Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q3 2026 (← Previous)
Filing Date: Oct 14, 2026
Total Value: $5.295B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| AIBF | ISHARES TR | 8,652,642 | $215M | 4.1% | $24.83 | $25.02 | -0.8% | FUTURE AI BENEF | 46438T408 |
| ESSC | STRATEGY SHS | 203,660 | $5.832M | 0.1% | $28.64 | $30.47 | -6.0% | EVEN SMAL CA ETF | 86280R134 |
| EEM | ISHARES TR | 6,527 | $436K | 0.0% | $66.79 | $66.14 | +1.0% | MSCI EMG MKT ETF | 464287234 |
| NDAQ | NASDAQ INC | 2,505 | $230K | 0.0% | $92.01 | $93.44 | -1.5% | COM | 631103108 |
| CSCO | CISCO SYS INC | 2,084 | $224K | 0.0% | $107.63 | $112.66 | -4.5% | COM | 17275R102 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| MTUM | ISHARES TR | 854,260 (+27.0%) | $271M (+17.5%) | 5.1% | $317.34 | $238.17 | +33.2% | MSCI USA MMENTM | 46432F396 |
| IVV | ISHARES TR | 671,431 (+3.9%) | $514M (+6.2%) | 9.7% | $765.85 | $525.11 | +45.8% | CORE S&P500 ETF | 464287200 |
| VTEB | VANGUARD MUN BD FDS | 4,334,288 (+21.4%) | $205M (+13.6%) | 3.9% | $47.36 | $49.81 | -4.9% | TAX EXEMPT BD | 922907746 |
| SPYG | SPDR SERIES TRUST | 3,432,643 (+1.0%) | $422M (+4.5%) | 8.0% | $123.08 | $64.78 | +90.0% | ST STR P500GRW | 78464A409 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,153,226 (+3.3%) | $146M (-4.9%) | 2.8% | $126.52 | $95.54 | +32.4% | SMLLCP 600 IDX | 921932828 |
| VSDB | VANGUARD MALVERN FDS | 8,294,431 (+1.2%) | $619M (-1.1%) | 11.7% | $74.66 | $76.36 | -2.2% | SHOR DURA BD ETF | 922020730 |
| SCHF | SCHWAB STRATEGIC TR | 10,014,163 (+3.3%) | $275M (+2.5%) | 5.2% | $27.47 | $19.66 | +39.7% | INTL EQTY ETF | 808524805 |
| SHYM | BLACKROCK ETF TRUST II | 8,832,260 (+8.4%) | $189M (+3.2%) | 3.6% | $21.38 | $22.20 | -3.7% | SHOR DURA HI ETF | 092528108 |
| PFFD | GLOBAL X FDS | 6,927,424 (+1.5%) | $122M (-4.4%) | 2.3% | $17.60 | $18.65 | -5.6% | US PFD ETF | 37954Y657 |
| SCHE | SCHWAB STRATEGIC TR | 2,274,253 (+3.4%) | $82.9M (+4.0%) | 1.6% | $36.45 | $26.92 | +35.4% | EMRG MKTEQ ETF | 808524706 |
| PMBS | PIMCO ETF TR | 5,144,104 (+5.6%) | $238M (-1.0%) | 4.5% | $46.27 | $48.68 | -5.0% | MTG BKD SECS ACT | 72201R569 |
| VOO | VANGUARD INDEX FDS | 8,774 (+16.5%) | $6.149M (+18.9%) | 0.1% | $700.86 | $524.35 | +33.7% | S&P 500 ETF SHS | 922908363 |
| MSFT | MICROSOFT CORP | 5,813 (+5.3%) | $2.981M (+44.8%) | 0.1% | $512.90 | $198.37 | +158.6% | COM | 594918104 |
| SCHG | SCHWAB STRATEGIC TR | 236,028 (+3.6%) | $8.48M (+10.0%) | 0.2% | $35.93 | $27.55 | +30.4% | US LCAP GR ETF | 808524300 |
| ESGV | VANGUARD WORLD FD | 144,730 (+1.1%) | $19.62M (+3.6%) | 0.4% | $135.53 | $62.60 | +116.5% | ESG US STK ETF | 921910733 |
| AVSE | AMERICAN CENTY ETF TR | 129,207 (+1.1%) | $10.22M (-2.3%) | 0.2% | $79.11 | $77.11 | +2.6% | AVA RES MAR ETF | 025072315 |
| IVW | ISHARES TR | 15,590 (+6.0%) | $2.218M (+9.6%) | 0.0% | $142.26 | $132.42 | +7.4% | S&P 500 GRWT ETF | 464287309 |
