Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q3 2025 (← Previous) (Next →)

Filing Date: Oct 14, 2025

Total Value: $72.81M (100.0% shares, 0.0% debt)

Holdings (45)

IVV ISHARES TR 29.8%

Value $21.73M Shares 32,464 Est. Cost $423.11 Unrealized —

IJH ISHARES TR 23.6%

Value $17.15M Shares 262,827 Est. Cost $86.90 Unrealized —

IJR ISHARES TR 12.5%

Value $9.131M Shares 76,839 Est. Cost $105.63 Unrealized —

VTI VANGUARD INDEX FDS 3.5%

Value $2.553M Shares 7,781 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.7%

Value $1.973M Shares 7,748 Est. Cost $161.83 Unrealized +39.4%

MSFT MICROSOFT CORP 2.4%

Value $1.718M Shares 3,318 Est. Cost $349.69 Unrealized +45.5%

IWP ISHARES TR 1.7%

Value $1.263M Shares 8,872 Est. Cost $115.03 Unrealized —

PM PHILIP MORRIS INTL INC 1.7%

Value $1.225M Shares 7,554 Est. Cost $86.20 Unrealized +91.6%

JPM JPMORGAN CHASE & CO. 1.6%

Value $1.174M Shares 3,723 Est. Cost $150.30 Unrealized +96.9%

IEFA ISHARES TR 1.3%

Value $957K Shares 10,961 Est. Cost $67.26 Unrealized —

MCD MCDONALDS CORP 1.0%

Value $762K Shares 2,509 Est. Cost $236.39 Unrealized +27.5%

WMT WALMART INC 1.0%

Value $725K Shares 7,031 Est. Cost $54.10 Unrealized +83.4%

BRO BROWN & BROWN INC 1.0%

Value $693K Shares 7,391 Est. Cost $62.78 Unrealized +54.8%

QQQ INVESCO QQQ TR 0.9%

Value $645K Shares 1,075 Est. Cost $421.22 Unrealized —

XOM EXXON MOBIL CORP 0.8%

Value $592K Shares 5,253 Est. Cost $101.56 Unrealized +8.0%

PG PROCTER AND GAMBLE CO 0.8%

Value $574K Shares 3,738 Est. Cost $134.13 Unrealized +15.5%

VTV VANGUARD INDEX FDS 0.8%

Value $564K Shares 3,025 Est. Cost $142.45 Unrealized —

MO ALTRIA GROUP INC 0.7%

Value $509K Shares 7,710 Est. Cost $36.43 Unrealized +68.6%

IVW ISHARES TR 0.7%

Value $493K Shares 4,085 Est. Cost $83.56 Unrealized —

MDLZ MONDELEZ INTL INC 0.7%

Value $480K Shares 7,678 Est. Cost $67.21 Unrealized -5.7%

JNJ JOHNSON & JOHNSON 0.6%

Value $435K Shares 2,348 Est. Cost $146.83 Unrealized +15.4%

IWS ISHARES TR 0.6%

Value $435K Shares 3,114 Est. Cost $122.29 Unrealized —

CVX CHEVRON CORP NEW 0.6%

Value $421K Shares 2,713 Est. Cost $143.02 Unrealized +6.5%

CAT CATERPILLAR INC 0.6%

Value $412K Shares 864 Est. Cost $260.64 Unrealized +63.2%

DELL DELL TECHNOLOGIES INC 0.5%

Value $400K Shares 2,822 Est. Cost $124.63 Unrealized +3.6%

AMGN AMGEN INC 0.5%

Value $397K Shares 1,406 Est. Cost $190.45 Unrealized +50.5%

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $384K Shares 1,780 Est. Cost $171.91 Unrealized —

