Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q1 2025 (← Previous) (Next →)
Filing Date: Apr 15, 2025
Total Value: $3.85B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VGSH | VANGUARD SCOTTSDALE FDS | 7,535,912 | $442M | 11.5% | $58.02 | — | SHORT TERM TREAS | 92206C102 |
| MUB | ISHARES TR | 3,390,855 | $358M | 9.3% | $108.18 | — | NATIONAL MUN ETF | 464288414 |
| SCHD | SCHWAB STRATEGIC TR | 11,520,110 | $322M | 8.4% | $40.62 | — | US DIVIDEND EQ | 808524797 |
| QUAL | ISHARES TR | 1,883,917 | $322M | 8.4% | $160.74 | — | MSCI USA QLT FCT | 46432F339 |
| SPYG | SPDR SER TR | 3,692,948 | $297M | 7.7% | $62.16 | — | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 487,398 | $274M | 7.1% | $478.51 | — | CORE S&P500 ETF | 464287200 |
| PMBS | PIMCO ETF TR | 4,325,944 | $212M | 5.5% | $48.28 | — | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,578,996 | $190M | 4.9% | $63.95 | — | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,620,943 | $171M | 4.4% | $26.23 | — | INTL EQTY ETF | 808524805 |
| BND | VANGUARD BD INDEX FDS | 2,285,794 | $168M | 4.4% | $76.54 | — | TOTAL BND MRKT | 921937835 |
| MMIN | NEW YORK LIFE INVTS ACTIVE E | 6,144,016 | $145M | 3.8% | $23.76 | — | NYLI MACKAY MUNI | 45409F843 |
| VTEB | VANGUARD MUN BD FDS | 2,456,907 | $122M | 3.2% | $50.20 | — | TAX EXEMPT BD | 922907746 |
| VOE | VANGUARD INDEX FDS | 741,179 | $119M | 3.1% | $146.16 | — | MCAP VL IDXVIP | 922908512 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,187,480 | $115M | 3.0% | $113.99 | — | SMLLCP 600 IDX | 921932828 |
| SCHX | SCHWAB STRATEGIC TR | 4,633,176 | $102M | 2.7% | $32.19 | — | US LRG CAP ETF | 808524201 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,478,842 | $78.39M | 2.0% | $54.83 | — | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 944,390 | $60.59M | 1.6% | $58.94 | — | QLTY FCTOR ETF | 316092790 |
| IEFA | ISHARES TR | 733,931 | $55.52M | 1.4% | $56.87 | — | CORE MSCI EAFE | 46432F842 |
| SCHE | SCHWAB STRATEGIC TR | 1,869,724 | $51.55M | 1.3% | $25.77 | — | EMRG MKTEQ ETF | 808524706 |
| VOT | VANGUARD INDEX FDS | 207,994 | $50.88M | 1.3% | $198.95 | — | MCAP GR IDXVIP | 922908538 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 416,386 | $27.62M | 0.7% | $46.46 | — | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 340,525 | $25.26M | 0.7% | $61.90 | — | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 300,058 | $21.43M | 0.6% | $53.28 | — | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 338,343 | $18.26M | 0.5% | $47.95 | — | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 137,812 | $13.5M | 0.4% | $56.25 | — | ESG US STK ETF | 921910733 |
| VB | VANGUARD INDEX FDS | 45,518 | $10.09M | 0.3% | $186.12 | — | SMALL CP ETF | 922908751 |
| IUSB | ISHARES TR | 217,495 | $10.02M | 0.3% | $45.99 | — | CORE TOTAL USD | 46434V613 |
| ESGD | ISHARES TR | 99,752 | $8.149M | 0.2% | $69.85 | — | ESG AW MSCI EAFE | 46435G516 |
| VSGX | VANGUARD WORLD FD | 91,270 | $5.383M | 0.1% | $51.71 | — | ESG INTL STK ETF | 921910725 |
| SCHA | SCHWAB STRATEGIC TR | 226,320 | $5.303M | 0.1% | $39.91 | — | US SML CAP ETF | 808524607 |
| JSML | JANUS DETROIT STR TR | 79,217 | $4.821M | 0.1% | $57.90 | — | HENDERSN CAP ETF | 47103U100 |
| SPY | SPDR S&P 500 ETF TR | 6,597 | $3.69M | 0.1% | $497.88 | — | TR UNIT | 78462F103 |
| SCHG | SCHWAB STRATEGIC TR | 145,992 | $3.656M | 0.1% | $32.56 | — | US LCAP GR ETF | 808524300 |
| EFA | ISHARES TR | 34,403 | $2.812M | 0.1% | $78.52 | — | MSCI EAFE ETF | 464287465 |
| VOO | VANGUARD INDEX FDS | 5,404 | $2.777M | 0.1% | $449.15 | — | S&P 500 ETF SHS | 922908363 |
| SHYM | BLACKROCK ETF TRUST II | 95,500 | $2.165M | 0.1% | $23.08 | — | ISHARES HIGH YIE | 092528108 |
| MSFT | MICROSOFT CORP | 5,082 | $1.908M | 0.0% | $150.53 | +169.1% | COM | 594918104 |
| VYM | VANGUARD WHITEHALL FDS | 14,264 | $1.839M | 0.0% | $106.02 | — | HIGH DIV YLD | 921946406 |
