Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q2 2025 (← Previous) (Next →)

Filing Date: Jul 16, 2025

Total Value: $68.47M (100.0% shares, 0.0% debt)

Holdings (42)

IVV ISHARES TR 30.3%

Value $20.76M Shares 33,430 Share Price $620.90 Est. Cost/Share $421.18 Unrealized @ Report Date +47.4%

IJH ISHARES TR 24.1%

Value $16.53M Shares 266,583 Share Price $62.02 Est. Cost/Share $57.43 Unrealized @ Report Date +8.0%

IJR ISHARES TR 11.8%

Value $8.103M Shares 74,144 Share Price $109.29 Est. Cost/Share $111.01 Unrealized @ Report Date -1.5%

VTI VANGUARD INDEX FDS 3.5%

Value $2.386M Shares 7,851 Share Price $303.95 Est. Cost/Share $242.58 Unrealized @ Report Date +25.3%

AAPL APPLE INC 2.4%

Value $1.616M Shares 7,875 Share Price $205.17 Est. Cost/Share $161.83 Unrealized @ Report Date +26.5%

MSFT MICROSOFT CORP 2.3%

Value $1.546M Shares 3,108 Share Price $497.39 Est. Cost/Share $338.95 Unrealized @ Report Date +46.2%

PM PHILIP MORRIS INTL INC 2.0%

Value $1.386M Shares 7,612 Share Price $182.13 Est. Cost/Share $86.20 Unrealized @ Report Date +107.4%

IWP ISHARES TR 1.8%

Value $1.236M Shares 8,915 Share Price $138.68 Est. Cost/Share $116.39 Unrealized @ Report Date +19.2%

JPM JPMORGAN CHASE & CO. 1.6%

Value $1.079M Shares 3,721 Share Price $289.92 Est. Cost/Share $150.30 Unrealized @ Report Date +91.0%

IEFA ISHARES TR 1.3%

Value $915K Shares 10,961 Share Price $83.48 Est. Cost/Share $69.39 Unrealized @ Report Date +20.3%

BRO BROWN & BROWN INC 1.2%

Value $818K Shares 7,381 Share Price $110.87 Est. Cost/Share $62.78 Unrealized @ Report Date +75.9%

MCD MCDONALDS CORP 1.1%

Value $733K Shares 2,508 Share Price $292.21 Est. Cost/Share $236.39 Unrealized @ Report Date +22.2%

WMT WALMART INC 1.0%

Value $687K Shares 7,030 Share Price $97.78 Est. Cost/Share $54.10 Unrealized @ Report Date +80.0%

PG PROCTER AND GAMBLE CO 0.9%

Value $595K Shares 3,736 Share Price $159.33 Est. Cost/Share $134.13 Unrealized @ Report Date +17.2%

QQQ INVESCO QQQ TR 0.9%

Value $593K Shares 1,075 Share Price $551.64 Est. Cost/Share $401.25 Unrealized @ Report Date +37.5%

XOM EXXON MOBIL CORP 0.8%

Value $566K Shares 5,250 Share Price $107.80 Est. Cost/Share $101.56 Unrealized @ Report Date +4.3%

VTV VANGUARD INDEX FDS 0.8%

Value $532K Shares 3,008 Share Price $176.76 Est. Cost/Share $142.44 Unrealized @ Report Date +24.1%

MDLZ MONDELEZ INTL INC 0.8%

Value $517K Shares 7,666 Share Price $67.44 Est. Cost/Share $67.21 Unrealized @ Report Date -1.4%

MO ALTRIA GROUP INC 0.7%

Value $452K Shares 7,710 Share Price $58.63 * Est. Cost/Share $36.43 Unrealized @ Report Date +55.5%

IVW ISHARES TR 0.7%

Value $449K Shares 4,080 Share Price $110.11 Est. Cost/Share $80.56 Unrealized @ Report Date +36.7%

IWS ISHARES TR 0.6%

Value $410K Shares 3,101 Share Price $132.15 Est. Cost/Share $119.25 Unrealized @ Report Date +10.8%

IBM INTERNATIONAL BUSINESS MACHS 0.6%

Value $398K Shares 1,349 Share Price $294.86 Est. Cost/Share $145.47 Unrealized @ Report Date +100.2%

CVX CHEVRON CORP NEW 0.6%

Value $388K Shares 2,712 Share Price $143.18 * Est. Cost/Share $143.02 Unrealized @ Report Date -2.1%