NVDA NVIDIA CORPORATION 0.5%

Value $376K Shares 2,017 Est. Cost $103.71 Unrealized +68.0%

IBM INTERNATIONAL BUSINESS MACHS 0.5%

Value $352K Shares 1,247 Est. Cost $145.47 Unrealized +78.4%

XLF SELECT SECTOR SPDR TR 0.5%

Value $343K Shares 6,370 Est. Cost $34.46 Unrealized —

HUBB HUBBELL INC 0.5%

Value $330K Shares 767 Est. Cost $199.94 Unrealized +114.2%

CCL CARNIVAL CORP 0.4%

Value $322K Shares 11,134 Est. Cost $13.28 Unrealized +127.5%

IWO ISHARES TR 0.4%

Value $322K Shares 1,005 Est. Cost $293.10 Unrealized —

VBR VANGUARD INDEX FDS 0.4%

Value $295K Shares 1,411 Est. Cost $179.04 Unrealized —

DIS DISNEY WALT CO 0.4%

Value $291K Shares 2,543 Est. Cost $100.71 Unrealized +16.2%

CSCO CISCO SYS INC 0.4%

Value $288K Shares 4,203 Est. Cost $47.23 Unrealized +42.7%

V VISA INC 0.4%

Value $281K Shares 824 Est. Cost $242.67 Unrealized +42.2%

PNW PINNACLE WEST CAP CORP 0.4%

Value $267K Shares 2,976 Est. Cost $89.32 Unrealized -0.6%

Value $246K Shares 1,586 Est. Cost $141.25 Unrealized +8.4%

CMCSA COMCAST CORP NEW 0.3%

Value $233K Shares 7,409 Est. Cost $46.14 Unrealized -28.1%

BAC BANK AMERICA CORP 0.3%

Value $227K Shares 4,400 Est. Cost $41.45 Unrealized +16.6%

HD HOME DEPOT INC 0.3%

Value $220K Shares 543 Est. Cost $389.16 Unrealized 0.0%

IJJ ISHARES TR 0.3%

Value $211K Shares 1,624 Est. Cost $110.68 Unrealized —

SO SOUTHERN CO 0.3%

Value $206K Shares 2,171 Est. Cost $92.22 Unrealized 0.0%

OKE ONEOK INC NEW 0.3%

Value $202K Shares 2,771 Est. Cost $75.06 Unrealized 0.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	32,464	$21.73M	29.8%	$423.11	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	262,827	$17.15M	23.6%	$86.90	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	76,839	$9.131M	12.5%	$105.63	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	7,781	$2.553M	3.5%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,748	$1.973M	2.7%	$161.83	+39.4%	COM	037833100
MSFT	MICROSOFT CORP	3,318	$1.718M	2.4%	$349.69	+45.5%	COM	594918104
IWP	ISHARES TR	8,872	$1.263M	1.7%	$115.03	—	RUS MD CP GR ETF	464287481
PM	PHILIP MORRIS INTL INC	7,554	$1.225M	1.7%	$86.20	+91.6%	COM	718172109
JPM	JPMORGAN CHASE & CO.	3,723	$1.174M	1.6%	$150.30	+96.9%	COM	46625H100
IEFA	ISHARES TR	10,961	$957K	1.3%	$67.26	—	CORE MSCI EAFE	46432F842
MCD	MCDONALDS CORP	2,509	$762K	1.0%	$236.39	+27.5%	COM	580135101
WMT	WALMART INC	7,031	$725K	1.0%	$54.10	+83.4%	COM	931142103
BRO	BROWN & BROWN INC	7,391	$693K	1.0%	$62.78	+54.8%	COM	115236101
QQQ	INVESCO QQQ TR	1,075	$645K	0.9%	$421.22	—	UNIT SER 1	46090E103
XOM	EXXON MOBIL CORP	5,253	$592K	0.8%	$101.56	+8.0%	COM	30231G102
PG	PROCTER AND GAMBLE CO	3,738	$574K	0.8%	$134.13	+15.5%	COM	742718109
VTV	VANGUARD INDEX FDS	3,025	$564K	0.8%	$142.45	—	VALUE ETF	922908744
MO	ALTRIA GROUP INC	7,710	$509K	0.7%	$36.43	+68.6%	COM	02209S103
IVW	ISHARES TR	4,085	$493K	0.7%	$83.56	—	S&P 500 GRWT ETF	464287309
MDLZ	MONDELEZ INTL INC	7,678	$480K	0.7%	$67.21	-5.7%	CL A	609207105
JNJ	JOHNSON & JOHNSON	2,348	$435K	0.6%	$146.83	+15.4%	COM	478160104
IWS	ISHARES TR	3,114	$435K	0.6%	$122.29	—	RUS MDCP VAL ETF	464287473
CVX	CHEVRON CORP NEW	2,713	$421K	0.6%	$143.02	+6.5%	COM	166764100
CAT	CATERPILLAR INC	864	$412K	0.6%	$260.64	+63.2%	COM	149123101
DELL	DELL TECHNOLOGIES INC	2,822	$400K	0.5%	$124.63	+3.6%	CL C	24703L202
AMGN	AMGEN INC	1,406	$397K	0.5%	$190.45	+50.5%	COM	031162100
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$384K	0.5%	$171.91	—	DIV APP ETF	921908844
NVDA	NVIDIA CORPORATION	2,017	$376K	0.5%	$103.71	+68.0%	COM	67066G104
IBM	INTERNATIONAL BUSINESS MACHS	1,247	$352K	0.5%	$145.47	+78.4%	COM	459200101
XLF	SELECT SECTOR SPDR TR	6,370	$343K	0.5%	$34.46	—	FINANCIAL	81369Y605
HUBB	HUBBELL INC	767	$330K	0.5%	$199.94	+114.2%	COM	443510607
CCL	CARNIVAL CORP	11,134	$322K	0.4%	$13.28	+127.5%	UNIT 99/99/9999	143658300
IWO	ISHARES TR	1,005	$322K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
VBR	VANGUARD INDEX FDS	1,411	$295K	0.4%	$179.04	—	SM CP VAL ETF	922908611
DIS	DISNEY WALT CO	2,543	$291K	0.4%	$100.71	+16.2%	COM	254687106
CSCO	CISCO SYS INC	4,203	$288K	0.4%	$47.23	+42.7%	COM	17275R102
V	VISA INC	824	$281K	0.4%	$242.67	+42.2%	COM CL A	92826C839
PNW	PINNACLE WEST CAP CORP	2,976	$267K	0.4%	$89.32	-0.6%	COM	723484101
MMM	3M CO	1,586	$246K	0.3%	$141.25	+8.4%	COM	88579Y101
CMCSA	COMCAST CORP NEW	7,409	$233K	0.3%	$46.14	-28.1%	CL A	20030N101
BAC	BANK AMERICA CORP	4,400	$227K	0.3%	$41.45	+16.6%	COM	060505104
HD	HOME DEPOT INC	543	$220K	0.3%	$389.16	0.0%	COM	437076102
IJJ	ISHARES TR	1,624	$211K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
SO	SOUTHERN CO	2,171	$206K	0.3%	$92.22	0.0%	COM	842587107
OKE	ONEOK INC NEW	2,771	$202K	0.3%	$75.06	0.0%	COM	682680103