Holland Advisory Services, Inc. Long-Term Concentrated

Location: Ormond Beach, FL

CIK: 0001890183 · Show all filings

Period: Q4 2025 (← Previous) (Next →)

Filing Date: Jan 12, 2026

Total Value: $74.11M (100.0% shares, 0.0% debt)

Holdings (45)

IVV ISHARES TR 30.4%

Value $22.5M Shares 32,849 Est. Cost $426.18 Unrealized —

IJH ISHARES TR 23.9%

Value $17.68M Shares 267,813 Est. Cost $86.51 Unrealized —

IJR ISHARES TR 12.9%

Value $9.589M Shares 79,787 Est. Cost $106.16 Unrealized —

VTI VANGUARD INDEX FDS 3.5%

Value $2.586M Shares 7,713 Est. Cost $248.37 Unrealized —

AAPL APPLE INC 2.8%

Value $2.08M Shares 7,650 Est. Cost $161.83 Unrealized +65.8%

MSFT MICROSOFT CORP 2.2%

Value $1.605M Shares 3,320 Est. Cost $349.69 Unrealized +43.1%

PM PHILIP MORRIS INTL INC 1.6%

Value $1.214M Shares 7,566 Est. Cost $86.20 Unrealized +78.2%

IWP ISHARES TR 1.6%

Value $1.208M Shares 8,822 Est. Cost $115.03 Unrealized —

JPM JPMORGAN CHASE & CO. 1.6%

Value $1.16M Shares 3,599 Est. Cost $150.30 Unrealized +105.9%

IEFA ISHARES TR 1.3%

Value $991K Shares 11,073 Est. Cost $67.48 Unrealized —

WMT WALMART INC 1.1%

Value $783K Shares 7,031 Est. Cost $54.10 Unrealized +98.2%

MCD MCDONALDS CORP 1.0%

Value $767K Shares 2,510 Est. Cost $236.39 Unrealized +29.1%

XOM EXXON MOBIL CORP 0.8%

Value $591K Shares 4,908 Est. Cost $101.56 Unrealized +13.7%

VTV VANGUARD INDEX FDS 0.8%

Value $578K Shares 3,027 Est. Cost $142.45 Unrealized —

BRO BROWN & BROWN INC 0.8%

Value $563K Shares 7,064 Est. Cost $62.78 Unrealized +32.8%

PG PROCTER AND GAMBLE CO 0.7%

Value $536K Shares 3,739 Est. Cost $134.13 Unrealized +9.7%

IVW ISHARES TR 0.7%

Value $504K Shares 4,089 Est. Cost $83.56 Unrealized —

CAT CATERPILLAR INC 0.7%

Value $495K Shares 864 Est. Cost $260.64 Unrealized +113.1%

JNJ JOHNSON & JOHNSON 0.7%

Value $486K Shares 2,349 Est. Cost $146.83 Unrealized +34.2%

AMGN AMGEN INC 0.6%

Value $481K Shares 1,469 Est. Cost $195.83 Unrealized +61.3%

MO ALTRIA GROUP INC 0.6%

Value $445K Shares 7,710 Est. Cost $36.43 Unrealized +62.9%

MDLZ MONDELEZ INTL INC 0.6%

Value $414K Shares 7,692 Est. Cost $67.21 Unrealized -15.1%

CVX CHEVRON CORP NEW 0.5%

Value $400K Shares 2,627 Est. Cost $143.02 Unrealized +5.9%

IWS ISHARES TR 0.5%

Value $394K Shares 2,791 Est. Cost $122.29 Unrealized —

VIG VANGUARD SPECIALIZED FUNDS 0.5%

Value $391K Shares 1,780 Est. Cost $171.91 Unrealized —