| SPY | STATE STR SPDR S&P 500 ETF T | 6,713 (+1.5%) | $5.12M (+3.7%) | 0.1% | $762.63 | $506.83 | +50.5% | TR UNIT | 78462F103 |
| IJH | ISHARES TR | 1,657,388 (+7.0%) | $119M (-0.1%) | 2.3% | $71.95 | $73.51 | -2.1% | CORE S&P MCP ETF | 464287507 |
| IWM | ISHARES TR | 7,557 (+2.6%) | $2.1M (-5.1%) | 0.0% | $277.89 | $215.60 | +28.9% | RUSSELL 2000 ETF | 464287655 |
| IVE | ISHARES TR | 8,860 (+4.9%) | $2.023M (+5.5%) | 0.0% | $228.28 | $223.85 | +2.0% | S&P 500 VAL ETF | 464287408 |
| IWF | ISHARES TR | 15,465 (+3.9%) | $1.937M (+4.8%) | 0.0% | $125.26 | $109.82 | +14.1% | RUS 1000 GRW ETF | 464287614 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 25,907 (+7.0%) | $1.456M (+6.5%) | 0.0% | $56.22 | $56.71 | -0.9% | EQUITY PREMIUM | 46641Q332 |
| BND | VANGUARD BD INDEX FDS | 5,621 (+33.9%) | $394K (+28.0%) | 0.0% | $70.15 | $73.05 | -4.0% | TOTAL BND MRKT | 921937835 |
| SPYM | SPDR SERIES TRUST | 20,040 (+1.5%) | $1.799M (+3.7%) | 0.0% | $89.76 | $78.83 | +13.9% | ST STR P500ETF | 78464A854 |
| AMZN | AMAZON COM INC | 3,605 (+1.2%) | $898K (+5.8%) | 0.0% | $249.13 | $160.96 | +54.8% | COM | 023135106 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 16,934 (+5.1%) | $1.037M (+4.8%) | 0.0% | $61.26 | $56.97 | +7.5% | NASDAQ EQT PREM | 46654Q203 |
| IWR | ISHARES TR | 14,403 (+5.6%) | $1.537M (+2.1%) | 0.0% | $106.71 | $91.11 | +17.1% | RUS MID CAP ETF | 464287499 |
| SCHY | SCHWAB STRATEGIC TR | 28,209 (+4.7%) | $886K (+3.6%) | 0.0% | $31.40 | $30.82 | +1.9% | INTERNL DIVID | 808524672 |
| IGRO | ISHARES TR | 5,191 (+6.0%) | $461K (+7.0%) | 0.0% | $88.76 | $86.58 | +2.5% | INTL DIV GRWTH | 46435G524 |
| IWP | ISHARES TR | 3,507 (+1.0%) | $483K (-5.0%) | 0.0% | $137.68 | $108.39 | +27.0% | RUS MD CP GR ETF | 464287481 |
| JPM | JPMORGAN CHASE & CO | 1,344 (+4.7%) | $445K (+5.8%) | 0.0% | $330.83 | $186.43 | +77.5% | COM | 46625H100 |
| AGG | ISHARES TR | 15,568 (+6.1%) | $1.472M (+1.3%) | 0.0% | $94.54 | $98.56 | -4.1% | CORE US AGGBD ET | 464287226 |
| DGRE | WISDOMTREE TR | 15,145 (+3.9%) | $614K (+3.1%) | 0.0% | $40.52 | $35.54 | +14.0% | EM MKTS QTLY DIV | 97717W323 |
| QEFA | SPDR INDEX SHS FDS | 3,839 (+3.0%) | $374K (+4.6%) | 0.0% | $97.53 | $68.24 | +42.9% | ST STR MSCI EAFE | 78463X434 |
| MLPX | GLOBAL X FDS | 14,470 (+4.2%) | $1.01M (-1.2%) | 0.0% | $69.82 | $69.62 | +0.3% | GLB X MLP ENRG I | 37954Y293 |
| GOOG | ALPHABET INC | 913 (+2.0%) | $311K (-1.6%) | 0.0% | $340.74 | $314.81 | +8.2% | CAP STK CL C | 02079K107 |
| FDMO | FIDELITY COVINGTON TRUST | 7,116 (+4.0%) | $676K (+0.2%) | 0.0% | $95.00 | $70.11 | +35.5% | MOMENTUM FACTR | 316092816 |
| VIG | VANGUARD SPECIALIZED FUNDS | 8,188 (+1.4%) | $1.91M (-0.0%) | 0.0% | $233.31 | $205.87 | +13.3% | DIV APP ETF | 921908844 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| PSQA | PALMER SQUARE FUNDS TR | 48,662 | $996K | 0.0% | $20.46 | $20.49 | +0.4% | — | 696930205 |
