Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Jul 10, 2025
Total Value: $4.15B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 2,954,525 | $540M | 13.0% | $182.82 | $165.26 | +10.6% | MSCI USA QLT FCT | 46432F339 |
| VGSH | VANGUARD SCOTTSDALE FDS | 7,300,821 | $429M | 10.3% | $58.78 | $58.34 | +0.8% | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,895,752 | $371M | 8.9% | $95.32 | $64.22 | +48.4% | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 533,783 | $331M | 8.0% | $620.90 | $478.61 | +29.7% | CORE S&P500 ETF | 464287200 |
| MUB | ISHARES TR | 2,545,255 | $266M | 6.4% | $104.48 | $104.58 | -0.1% | NATIONAL MUN ETF | 464288414 |
| PMBS | PIMCO ETF TR | 4,395,611 | $216M | 5.2% | $49.05 | $48.60 | +0.9% | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,525,860 | $202M | 4.9% | $80.11 | $63.86 | +25.4% | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,570,431 | $189M | 4.6% | $22.10 | $18.65 | +18.5% | INTL EQTY ETF | 808524805 |
| MTUM | ISHARES TR | 659,781 | $159M | 3.8% | $240.32 | $218.17 | +10.2% | MSCI USA MMENTM | 46432F396 |
| VTEB | VANGUARD MUN BD FDS | 2,926,845 | $144M | 3.5% | $49.03 | $49.93 | -1.8% | TAX EXEMPT BD | 922907746 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 5,909,226 | $141M | 3.4% | $23.85 | $23.73 | +0.5% | NYLI MACKAY MUN | 45409F827 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,311,200 | $133M | 3.2% | $101.23 | $91.76 | +10.3% | SMLLCP 600 IDX | 921932828 |
| PFFD | GLOBAL X FDS | 6,963,093 | $131M | 3.2% | $18.83 | $18.64 | +1.0% | US PFD ETF | 37954Y657 |
| VOE | VANGUARD INDEX FDS | 795,512 | $131M | 3.2% | $164.46 | $146.67 | +12.1% | MCAP VL IDXVIP | 922908512 |
| SCHX | SCHWAB STRATEGIC TR | 4,726,458 | $116M | 2.8% | $24.44 | $20.77 | +17.7% | US LRG CAP ETF | 808524201 |
| BND | VANGUARD BD INDEX FDS | 1,466,307 | $108M | 2.6% | $73.63 | $77.84 | -5.4% | TOTAL BND MRKT | 921937835 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,340,239 | $72.79M | 1.8% | $54.31 | $55.13 | -1.5% | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 951,038 | $66.22M | 1.6% | $69.63 | $56.20 | +23.9% | QLTY FCTOR ETF | 316092790 |
| VOT | VANGUARD INDEX FDS | 221,110 | $62.88M | 1.5% | $284.39 | $202.43 | +40.5% | MCAP GR IDXVIP | 922908538 |
| IEFA | ISHARES TR | 730,380 | $60.97M | 1.5% | $83.48 | $60.44 | +38.1% | CORE MSCI EAFE | 46432F842 |
| SCHE | SCHWAB STRATEGIC TR | 1,950,673 | $58.79M | 1.4% | $30.14 | $25.66 | +17.5% | EMRG MKTEQ ETF | 808524706 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 429,791 | $30.63M | 0.7% | $71.26 | $48.34 | +47.4% | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 359,977 | $27.35M | 0.7% | $75.98 | $63.28 | +20.1% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 295,906 | $23.74M | 0.6% | $80.23 | $56.31 | +42.5% | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 342,931 | $20.59M | 0.5% | $60.03 | $51.76 | +16.0% | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 127,969 | $14.03M | 0.3% | $109.64 | $54.67 | +100.6% | ESG US STK ETF | 921910733 |
| VB | VANGUARD INDEX FDS | 49,011 | $11.61M | 0.3% | $236.98 | $196.89 | +20.4% | SMALL CP ETF | 922908751 |