NVDA NVIDIA CORPORATION 0.5%

Value $376K Shares 2,017 Est. Cost $103.71 Unrealized +79.5%

DELL DELL TECHNOLOGIES INC 0.5%

Value $355K Shares 2,821 Est. Cost $124.63 Unrealized +12.9%

XLF SELECT SECTOR SPDR TR 0.5%

Value $349K Shares 6,370 Est. Cost $34.46 Unrealized —

IBM INTERNATIONAL BUSINESS MACHS 0.5%

Value $346K Shares 1,170 Est. Cost $145.47 Unrealized +105.4%

HUBB HUBBELL INC 0.5%

Value $341K Shares 767 Est. Cost $199.94 Unrealized +118.7%

CSCO CISCO SYS INC 0.4%

Value $330K Shares 4,284 Est. Cost $47.73 Unrealized +54.6%

IWO ISHARES TR 0.4%

Value $325K Shares 1,007 Est. Cost $293.10 Unrealized —

CCL CARNIVAL CORP 0.4%

Value $317K Shares 10,391 Est. Cost $13.28 Unrealized +110.0%

VBR VANGUARD INDEX FDS 0.4%

Value $300K Shares 1,417 Est. Cost $179.04 Unrealized —

DIS DISNEY WALT CO 0.4%

Value $289K Shares 2,543 Est. Cost $100.71 Unrealized +8.8%

V VISA INC 0.4%

Value $289K Shares 825 Est. Cost $242.67 Unrealized +40.3%

PNW PINNACLE WEST CAP CORP 0.4%

Value $264K Shares 2,976 Est. Cost $89.32 Unrealized -0.1%

Value $254K Shares 1,586 Est. Cost $141.25 Unrealized +15.5%

MRK MERCK & CO INC 0.3%

Value $248K Shares 2,360 Est. Cost $93.24 Unrealized 0.0%

BAC BANK AMERICA CORP 0.3%

Value $242K Shares 4,403 Est. Cost $41.45 Unrealized +27.1%

CMCSA COMCAST CORP NEW 0.3%

Value $221K Shares 7,410 Est. Cost $46.14 Unrealized -38.2%

IJJ ISHARES TR 0.3%

Value $214K Shares 1,625 Est. Cost $110.68 Unrealized —

SO SOUTHERN CO 0.3%

Value $205K Shares 2,356 Est. Cost $92.11 Unrealized -1.3%

DIA SPDR DOW JONES INDL AVERAGE 0.3%

Value $205K Shares 427 Est. Cost $480.23 Unrealized —

B BARRICK MNG CORP 0.3%

Value $203K Shares 4,651 Est. Cost $37.42 Unrealized 0.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
IVV	ISHARES TR	32,849	$22.5M	30.4%	$426.18	—	CORE S&P500 ETF	464287200
IJH	ISHARES TR	267,813	$17.68M	23.9%	$86.51	—	CORE S&P MCP ETF	464287507
IJR	ISHARES TR	79,787	$9.589M	12.9%	$106.16	—	CORE S&P SCP ETF	464287804
VTI	VANGUARD INDEX FDS	7,713	$2.586M	3.5%	$248.37	—	TOTAL STK MKT	922908769
AAPL	APPLE INC	7,650	$2.08M	2.8%	$161.83	+65.8%	COM	037833100
MSFT	MICROSOFT CORP	3,320	$1.605M	2.2%	$349.69	+43.1%	COM	594918104
PM	PHILIP MORRIS INTL INC	7,566	$1.214M	1.6%	$86.20	+78.2%	COM	718172109
IWP	ISHARES TR	8,822	$1.208M	1.6%	$115.03	—	RUS MD CP GR ETF	464287481
JPM	JPMORGAN CHASE & CO.	3,599	$1.16M	1.6%	$150.30	+105.9%	COM	46625H100