| IQLT | ISHARES TR | 17,691 | $877K | 0.0% | $49.55 | $48.87 | +1.2% | — | 46434V456 |
| DYNF | BLACKROCK ETF TRUST | 7,869 | $535K | 0.0% | $68.01 | $65.06 | +6.5% | — | 09290C103 |
| VYM | VANGUARD WHITEHALL FDS | 1,499 | $237K | 0.0% | $158.03 | $156.29 | -0.7% | — | 921946406 |
| HD | HOME DEPOT INC | 648 | $229K | 0.0% | $352.68 * | $356.49 | -20.2% | — | 437076102 |
| QGRW | WISDOMTREE TR | 3,156 | $208K | 0.0% | $66.03 * | $63.07 | +8.9% | — | 97717Y477 |
| PEP | PEPSICO INC | 1,500 | $203K | 0.0% | $135.40 * | $140.43 | -9.8% | — | 713448108 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 2,195,000 (-34.6%) | $488M (-33.8%) | 9.2% | $222.24 | $169.42 | +31.2% | MSCI USA QLT FCT | 46432F339 |
| MUB | ISHARES TR | 2,526,062 (-6.7%) | $255M (-12.4%) | 4.8% | $101.10 | $104.72 | -3.5% | NATIONAL MUN ETF | 464288414 |
| VOE | VANGUARD INDEX FDS | 929,178 (-3.4%) | $182M (-4.4%) | 3.4% | $195.53 | $153.29 | +27.6% | MRNGSTR MD CP VA | 922908512 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 345,076 (-12.8%) | $29.01M (-18.6%) | 0.5% | $84.08 | $48.34 | +73.9% | S&P500 QUALITY | 46137V241 |
| FQAL | FIDELITY COVINGTON TRUST | 833,329 (-5.9%) | $69.37M (-3.7%) | 1.3% | $83.25 | $56.20 | +48.1% | QLTY FCTOR ETF | 316092790 |
| IMCV | ISHARES TR | 316,009 (-7.6%) | $28.99M (-7.2%) | 0.5% | $91.75 | $63.28 | +45.0% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 279,574 (-1.6%) | $26.25M (-6.0%) | 0.5% | $93.89 | $56.31 | +66.8% | MRGSTR MD CP GRW | 464288307 |
| VB | VANGUARD INDEX FDS | 31,551 (-6.9%) | $8.976M (-12.6%) | 0.2% | $284.49 | $196.89 | +44.5% | MRNGSTR SML CAP | 922908751 |
| IEMG | ISHARES INC | 303,551 (-2.1%) | $24.64M (-4.1%) | 0.5% | $81.16 | $52.07 | +55.9% | CORE MSCI EMKT | 46434G103 |
| IUSB | ISHARES TR | 184,975 (-6.6%) | $8.156M (-10.7%) | 0.2% | $44.09 | $44.32 | -0.5% | CORE UNIVRSL USD | 46434V613 |
| PTL | NORTHERN LTS FD TR IV | 27,205 (-2.1%) | $7.404M (-6.9%) | 0.1% | $272.14 | $276.75 | -1.7% | INSPIRE 500 ETF | 66537J796 |
| VEA | VANGUARD TAX-MANAGED FDS | 25,765 (-21.3%) | $1.819M (-22.0%) | 0.0% | $70.61 | $69.66 | +1.4% | VAN FTSE DEV MKT | 921943858 |
| SCHD | SCHWAB STRATEGIC TR | 272,367 (-7.2%) | $8.86M (-4.8%) | 0.2% | $32.53 | $25.69 | +26.6% | US DIVIDEND EQ | 808524797 |
| VSGX | VANGUARD WORLD FD | 121,455 (-2.6%) | $9.846M (-4.1%) | 0.2% | $81.07 | $60.17 | +34.7% | ESG INTL STK ETF | 921910725 |
| NVDA | NVIDIA CORPORATION | 1,687 (-53.5%) | $385K (-47.0%) | 0.0% | $228.38 | $205.61 | +11.1% | COM | 67066G104 |
| JSML | JANUS DETROIT STR TR | 22,298 (-6.7%) | $1.916M (-13.9%) | 0.0% | $85.93 | $53.85 | +59.6% | HENDERSN CAP ETF | 47103U100 |
| AAPL | APPLE INC | 8,182 (-20.9%) | $2.725M (-8.9%) | 0.1% | $333.02 | $167.05 | +99.4% | COM | 037833100 |
