Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Jan 15, 2025
Total Value: $3.831B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VGSH | VANGUARD SCOTTSDALE FDS | 7,410,127 | $431M | 11.3% | $58.18 | $58.34 | -0.3% | SHORT TERM TREAS | 92206C102 |
| MUB | ISHARES TR | 3,366,629 | $359M | 9.4% | $106.55 | $104.58 | +1.9% | NATIONAL MUN ETF | 464288414 |
| SCHD | SCHWAB STRATEGIC TR | 11,062,243 | $302M | 7.9% | $27.32 | $25.60 | +6.7% | US DIVIDEND EQ | 808524797 |
| SPYG | SPDR SER TR | 3,309,979 | $291M | 7.6% | $87.90 | $60.23 | +45.9% | PRTFLO S&P500 GW | 78464A409 |
| IVV | ISHARES TR | 455,150 | $268M | 7.0% | $588.68 | $460.94 | +27.7% | CORE S&P500 ETF | 464287200 |
| BND | VANGUARD BD INDEX FDS | 3,249,533 | $234M | 6.1% | $71.91 | $77.84 | -7.6% | TOTAL BND MRKT | 921937835 |
| QUAL | ISHARES TR | 1,282,828 | $228M | 6.0% | $178.08 | $152.69 | +16.6% | MSCI USA QLT FCT | 46432F339 |
| VYMI | VANGUARD WHITEHALL FDS | 2,589,224 | $176M | 4.6% | $67.88 | $63.86 | +6.3% | INTL HIGH ETF | 921946794 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,629,934 | $173M | 4.5% | $106.04 | $91.37 | +16.0% | SMLLCP 600 IDX | 921932828 |
| SCHF | SCHWAB STRATEGIC TR | 8,371,941 | $155M | 4.0% | $18.50 | $18.62 | -0.6% | INTL EQTY ETF | 808524805 |
| MMIN | NEW YORK LIFE INVTS ACTIVE E | 6,128,814 | $146M | 3.8% | $23.84 | $24.08 | -1.0% | NYLI MACKAY MUNI | 45409F843 |
| PMBS | PIMCO ETF TR | 2,852,407 | $137M | 3.6% | $47.86 | $48.73 | -1.8% | MTG BKD SECS ACT | 72201R569 |
| VTEB | VANGUARD MUN BD FDS | 2,550,303 | $128M | 3.3% | $50.13 | $50.13 | -0.0% | TAX EXEMPT BD | 922907746 |
| VOE | VANGUARD INDEX FDS | 695,908 | $113M | 2.9% | $161.77 | $144.66 | +11.8% | MCAP VL IDXVIP | 922908512 |
| SCHX | SCHWAB STRATEGIC TR | 4,630,059 | $107M | 2.8% | $23.18 | $20.73 | +11.8% | US LRG CAP ETF | 808524201 |
| JSML | JANUS DETROIT STR TR | 1,277,751 | $83.76M | 2.2% | $65.55 | $53.85 | +21.7% | HENDERSN CAP ETF | 47103U100 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,537,350 | $83.49M | 2.2% | $54.31 | $55.13 | -1.5% | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 964,773 | $63.13M | 1.6% | $65.43 | $56.20 | +16.4% | QLTY FCTOR ETF | 316092790 |
| VOT | VANGUARD INDEX FDS | 214,623 | $54.46M | 1.4% | $253.75 | $198.93 | +27.6% | MCAP GR IDXVIP | 922908538 |
| IEFA | ISHARES TR | 735,501 | $51.69M | 1.3% | $70.28 | $60.44 | +16.3% | CORE MSCI EAFE | 46432F842 |
| SCHE | SCHWAB STRATEGIC TR | 1,789,869 | $47.66M | 1.2% | $26.63 | $25.46 | +4.6% | EMRG MKTEQ ETF | 808524706 |
| IMCV | ISHARES TR | 343,362 | $25.5M | 0.7% | $74.26 | $62.73 | +18.4% | MRGSTR MD CP VAL | 464288406 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 374,546 | $25.11M | 0.7% | $67.03 | $45.40 | +47.7% | S&P500 QUALITY | 46137V241 |
| IMCG | ISHARES TR | 312,272 | $23.59M | 0.6% | $75.53 | $56.31 | +34.1% | MRGSTR MD CP GRW | 464288307 |
| ESGV | VANGUARD WORLD FD | 204,775 | $21.48M | 0.6% | $104.89 | $54.67 | +91.9% | ESG US STK ETF | 921910733 |