| AAPL | APPLE INC | 7,472 | $1.66M | 0.0% | $115.84 | +99.2% | COM | 037833100 |
| IWR | ISHARES TR | 16,094 | $1.369M | 0.0% | $86.81 | — | RUS MID CAP ETF | 464287499 |
| IWM | ISHARES TR | 6,584 | $1.313M | 0.0% | $206.31 | — | RUSSELL 2000 ETF | 464287655 |
| VTI | VANGUARD INDEX FDS | 4,650 | $1.278M | 0.0% | $240.82 | — | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,256 | $1.27M | 0.0% | $68.21 | — | ESG MSCI LEADR | 46435U218 |
| IWF | ISHARES TR | 3,221 | $1.163M | 0.0% | $230.45 | — | RUS 1000 GRW ETF | 464287614 |
| EMXC | ISHARES INC | 20,186 | $1.112M | 0.0% | $49.53 | — | MSCI EMRG CHN | 46434G764 |
| GLD | SPDR GOLD TR | 3,264 | $940K | 0.0% | $120.59 | — | GOLD SHS | 78463V107 |
| HDEF | DBX ETF TR | 33,322 | $904K | 0.0% | $23.02 | — | XTRACK MSCI EAFE | 233051630 |
| IWB | ISHARES TR | 2,907 | $892K | 0.0% | $239.12 | — | RUS 1000 ETF | 464287622 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,634 | $872K | 0.0% | $392.12 | — | UTSER1 S&PDCRP | 78467Y107 |
| ITOT | ISHARES TR | 7,065 | $862K | 0.0% | $84.80 | — | CORE S&P TTL STK | 464287150 |
| VUG | VANGUARD INDEX FDS | 2,154 | $799K | 0.0% | $166.19 | — | GROWTH ETF | 922908736 |
| OWNS | TIDAL TRUST III | 42,812 | $734K | 0.0% | $17.15 | — | AFFORDABLE HOUS | 74741A106 |
| PGR | PROGRESSIVE CORP | 2,455 | $695K | 0.0% | $77.40 | +216.9% | COM | 743315103 |
| AGG | ISHARES TR | 5,961 | $590K | 0.0% | $97.27 | — | CORE US AGGBD ET | 464287226 |
| META | META PLATFORMS INC | 1,015 | $585K | 0.0% | $176.44 | +264.6% | CL A | 30303M102 |
| SUB | ISHARES TR | 5,354 | $565K | 0.0% | $105.35 | — | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,770 | $521K | 0.0% | $131.21 | — | RUS 1000 VAL ETF | 464287598 |
| PHYS | SPROTT PHYSICAL GOLD TR | 20,000 | $481K | 0.0% | $24.06 | — | UNIT | 85207H104 |
| AMZN | AMAZON COM INC | 2,510 | $478K | 0.0% | $130.67 | +66.1% | COM | 023135106 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $475K | 0.0% | $86.95 | +100.2% | COM | 33767E202 |
| MA | MASTERCARD INCORPORATED | 801 | $439K | 0.0% | $308.14 | +75.9% | CL A | 57636Q104 |
| VEU | VANGUARD INTL EQUITY INDEX F | 7,180 | $436K | 0.0% | $57.41 | — | ALLWRLD EX US | 922042775 |
| IJR | ISHARES TR | 4,165 | $436K | 0.0% | $95.34 | — | CORE S&P SCP ETF | 464287804 |
| VIG | VANGUARD SPECIALIZED FUNDS | 2,138 | $415K | 0.0% | $182.25 | — | DIV APP ETF | 921908844 |
| CTAS | CINTAS CORP | 2,000 | $411K | 0.0% | $170.79 | +15.8% | COM | 172908105 |
| VXF | VANGUARD INDEX FDS | 1,993 | $343K | 0.0% | $189.98 | — | EXTEND MKT ETF | 922908652 |
| QEFA | SPDR INDEX SHS FDS | 4,310 | $340K | 0.0% | $59.66 | — | MSCI EAFE STRTGC | 78463X434 |
| IWO | ISHARES TR | 1,280 | $327K | 0.0% | $224.15 | — | RUS 2000 GRW ETF | 464287648 |
| VWO | VANGUARD INTL EQUITY INDEX F | 6,660 | $301K | 0.0% | $39.81 | — | FTSE EMR MKT ETF | 922042858 |
| IWP | ISHARES TR | 2,355 | $277K | 0.0% | $79.24 | — | RUS MD CP GR ETF | 464287481 |
| JPM | JPMORGAN CHASE & CO. | 1,115 | $274K | 0.0% | $149.34 | +68.0% | COM | 46625H100 |
| AVUV | AMERICAN CENTY ETF TR | 3,132 | $273K | 0.0% | $74.51 | — | US SML CP VALU | 025072877 |
| INTF | ISHARES TR | 8,691 | $268K | 0.0% | $24.90 | — | INTL EQTY FACTOR | 46434V274 |
| UNH | UNITEDHEALTH GROUP INC | 495 | $259K | 0.0% | $341.91 | +46.1% | COM | 91324P102 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $259K | 0.0% | $33.48 | — | US MKTWIDE VALUE | 25434V724 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $254K | 0.0% | $357.53 | +36.0% | CL B NEW | 084670702 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $248K | 0.0% | $198.70 | +26.2% | COM | 452308109 |
| SPYM | SPDR SER TR | 3,577 | $235K | 0.0% | $68.73 | — | PORTFOLIO S&P500 | 78464A854 |
| PEP | PEPSICO INC | 1,500 | $225K | 0.0% | $121.78 | +17.8% | COM | 713448108 |
| ELV | ELEVANCE HEALTH INC | 485 | $211K | 0.0% | $394.28 | 0.0% | COM | 036752103 |
| PG | PROCTER AND GAMBLE CO | 1,197 | $204K | 0.0% | $150.31 | +9.1% | COM | 742718109 |