| IWD | ISHARES TR | 5,240 (-15.3%) | $1.299M (-13.3%) | 0.0% | $247.93 | $186.15 | +33.2% | RUS 1000 VAL ETF | 464287598 |
| VGSH | VANGUARD SCOTTSDALE FDS | 32,896 (-8.5%) | $1.893M (-9.5%) | 0.0% | $57.56 | $58.38 | -1.4% | SHORT TERM TREAS | 92206C102 |
| VTI | VANGUARD INDEX FDS | 7,426 (-7.0%) | $2.779M (-6.0%) | 0.1% | $374.24 | $274.92 | +36.1% | MRNGSTR TTL STK | 922908769 |
| EMXC | ISHARES INC | 18,110 (-5.3%) | $1.794M (-8.3%) | 0.0% | $99.08 | $49.64 | +99.6% | MSCI EMRG CHN | 46434G764 |
| MDY | STATE STR SPDR S&P MIDCAP 40 | 2,017 (-1.6%) | $1.325M (-8.1%) | 0.0% | $656.71 | $438.69 | +49.7% | UTSER1 S&PDCRP | 78467Y107 |
| EFA | ISHARES TR | 34,897 (-1.7%) | $3.625M (-1.7%) | 0.1% | $103.89 | $80.52 | +29.0% | MSCI EAFE ETF | 464287465 |
| VXF | VANGUARD INDEX FDS | 1,884 (-5.5%) | $436K (-11.1%) | 0.0% | $231.63 | $192.77 | +20.2% | EXTEND MKT ETF | 922908652 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,939 (-12.6%) | $352K (-13.1%) | 0.0% | $59.31 | $44.78 | +32.5% | FTSE EMR MKT ETF | 922042858 |
| JNJ | JOHNSON & JOHNSON | 1,156 (-12.6%) | $306K (-8.8%) | 0.0% | $264.74 | $150.84 | +75.5% | COM | 478160104 |
| HDEF | DBX ETF TR | 28,902 (-2.9%) | $935K (-2.3%) | 0.0% | $32.35 | $23.63 | +36.9% | XTRACK MSCI EAFE | 233051630 |
| DFIV | DIMENSIONAL ETF TRUST | 3,825 (-1.1%) | $214K (+2.3%) | 0.0% | $55.86 | $54.96 | +1.6% | INTERNATNAL VAL | 25434V807 |
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VYMI | VANGUARD WHITEHALL FDS | 3,093,903 | $313M | 5.9% | $101.13 | $69.63 | +45.2% | INTL HIGH ETF | 921946794 |
| VOT | VANGUARD INDEX FDS | 214,701 | $62.71M | 1.2% | $292.10 | $203.69 | +43.4% | MRNGSTR MD CP GR | 922908538 |
| SCHX | SCHWAB STRATEGIC TR | 4,649,120 | $139M | 2.6% | $30.00 | $20.77 | +44.4% | US LRG CAP ETF | 808524201 |
| SCHA | SCHWAB STRATEGIC TR | 191,083 | $6.235M | 0.1% | $32.63 | $23.96 | +36.2% | US SML CAP ETF | 808524607 |
| IEFA | ISHARES TR | 709,450 | $68.73M | 1.3% | $96.88 | $60.44 | +60.3% | CORE MSCI EAFE | 46432F842 |
| OWNS | QUAKER INVT TR | 295,850 | $4.816M | 0.1% | $16.28 | $17.07 | -4.6% | AFFORDABLE HOUS | 74741A106 |
| CAT | CATERPILLAR INC | 663 | $538K | 0.0% | $810.79 | $470.02 | +72.5% | COM | 149123101 |
| META | META PLATFORMS INC | 968 | $702K | 0.0% | $725.18 | $221.49 | +227.4% | CL A | 30303M102 |
| ESGD | ISHARES TR | 91,407 | $9.419M | 0.2% | $103.05 | $79.70 | +29.3% | ESG AW MSCI EAFE | 46435G516 |
| IJR | ISHARES TR | 4,133 | $562K | 0.0% | $136.04 | $101.80 | +33.6% | CORE S&P SCP ETF | 464287804 |
| CTAS | CINTAS CORP | 2,000 | $390K | 0.0% | $195.06 | $170.79 | +14.2% | COM | 172908105 |
| IWO | ISHARES TR | 1,334 | $476K | 0.0% | $356.90 | $242.16 | +47.4% | RUS 2000 GRW ETF | 464287648 |
| GLD | SPDR GOLD TR | 3,341 | $1.272M | 0.0% | $380.83 | $125.81 | +202.7% | GOLD SHS | 78463V107 |
