE INC 2.6%
Value $1.965M Shares 7,846 Share Price $250.43 Est. Cost/Share $161.83 Unrealized @ Report Date +54.0%
IWP ISHARES TR 1.5%
Value $1.134M Shares 8,946 Share Price $126.75 Est. Cost/Share $116.39 Unrealized @ Report Date +8.9%
MSFT MICROSOFT CORP 1.4%
Value $1.089M Shares 2,585 Share Price $421.45 Est. Cost/Share $320.09 Unrealized @ Report Date +30.7%
PM PHILIP MORRIS INTL INC 1.3%
Value $993K Shares 8,253 Share Price $120.34 * Est. Cost/Share $86.20 Unrealized @ Report Date +34.9%
JPM JPMORGAN CHASE & CO. 1.2%
Value $891K Shares 3,717 Share Price $239.73 * Est. Cost/Share $150.30 Unrealized @ Report Date +56.2%
BRO BROWN & BROWN INC 1.0%
Value $751K Shares 7,364 Share Price $102.02 Est. Cost/Share $62.78 Unrealized @ Report Date +61.4%
IEFA ISHARES TR 1.0%
Value $746K Shares 10,613 Share Price $70.28 Est. Cost/Share $69.06 Unrealized @ Report Date +1.8%
MCD MCDONALDS CORP 0.9%
Value $727K Shares 2,507 Share Price $289.87 * Est. Cost/Share $236.39 Unrealized @ Report Date +19.8%
WMT WALMART INC 0.8%
Value $635K Shares 7,028 Share Price $90.35 Est. Cost/Share $54.10 Unrealized @ Report Date +65.4%
XOM EXXON MOBIL CORP 0.8%
Value $629K Shares 5,844 Share Price $107.57 * Est. Cost/Share $101.56 Unrealized @ Report Date +2.2%
PG PROCTER AND GAMBLE CO 0.8%
Value $626K Shares 3,734 Share Price $167.64 * Est. Cost/Share $134.13 Unrealized @ Report Date +21.8%
VTV VANGUARD INDEX FDS 0.7%
Value $506K Shares 2,991 Share Price $169.28 Est. Cost/Share $142.44 Unrealized @ Report Date +18.9%
QQQ INVESCO QQQ TR 0.7%
Value $498K Shares 975 Share Price $511.23 Est. Cost/Share $391.39 Unrealized @ Report Date +30.6%
ICOW PACER FDS TR 0.6%
Value $457K Shares 15,669 Share Price $29.19 Est. Cost/Share $29.90 Unrealized @ Report Date -2.4%
MDLZ MONDELEZ INTL INC 0.6%
Value $456K Shares 7,640 Share Price $59.73 * Est. Cost/Share $67.21 Unrealized @ Report Date -13.8%
IVW ISHARES TR 0.5%
Value $413K Shares 4,071 Share Price $101.53 Est. Cost/Share $80.56 Unrealized @ Report Date +26.0%
MO ALTRIA GROUP INC 0.5%
Value $403K Shares 7,710 Share Price $52.29 * Est. Cost/Share $36.43 Unrealized @ Report Date +33.9%
IWS ISHARES TR 0.5%
Value $403K Shares 3,115 Share Price $129.36 Est. Cost/Share $119.25 Unrealized @ Report Date +8.5%
AMGN AMGEN INC 0.5%
Value $350K Shares 1,342 Share Price $260.58 * Est. Cost/Share $186.09 Unrealized @ Report Date +35.6%
VIG VANGUARD SPECIALIZED FUNDS 0.5%
Value $349K Shares 1,780 Share Price $195.83 Est. Cost/Share $164.83 Unrealized @ Report Date +18.8%
JNJ JOHNSON & JOHNSON 0.4%
Value $339K Shares 2,344 Share Price $144.65 * Est. Cost/Share $146.83 Unrealized @ Report Date -4.4%
CCL CARNIVAL CORP 0.4%
Value $336K Shares 13,486 Share Price $24.92 Est. Cost/Share $13.28 Unrealized @ Report Date +87.7%
HUBB HUBBELL INC 0.4%
Value $321K Shares 767 Share Price $418.74 Est. Cost/Share $199.94 Unrealized @ Report Date +106.8%
CAT CATERPILLAR INC 0.4%
Value $313K Shares 863 Share Price $362.80 Est. Cost/Share $260.64 Unrealized @ Report Date +37.1%
IJR ISHARES TR 0.4%
Value $311K Shares 2,697 Share Price $115.23 Est. Cost/Share $103.40 Unrealized @ Report Date +11.4%
XLF SELECT SECTOR SPDR TR 0.4%
Value $308K Shares 6,370 Share Price $48.33 Est. Cost/Share $34.10 Unrealized @ Report Date +41.7%
IWO ISHARES TR 0.4%
Value $288K Shares 1,001 Share Price $287.89 Est. Cost/Share $301.37 Unrealized @ Report Date -4.5%
IBM INTERNATIONAL BUSINESS MACHS 0.4%
Value $284K Shares 1,290 Share Price $219.81 * Est. Cost/Share $134.18 Unrealized @ Report Date +59.7%
DIS DISNEY WALT CO 0.4%
Value $283K Shares 2,541 Share Price $111.35 Est. Cost/Share $100.71 Unrealized @ Report Date +9.4%
CMCSA COMCAST CORP NEW 0.4%
Value $278K Shares 7,408 Share Price $37.53 * Est. Cost/Share $46.14 Unrealized @ Report Date -21.6%
VBR VANGUARD INDEX FDS 0.4%
Value $277K Shares 1,396 Share Price $198.13 Est. Cost/Share $177.98 Unrealized @ Report Date +11.3%
NVDA NVIDIA CORPORATION 0.4%
Value $271K Shares 2,017 Share Price $134.26 Est. Cost/Share $103.71 Unrealized @ Report Date +29.4%
V VISA INC 0.3%
Value $261K Shares 824 Share Price $316.20 Est. Cost/Share $242.67 Unrealized @ Report Date +29.3%
DELL DELL TECHNOLOGIES INC 0.3%
Value $248K Shares 2,153 Share Price $115.26 Est. Cost/Share $130.64 Unrealized @ Report Date -13.4%
CSCO CISCO SYS INC 0.3%
Value $242K Shares 4,095 Share Price $59.19 * Est. Cost/Share $46.78 Unrealized @ Report Date +22.7%
IJJ ISHARES TR 0.3%
Value $224K Shares 1,794 Share Price $124.96 Est. Cost/Share $108.82 Unrealized @ Report Date +14.8%
OKE ONEOK INC NEW 0.3%
Value $224K Shares 2,232 Share Price $100.39 * Est. Cost/Share $81.49 Unrealized @ Report Date +17.0%
HD HOME DEPOT INC 0.3%
Value $212K Shares 544 Share Price $388.89 * Est. Cost/Share $352.64 Unrealized @ Report Date +7.6%
FISV FISERV INC 0.3%
Value $208K Shares 1,014 Share Price $205.36 Est. Cost/Share $204.14 Unrealized @ Report Date +0.6%