Holland Advisory Services, Inc. Long-Term Concentrated

CIK: 0001890183 · Show all filings

Period: Q1 2025 (← Previous) (Next →)

Filing Date: Apr 11, 2025

Total Value ($000): $65,918 (100.0% shares, 0.0% debt)

Holdings (43)

IVV ISHARES TR 28.5%

Value ($000) $18,764 Shares 33,394 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 23.7%

Value ($000) $15,606 Shares 267,450 Est. Cost $86.90 Unrealized —

IJR ISHARES TR 9.9%

Value ($000) $6,531 Shares 62,455 Est. Cost $104.37 Unrealized —

PTLC PACER FDS TR 5.2%

Value ($000) $3,395 Shares 65,994 Est. Cost $50.86 Unrealized —

VTI VANGUARD INDEX FDS 3.3%

Value ($000) $2,183 Shares 7,941 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.6%

Value ($000) $1,743 Shares 7,848 Est. Cost $161.83 Unrealized +42.6%

PM PHILIP MORRIS INTL INC 1.8%

Value ($000) $1,207 Shares 7,605 Est. Cost $86.20 Unrealized +58.9%

IWP ISHARES TR 1.6%

Value ($000) $1,055 Shares 8,982 Est. Cost $115.03 Unrealized —

MSFT MICROSOFT CORP 1.5%

Value ($000) $971 Shares 2,586 Est. Cost $320.09 Unrealized +26.6%

BRO BROWN & BROWN INC 1.4%

Value ($000) $917 Shares 7,373 Est. Cost $62.78 Unrealized +77.0%

JPM JPMORGAN CHASE & CO. 1.4%

Value ($000) $912 Shares 3,719 Est. Cost $150.30 Unrealized +66.9%

COWZ PACER FDS TR 1.2%

Value ($000) $820 Shares 14,978 Est. Cost $52.46 Unrealized —

IEFA ISHARES TR 1.2%

Value ($000) $803 Shares 10,613 Est. Cost $66.73 Unrealized —

MCD MCDONALDS CORP 1.2%

Value ($000) $783 Shares 2,508 Est. Cost $236.39 Unrealized +23.9%

XOM EXXON MOBIL CORP 1.1%

Value ($000) $695 Shares 5,847 Est. Cost $101.56 Unrealized +5.6%

PG PROCTER AND GAMBLE CO 1.0%

Value ($000) $637 Shares 3,735 Est. Cost $134.13 Unrealized +22.2%

WMT WALMART INC 0.9%

Value ($000) $617 Shares 7,029 Est. Cost $54.10 Unrealized +71.8%

VTV VANGUARD INDEX FDS 0.8%

Value ($000) $520 Shares 3,008 Est. Cost $142.45 Unrealized —

MDLZ MONDELEZ INTL INC 0.8%

Value ($000) $519 Shares 7,654 Est. Cost $67.21 Unrealized -11.1%

MO ALTRIA GROUP INC 0.7%

Value ($000) $463 Shares 7,710 Est. Cost $36.43 Unrealized +40.1%

QQQ INVESCO QQQ TR 0.7%

Value ($000) $457 Shares 975 Est. Cost $407.85 Unrealized —

AMGN AMGEN INC 0.6%

Value ($000) $419 Shares 1,343 Est. Cost $186.09 Unrealized +54.4%

IWS ISHARES TR 0.6%

Value ($000) $389 Shares 3,089 Est. Cost $122.29 Unrealized —

JNJ JOHNSON & JOHNSON 0.6%

Value ($000) $389 Shares 2,346 Est. Cost $146.83 Unrealized +3.8%

IVW ISHARES TR 0.6%

Value ($000) $378 Shares 4,076 Est. Cost $83.56 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.5%

Value ($000) $359 Shares 1,445 Est. Cost $145.47 Unrealized +64.6%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value ($000) $345 Shares 1,780 Est. Cost $171.91 Unrealized —