| SCHD | SCHWAB STRATEGIC TR | 396,483 | $10.51M | 0.3% | $26.50 | $25.69 | +3.1% | US DIVIDEND EQ | 808524797 |
| IUSB | ISHARES TR | 204,514 | $9.455M | 0.2% | $46.23 | $44.32 | +4.3% | CORE TOTAL USD | 46434V613 |
| SCHA | SCHWAB STRATEGIC TR | 246,306 | $6.232M | 0.2% | $25.30 | $23.96 | +5.6% | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 82,556 | $5.407M | 0.1% | $65.50 | $51.26 | +27.8% | ESG INTL STK ETF | 921910725 |
| ESGD | ISHARES TR | 57,871 | $5.163M | 0.1% | $89.22 | $68.80 | +29.7% | ESG AW MSCI EAFE | 46435G516 |
| SCHG | SCHWAB STRATEGIC TR | 171,905 | $5.021M | 0.1% | $29.21 | $25.89 | +12.8% | US LCAP GR ETF | 808524300 |
| OWNS | TIDAL TRUST III | 270,765 | $4.638M | 0.1% | $17.13 | $17.04 | +0.5% | AFFORDABLE HOUS | 74741A106 |
| SPY | SPDR S&P 500 ETF TR | 6,651 | $4.109M | 0.1% | $617.85 | $491.16 | +25.8% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 5,919 | $3.362M | 0.1% | $568.03 | $453.98 | +25.1% | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 34,403 | $3.075M | 0.1% | $89.39 | $79.29 | +12.7% | MSCI EAFE ETF | 464287465 |
| JSML | JANUS DETROIT STR TR | 44,334 | $2.99M | 0.1% | $67.45 | $53.85 | +25.3% | HENDERSN CAP ETF | 47103U100 |
| MSFT | MICROSOFT CORP | 4,909 | $2.442M | 0.1% | $497.41 | $150.53 | +229.3% | COM | 594918104 |
| SHYM | BLACKROCK ETF TRUST II | 95,515 | $2.131M | 0.1% | $22.31 | $22.94 | -2.7% | ISHARES HIGH YIE | 092528108 |
| VTI | VANGUARD INDEX FDS | 5,655 | $1.719M | 0.0% | $303.93 | $245.99 | +23.6% | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,770 | $1.492M | 0.0% | $108.35 | $73.85 | +46.7% | ESG MSCI LEADR | 46435U218 |
| AAPL | APPLE INC | 7,232 | $1.484M | 0.0% | $205.17 | $115.84 | +76.7% | COM | 037833100 |
| IWR | ISHARES TR | 15,799 | $1.453M | 0.0% | $91.97 | $90.01 | +2.2% | RUS MID CAP ETF | 464287499 |
| IWM | ISHARES TR | 6,715 | $1.449M | 0.0% | $215.79 | $204.80 | +5.4% | RUSSELL 2000 ETF | 464287655 |
| IWF | ISHARES TR | 3,200 | $1.359M | 0.0% | $424.58 * | $59.69 | +77.8% | RUS 1000 GRW ETF | 464287614 |
| EMXC | ISHARES INC | 19,904 | $1.257M | 0.0% | $63.14 | $49.64 | +27.2% | MSCI EMRG CHN | 46434G764 |
| VUG | VANGUARD INDEX FDS | 2,322 | $1.018M | 0.0% | $438.40 * | $30.33 | +140.9% | GROWTH ETF | 922908736 |
| GLD | SPDR GOLD TR | 3,264 | $995K | 0.0% | $304.82 | $121.26 | +151.4% | GOLD SHS | 78463V107 |
| IWB | ISHARES TR | 2,907 | $987K | 0.0% | $339.57 | $244.88 | +38.7% | RUS 1000 ETF | 464287622 |
| ITOT | ISHARES TR | 7,065 | $954K | 0.0% | $135.04 | $85.35 | +58.2% | CORE S&P TTL STK | 464287150 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,634 | $926K | 0.0% | $566.48 | $382.49 | +48.1% | UTSER1 S&PDCRP | 78467Y107 |
| HDEF | DBX ETF TR | 31,491 | $909K | 0.0% | $28.86 | $23.63 | +22.1% | XTRACK MSCI EAFE | 233051630 |
| VIG | VANGUARD SPECIALIZED FUNDS | 3,946 | $808K | 0.0% | $204.67 | $185.14 | +10.5% | DIV APP ETF | 921908844 |
| AGG | ISHARES TR | 8,017 | $795K | 0.0% | $99.20 | $97.76 | +1.5% | CORE US AGGBD ET | 464287226 |
| FDMO | FIDELITY COVINGTON TRUST | 8,831 | $670K | 0.0% | $75.86 | $68.83 | +10.2% | MOMENTUM FACTR | 316092816 |
