Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q1 2025 (← Previous) (Next →)
Filing Date: Apr 15, 2025
Total Value: $3.85B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VGSH | VANGUARD SCOTTSDALE FDS | 7,535,912 | $442M | 11.5% | $58.69 | $58.34 | +0.6% | SHORT TERM TREAS | 92206C102 |
| MUB | ISHARES TR | 3,390,855 | $358M | 9.3% | $105.44 | $104.58 | +0.8% | NATIONAL MUN ETF | 464288414 |
| SCHD | SCHWAB STRATEGIC TR | 11,520,110 | $322M | 8.4% | $27.96 | $25.69 | +8.8% | US DIVIDEND EQ | 808524797 |
| QUAL | ISHARES TR | 1,883,917 | $322M | 8.4% | $170.89 | $161.10 | +6.1% | MSCI USA QLT FCT | 46432F339 |
| SPYG | SPDR SER TR | 3,692,948 | $297M | 7.7% | $80.37 | $63.04 | +27.5% | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 487,398 | $274M | 7.1% | $561.90 | $469.52 | +19.7% | CORE S&P500 ETF | 464287200 |
| PMBS | PIMCO ETF TR | 4,325,944 | $212M | 5.5% | $49.08 | $48.60 | +1.0% | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,578,996 | $190M | 4.9% | $73.69 | $63.86 | +15.4% | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,620,943 | $171M | 4.4% | $19.78 | $18.65 | +6.1% | INTL EQTY ETF | 808524805 |
| BND | VANGUARD BD INDEX FDS | 2,285,794 | $168M | 4.4% | $73.45 | $77.84 | -5.6% | TOTAL BND MRKT | 921937835 |
| MMIN | NEW YORK LIFE INVTS ACTIVE E | 6,144,016 | $145M | 3.8% | $23.63 | $24.08 | -1.9% | NYLI MACKAY MUNI | 45409F843 |
| VTEB | VANGUARD MUN BD FDS | 2,456,907 | $122M | 3.2% | $49.62 | $50.13 | -1.0% | TAX EXEMPT BD | 922907746 |
| VOE | VANGUARD INDEX FDS | 741,179 | $119M | 3.1% | $160.54 | $145.81 | +10.1% | MCAP VL IDXVIP | 922908512 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,187,480 | $115M | 3.0% | $96.51 | $91.37 | +5.6% | SMLLCP 600 IDX | 921932828 |
| SCHX | SCHWAB STRATEGIC TR | 4,633,176 | $102M | 2.7% | $22.08 | $20.73 | +6.5% | US LRG CAP ETF | 808524201 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,478,842 | $78.39M | 2.0% | $53.01 | $55.13 | -3.9% | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 944,390 | $60.59M | 1.6% | $64.16 | $56.20 | +14.2% | QLTY FCTOR ETF | 316092790 |
| IEFA | ISHARES TR | 733,931 | $55.52M | 1.4% | $75.65 | $60.44 | +25.2% | CORE MSCI EAFE | 46432F842 |
| SCHE | SCHWAB STRATEGIC TR | 1,869,724 | $51.55M | 1.3% | $27.57 | $25.54 | +7.9% | EMRG MKTEQ ETF | 808524706 |
| VOT | VANGUARD INDEX FDS | 207,994 | $50.88M | 1.3% | $244.64 | $198.93 | +23.0% | MCAP GR IDXVIP | 922908538 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 416,386 | $27.62M | 0.7% | $66.34 | $47.72 | +39.0% | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 340,525 | $25.26M | 0.7% | $74.19 | $62.73 | +18.3% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 300,058 | $21.43M | 0.6% | $71.43 | $56.31 | +26.9% | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 338,343 | $18.26M | 0.5% | $53.97 | $51.71 | +4.4% | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 137,812 | $13.5M | 0.4% | $97.95 | $54.67 | +79.2% | ESG US STK ETF | 921910733 |
