Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q2 2020 (← Previous) (Next →)
Filing Date: Aug 4, 2020
Total Value: $126M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 335,716 | $52.55M | 41.8% | $156.53 | $128.75 | +21.6% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 255,971 | $28.83M | 22.9% | $112.62 | $118.39 | -4.9% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 162,385 | $8.167M | 6.5% | $50.29 | $50.28 | +0.0% | TRS FLT RT BD | 46434V860 |
| AAPL | APPLE INC COM | 8,477 | $3.093M | 2.5% | $364.87 * | $46.29 | +91.1% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,163 | $2.881M | 2.3% | $283.48 | $238.64 | +18.8% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 11,987 | $2.301M | 1.8% | $191.96 * | $31.23 | +53.7% | RUS 1000 GRW ETF | 464287614 |
| FISV | FISERV INC COM | 21,401 | $2.089M | 1.7% | $97.61 | $66.36 | +47.1% | COM | 337738108 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,951 | $1.772M | 1.4% | $80.73 | $92.57 | -12.8% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 7,937 | $1.615M | 1.3% | $203.48 * | $79.73 | +143.7% | COM | 594918104 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 101,455 | $1.433M | 1.1% | $14.12 | $14.48 | -2.5% | PFD ETF | 46138E511 |
| WEC | WEC ENERGY GROUP INC COM | 15,417 | $1.351M | 1.1% | $87.63 * | $51.88 | +41.1% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 22,719 | $1.129M | 0.9% | $49.69 | $47.27 | +5.1% | S&P500 LOW VOL | 46138E354 |
| ABBV | ABBVIE INC COM | 11,481 | $1.127M | 0.9% | $98.16 * | $53.65 | +46.8% | COM | 00287Y109 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 7,111 | $953K | 0.8% | $134.02 * | $78.20 | +52.7% | COM | 31620M106 |
| ABT | ABBOTT LABS COM | 10,291 | $941K | 0.7% | $91.44 * | $43.36 | +91.3% | COM | 002824100 |
| PG | PROCTER & GAMBLE CO COM | 6,631 | $793K | 0.6% | $119.59 * | $74.83 | +39.3% | COM | 742718109 |
| MCD | MCDONALDS CORP | 4,048 | $747K | 0.6% | $184.54 * | $133.11 | +22.2% | COM | 580135101 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 2,402 | $741K | 0.6% | $308.49 | $249.14 | +23.8% | TR UNIT | 78462F103 |
| DIS | DISNEY WALT CO DISNEY COM | 6,360 | $709K | 0.6% | $111.48 * | $99.63 | +9.3% | COM DISNEY | 254687106 |
| ACWV | ISHARES INC EDGE MSCI MINIMUM VOLATILITY ETF | 7,547 | $661K | 0.5% | $87.58 | $80.53 | +8.8% | MIN VOL GBL ETF | 464286525 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 16,754 | $608K | 0.5% | $36.29 | $44.55 | -18.5% | REIT DIVIDE DOGS | 00162Q106 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY ETF | 8,949 | $591K | 0.5% | $66.04 | $70.94 | -6.9% | MIN VOL EAFE ETF | 46429B689 |
| JNJ | JOHNSON & JOHNSON COM | 3,908 | $550K | 0.4% | $140.74 * | $107.26 | +12.2% | COM | 478160104 |
| INTC | INTEL CORP COM | 8,336 | $499K | 0.4% | $59.86 * | $30.10 | +77.2% | COM | 458140100 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $498K | 0.4% | $78.76 | $80.44 | -2.0% | U.S. REAL ES ETF | 464287739 |
| PEP | PEPSICO INC COM | 3,604 | $477K | 0.4% | $132.35 * | $94.89 | +17.8% | COM | 713448108 |
