HONEST CO INC

Ticker: HNST CUSIP: 438333106 Class: Common Stock

Note: Option positions (PUT/CALL) are excluded.

InstitutionSharesValue ($000)
BlackRock, Inc.6,564,839$16,937
VANGUARD GROUP INC6,374,635$16,447
Portolan Capital Management, LLC4,804,206$12,395
MAK CAPITAL ONE LLC3,528,704$9,104
ArrowMark Colorado Holdings LLC2,548,546$6,575
GEODE CAPITAL MANAGEMENT, LLC2,323,572$5,996
BALYASNY ASSET MANAGEMENT L.P.2,006,646$5,177
STATE STREET CORP1,863,639$4,808
DIMENSIONAL FUND ADVISORS LP1,750,274$4,516
GOLDMAN SACHS GROUP INC1,520,331$3,922
AMERIPRISE FINANCIAL INC1,400,711$3,614
SUSQUEHANNA INTERNATIONAL GROUP, LLP1,046,284$2,699
UBS Group AG1,014,939$2,619
CITADEL ADVISORS LLC940,680$2,427
FMR LLC903,613$2,331
CITIGROUP INC893,511$2,305
VICTORY CAPITAL MANAGEMENT INC724,326$1,869
NORTHERN TRUST CORP686,757$1,772
RENAISSANCE TECHNOLOGIES LLC628,600$1,622
JANE STREET GROUP, LLC500,416$1,291
Bank of New York Mellon Corp458,935$1,184
MORGAN STANLEY408,993$1,055
Green Alpha Advisors, LLC301,579$778
CHARLES SCHWAB INVESTMENT MANAGEMENT INC285,822$737
Focus Partners Wealth284,252$733
Lotus Technology Management, LP254,780$657
Verition Fund Management LLC253,812$655
Nuveen, LLC252,817$652
Mainstream Capital Management LLC236,061$609
Invesco Ltd.186,991$482
Inspire Investing, LLC181,076$467
Echo Wealth Management, LLC178,761$461
AMERICAN CENTURY COMPANIES INC176,564$456
Virtu Financial LLC173,782$0
BANK OF AMERICA CORP /DE/173,757$448
Pathstone Holdings, LLC168,607$435
BARCLAYS PLC146,330$378
EntryPoint Capital, LLC136,810$353
WELLS FARGO & COMPANY/MN133,676$345
RHUMBLINE ADVISERS114,508$295
JPMORGAN CHASE & CO95,658$247
Mariner, LLC95,137$245
ALLIANCEBERNSTEIN L.P.83,200$215
IEQ CAPITAL, LLC80,978$209
AQR CAPITAL MANAGEMENT LLC75,577$195
DEUTSCHE BANK AG\73,108$189
ALGERT GLOBAL LLC62,550$0
TWO SIGMA SECURITIES, LLC57,018$147
Vise Technologies, Inc.54,694$141
Root Financial Partners, LLC54,400$140
CAPTRUST FINANCIAL ADVISORS53,573$138
PRICE T ROWE ASSOCIATES INC /MD/49,636$0
RAYMOND JAMES FINANCIAL INC48,665$126
HRT FINANCIAL LP48,645$0
XTX Topco Ltd48,115$124
GROUP ONE TRADING, L.P.44,309$114
Jasper Ridge Partners, L.P.43,532$112
MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.43,372$112
STATE OF WISCONSIN INVESTMENT BOARD43,300$112
MILLENNIUM MANAGEMENT LLC41,130$106
TWO SIGMA ADVISERS, LP39,800$103
Creative Planning38,919$100
Squarepoint Ops LLC38,892$100
INTECH INVESTMENT MANAGEMENT LLC38,164$98
SG Americas Securities, LLC36,461$0
MetLife Investment Management, LLC36,175$93
GSA CAPITAL PARTNERS LLP34,098$0
Alpine Global Management, LLC33,395$86
MANUFACTURERS LIFE INSURANCE COMPANY, THE28,952$75
NEW YORK STATE COMMON RETIREMENT FUND25,200$65
Wealthfront Advisers LLC25,177$65
Police & Firemen's Retirement System of New Jersey24,284$63
Brevan Howard Capital Management LP24,235$63
Abel Hall, LLC23,420$60
Advisory Services Network, LLC23,027$59
AXQ CAPITAL, LP21,905$57
LPL Financial LLC20,607$53
Tower Research Capital LLC (TRC)20,435$53
BNP PARIBAS ARBITRAGE, SA20,350$53
HARBOUR INVESTMENTS, INC.19,521$50
ProShare Advisors LLC17,063$44
Voya Investment Management LLC16,623$43
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO15,416$40
Quantbot Technologies LP14,746$38
Cerity Partners LLC14,585$38
CANADA PENSION PLAN INVESTMENT BOARD13,600$35
ENVESTNET ASSET MANAGEMENT INC13,303$34
Vanguard Personalized Indexing Management, LLC13,230$34
Federation des caisses Desjardins du Quebec12,700$33
Hibernia Wealth Partners, LLC12,538$32
Wealthcare Advisory Partners LLC12,316$32
Voleon Capital Management LP12,305$32
Amicus Financial Advisors, LLC11,100$29
Atom Investors LP10,891$28
COMMONWEALTH EQUITY SERVICES, LLC10,655$27
Equity Wealth Partners, LLC10,087$26
Russell Investments Group, Ltd.9,996$26
Ameritas Investment Partners, Inc.9,534$25
Legal & General Group Plc9,081$23
Twin Lakes Capital Management, LLC6,008$16
38 other institutions61,202$130
Total (138 institutions)48,609,735$124,343