Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q3 2025 (← Previous) (Next →)
Filing Date: Oct 6, 2025
Total Value: $4.384B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 3,005,601 | $585M | 13.3% | $194.50 | $165.64 | +17.4% | MSCI USA QLT FCT | 46432F339 |
| VGSH | VANGUARD SCOTTSDALE FDS | 7,525,339 | $443M | 10.1% | $58.85 | $58.35 | +0.9% | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,828,393 | $400M | 9.1% | $104.51 | $64.22 | +62.7% | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 547,398 | $366M | 8.4% | $669.30 | $482.73 | +38.6% | CORE S&P500 ETF | 464287200 |
| MUB | ISHARES TR | 2,569,238 | $274M | 6.2% | $106.49 | $104.58 | +1.8% | NATIONAL MUN ETF | 464288414 |
| PMBS | PIMCO ETF TR | 4,486,329 | $223M | 5.1% | $49.66 | $48.61 | +2.2% | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,529,655 | $214M | 4.9% | $84.68 | $63.86 | +32.6% | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,762,910 | $204M | 4.7% | $23.28 | $18.74 | +24.3% | INTL EQTY ETF | 808524805 |
| MTUM | ISHARES TR | 664,061 | $170M | 3.9% | $256.45 | $218.17 | +17.5% | MSCI USA MMENTM | 46432F396 |
| VTEB | VANGUARD MUN BD FDS | 3,199,497 | $160M | 3.7% | $50.07 | $49.86 | +0.4% | TAX EXEMPT BD | 922907746 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 6,102,883 | $148M | 3.4% | $24.30 | $23.74 | +2.4% | NYLI MACKAY MUN | 45409F827 |
| VOE | VANGUARD INDEX FDS | 819,795 | $143M | 3.3% | $174.58 | $147.36 | +18.5% | MCAP VL IDXVIP | 922908512 |
| PFFD | GLOBAL X FDS | 7,026,957 | $137M | 3.1% | $19.43 | $18.64 | +4.3% | US PFD ETF | 37954Y657 |
| SCHX | SCHWAB STRATEGIC TR | 4,692,187 | $124M | 2.8% | $26.34 | $20.77 | +26.8% | US LRG CAP ETF | 808524201 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,012,871 | $112M | 2.6% | $110.47 | $91.76 | +20.4% | SMLLCP 600 IDX | 921932828 |
| BND | VANGUARD BD INDEX FDS | 1,491,677 | $111M | 2.5% | $74.37 | $77.77 | -4.4% | TOTAL BND MRKT | 921937835 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,403,767 | $79.24M | 1.8% | $56.45 | $55.17 | +2.3% | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 932,277 | $69.66M | 1.6% | $74.72 | $56.20 | +32.9% | QLTY FCTOR ETF | 316092790 |
| SCHE | SCHWAB STRATEGIC TR | 1,969,045 | $65.71M | 1.5% | $33.37 | $25.66 | +30.1% | EMRG MKTEQ ETF | 808524706 |
| VOT | VANGUARD INDEX FDS | 219,453 | $64.47M | 1.5% | $293.79 | $202.43 | +45.1% | MCAP GR IDXVIP | 922908538 |
| IEFA | ISHARES TR | 725,487 | $63.34M | 1.4% | $87.31 | $60.44 | +44.5% | CORE MSCI EAFE | 46432F842 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 425,914 | $31.22M | 0.7% | $73.29 | $48.34 | +51.6% | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 360,195 | $28.94M | 0.7% | $80.35 | $63.28 | +27.0% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 290,218 | $24.01M | 0.5% | $82.73 | $56.31 | +46.9% | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 334,211 | $22.03M | 0.5% | $65.92 | $51.76 | +27.4% | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 127,893 | $15.15M | 0.3% | $118.44 | $54.67 | +116.7% | ESG US STK ETF | 921910733 |
| SCHD | SCHWAB STRATEGIC TR | 395,713 | $10.8M | 0.2% | $27.30 | $25.69 | +6.3% | US DIVIDEND EQ | 808524797 |
