Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Jul 10, 2025
Total Value: $4.15B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 2,954,525 | $540M | 13.0% | $168.74 | — | MSCI USA QLT FCT | 46432F339 |
| VGSH | VANGUARD SCOTTSDALE FDS | 7,300,821 | $429M | 10.3% | $58.02 | — | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,895,752 | $371M | 8.9% | $63.89 | — | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 533,783 | $331M | 8.0% | $490.89 | — | CORE S&P500 ETF | 464287200 |
| MUB | ISHARES TR | 2,545,255 | $266M | 6.4% | $108.18 | — | NATIONAL MUN ETF | 464288414 |
| PMBS | PIMCO ETF TR | 4,395,611 | $216M | 5.2% | $48.29 | — | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,525,860 | $202M | 4.9% | $63.95 | — | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,570,431 | $189M | 4.6% | $26.23 | — | INTL EQTY ETF | 808524805 |
| MTUM | ISHARES TR | 659,781 | $159M | 3.8% | $240.32 | — | MSCI USA MMENTM | 46432F396 |
| VTEB | VANGUARD MUN BD FDS | 2,926,845 | $144M | 3.5% | $50.01 | — | TAX EXEMPT BD | 922907746 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 5,909,226 | $141M | 3.4% | $23.85 | — | NYLI MACKAY MUN | 45409F827 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,311,200 | $133M | 3.2% | $112.79 | — | SMLLCP 600 IDX | 921932828 |
| PFFD | GLOBAL X FDS | 6,963,093 | $131M | 3.2% | $18.83 | — | US PFD ETF | 37954Y657 |
| VOE | VANGUARD INDEX FDS | 795,512 | $131M | 3.2% | $147.41 | — | MCAP VL IDXVIP | 922908512 |
| SCHX | SCHWAB STRATEGIC TR | 4,726,458 | $116M | 2.8% | $32.04 | — | US LRG CAP ETF | 808524201 |
| BND | VANGUARD BD INDEX FDS | 1,466,307 | $108M | 2.6% | $76.54 | — | TOTAL BND MRKT | 921937835 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,340,239 | $72.79M | 1.8% | $54.83 | — | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 951,038 | $66.22M | 1.6% | $58.94 | — | QLTY FCTOR ETF | 316092790 |
| VOT | VANGUARD INDEX FDS | 221,110 | $62.88M | 1.5% | $204.02 | — | MCAP GR IDXVIP | 922908538 |
| IEFA | ISHARES TR | 730,380 | $60.97M | 1.5% | $56.87 | — | CORE MSCI EAFE | 46432F842 |
| SCHE | SCHWAB STRATEGIC TR | 1,950,673 | $58.79M | 1.4% | $25.95 | — | EMRG MKTEQ ETF | 808524706 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 429,791 | $30.63M | 0.7% | $47.24 | — | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 359,977 | $27.35M | 0.7% | $62.66 | — | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 295,906 | $23.74M | 0.6% | $53.28 | — | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 342,931 | $20.59M | 0.5% | $48.11 | — | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 127,969 | $14.03M | 0.3% | $56.25 | — | ESG US STK ETF | 921910733 |
| VB | VANGUARD INDEX FDS | 49,011 | $11.61M | 0.3% | $189.75 | — | SMALL CP ETF | 922908751 |
| SCHD | SCHWAB STRATEGIC TR | 396,483 | $10.51M | 0.3% | $40.62 | — | US DIVIDEND EQ | 808524797 |
| IUSB | ISHARES TR | 204,514 | $9.455M | 0.2% | $45.99 | — | CORE TOTAL USD | 46434V613 |
| SCHA | SCHWAB STRATEGIC TR | 246,306 | $6.232M | 0.2% | $38.72 | — | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 82,556 | $5.407M | 0.1% | $51.71 | — | ESG INTL STK ETF | 921910725 |
| ESGD | ISHARES TR | 57,871 | $5.163M | 0.1% | $69.85 | — | ESG AW MSCI EAFE | 46435G516 |
| SCHG | SCHWAB STRATEGIC TR | 171,905 | $5.021M | 0.1% | $32.05 | — | US LCAP GR ETF | 808524300 |
| OWNS | TIDAL TRUST III | 270,765 | $4.638M | 0.1% | $17.13 | — | AFFORDABLE HOUS | 74741A106 |
| SPY | SPDR S&P 500 ETF TR | 6,651 | $4.109M | 0.1% | $497.88 | — | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 5,919 | $3.362M | 0.1% | $459.50 | — | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 34,403 | $3.075M | 0.1% | $78.52 | — | MSCI EAFE ETF | 464287465 |
| JSML | JANUS DETROIT STR TR | 44,334 | $2.99M | 0.1% | $57.90 | — | HENDERSN CAP ETF | 47103U100 |
| MSFT | MICROSOFT CORP | 4,909 | $2.442M | 0.1% | $150.53 | +187.2% | COM | 594918104 |
| SHYM | BLACKROCK ETF TRUST II | 95,515 | $2.131M | 0.1% | $23.08 | — | ISHARES HIGH YIE | 092528108 |
| VTI | VANGUARD INDEX FDS | 5,655 | $1.719M | 0.0% | $252.03 | — | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,770 | $1.492M | 0.0% | $69.70 | — | ESG MSCI LEADR | 46435U218 |