| VB | VANGUARD INDEX FDS | 45,518 | $10.09M | 0.3% | $221.75 | $194.88 | +13.8% | SMALL CP ETF | 922908751 |
| IUSB | ISHARES TR | 217,495 | $10.02M | 0.3% | $46.08 | $44.32 | +4.0% | CORE TOTAL USD | 46434V613 |
| ESGD | ISHARES TR | 99,752 | $8.149M | 0.2% | $81.69 | $68.80 | +18.7% | ESG AW MSCI EAFE | 46435G516 |
| VSGX | VANGUARD WORLD FD | 91,270 | $5.383M | 0.1% | $58.98 | $51.26 | +15.1% | ESG INTL STK ETF | 921910725 |
| SCHA | SCHWAB STRATEGIC TR | 226,320 | $5.303M | 0.1% | $23.43 | $23.99 | -2.3% | US SML CAP ETF | 808524607 |
| JSML | JANUS DETROIT STR TR | 79,217 | $4.821M | 0.1% | $60.86 | $53.85 | +13.0% | HENDERSN CAP ETF | 47103U100 |
| SPY | SPDR S&P 500 ETF TR | 6,597 | $3.69M | 0.1% | $559.39 | $491.16 | +13.9% | TR UNIT | 78462F103 |
| SCHG | SCHWAB STRATEGIC TR | 145,992 | $3.656M | 0.1% | $25.04 | $25.79 | -2.9% | US LCAP GR ETF | 808524300 |
| EFA | ISHARES TR | 34,403 | $2.812M | 0.1% | $81.73 | $79.29 | +3.1% | MSCI EAFE ETF | 464287465 |
| VOO | VANGUARD INDEX FDS | 5,404 | $2.777M | 0.1% | $513.91 | $447.16 | +14.9% | S&P 500 ETF SHS | 922908363 |
| SHYM | BLACKROCK ETF TRUST II | 95,500 | $2.165M | 0.1% | $22.67 | $22.94 | -1.2% | ISHARES HIGH YIE | 092528108 |
| MSFT | MICROSOFT CORP | 5,082 | $1.908M | 0.0% | $375.39 | $150.53 | +148.1% | COM | 594918104 |
| VYM | VANGUARD WHITEHALL FDS | 14,264 | $1.839M | 0.0% | $128.96 | $107.23 | +20.3% | HIGH DIV YLD | 921946406 |
| AAPL | APPLE INC | 7,472 | $1.66M | 0.0% | $222.13 | $115.84 | +91.1% | COM | 037833100 |
| IWR | ISHARES TR | 16,094 | $1.369M | 0.0% | $85.07 | $90.01 | -5.5% | RUS MID CAP ETF | 464287499 |
| IWM | ISHARES TR | 6,584 | $1.313M | 0.0% | $199.49 | $204.87 | -2.6% | RUSSELL 2000 ETF | 464287655 |
| VTI | VANGUARD INDEX FDS | 4,650 | $1.278M | 0.0% | $274.84 | $238.37 | +15.3% | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,256 | $1.27M | 0.0% | $95.81 | $72.85 | +31.5% | ESG MSCI LEADR | 46435U218 |
| IWF | ISHARES TR | 3,221 | $1.163M | 0.0% | $361.09 * | $59.69 | +51.2% | RUS 1000 GRW ETF | 464287614 |
| EMXC | ISHARES INC | 20,186 | $1.112M | 0.0% | $55.09 | $49.64 | +11.0% | MSCI EMRG CHN | 46434G764 |
| GLD | SPDR GOLD TR | 3,264 | $940K | 0.0% | $288.13 | $121.26 | +137.6% | GOLD SHS | 78463V107 |
| HDEF | DBX ETF TR | 33,322 | $904K | 0.0% | $27.14 | $23.63 | +14.9% | XTRACK MSCI EAFE | 233051630 |
| IWB | ISHARES TR | 2,907 | $892K | 0.0% | $306.74 | $244.88 | +25.3% | RUS 1000 ETF | 464287622 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,634 | $872K | 0.0% | $533.48 | $382.49 | +39.5% | UTSER1 S&PDCRP | 78467Y107 |
| ITOT | ISHARES TR | 7,065 | $862K | 0.0% | $122.01 | $85.35 | +43.0% | CORE S&P TTL STK | 464287150 |
| VUG | VANGUARD INDEX FDS | 2,154 | $799K | 0.0% | $370.82 * | $27.56 | +124.2% | GROWTH ETF | 922908736 |
| OWNS | TIDAL TRUST III | 42,812 | $734K | 0.0% | $17.15 | $17.03 | +0.7% | AFFORDABLE HOUS | 74741A106 |
| PGR | PROGRESSIVE CORP | 2,455 | $695K | 0.0% | $283.01 * | $77.40 | +243.4% | COM | 743315103 |