XLF SELECT SECTOR SPDR TR 0.5%

Value ($000) $317 Shares 6,370 Est. Cost $34.46 Unrealized —

V VISA INC 0.4%

Value ($000) $289 Shares 824 Est. Cost $242.67 Unrealized +38.6%

CAT CATERPILLAR INC 0.4%

Value ($000) $285 Shares 863 Est. Cost $260.64 Unrealized +35.0%

CMCSA COMCAST CORP NEW 0.4%

Value ($000) $273 Shares 7,408 Est. Cost $46.14 Unrealized -24.1%

VBR VANGUARD INDEX FDS 0.4%

Value ($000) $262 Shares 1,405 Est. Cost $179.04 Unrealized —

CCL CARNIVAL CORP 0.4%

Value ($000) $261 Shares 13,376 Est. Cost $13.28 Unrealized +79.1%

IWO ISHARES TR 0.4%

Value ($000) $256 Shares 1,003 Est. Cost $293.10 Unrealized —

DELL DELL TECHNOLOGIES INC 0.4%

Value ($000) $254 Shares 2,786 Est. Cost $124.63 Unrealized -16.4%

HUBB HUBBELL INC 0.4%

Value ($000) $254 Shares 767 Est. Cost $199.94 Unrealized +91.4%

CSCO CISCO SYS INC 0.4%

Value ($000) $253 Shares 4,103 Est. Cost $46.78 Unrealized +28.5%

DIS DISNEY WALT CO 0.4%

Value ($000) $251 Shares 2,542 Est. Cost $100.71 Unrealized +5.5%

FISV FISERV INC 0.3%

Value ($000) $224 Shares 1,014 Est. Cost $204.14 Unrealized +7.2%

OKE ONEOK INC NEW 0.3%

Value ($000) $224 Shares 2,255 Est. Cost $81.63 Unrealized +16.3%

NVDA NVIDIA CORPORATION 0.3%

Value ($000) $219 Shares 2,017 Est. Cost $103.71 Unrealized +22.2%

IJJ ISHARES TR 0.3%

Value ($000) $216 Shares 1,801 Est. Cost $110.68 Unrealized —

CVX CHEVRON CORP NEW 0.3%

Value ($000) $203 Shares 1,211 Est. Cost $150.48 Unrealized 0.0%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	33,394	$18,764	28.5%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	267,450	$15,606	23.7%	$86.90	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	62,455	$6,531	9.9%	$104.37	—	CORE S&P SCP ETF	464287804
PTLC	PACER FDS TR	65,994	$3,395	5.2%	$50.86	—	TRENDP US LAR CP	69374H105
VTI	VANGUARD INDEX FDS	7,941	$2,183	3.3%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,848	$1,743	2.6%	$161.83	+42.6%	COM	037833100
PM	PHILIP MORRIS INTL INC	7,605	$1,207	1.8%	$86.20	+58.9%	COM	718172109
IWP	ISHARES TR	8,982	$1,055	1.6%	$115.03	—	RUS MD CP GR ETF	464287481
MSFT	MICROSOFT CORP	2,586	$971	1.5%	$320.09	+26.6%	COM	594918104
BRO	BROWN & BROWN INC	7,373	$917	1.4%	$62.78	+77.0%	COM	115236101
JPM	JPMORGAN CHASE & CO.	3,719	$912	1.4%	$150.30	+66.9%	COM	46625H100
COWZ	PACER FDS TR	14,978	$820	1.2%	$52.46	—	US CASH COWS 100	69374H881
IEFA	ISHARES TR	10,613	$803	1.2%	$66.73	—	CORE MSCI EAFE	46432F842
MCD	MCDONALDS CORP	2,508	$783	1.2%	$236.39	+23.9%	COM	580135101
XOM	EXXON MOBIL CORP	5,847	$695	1.1%	$101.56	+5.6%	COM	30231G102
PG	PROCTER AND GAMBLE CO	3,735	$637	1.0%	$134.13	+22.2%	COM	742718109
WMT	WALMART INC	7,029	$617	0.9%	$54.10	+71.8%	COM	931142103
VTV	VANGUARD INDEX FDS	3,008	$520	0.8%	$142.45	—	VALUE ETF	922908744
MDLZ	MONDELEZ INTL INC	7,654	$519	0.8%	$67.21	-11.1%	CL A	609207105
MO	ALTRIA GROUP INC	7,710	$463	0.7%	$36.43	+40.1%	COM	02209S103
QQQ	INVESCO QQQ TR	975	$457	0.7%	$407.85	—	UNIT SER 1	46090E103
AMGN	AMGEN INC	1,343	$419	0.6%	$186.09	+54.4%	COM	031162100
IWS	ISHARES TR	3,089	$389	0.6%	$122.29	—	RUS MDCP VAL ETF	464287473
JNJ	JOHNSON & JOHNSON	2,346	$389	0.6%	$146.83	+3.8%	COM	478160104
IVW	ISHARES TR	4,076	$378	0.6%	$83.56	—	S&P 500 GRWT ETF	464287309
IBM	INTERNATIONAL BUSINESS MACHS	1,445	$359	0.5%	$145.47	+64.6%	COM	459200101
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$345	0.5%	$171.91	—	DIV APP ETF	921908844
XLF	SELECT SECTOR SPDR TR	6,370	$317	0.5%	$34.46	—	FINANCIAL	81369Y605
V	VISA INC	824	$289	0.4%	$242.67	+38.6%	COM CL A	92826C839
CAT	CATERPILLAR INC	863	$285	0.4%	$260.64	+35.0%	COM	149123101
CMCSA	COMCAST CORP NEW	7,408	$273	0.4%	$46.14	-24.1%	CL A	20030N101
VBR	VANGUARD INDEX FDS	1,405	$262	0.4%	$179.04	—	SM CP VAL ETF	922908611
CCL	CARNIVAL CORP	13,376	$261	0.4%	$13.28	+79.1%	UNIT 99/99/9999	143658300
IWO	ISHARES TR	1,003	$256	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
DELL	DELL TECHNOLOGIES INC	2,786	$254	0.4%	$124.63	-16.4%	CL C	24703L202
HUBB	HUBBELL INC	767	$254	0.4%	$199.94	+91.4%	COM	443510607
CSCO	CISCO SYS INC	4,103	$253	0.4%	$46.78	+28.5%	COM	17275R102
DIS	DISNEY WALT CO	2,542	$251	0.4%	$100.71	+5.5%	COM	254687106
FISV	FISERV INC	1,014	$224	0.3%	$204.14	+7.2%	COM	337738108
OKE	ONEOK INC NEW	2,255	$224	0.3%	$81.63	+16.3%	COM	682680103
NVDA	NVIDIA CORPORATION	2,017	$219	0.3%	$103.71	+22.2%	COM	67066G104
IJJ	ISHARES TR	1,801	$216	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
CVX	CHEVRON CORP NEW	1,211	$203	0.3%	$150.48	0.0%	COM	166764100