Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Feb 13, 2020
Total Value: $143M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS | 336,237 | $55.02M | 38.4% | $163.62 | $128.75 | +27.1% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR | 247,011 | $33.71M | 23.6% | $136.48 | $118.17 | +15.5% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR | 275,713 | $13.85M | 9.7% | $50.23 | $50.28 | -0.1% | TRS FLT RT BD | 46434V860 |
| VOO | VANGUARD INDEX FDS S | 9,971 | $2.949M | 2.1% | $295.76 | $238.32 | +24.1% | S&P 500 ETF SHS | 922908363 |
| AAPL | APPLE INC | 8,537 | $2.507M | 1.8% | $293.66 * | $46.29 | +53.1% | COM | 037833100 |
| FISV | FISERV INC | 21,401 | $2.475M | 1.7% | $115.65 | $66.36 | +74.2% | COM | 337738108 |
| DVY | ISHARES TR | 21,977 | $2.322M | 1.6% | $105.66 | $92.57 | +14.1% | SELECT DIVID ETF | 464287168 |
| IWF | ISHARES TR | 12,593 | $2.215M | 1.5% | $175.89 * | $31.23 | +40.8% | RUS 1000 GRW ETF | 464287614 |
| PGX | INVESCO EXCHANGE- TRADED FD TR II | 104,655 | $1.571M | 1.1% | $15.01 | $14.48 | +3.7% | PFD ETF | 46138E511 |
| WEC | WEC ENERGY GROUP INC | 15,414 | $1.422M | 1.0% | $92.25 * | $51.88 | +46.4% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE- TRADED FD TR II | 21,754 | $1.269M | 0.9% | $58.33 | $46.90 | +24.4% | S&P500 LOW VOL | 46138E354 |
| MSFT | MICROSOFT CORP | 7,967 | $1.256M | 0.9% | $157.65 * | $79.73 | +87.8% | COM | 594918104 |
| RDOG | ALPS ETF TR | 21,257 | $1.029M | 0.7% | $48.41 | $44.55 | +8.7% | C&S GLOBL ETF | 00162Q106 |
| FIS | FIDELITY NATL INFORMATION SVCS INC | 7,256 | $1.009M | 0.7% | $139.06 * | $78.20 | +57.6% | COM | 31620M106 |
| ABBV | ABBVIE INC | 11,381 | $1.008M | 0.7% | $88.57 * | $53.65 | +28.7% | COM | 00287Y109 |
| DIS | DISNEY WALT CO DISNEY | 6,330 | $916K | 0.6% | $144.71 * | $99.63 | +41.8% | COM DISNEY | 254687106 |
| ABT | ABBOTT LABS | 10,291 | $894K | 0.6% | $86.87 * | $43.36 | +80.2% | COM | 002824100 |
| PG | PROCTER & GAMBLE CO | 6,631 | $828K | 0.6% | $124.87 * | $74.83 | +43.7% | COM | 742718109 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 2,492 | $802K | 0.6% | $321.83 | $249.14 | +29.2% | TR UNIT | 78462F103 |
| MCD | MCDONALDS CORP | 4,048 | $800K | 0.6% | $197.63 * | $133.11 | +29.2% | COM | 580135101 |
| ACWV | ISHARES INC | 7,547 | $723K | 0.5% | $95.80 | $80.53 | +19.0% | MIN VOL GBL ETF | 464286525 |
| EFAV | ISHARES TR | 8,516 | $635K | 0.4% | $74.57 | $71.07 | +4.9% | MIN VOL EAFE ETF | 46429B689 |
| IYR | ISHARES TR | 6,689 | $623K | 0.4% | $93.14 | $80.44 | +15.7% | U.S. REAL ES ETF | 464287739 |
| JNJ | JOHNSON & JOHNSON | 4,020 | $586K | 0.4% | $145.77 * | $107.26 | +14.9% | COM | 478160104 |
| BRK/B | BERKSHIRE HATHAWAY INC | 2,580 | $584K | 0.4% | $226.36 | $176.72 | +28.2% | CL B NEW | 084670702 |
| CVX | CHEVRON CORP NEW | 4,292 | $517K | 0.4% | $120.46 * | $80.11 | +15.1% | COM | 166764100 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP | 3,775 | $506K | 0.4% | $134.04 * | $98.92 | +0.1% | COM | 459200101 |
| INTC | INTEL CORP | 8,336 | $499K | 0.3% | $59.86 * | $30.10 | +75.4% | COM | 458140100 |
| PEP | PEPSICO INC | 3,581 | $489K | 0.3% | $136.55 * | $94.89 | +20.0% | COM | 713448108 |
| VZ | VERIZON MUNICATIONS INC | 7,655 | $470K | 0.3% | $61.40 * | $35.27 | +23.6% | COM | 92343V104 |