CCL CARNIVAL CORP 0.5%

Value $376K Shares 13,361 Share Price $28.12 Est. Cost/Share $13.28 Unrealized @ Report Date +111.8%

AMGN AMGEN INC 0.5%

Value $376K Shares 1,345 Share Price $279.28 Est. Cost/Share $186.09 Unrealized @ Report Date +47.8%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $364K Shares 1,780 Share Price $204.67 Est. Cost/Share $164.83 Unrealized @ Report Date +24.2%

JNJ JOHNSON & JOHNSON 0.5%

Value $358K Shares 2,347 Share Price $152.74 Est. Cost/Share $146.83 Unrealized @ Report Date +2.6%

DELL DELL TECHNOLOGIES INC 0.5%

Value $345K Shares 2,811 Share Price $122.61 Est. Cost/Share $124.63 Unrealized @ Report Date -2.4%

CAT CATERPILLAR INC 0.5%

Value $335K Shares 864 Share Price $388.15 Est. Cost/Share $260.64 Unrealized @ Report Date +48.0%

XLF SELECT SECTOR SPDR TR 0.5%

Value $334K Shares 6,370 Share Price $52.37 Est. Cost/Share $34.10 Unrealized @ Report Date +53.6%

NVDA NVIDIA CORPORATION 0.5%

Value $319K Shares 2,017 Share Price $157.97 Est. Cost/Share $103.71 Unrealized @ Report Date +52.3%

DIS DISNEY WALT CO 0.5%

Value $315K Shares 2,542 Share Price $124.02 Est. Cost/Share $100.71 Unrealized @ Report Date +22.3%

HUBB HUBBELL INC 0.5%

Value $313K Shares 767 Share Price $408.26 Est. Cost/Share $199.94 Unrealized @ Report Date +103.0%

V VISA INC 0.4%

Value $293K Shares 824 Share Price $355.25 Est. Cost/Share $242.67 Unrealized @ Report Date +45.8%

IWO ISHARES TR 0.4%

Value $287K Shares 1,004 Share Price $285.81 Est. Cost/Share $301.37 Unrealized @ Report Date -5.1%

CSCO CISCO SYS INC 0.4%

Value $285K Shares 4,112 Share Price $69.37 Est. Cost/Share $46.78 Unrealized @ Report Date +45.7%

VBR VANGUARD INDEX FDS 0.4%

Value $274K Shares 1,405 Share Price $195.01 Est. Cost/Share $177.98 Unrealized @ Report Date +9.6%

PNW PINNACLE WEST CAP CORP 0.4%

Value $266K Shares 2,976 Share Price $89.47 * Est. Cost/Share $89.32 Unrealized @ Report Date -1.8%

CMCSA COMCAST CORP NEW 0.4%

Value $264K Shares 7,409 Share Price $35.69 Est. Cost/Share $46.14 Unrealized @ Report Date -24.1%

Value $241K Shares 1,586 Share Price $152.25 Est. Cost/Share $141.25 Unrealized @ Report Date +6.8%

IJJ ISHARES TR 0.3%

Value $223K Shares 1,808 Share Price $123.60 Est. Cost/Share $108.82 Unrealized @ Report Date +13.6%

BAC BANK AMERICA CORP 0.3%

Value $208K Shares 4,396 Share Price $47.32 Est. Cost/Share $41.45 Unrealized @ Report Date +13.0%