IEFA	ISHARES TR	11,073	$991K	1.3%	$67.48	—	CORE MSCI EAFE	46432F842
WMT	WALMART INC	7,031	$783K	1.1%	$54.10	+98.2%	COM	931142103
MCD	MCDONALDS CORP	2,510	$767K	1.0%	$236.39	+29.1%	COM	580135101
XOM	EXXON MOBIL CORP	4,908	$591K	0.8%	$101.56	+13.7%	COM	30231G102
VTV	VANGUARD INDEX FDS	3,027	$578K	0.8%	$142.45	—	VALUE ETF	922908744
BRO	BROWN & BROWN INC	7,064	$563K	0.8%	$62.78	+32.8%	COM	115236101
PG	PROCTER AND GAMBLE CO	3,739	$536K	0.7%	$134.13	+9.7%	COM	742718109
IVW	ISHARES TR	4,089	$504K	0.7%	$83.56	—	S&P 500 GRWT ETF	464287309
CAT	CATERPILLAR INC	864	$495K	0.7%	$260.64	+113.1%	COM	149123101
JNJ	JOHNSON & JOHNSON	2,349	$486K	0.7%	$146.83	+34.2%	COM	478160104
AMGN	AMGEN INC	1,469	$481K	0.6%	$195.83	+61.3%	COM	031162100
MO	ALTRIA GROUP INC	7,710	$445K	0.6%	$36.43	+62.9%	COM	02209S103
MDLZ	MONDELEZ INTL INC	7,692	$414K	0.6%	$67.21	-15.1%	CL A	609207105
CVX	CHEVRON CORP NEW	2,627	$400K	0.5%	$143.02	+5.9%	COM	166764100
IWS	ISHARES TR	2,791	$394K	0.5%	$122.29	—	RUS MDCP VAL ETF	464287473
VIG	VANGUARD SPECIALIZED FUNDS	1,780	$391K	0.5%	$171.91	—	DIV APP ETF	921908844
NVDA	NVIDIA CORPORATION	2,017	$376K	0.5%	$103.71	+79.5%	COM	67066G104
DELL	DELL TECHNOLOGIES INC	2,821	$355K	0.5%	$124.63	+12.9%	CL C	24703L202
XLF	SELECT SECTOR SPDR TR	6,370	$349K	0.5%	$34.46	—	STATE STREET FIN	81369Y605
IBM	INTERNATIONAL BUSINESS MACHS	1,170	$346K	0.5%	$145.47	+105.4%	COM	459200101
HUBB	HUBBELL INC	767	$341K	0.5%	$199.94	+118.7%	COM	443510607
CSCO	CISCO SYS INC	4,284	$330K	0.4%	$47.73	+54.6%	COM	17275R102
IWO	ISHARES TR	1,007	$325K	0.4%	$293.10	—	RUS 2000 GRW ETF	464287648
CCL	CARNIVAL CORP	10,391	$317K	0.4%	$13.28	+110.0%	UNIT 99/99/9999	143658300
VBR	VANGUARD INDEX FDS	1,417	$300K	0.4%	$179.04	—	SM CP VAL ETF	922908611
DIS	DISNEY WALT CO	2,543	$289K	0.4%	$100.71	+8.8%	COM	254687106
V	VISA INC	825	$289K	0.4%	$242.67	+40.3%	COM CL A	92826C839
PNW	PINNACLE WEST CAP CORP	2,976	$264K	0.4%	$89.32	-0.1%	COM	723484101
MMM	3M CO	1,586	$254K	0.3%	$141.25	+15.5%	COM	88579Y101
MRK	MERCK & CO INC	2,360	$248K	0.3%	$93.24	0.0%	COM	58933Y105
BAC	BANK AMERICA CORP	4,403	$242K	0.3%	$41.45	+27.1%	COM	060505104
CMCSA	COMCAST CORP NEW	7,410	$221K	0.3%	$46.14	-38.2%	CL A	20030N101
IJJ	ISHARES TR	1,625	$214K	0.3%	$110.68	—	S&P MC 400VL ETF	464287705
SO	SOUTHERN CO	2,356	$205K	0.3%	$92.11	-1.3%	COM	842587107
DIA	SPDR DOW JONES INDL AVERAGE	427	$205K	0.3%	$480.23	—	UT SER 1	78467X109
B	BARRICK MNG CORP	4,651	$203K	0.3%	$37.42	0.0%	COM SHS	06849F108