| META | META PLATFORMS INC | 886 | $654K | 0.0% | $738.09 | $176.44 | +317.7% | CL A | 30303M102 |
| PGR | PROGRESSIVE CORP | 2,344 | $626K | 0.0% | $266.86 * | $77.40 | +223.9% | COM | 743315103 |
| SUB | ISHARES TR | 5,690 | $605K | 0.0% | $106.34 | $104.41 | +1.9% | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,977 | $578K | 0.0% | $194.23 | $135.54 | +43.3% | RUS 1000 VAL ETF | 464287598 |
| AMZN | AMAZON COM INC | 2,510 | $551K | 0.0% | $219.39 | $130.67 | +67.9% | COM | 023135106 |
| PHYS | SPROTT PHYSICAL GOLD TR | 20,000 | $507K | 0.0% | $25.35 | $24.06 | — | UNIT | 85207H104 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $500K | 0.0% | $174.62 | $86.95 | +100.2% | COM | 33767E202 |
| IJR | ISHARES TR | 4,183 | $457K | 0.0% | $109.28 | $94.47 | +15.7% | CORE S&P SCP ETF | 464287804 |
| MA | MASTERCARD INCORPORATED | 801 | $450K | 0.0% | $561.94 | $308.14 | +81.9% | CL A | 57636Q104 |
| CTAS | CINTAS CORP | 2,000 | $446K | 0.0% | $222.87 | $170.79 | +29.9% | COM | 172908105 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,592 | $443K | 0.0% | $67.22 | $60.25 | +11.6% | ALLWRLD EX US | 922042775 |
| SPYM | SPDR SERIES TRUST | 5,530 | $402K | 0.0% | $72.69 | $68.58 | +6.0% | PORTFOLIO S&P500 | 78464A854 |
| VXF | VANGUARD INDEX FDS | 1,993 | $384K | 0.0% | $192.71 | $192.77 | -0.0% | EXTEND MKT ETF | 922908652 |
| IWO | ISHARES TR | 1,280 | $366K | 0.0% | $285.86 | $239.32 | +19.4% | RUS 2000 GRW ETF | 464287648 |
| QEFA | SPDR INDEX SHS FDS | 3,915 | $334K | 0.0% | $85.34 | $63.48 | +34.4% | MSCI EAFE STRTGC | 78463X434 |
| JPM | JPMORGAN CHASE & CO. | 1,126 | $326K | 0.0% | $289.91 | $149.34 | +92.3% | COM | 46625H100 |
| IWP | ISHARES TR | 2,272 | $315K | 0.0% | $138.68 | $87.08 | +59.3% | RUS MD CP GR ETF | 464287481 |
| INTF | ISHARES TR | 8,733 | $299K | 0.0% | $34.23 | $26.20 | +30.7% | INTL EQTY FACTOR | 46434V274 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 5,080 | $289K | 0.0% | $56.85 | $55.40 | +2.6% | EQUITY PREMIUM | 46641Q332 |
| AVUV | AMERICAN CENTY ETF TR | 3,132 | $285K | 0.0% | $91.10 | $75.21 | +21.1% | US SML CP VALU | 025072877 |
| JNJ | JOHNSON & JOHNSON | 1,807 | $276K | 0.0% | $152.75 | $150.84 | -0.1% | COM | 478160104 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $266K | 0.0% | $42.28 | $33.23 | +27.2% | US MKTWIDE VALUE | 25434V724 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,164 | $255K | 0.0% | $49.46 | $40.19 | +23.1% | FTSE EMR MKT ETF | 922042858 |
| ITW | ILLINOIS TOOL WKS INC | 1,003 | $248K | 0.0% | $247.25 | $198.70 | +22.9% | COM | 452308109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $232K | 0.0% | $485.77 | $357.53 | +35.9% | CL B NEW | 084670702 |
| NDAQ | NASDAQ INC | 2,505 | $224K | 0.0% | $89.42 | $79.17 | +12.3% | COM | 631103108 |
| DIS | DISNEY WALT CO | 1,719 | $213K | 0.0% | $124.00 | $102.81 | +19.8% | COM | 254687106 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 3,843 | $209K | 0.0% | $54.40 | $51.55 | +5.5% | NASDAQ EQT PREM | 46654Q203 |
| QQQ | INVESCO QQQ TR | 365 | $201K | 0.0% | $551.64 | $497.35 | +10.9% | UNIT SER 1 | 46090E103 |
| HD | HOME DEPOT INC | 549 | $201K | 0.0% | $366.64 | $355.91 | +1.8% | COM | 437076102 |