| IUSB | ISHARES TR | 204,530 | $9.554M | 0.2% | $46.71 | $44.32 | +5.4% | CORE TOTAL USD | 46434V613 |
| VB | VANGUARD INDEX FDS | 36,749 | $9.345M | 0.2% | $254.28 | $196.89 | +29.1% | SMALL CP ETF | 922908751 |
| SCHG | SCHWAB STRATEGIC TR | 189,826 | $6.057M | 0.1% | $31.91 | $26.32 | +21.2% | US LCAP GR ETF | 808524300 |
| SCHA | SCHWAB STRATEGIC TR | 203,613 | $5.681M | 0.1% | $27.90 | $23.96 | +16.5% | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 81,720 | $5.669M | 0.1% | $69.37 | $51.26 | +35.3% | ESG INTL STK ETF | 921910725 |
| ESGD | ISHARES TR | 57,969 | $5.39M | 0.1% | $92.98 | $68.80 | +35.1% | ESG AW MSCI EAFE | 46435G516 |
| OWNS | TIDAL TRUST III | 283,056 | $4.922M | 0.1% | $17.39 | $17.05 | +2.0% | AFFORDABLE HOUS | 74741A106 |
| SPY | SPDR S&P 500 ETF TR | 6,299 | $4.196M | 0.1% | $666.18 | $491.16 | +35.6% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 6,032 | $3.694M | 0.1% | $612.38 | $456.52 | +34.1% | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 34,403 | $3.212M | 0.1% | $93.37 | $79.29 | +17.8% | MSCI EAFE ETF | 464287465 |
| JSML | JANUS DETROIT STR TR | 42,115 | $3.149M | 0.1% | $74.78 | $53.85 | +38.9% | HENDERSN CAP ETF | 47103U100 |
| MSFT | MICROSOFT CORP | 4,903 | $2.54M | 0.1% | $517.95 | $150.53 | +243.4% | COM | 594918104 |
| VTI | VANGUARD INDEX FDS | 6,047 | $1.984M | 0.0% | $328.17 | $250.52 | +31.0% | TOTAL STK MKT | 922908769 |
| AAPL | APPLE INC | 7,232 | $1.841M | 0.0% | $254.63 | $115.84 | +119.6% | COM | 037833100 |
| SUSL | ISHARES TR | 13,957 | $1.634M | 0.0% | $117.04 | $74.37 | +57.4% | ESG MSCI LEADR | 46435U218 |
| IWM | ISHARES TR | 6,558 | $1.587M | 0.0% | $241.96 | $204.80 | +18.1% | RUSSELL 2000 ETF | 464287655 |
| IWR | ISHARES TR | 15,542 | $1.501M | 0.0% | $96.55 | $90.01 | +7.3% | RUS MID CAP ETF | 464287499 |
| EMXC | ISHARES INC | 19,904 | $1.344M | 0.0% | $67.51 | $49.64 | +36.0% | MSCI EMRG CHN | 46434G764 |
| IWF | ISHARES TR | 2,728 | $1.278M | 0.0% | $468.41 * | $59.69 | +96.2% | RUS 1000 GRW ETF | 464287614 |
| GLD | SPDR GOLD TR | 3,341 | $1.188M | 0.0% | $355.46 | $125.81 | +182.5% | GOLD SHS | 78463V107 |
| VUG | VANGUARD INDEX FDS | 2,317 | $1.111M | 0.0% | $479.61 * | $30.33 | +163.5% | GROWTH ETF | 922908736 |
| IWB | ISHARES TR | 2,907 | $1.062M | 0.0% | $365.48 | $244.88 | +49.3% | RUS 1000 ETF | 464287622 |
| ITOT | ISHARES TR | 7,065 | $1.029M | 0.0% | $145.65 | $85.35 | +70.7% | CORE S&P TTL STK | 464287150 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,635 | $975K | 0.0% | $596.03 | $382.49 | +55.8% | UTSER1 S&PDCRP | 78467Y107 |
| VIG | VANGUARD SPECIALIZED FUNDS | 4,485 | $968K | 0.0% | $215.79 | $188.13 | +14.7% | DIV APP ETF | 921908844 |
| HDEF | DBX ETF TR | 30,808 | $906K | 0.0% | $29.42 | $23.63 | +24.5% | XTRACK MSCI EAFE | 233051630 |
| AGG | ISHARES TR | 8,514 | $854K | 0.0% | $100.25 | $97.85 | +2.5% | CORE US AGGBD ET | 464287226 |
| FDMO | FIDELITY COVINGTON TRUST | 9,108 | $758K | 0.0% | $83.17 | $69.14 | +20.3% | MOMENTUM FACTR | 316092816 |
| META | META PLATFORMS INC | 886 | $651K | 0.0% | $734.38 | $176.44 | +315.9% | CL A | 30303M102 |
| SUB | ISHARES TR | 5,880 | $628K | 0.0% | $106.78 | $104.49 | +2.2% | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,974 | $605K | 0.0% | $203.59 | $135.54 | +50.2% | RUS 1000 VAL ETF | 464287598 |