| ORCL | ORACLE CORP | 8,584 | $455K | 0.3% | $53.01 * | $43.88 | +10.7% | COM | 68389X105 |
| ILCB | ISHARES TR | 2,345 | $433K | 0.3% | $184.65 * | $37.60 | +22.6% | MRNGSTR LG-CP ET | 464287127 |
| KO | COCA COLA CO | 7,390 | $409K | 0.3% | $55.35 * | $34.97 | +31.7% | COM | 191216100 |
| AMGN | AMGEN INC | 1,644 | $396K | 0.3% | $240.88 * | $150.33 | +33.3% | COM | 031162100 |
| T | AT&T INC | 10,014 | $391K | 0.3% | $39.05 * | $15.59 | +23.9% | COM | 00206R102 |
| — | WALGREENS BOOTS ALLIANCE INC | 6,444 | $380K | 0.3% | $58.97 | $70.02 | — | COM | 931427108 |
| MMM | 3M CO | 2,156 | $380K | 0.3% | $176.25 * | $129.88 | -8.9% | COM | 88579Y101 |
| — | UNITED TECHNOLOGIES CORP | 2,526 | $378K | 0.3% | $149.64 | $116.21 | — | COM | 913017109 |
| — | WISDOMTREE TR | 14,788 | $371K | 0.3% | $25.09 | $25.05 | — | FLOATNG RAT TREA | 97717X628 |
| MKC | MCCORMICK & CO INC NON VTG | 2,173 | $369K | 0.3% | $169.81 * | $41.10 | +83.5% | COM NON VTG | 579780206 |
| NEE | NEXTERA ENERGY INC | 1,490 | $361K | 0.3% | $242.28 * | $29.73 | +75.6% | COM | 65339F101 |
| BMO | BANK OF MONTREAL | 4,439 | $344K | 0.2% | $77.49 * | $53.08 | +12.7% | COM | 063671101 |
| XOM | EXXON MOBIL CORP | 4,889 | $341K | 0.2% | $69.75 * | $54.43 | -3.0% | COM | 30231G102 |
| ADBE | ADOBE SYS INC | 925 | $305K | 0.2% | $329.73 | $187.10 | +76.3% | COM | 00724F101 |
| MGEE | MGE ENERGY INC | 3,855 | $304K | 0.2% | $78.86 * | $54.99 | +26.0% | COM | 55277P104 |
| PFE | PFIZER INC | 7,672 | $301K | 0.2% | $39.23 * | $22.36 | +25.1% | COM | 717081103 |
| JPM | JP MORGAN CHASE & CO ISIN#US46625H1005 | 2,108 | $294K | 0.2% | $139.47 * | $78.28 | +50.9% | COM | 46625H100 |
| CAT | CATERPILLAR INC | 1,948 | $288K | 0.2% | $147.84 * | $123.01 | +6.0% | COM | 149123101 |
| USB | US BANCORP DEL | 4,652 | $276K | 0.2% | $59.33 * | $38.21 | +19.8% | COM NEW | 902973304 |
| CL | COLGATE PALMOLIVE CO | 3,588 | $247K | 0.2% | $68.84 * | $59.21 | +1.0% | COM | 194162103 |
| BSV | VANGUARD BD INDEX FD INC | 2,964 | $239K | 0.2% | $80.63 | $79.92 | +0.9% | SHORT TRM BOND | 921937827 |
| AMZN | AMAZON INC | 126 | $233K | 0.2% | $1849.21 * | $80.05 | +15.4% | COM | 023135106 |
| ETN | EATON CORPORATION | 2,410 | $228K | 0.2% | $94.61 * | $79.69 | +7.0% | COM | G29183103 |
| VTV | VANGUARD INDEX FDS | 1,880 | $225K | 0.2% | $119.68 | $105.28 | +13.8% | VALUE ETF | 922908744 |
| WTW | WILLIS TOWERS WATSON PUB LTD | 1,113 | $225K | 0.2% | $202.16 * | $165.49 | +12.6% | SHS | G96629103 |
| NKE | NIKE INC | 2,160 | $219K | 0.2% | $101.39 * | $78.77 | +18.6% | COM | 654106103 |
| LMT | LOCKHEED MARTIN CORP | 560 | $218K | 0.2% | $389.29 * | $279.77 | +18.3% | COM | 539830109 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $218K | 0.2% | $60.22 * | $19.38 | +3.4% | Large Cap Value ETF | 808524409 |
| SYY | SYSCO CORP | 2,453 | $210K | 0.1% | $85.61 * | $68.51 | +5.6% | COM | 871829107 |
| BAC | BANK OF AMERICA CORPORATION | 5,926 | $209K | 0.1% | $35.27 * | $27.79 | +9.4% | COM | 060505104 |
| HOG | HARLEY DAVIDSON INC | 5,571 | $207K | 0.1% | $37.16 | $34.29 | +8.5% | COM | 412822108 |
| MTG | MGIC INVT CORP WIS | 12,718 | $180K | 0.1% | $14.15 | $13.86 | +2.2% | COM | 552848103 |