Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q1 2020 (← Previous) (Next →)
Filing Date: May 5, 2020
Total Value: $119M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 335,678 | $47.63M | 40.2% | $141.88 * | $128.75 | +0.1% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 255,729 | $27.8M | 23.4% | $108.69 * | $118.39 | -16.2% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 182,465 | $9.176M | 7.7% | $50.29 | $50.28 | +0.1% | TRS FLT RT BD | 46434V860 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,058 | $2.624M | 2.2% | $260.89 * | $238.32 | -0.6% | S&P 500 ETF SHS | 922908363 |
| AAPL | APPLE INC | 8,492 | $2.438M | 2.1% | $287.09 * | $46.29 | +32.9% | COM | 037833100 |
| FISV | FISERV INC | 21,401 | $2.073M | 1.7% | $96.86 | $66.36 | +43.1% | COM | 337738108 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 11,911 | $1.986M | 1.7% | $166.74 * | $31.23 | +20.6% | RUS 1000 GRW ETF | 464287614 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 22,012 | $1.779M | 1.5% | $80.82 * | $92.57 | -20.6% | SELECT DIVID ETF | 464287168 |
| WEC | WEC ENERGY GROUP INC | 15,415 | $1.531M | 1.3% | $99.32 * | $51.88 | +40.8% | COM | 92939U106 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 104,655 | $1.452M | 1.2% | $13.87 * | $14.48 | -9.1% | PFD ETF | 46138E511 |
| MSFT | MICROSOFT CORP | 7,936 | $1.379M | 1.2% | $173.77 * | $79.73 | +88.3% | COM | 594918104 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 22,694 | $1.172M | 1.0% | $51.64 * | $47.27 | -0.7% | S&P500 LOW VOL | 46138E354 |
| ABBV | ABBVIE INC | 11,381 | $935K | 0.8% | $82.15 * | $53.65 | +12.2% | COM | 00287Y109 |
| ABT | ABBOTT LABS | 10,291 | $917K | 0.8% | $89.11 * | $43.36 | +64.4% | COM | 002824100 |
| FIS | FIDELITY NATL INFORMATION SVCS INC | 7,111 | $880K | 0.7% | $123.75 * | $78.20 | +38.2% | COM | 31620M106 |
| PG | PROCTER & GAMBLE CO | 6,631 | $802K | 0.7% | $120.95 * | $74.83 | +27.3% | COM | 742718109 |
| MCD | MCDONALDS CORP | 4,048 | $745K | 0.6% | $184.04 * | $133.11 | +8.8% | COM | 580135101 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 2,402 | $682K | 0.6% | $283.93 * | $249.14 | +3.5% | TR UNIT | 78462F103 |
| DIS | DISNEY WALT CO DISNEY | 6,360 | $674K | 0.6% | $105.97 * | $99.63 | -5.3% | COM DISNEY | 254687106 |
| ACWV | ISHARES INC EDGE MSCI MINIMUM VOLATILITY ETF | 7,547 | $657K | 0.6% | $87.05 * | $80.53 | -0.2% | MIN VOL GBL ETF | 464286525 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 18,480 | $644K | 0.5% | $34.85 * | $44.55 | -30.9% | REIT DIVIDE DOGS | 00162Q106 |
| JNJ | JOHNSON & JOHNSON | 3,901 | $570K | 0.5% | $146.12 * | $107.26 | +3.9% | COM | 478160104 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY ETF | 8,791 | $567K | 0.5% | $64.50 * | $71.04 | -12.7% | MIN VOL EAFE ETF | 46429B689 |
| INTC | INTEL CORP | 8,336 | $506K | 0.4% | $60.70 * | $30.10 | +59.4% | COM | 458140100 |
| PEP | PEPSICO INC | 3,596 | $498K | 0.4% | $138.49 * | $94.89 | +6.1% | COM | 713448108 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,580 | $498K | 0.4% | $193.02 * | $176.72 | +3.5% | CL B NEW | 084670702 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $491K | 0.4% | $77.65 * | $80.44 | -13.5% | U.S. REAL ES ETF | 464287739 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP | 3,793 | $470K | 0.4% | $123.91 * | $98.92 | -16.3% | COM | 459200101 |
| ORCL | ORACLE CORP | 8,584 | $464K | 0.4% | $54.05 * | $43.88 | +1.4% | COM | 68389X105 |
| JPM | JP MORGAN CHASE & CO ISIN#US46625H1005 | 4,812 | $445K | 0.4% | $92.48 * | $92.52 | -17.0% | COM | 46625H100 |
| VZ | VERIZON MUNICATIONS INC | 7,576 | $440K | 0.4% | $58.08 * | $35.27 | +9.3% | COM | 92343V104 |
| ILCB | ISHARES TR MORNINGSTAR LARGE-CAP ETF | 2,347 | $378K | 0.3% | $161.06 * | $37.60 | -2.6% | MRNGSTR LG-CP ET | 464287127 |
| — | AMGEN INC | 1,644 | $373K | 0.3% | $226.89 | $226.89 | — | COM | 003116210 |
| KO | COCA COLA PANY | 7,390 | $362K | 0.3% | $48.99 * | $34.97 | +6.2% | COM | 191216100 |
| NEE | NEXTERA ENERGY INC | 1,490 | $361K | 0.3% | $242.28 * | $29.73 | +75.4% | COM | 65339F101 |
| CVX | CHEVRON CORP NEW | 4,087 | $346K | 0.3% | $84.66 * | $80.11 | -30.0% | COM | 166764100 |
| MKC | MCCORMICK & CO INC NON VTG | 2,173 | $333K | 0.3% | $153.24 * | $41.10 | +52.7% | COM NON VTG | 579780206 |
| T | AT&T INC | 10,640 | $331K | 0.3% | $31.11 * | $15.74 | -6.8% | COM | 00206R102 |
| MMM | 3M CO | 2,156 | $324K | 0.3% | $150.28 * | $129.88 | -28.9% | COM | 88579Y101 |
| ADBE | ADOBE SYS INC | 900 | $307K | 0.3% | $341.11 * | $187.10 | +70.1% | COM | 00724F101 |
| — | WALGREENS BOOTS ALLIANCE INC | 6,469 | $300K | 0.3% | $46.38 | $70.02 | — | COM | 931427108 |
| — | AMAZON INC | 126 | $288K | 0.2% | $2285.71 | $2285.71 | — | COM | 002313510 |
| MGEE | MGE ENERGY INC | 3,855 | $278K | 0.2% | $72.11 * | $54.99 | +5.2% | COM | 55277P104 |
| PFE | PFIZER INC | 7,542 | $275K | 0.2% | $36.46 * | $22.36 | +5.3% | COM | 717081103 |
| CL | COLGATE PALMOLIVE CO | 3,588 | $262K | 0.2% | $73.02 * | $59.21 | -2.1% | COM | 194162103 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,964 | $245K | 0.2% | $82.66 | $79.92 | +2.8% | SHORT TRM BOND | 921937827 |
| CAT | CATERPILLAR INC | 1,952 | $227K | 0.2% | $116.29 * | $123.01 | -16.1% | COM | 149123101 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $219K | 0.2% | $196.77 * | $165.49 | -4.9% | SHS | G96629103 |
| LMT | LOCKHEED MARTIN CORP | 560 | $213K | 0.2% | $380.36 * | $279.77 | +3.6% | COM | 539830109 |
| VUG | VANGUARD GROWTH ETF | 1,212 | $211K | 0.2% | $174.09 * | $29.95 | -12.8% | Growth ETF | 922908736 |