| AGG | ISHARES TR | 5,961 | $590K | 0.0% | $98.92 | $97.68 | +1.3% | CORE US AGGBD ET | 464287226 |
| META | META PLATFORMS INC | 1,015 | $585K | 0.0% | $576.36 | $176.44 | +225.9% | CL A | 30303M102 |
| SUB | ISHARES TR | 5,354 | $565K | 0.0% | $105.60 | $104.33 | +1.2% | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,770 | $521K | 0.0% | $188.16 | $131.83 | +42.7% | RUS 1000 VAL ETF | 464287598 |
| PHYS | SPROTT PHYSICAL GOLD TR | 20,000 | $481K | 0.0% | $24.06 | $24.06 | — | UNIT | 85207H104 |
| AMZN | AMAZON COM INC | 2,510 | $478K | 0.0% | $190.26 | $130.67 | +45.6% | COM | 023135106 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $475K | 0.0% | $165.95 | $86.95 | +89.9% | COM | 33767E202 |
| MA | MASTERCARD INCORPORATED | 801 | $439K | 0.0% | $548.12 | $308.14 | +77.1% | CL A | 57636Q104 |
| VEU | VANGUARD INTL EQUITY INDEX F | 7,180 | $436K | 0.0% | $60.66 | $60.25 | +0.7% | ALLWRLD EX US | 922042775 |
| IJR | ISHARES TR | 4,165 | $436K | 0.0% | $104.57 | $94.47 | +10.7% | CORE S&P SCP ETF | 464287804 |
| VIG | VANGUARD SPECIALIZED FUNDS | 2,138 | $415K | 0.0% | $193.99 | $177.80 | +9.1% | DIV APP ETF | 921908844 |
| CTAS | CINTAS CORP | 2,000 | $411K | 0.0% | $205.53 | $170.79 | +19.6% | COM | 172908105 |
| VXF | VANGUARD INDEX FDS | 1,993 | $343K | 0.0% | $172.26 | $192.77 | -10.6% | EXTEND MKT ETF | 922908652 |
| QEFA | SPDR INDEX SHS FDS | 4,310 | $340K | 0.0% | $78.96 | $63.48 | +24.4% | MSCI EAFE STRTGC | 78463X434 |
| IWO | ISHARES TR | 1,280 | $327K | 0.0% | $255.53 | $239.32 | +6.8% | RUS 2000 GRW ETF | 464287648 |
| VWO | VANGUARD INTL EQUITY INDEX F | 6,660 | $301K | 0.0% | $45.26 | $40.19 | +12.6% | FTSE EMR MKT ETF | 922042858 |
| IWP | ISHARES TR | 2,355 | $277K | 0.0% | $117.49 | $87.08 | +34.9% | RUS MD CP GR ETF | 464287481 |
| JPM | JPMORGAN CHASE & CO. | 1,115 | $274K | 0.0% | $245.30 | $149.34 | +61.7% | COM | 46625H100 |
| AVUV | AMERICAN CENTY ETF TR | 3,132 | $273K | 0.0% | $87.17 | $75.21 | +15.9% | US SML CP VALU | 025072877 |
| INTF | ISHARES TR | 8,691 | $268K | 0.0% | $30.84 | $26.20 | +17.7% | INTL EQTY FACTOR | 46434V274 |
| UNH | UNITEDHEALTH GROUP INC | 495 | $259K | 0.0% | $523.75 | $341.91 | +50.1% | COM | 91324P102 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $259K | 0.0% | $41.21 | $33.23 | +24.0% | US MKTWIDE VALUE | 25434V724 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $254K | 0.0% | $532.58 | $357.53 | +49.0% | CL B NEW | 084670702 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $248K | 0.0% | $248.01 | $198.70 | +22.5% | COM | 452308109 |
| SPYM | SPDR SER TR | 3,577 | $235K | 0.0% | $65.76 | $69.30 | -5.1% | PORTFOLIO S&P500 | 78464A854 |
| PEP | PEPSICO INC | 1,500 | $225K | 0.0% | $149.94 * | $121.78 | +19.4% | COM | 713448108 |
| ELV | ELEVANCE HEALTH INC | 485 | $211K | 0.0% | $434.96 | $394.28 | +8.7% | COM | 036752103 |
| PG | PROCTER AND GAMBLE CO | 1,197 | $204K | 0.0% | $170.42 | $150.31 | +11.1% | COM | 742718109 |