| PHYS | SPROTT ASSET MANAGEMENT LP | 20,000 | $592K | 0.0% | $29.62 | $24.06 | — | PHYSICAL GOLD TR | 85207H104 |
| PGR | PROGRESSIVE CORP | 2,344 | $579K | 0.0% | $246.95 * | $77.40 | +199.9% | COM | 743315103 |
| AMZN | AMAZON COM INC | 2,510 | $551K | 0.0% | $219.57 | $130.67 | +68.0% | COM | 023135106 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $546K | 0.0% | $190.49 | $86.95 | +118.7% | COM | 33767E202 |
| SPYM | SPDR SERIES TRUST | 6,155 | $482K | 0.0% | $78.34 | $69.27 | +13.1% | PORTFOLIO S&P500 | 78464A854 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,592 | $470K | 0.0% | $71.37 | $60.25 | +18.4% | ALLWRLD EX US | 922042775 |
| MA | MASTERCARD INCORPORATED | 801 | $456K | 0.0% | $568.81 | $308.14 | +84.3% | CL A | 57636Q104 |
| IJR | ISHARES TR | 3,655 | $434K | 0.0% | $118.82 | $94.47 | +25.8% | CORE S&P SCP ETF | 464287804 |
| IWO | ISHARES TR | 1,341 | $429K | 0.0% | $320.04 | $242.16 | +32.2% | RUS 2000 GRW ETF | 464287648 |
| VXF | VANGUARD INDEX FDS | 1,993 | $417K | 0.0% | $209.34 | $192.77 | +8.6% | EXTEND MKT ETF | 922908652 |
| CTAS | CINTAS CORP | 2,000 | $411K | 0.0% | $205.26 | $170.79 | +19.9% | COM | 172908105 |
| JPM | JPMORGAN CHASE & CO. | 1,115 | $352K | 0.0% | $315.43 | $149.34 | +110.2% | COM | 46625H100 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 5,892 | $336K | 0.0% | $57.10 | $55.59 | +2.7% | EQUITY PREMIUM | 46641Q332 |
| INTF | ISHARES TR | 8,762 | $315K | 0.0% | $35.91 | $26.20 | +37.1% | INTL EQTY FACTOR | 46434V274 |
| AVUV | AMERICAN CENTY ETF TR | 3,132 | $312K | 0.0% | $99.53 | $75.21 | +32.3% | US SML CP VALU | 025072877 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,431 | $294K | 0.0% | $54.18 | $40.74 | +33.0% | FTSE EMR MKT ETF | 922042858 |
| IWP | ISHARES TR | 2,053 | $292K | 0.0% | $142.41 | $87.08 | +63.5% | RUS MD CP GR ETF | 464287481 |
| QEFA | SPDR INDEX SHS FDS | 3,283 | $289K | 0.0% | $87.91 | $63.48 | +38.5% | MSCI EAFE STRTGC | 78463X434 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $281K | 0.0% | $44.69 | $33.23 | +34.5% | US MKTWIDE VALUE | 25434V724 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $261K | 0.0% | $260.76 | $198.70 | +30.4% | COM | 452308109 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 4,409 | $254K | 0.0% | $57.52 | $52.05 | +10.5% | NASDAQ EQT PREM | 46654Q203 |
| JNJ | JOHNSON & JOHNSON | 1,322 | $245K | 0.0% | $185.42 | $150.84 | +22.2% | COM | 478160104 |
| CAT | CATERPILLAR INC | 506 | $241K | 0.0% | $477.15 | $425.39 | +11.8% | COM | 149123101 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $240K | 0.0% | $502.74 | $357.53 | +40.6% | CL B NEW | 084670702 |
| QQQ | INVESCO QQQ TR | 382 | $229K | 0.0% | $600.37 | $500.70 | +19.9% | UNIT SER 1 | 46090E103 |
| NDAQ | NASDAQ INC | 2,505 | $222K | 0.0% | $88.45 | $79.17 | +11.4% | COM | 631103108 |
| HD | HOME DEPOT INC | 545 | $221K | 0.0% | $405.19 | $355.91 | +13.1% | COM | 437076102 |
| URI | UNITED RENTALS INC | 230 | $220K | 0.0% | $954.66 | $888.48 | +7.2% | COM | 911363109 |
| SCHY | SCHWAB STRATEGIC TR | 7,621 | $213K | 0.0% | $27.94 | $27.80 | +0.5% | INTERNL DIVID | 808524672 |
| PEP | PEPSICO INC | 1,500 | $211K | 0.0% | $140.44 | $140.43 | -1.0% | COM | 713448108 |