Holland Advisory Services, Inc. Long-Term Concentrated

CIK: 0001890183 · Show all filings

Period: Q2 2025 (← Previous) (Next →)

Filing Date: Jul 16, 2025

Total Value ($000): $68,474 (100.0% shares, 0.0% debt)

Holdings (42)

IVV ISHARES TR 30.3%

Value ($000) $20,757 Shares 33,430 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 24.1%

Value ($000) $16,534 Shares 266,583 Est. Cost $86.90 Unrealized —

IJR ISHARES TR 11.8%

Value ($000) $8,103 Shares 74,144 Est. Cost $105.15 Unrealized —

VTI VANGUARD INDEX FDS 3.5%

Value ($000) $2,386 Shares 7,851 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.4%

Value ($000) $1,616 Shares 7,875 Est. Cost $161.83 Unrealized +24.5%

MSFT MICROSOFT CORP 2.3%

Value ($000) $1,546 Shares 3,108 Est. Cost $338.95 Unrealized +27.6%

PM PHILIP MORRIS INTL INC 2.0%

Value ($000) $1,386 Shares 7,612 Est. Cost $86.20 Unrealized +94.2%

IWP ISHARES TR 1.8%

Value ($000) $1,236 Shares 8,915 Est. Cost $115.03 Unrealized —

JPM JPMORGAN CHASE & CO. 1.6%

Value ($000) $1,079 Shares 3,721 Est. Cost $150.30 Unrealized +68.1%

IEFA ISHARES TR 1.3%

Value ($000) $915 Shares 10,961 Est. Cost $67.26 Unrealized —

BRO BROWN & BROWN INC 1.2%

Value ($000) $818 Shares 7,381 Est. Cost $62.78 Unrealized +78.2%

MCD MCDONALDS CORP 1.1%

Value ($000) $733 Shares 2,508 Est. Cost $236.39 Unrealized +28.4%

WMT WALMART INC 1.0%

Value ($000) $687 Shares 7,030 Est. Cost $54.10 Unrealized +75.2%

PG PROCTER AND GAMBLE CO 0.9%

Value ($000) $595 Shares 3,736 Est. Cost $134.13 Unrealized +19.9%

QQQ INVESCO QQQ TR 0.9%

Value ($000) $593 Shares 1,075 Est. Cost $421.22 Unrealized —

XOM EXXON MOBIL CORP 0.8%

Value ($000) $566 Shares 5,250 Est. Cost $101.56 Unrealized +2.9%

VTV VANGUARD INDEX FDS 0.8%

Value ($000) $532 Shares 3,008 Est. Cost $142.45 Unrealized —

MDLZ MONDELEZ INTL INC 0.8%

Value ($000) $517 Shares 7,666 Est. Cost $67.21 Unrealized -3.1%

MO ALTRIA GROUP INC 0.7%

Value ($000) $452 Shares 7,710 Est. Cost $36.43 Unrealized +53.6%

IVW ISHARES TR 0.7%

Value ($000) $449 Shares 4,080 Est. Cost $83.56 Unrealized —

IWS ISHARES TR 0.6%

Value ($000) $410 Shares 3,101 Est. Cost $122.29 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.6%

Value ($000) $398 Shares 1,349 Est. Cost $145.47 Unrealized +74.5%

CVX CHEVRON CORP NEW 0.6%

Value ($000) $388 Shares 2,712 Est. Cost $143.02 Unrealized -4.2%

CCL CARNIVAL CORP 0.5%

Value ($000) $376 Shares 13,361 Est. Cost $13.28 Unrealized +61.2%

AMGN AMGEN INC 0.5%

Value ($000) $376 Shares 1,345 Est. Cost $186.09 Unrealized +49.3%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value ($000) $364 Shares 1,780 Est. Cost $171.91 Unrealized —