| VUG | VANGUARD INDEX FDS | 13,060 | $1.177M | 0.0% | $90.11 | $75.38 | +19.5% | MRNGSTR GRWT ETF | 922908736 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $366K | 0.0% | $127.88 | $86.95 | +47.1% | COM | 33767E202 |
| MA | MASTERCARD INCORPORATED | 942 | $519K | 0.0% | $551.37 | $340.74 | +61.8% | CL A | 57636Q104 |
| SUSL | ISHARES TR | 13,317 | $1.815M | 0.0% | $136.29 | $74.37 | +83.3% | ESG MSCI LEADR | 46435U218 |
| URI | UNITED RENTALS INC | 230 | $230K | 0.0% | $1000.78 | $951.39 | +5.2% | COM | 911363109 |
| UNH | UNITEDHEALTH GROUP INC | 565 | $207K | 0.0% | $367.08 | $370.65 | -1.0% | COM | 91324P102 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 54,702 | $3.142M | 0.1% | $57.44 | $55.52 | +3.5% | US MID CP MLTFCT | 35473P884 |
| PGR | PROGRESSIVE CORP | 2,361 | $489K | 0.0% | $207.31 | $79.72 | +160.0% | COM | 743315103 |
| PHYS | SPROTT ASSET MANAGEMENT LP | 20,000 | $625K | 0.0% | $31.27 | $24.06 | — | PHYSICAL GOLD TR | 85207H104 |
| RSP | INVESCO EXCHANGE TRADED FD T | 3,110 | $647K | 0.0% | $208.00 | $192.88 | +7.8% | S&P500 EQL WGT | 46137V357 |
| GOOGL | ALPHABET INC | 1,323 | $455K | 0.0% | $344.08 | $323.75 | +6.3% | CAP STK CL A | 02079K305 |
| VO | VANGUARD INDEX FDS | 5,812 | $456K | 0.0% | $78.42 | $77.53 | +1.2% | MRNGSTR MID CAP | 922908629 |
| ITOT | ISHARES TR | 7,065 | $1.175M | 0.0% | $166.28 | $92.94 | +78.9% | CORE S&P TTL STK | 464287150 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $257K | 0.0% | $257.28 | $198.70 | +29.5% | COM | 452308109 |
| SUB | ISHARES TR | 7,458 | $780K | 0.0% | $104.54 | $104.98 | -0.4% | SHRT NAT MUN ETF | 464288158 |
| IWY | ISHARES TR | 2,635 | $777K | 0.0% | $294.91 | $282.34 | +4.5% | RUS TP200 GR ETF | 464289438 |
| IWS | ISHARES TR | 1,923 | $309K | 0.0% | $160.74 | $149.64 | +7.4% | RUS MDCP VAL ETF | 464287473 |
| FV | FIRST TR EXCHANGE TRADED FD | 2,851 | $209K | 0.0% | $73.40 | $68.94 | +6.5% | DORSEY WRT 5 ETF | 33738R605 |
| IWB | ISHARES TR | 940 | $391K | 0.0% | $416.13 | $247.19 | +68.3% | RUS 1000 ETF | 464287622 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,750 | $560K | 0.0% | $82.97 | $60.66 | +36.8% | ALLWRLD EX US | 922042775 |
| INTF | ISHARES TR | 9,445 | $392K | 0.0% | $41.51 | $27.27 | +52.2% | INTL EQTY FACTOR | 46434V274 |
| QQQ | INVESCO QQQ TR | 660 | $488K | 0.0% | $740.13 | $568.44 | +30.1% | UNIT SER 1 | 46090E103 |
| VTV | VANGUARD INDEX FDS | 1,125 | $243K | 0.0% | $216.08 | $189.44 | +14.1% | MRNGSTR VAL ETF | 922908744 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 687 | $342K | 0.0% | $497.95 | $398.26 | +25.0% | CL B NEW | 084670702 |
| VUSE | ETF SER SOLUTIONS | 3,058 | $222K | 0.0% | $72.51 | $69.36 | +4.5% | VIDENT US EQUITY | 26922A503 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $346K | 0.0% | $55.00 | $33.23 | +65.5% | US MKTWIDE VALUE | 25434V724 |