| AAPL | APPLE INC | 7,232 | $1.484M | 0.0% | $115.84 | +73.9% | COM | 037833100 |
| IWR | ISHARES TR | 15,799 | $1.453M | 0.0% | $86.81 | — | RUS MID CAP ETF | 464287499 |
| IWM | ISHARES TR | 6,715 | $1.449M | 0.0% | $206.49 | — | RUSSELL 2000 ETF | 464287655 |
| IWF | ISHARES TR | 3,200 | $1.359M | 0.0% | $230.45 | — | RUS 1000 GRW ETF | 464287614 |
| EMXC | ISHARES INC | 19,904 | $1.257M | 0.0% | $49.53 | — | MSCI EMRG CHN | 46434G764 |
| VUG | VANGUARD INDEX FDS | 2,322 | $1.018M | 0.0% | $185.88 | — | GROWTH ETF | 922908736 |
| GLD | SPDR GOLD TR | 3,264 | $995K | 0.0% | $120.59 | — | GOLD SHS | 78463V107 |
| IWB | ISHARES TR | 2,907 | $987K | 0.0% | $239.12 | — | RUS 1000 ETF | 464287622 |
| ITOT | ISHARES TR | 7,065 | $954K | 0.0% | $84.80 | — | CORE S&P TTL STK | 464287150 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,634 | $926K | 0.0% | $392.12 | — | UTSER1 S&PDCRP | 78467Y107 |
| HDEF | DBX ETF TR | 31,491 | $909K | 0.0% | $23.02 | — | XTRACK MSCI EAFE | 233051630 |
| VIG | VANGUARD SPECIALIZED FUNDS | 3,946 | $808K | 0.0% | $192.52 | — | DIV APP ETF | 921908844 |
| AGG | ISHARES TR | 8,017 | $795K | 0.0% | $97.76 | — | CORE US AGGBD ET | 464287226 |
| FDMO | FIDELITY COVINGTON TRUST | 8,831 | $670K | 0.0% | $75.86 | — | MOMENTUM FACTR | 316092816 |
| META | META PLATFORMS INC | 886 | $654K | 0.0% | $176.44 | +249.5% | CL A | 30303M102 |
| PGR | PROGRESSIVE CORP | 2,344 | $626K | 0.0% | $77.40 | +232.7% | COM | 743315103 |
| SUB | ISHARES TR | 5,690 | $605K | 0.0% | $105.41 | — | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,977 | $578K | 0.0% | $135.60 | — | RUS 1000 VAL ETF | 464287598 |
| AMZN | AMAZON COM INC | 2,510 | $551K | 0.0% | $130.67 | +51.4% | COM | 023135106 |
| PHYS | SPROTT PHYSICAL GOLD TR | 20,000 | $507K | 0.0% | $24.06 | — | UNIT | 85207H104 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $500K | 0.0% | $86.95 | +98.2% | COM | 33767E202 |
| IJR | ISHARES TR | 4,183 | $457K | 0.0% | $95.34 | — | CORE S&P SCP ETF | 464287804 |
| MA | MASTERCARD INCORPORATED | 801 | $450K | 0.0% | $308.14 | +79.0% | CL A | 57636Q104 |
| CTAS | CINTAS CORP | 2,000 | $446K | 0.0% | $170.79 | +25.4% | COM | 172908105 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,592 | $443K | 0.0% | $57.41 | — | ALLWRLD EX US | 922042775 |
| SPYM | SPDR SERIES TRUST | 5,530 | $402K | 0.0% | $70.13 | — | PORTFOLIO S&P500 | 78464A854 |
| VXF | VANGUARD INDEX FDS | 1,993 | $384K | 0.0% | $189.98 | — | EXTEND MKT ETF | 922908652 |
| IWO | ISHARES TR | 1,280 | $366K | 0.0% | $224.15 | — | RUS 2000 GRW ETF | 464287648 |
| QEFA | SPDR INDEX SHS FDS | 3,915 | $334K | 0.0% | $59.66 | — | MSCI EAFE STRTGC | 78463X434 |
| JPM | JPMORGAN CHASE & CO. | 1,126 | $326K | 0.0% | $149.34 | +69.2% | COM | 46625H100 |
| IWP | ISHARES TR | 2,272 | $315K | 0.0% | $79.24 | — | RUS MD CP GR ETF | 464287481 |
| INTF | ISHARES TR | 8,733 | $299K | 0.0% | $24.90 | — | INTL EQTY FACTOR | 46434V274 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 5,080 | $289K | 0.0% | $56.85 | — | EQUITY PREMIUM | 46641Q332 |
| AVUV | AMERICAN CENTY ETF TR | 3,132 | $285K | 0.0% | $74.51 | — | US SML CP VALU | 025072877 |
| JNJ | JOHNSON & JOHNSON | 1,807 | $276K | 0.0% | $150.84 | 0.0% | COM | 478160104 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $266K | 0.0% | $33.48 | — | US MKTWIDE VALUE | 25434V724 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,164 | $255K | 0.0% | $39.81 | — | FTSE EMR MKT ETF | 922042858 |
| ITW | ILLINOIS TOOL WKS INC | 1,003 | $248K | 0.0% | $198.70 | +19.4% | COM | 452308109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $232K | 0.0% | $357.53 | +42.0% | CL B NEW | 084670702 |
| NDAQ | NASDAQ INC | 2,505 | $224K | 0.0% | $79.17 | 0.0% | COM | 631103108 |
| DIS | DISNEY WALT CO | 1,719 | $213K | 0.0% | $102.81 | 0.0% | COM | 254687106 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 3,843 | $209K | 0.0% | $54.40 | — | NASDAQ EQT PREM | 46654Q203 |
| QQQ | INVESCO QQQ TR | 365 | $201K | 0.0% | $551.64 | — | UNIT SER 1 | 46090E103 |
| HD | HOME DEPOT INC | 549 | $201K | 0.0% | $355.91 | 0.0% | COM | 437076102 |