| ORCL | ORACLE CORP COM | 8,584 | $474K | 0.4% | $55.22 * | $43.88 | +16.5% | COM | 68389X105 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,580 | $461K | 0.4% | $178.68 | $176.72 | +1.0% | CL B NEW | 084670702 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 3,810 | $460K | 0.4% | $120.73 * | $98.92 | -7.7% | COM | 459200101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,597 | $419K | 0.3% | $55.15 * | $35.27 | +13.3% | COM | 92343V104 |
| ADBE | ADOBE SYS INC COM | 900 | $392K | 0.3% | $435.56 | $187.10 | +132.7% | COM | 00724F101 |
| MKC | MCCORMICK & CO INC COM NON VTG | 2,173 | $390K | 0.3% | $179.48 * | $41.10 | +94.8% | COM NON VTG | 579780206 |
| AMGN | AMGEN INC COM | 1,644 | $388K | 0.3% | $236.01 * | $191.68 | +3.7% | COM | 031162100 |
| ILCB | ISHARES TR MORNINGSTAR LARGE-CAP ETF | 2,207 | $385K | 0.3% | $174.44 * | $37.60 | +16.0% | MRNGSTR LG-CP ET | 464287127 |
| CVX | CHEVRON CORP NEW COM | 4,045 | $361K | 0.3% | $89.25 * | $80.11 | -12.5% | COM | 166764100 |
| NEE | NEXTERA ENERGY INC COM | 1,490 | $358K | 0.3% | $240.27 * | $29.73 | +76.0% | COM | 65339F101 |
| AMZN | AMAZON COM INC | 126 | $348K | 0.3% | $2761.90 * | $120.78 | +14.2% | COM | 023135106 |
| MMM | 3M CO COM | 2,156 | $336K | 0.3% | $155.84 * | $129.88 | -17.9% | COM | 88579Y101 |
| KO | COCA COLA COMPANY | 7,390 | $330K | 0.3% | $44.65 * | $34.97 | +8.2% | COM | 191216100 |
| T | AT&T INC COM | 10,640 | $322K | 0.3% | $30.26 * | $15.74 | -1.1% | COM | 00206R102 |
| PYPL | PAYPAL HLDGS INC COM | 1,624 | $283K | 0.2% | $174.26 | $137.88 | +26.1% | COM | 70450Y103 |
| CL | COLGATE PALMOLIVE CO COM | 3,588 | $263K | 0.2% | $73.30 * | $59.21 | +8.7% | COM | 194162103 |
| JPM | JPMORGAN CHASE & CO | 2,700 | $254K | 0.2% | $94.07 * | $92.52 | -12.4% | COM | 46625H100 |
| MGEE | MGE ENERGY INC COM | 3,855 | $249K | 0.2% | $64.59 * | $54.99 | +4.2% | COM | 55277P104 |
| CAT | CATERPILLAR INC COM | 1,957 | $248K | 0.2% | $126.72 * | $123.01 | -7.7% | COM | 149123101 |
| PFE | PFIZER INC COM | 7,542 | $247K | 0.2% | $32.75 * | $22.36 | +6.6% | COM | 717081103 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,964 | $246K | 0.2% | $83.00 | $79.92 | +4.0% | SHORT TRM BOND | 921937827 |
| HD | HOME DEPOT INC COM | 911 | $228K | 0.2% | $250.27 * | $199.72 | +9.9% | COM | 437076102 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $221K | 0.2% | $202.01 * | $29.95 | +12.5% | Growth ETF | 922908736 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $219K | 0.2% | $196.77 * | $165.49 | +10.7% | SHS | G96629103 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,440 | $213K | 0.2% | $87.30 * | $74.77 | +6.3% | SHS | G29183103 |
| NKE | NIKE INC CL B | 2,160 | $212K | 0.2% | $98.15 * | $85.46 | +6.4% | CL B | 654106103 |
| XOM | EXXON MOBIL CORP COM | 4,709 | $211K | 0.2% | $44.81 * | $34.82 | +0.5% | COM | 30231G102 |
| LMT | LOCKHEED MARTIN CORP COM | 560 | $204K | 0.2% | $364.29 * | $279.77 | +12.2% | COM | 539830109 |