Ticker	Issuer	Shares	Value	%	Share Price	Est. Cost/Share	Unrealized @ Report Date	Class	CUSIP
IVV	ISHARES TR	33,430	$20.76M	30.3%	$620.90	$421.18	+47.4%	CORE S&P500 ETF	464287200
IJH	ISHARES TR	266,583	$16.53M	24.1%	$62.02	$57.43	+8.0%	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	74,144	$8.103M	11.8%	$109.29	$111.01	-1.5%	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	7,851	$2.386M	3.5%	$303.95	$242.58	+25.3%	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,875	$1.616M	2.4%	$205.17	$161.83	+26.5%	COM	037833100
MSFT	MICROSOFT CORP	3,108	$1.546M	2.3%	$497.39	$338.95	+46.2%	COM	594918104
PM	PHILIP MORRIS INTL INC	7,612	$1.386M	2.0%	$182.13	$86.20	+107.4%	COM	718172109
IWP	ISHARES TR	8,915	$1.236M	1.8%	$138.68	$116.39	+19.2%	RUS MD CP GR ETF	464287481
JPM	JPMORGAN CHASE & CO.	3,721	$1.079M	1.6%	$289.92	$150.30	+91.0%	COM	46625H100
IEFA	ISHARES TR	10,961	$915K	1.3%	$83.48	$69.39	+20.3%	CORE MSCI EAFE	46432F842
BRO	BROWN & BROWN INC	7,381	$818K	1.2%	$110.87	$62.78	+75.9%	COM	115236101
MCD	MCDONALDS CORP	2,508	$733K	1.1%	$292.21	$236.39	+22.2%	COM	580135101
WMT	WALMART INC	7,030	$687K	1.0%	$97.78	$54.10	+80.0%	COM	931142103
PG	PROCTER AND GAMBLE CO	3,736	$595K	0.9%	$159.33	$134.13	+17.2%	COM	742718109
QQQ	INVESCO QQQ TR	1,075	$593K	0.9%	$551.64	$401.25	+37.5%	UNIT SER 1	46090E103
XOM	EXXON MOBIL CORP	5,250	$566K	0.8%	$107.80	$101.56	+4.3%	COM	30231G102
VTV	VANGUARD INDEX FDS	3,008	$532K	0.8%	$176.76	$142.44	+24.1%	VALUE ETF	922908744
MDLZ	MONDELEZ INTL INC	7,666	$517K	0.8%	$67.44	$67.21	-1.4%	CL A	609207105
MO	ALTRIA GROUP INC	7,710	$452K	0.7%	$58.63 *	$36.43	+55.5%	COM	02209S103
IVW	ISHARES TR	4,080	$449K	0.7%	$110.11	$80.56	+36.7%	S&P 500 GRWT ETF	464287309
IWS	ISHARES TR	3,101	$410K	0.6%	$132.15	$119.25	+10.8%	RUS MDCP VAL ETF	464287473
IBM	INTERNATIONAL BUSINESS MACHS	1,349	$398K	0.6%	$294.86	$145.47	+100.2%	COM	459200101
CVX	CHEVRON CORP NEW	2,712	$388K	0.6%	$143.18 *	$143.02	-2.1%	COM	166764100
CCL	CARNIVAL CORP	13,361	$376K	0.5%	$28.12	$13.28	+111.8%	UNIT 99/99/9999	143658300
AMGN	AMGEN INC	1,345	$376K	0.5%	$279.28	$186.09	+47.8%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$364K	0.5%	$204.67	$164.83	+24.2%	DIV APP ETF	921908844
JNJ	JOHNSON & JOHNSON	2,347	$358K	0.5%	$152.74	$146.83	+2.6%	COM	478160104
DELL	DELL TECHNOLOGIES INC	2,811	$345K	0.5%	$122.61	$124.63	-2.4%	CL C	24703L202
CAT	CATERPILLAR INC	864	$335K	0.5%	$388.15	$260.64	+48.0%	COM	149123101
XLF	SELECT SECTOR SPDR TR	6,370	$334K	0.5%	$52.37	$34.10	+53.6%	FINANCIAL	81369Y605
NVDA	NVIDIA CORPORATION	2,017	$319K	0.5%	$157.97	$103.71	+52.3%	COM	67066G104
DIS	DISNEY WALT CO	2,542	$315K	0.5%	$124.02	$100.71	+22.3%	COM	254687106
HUBB	HUBBELL INC	767	$313K	0.5%	$408.26	$199.94	+103.0%	COM	443510607
V	VISA INC	824	$293K	0.4%	$355.25	$242.67	+45.8%	COM CL A	92826C839
IWO	ISHARES TR	1,004	$287K	0.4%	$285.81	$301.37	-5.1%	RUS 2000 GRW ETF	464287648
CSCO	CISCO SYS INC	4,112	$285K	0.4%	$69.37	$46.78	+45.7%	COM	17275R102
VBR	VANGUARD INDEX FDS	1,405	$274K	0.4%	$195.01	$177.98	+9.6%	SM CP VAL ETF	922908611
PNW	PINNACLE WEST CAP CORP	2,976	$266K	0.4%	$89.47 *	$89.32	-1.8%	COM	723484101
CMCSA	COMCAST CORP NEW	7,409	$264K	0.4%	$35.69	$46.14	-24.1%	CL A	20030N101
MMM	3M CO	1,586	$241K	0.4%	$152.25	$141.25	+6.8%	COM	88579Y101
IJJ	ISHARES TR	1,808	$223K	0.3%	$123.60	$108.82	+13.6%	S&P MC 400VL ETF	464287705
BAC	BANK AMERICA CORP	4,396	$208K	0.3%	$47.32	$41.45	+13.0%	COM	060505104