JNJ JOHNSON & JOHNSON 0.5%

Value ($000) $358 Shares 2,347 Est. Cost $146.83 Unrealized +2.7%

DELL DELL TECHNOLOGIES INC 0.5%

Value ($000) $345 Shares 2,811 Est. Cost $124.63 Unrealized -18.7%

CAT CATERPILLAR INC 0.5%

Value ($000) $335 Shares 864 Est. Cost $260.64 Unrealized +26.9%

XLF SELECT SECTOR SPDR TR 0.5%

Value ($000) $334 Shares 6,370 Est. Cost $34.46 Unrealized —

NVDA NVIDIA CORPORATION 0.5%

Value ($000) $319 Shares 2,017 Est. Cost $103.71 Unrealized +21.3%

DIS DISNEY WALT CO 0.5%

Value ($000) $315 Shares 2,542 Est. Cost $100.71 Unrealized +2.1%

HUBB HUBBELL INC 0.5%

Value ($000) $313 Shares 767 Est. Cost $199.94 Unrealized +83.9%

V VISA INC 0.4%

Value ($000) $293 Shares 824 Est. Cost $242.67 Unrealized +43.0%

IWO ISHARES TR 0.4%

Value ($000) $287 Shares 1,004 Est. Cost $293.10 Unrealized —

CSCO CISCO SYS INC 0.4%

Value ($000) $285 Shares 4,112 Est. Cost $46.78 Unrealized +29.1%

VBR VANGUARD INDEX FDS 0.4%

Value ($000) $274 Shares 1,405 Est. Cost $179.04 Unrealized —

PNW PINNACLE WEST CAP CORP 0.4%

Value ($000) $266 Shares 2,976 Est. Cost $89.32 Unrealized 0.0%

CMCSA COMCAST CORP NEW 0.4%

Value ($000) $264 Shares 7,409 Est. Cost $46.14 Unrealized -26.5%

Value ($000) $241 Shares 1,586 Est. Cost $141.25 Unrealized 0.0%

IJJ ISHARES TR 0.3%

Value ($000) $223 Shares 1,808 Est. Cost $110.68 Unrealized —

BAC BANK AMERICA CORP 0.3%

Value ($000) $208 Shares 4,396 Est. Cost $41.45 Unrealized 0.0%

Ticker	Issuer	Shares	Value ($000)	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	33,430	$20,757	30.3%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	266,583	$16,534	24.1%	$86.90	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	74,144	$8,103	11.8%	$105.15	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	7,851	$2,386	3.5%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,875	$1,616	2.4%	$161.83	+24.5%	COM	037833100
MSFT	MICROSOFT CORP	3,108	$1,546	2.3%	$338.95	+27.6%	COM	594918104
PM	PHILIP MORRIS INTL INC	7,612	$1,386	2.0%	$86.20	+94.2%	COM	718172109
IWP	ISHARES TR	8,915	$1,236	1.8%	$115.03	—	RUS MD CP GR ETF	464287481
JPM	JPMORGAN CHASE & CO.	3,721	$1,079	1.6%	$150.30	+68.1%	COM	46625H100
IEFA	ISHARES TR	10,961	$915	1.3%	$67.26	—	CORE MSCI EAFE	46432F842
BRO	BROWN & BROWN INC	7,381	$818	1.2%	$62.78	+78.2%	COM	115236101
MCD	MCDONALDS CORP	2,508	$733	1.1%	$236.39	+28.4%	COM	580135101
WMT	WALMART INC	7,030	$687	1.0%	$54.10	+75.2%	COM	931142103
PG	PROCTER AND GAMBLE CO	3,736	$595	0.9%	$134.13	+19.9%	COM	742718109
QQQ	INVESCO QQQ TR	1,075	$593	0.9%	$421.22	—	UNIT SER 1	46090E103
XOM	EXXON MOBIL CORP	5,250	$566	0.8%	$101.56	+2.9%	COM	30231G102
VTV	VANGUARD INDEX FDS	3,008	$532	0.8%	$142.45	—	VALUE ETF	922908744
MDLZ	MONDELEZ INTL INC	7,666	$517	0.8%	$67.21	-3.1%	CL A	609207105
MO	ALTRIA GROUP INC	7,710	$452	0.7%	$36.43	+53.6%	COM	02209S103
IVW	ISHARES TR	4,080	$449	0.7%	$83.56	—	S&P 500 GRWT ETF	464287309
IWS	ISHARES TR	3,101	$410	0.6%	$122.29	—	RUS MDCP VAL ETF	464287473
IBM	INTERNATIONAL BUSINESS MACHS	1,349	$398	0.6%	$145.47	+74.5%	COM	459200101
CVX	CHEVRON CORP NEW	2,712	$388	0.6%	$143.02	-4.2%	COM	166764100
CCL	CARNIVAL CORP	13,361	$376	0.5%	$13.28	+61.2%	UNIT 99/99/9999	143658300
AMGN	AMGEN INC	1,345	$376	0.5%	$186.09	+49.3%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$364	0.5%	$171.91	—	DIV APP ETF	921908844
JNJ	JOHNSON & JOHNSON	2,347	$358	0.5%	$146.83	+2.7%	COM	478160104
DELL	DELL TECHNOLOGIES INC	2,811	$345	0.5%	$124.63	-18.7%	CL C	24703L202
CAT	CATERPILLAR INC	864	$335	0.5%	$260.64	+26.9%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$334	0.5%	$34.46	—	FINANCIAL	81369Y605
NVDA	NVIDIA CORPORATION	2,017	$319	0.5%	$103.71	+21.3%	COM	67066G104
DIS	DISNEY WALT CO	2,542	$315	0.5%	$100.71	+2.1%	COM	254687106
HUBB	HUBBELL INC	767	$313	0.5%	$199.94	+83.9%	COM	443510607
V	VISA INC	824	$293	0.4%	$242.67	+43.0%	COM CL A	92826C839
IWO	ISHARES TR	1,004	$287	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
CSCO	CISCO SYS INC	4,112	$285	0.4%	$46.78	+29.1%	COM	17275R102
VBR	VANGUARD INDEX FDS	1,405	$274	0.4%	$179.04	—	SM CP VAL ETF	922908611
PNW	PINNACLE WEST CAP CORP	2,976	$266	0.4%	$89.32	0.0%	COM	723484101
CMCSA	COMCAST CORP NEW	7,409	$264	0.4%	$46.14	-26.5%	CL A	20030N101
MMM	3M CO	1,586	$241	0.4%	$141.25	0.0%	COM	88579Y101
IJJ	ISHARES TR	1,808	$223	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
BAC	BANK AMERICA CORP	4,396	$208	0.3%	$41.45	0.0%	COM	060505104