| IEMG | ISHARES INC | 336,216 | $17.56M | 0.5% | $52.22 | $51.71 | +1.0% | CORE MSCI EMKT | 46434G103 |
| VB | VANGUARD INDEX FDS | 44,380 | $10.66M | 0.3% | $240.28 | $193.75 | +24.0% | SMALL CP ETF | 922908751 |
| IUSB | ISHARES TR | 223,365 | $10.1M | 0.3% | $45.20 | $44.32 | +2.0% | CORE TOTAL USD | 46434V613 |
| ESGD | ISHARES TR | 113,790 | $8.664M | 0.2% | $76.14 | $68.80 | +10.7% | ESG AW MSCI EAFE | 46435G516 |
| SCHA | SCHWAB STRATEGIC TR | 225,271 | $5.826M | 0.2% | $25.86 | $23.99 | +7.8% | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 87,747 | $4.975M | 0.1% | $56.70 | $50.95 | +11.3% | ESG INTL STK ETF | 921910725 |
| SPY | SPDR S&P 500 ETF TR | 6,231 | $3.652M | 0.1% | $586.08 | $485.48 | +20.7% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 4,984 | $2.685M | 0.1% | $538.81 | $439.29 | +22.7% | S&P 500 ETF SHS | 922908363 |
| SCHG | SCHWAB STRATEGIC TR | 94,690 | $2.639M | 0.1% | $27.87 | $24.92 | +11.8% | US LCAP GR ETF | 808524300 |
| EFA | ISHARES TR | 32,473 | $2.455M | 0.1% | $75.61 | $79.21 | -4.5% | MSCI EAFE ETF | 464287465 |
| MSFT | MICROSOFT CORP | 5,117 | $2.157M | 0.1% | $421.50 | $150.53 | +178.0% | COM | 594918104 |
| AAPL | APPLE INC | 7,938 | $1.988M | 0.1% | $250.42 | $115.84 | +115.2% | COM | 037833100 |
| VYM | VANGUARD WHITEHALL FDS | 15,505 | $1.978M | 0.1% | $127.59 | $107.23 | +19.0% | HIGH DIV YLD | 921946406 |
| SHYM | BLACKROCK ETF TRUST II | 76,313 | $1.729M | 0.0% | $22.66 | $22.97 | -1.3% | ISHARES HIGH YIE | 092528108 |
| VTI | VANGUARD INDEX FDS | 5,780 | $1.675M | 0.0% | $289.81 | $238.37 | +21.6% | TOTAL STK MKT | 922908769 |
| IWM | ISHARES TR | 6,550 | $1.447M | 0.0% | $220.96 | $204.87 | +7.9% | RUSSELL 2000 ETF | 464287655 |
| AGG | ISHARES TR | 13,533 | $1.311M | 0.0% | $96.90 | $97.68 | -0.8% | CORE US AGGBD ET | 464287226 |
| SUSL | ISHARES TR | 11,570 | $1.192M | 0.0% | $103.04 | $68.60 | +50.2% | ESG MSCI LEADR | 46435U218 |
| EMXC | ISHARES INC | 19,761 | $1.096M | 0.0% | $55.45 | $49.50 | +12.0% | MSCI EMRG CHN | 46434G764 |
| IWF | ISHARES TR | 2,577 | $1.035M | 0.0% | $401.58 * | $49.95 | +101.0% | RUS 1000 GRW ETF | 464287614 |
| VWO | VANGUARD INTL EQUITY INDEX F | 21,585 | $951K | 0.0% | $44.04 | $40.19 | +9.6% | FTSE EMR MKT ETF | 922042858 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,637 | $932K | 0.0% | $569.58 | $382.49 | +48.9% | UTSER1 S&PDCRP | 78467Y107 |
| GVI | ISHARES TR | 8,880 | $926K | 0.0% | $104.23 | $105.08 | -0.8% | INTRM GOV CR ETF | 464288612 |
| ITOT | ISHARES TR | 7,065 | $909K | 0.0% | $128.62 | $85.35 | +50.7% | CORE S&P TTL STK | 464287150 |
| VUG | VANGUARD INDEX FDS | 2,058 | $845K | 0.0% | $410.44 * | $25.70 | +166.1% | GROWTH ETF | 922908736 |
| HDEF | DBX ETF TR | 33,322 | $809K | 0.0% | $24.29 | $23.63 | +2.8% | XTRACK MSCI EAFE | 233051630 |
| GLD | SPDR GOLD TR | 3,264 | $790K | 0.0% | $242.12 | $121.26 | +99.7% | GOLD SHS | 78463V107 |
| IWR | ISHARES TR | 8,421 | $744K | 0.0% | $88.40 | $90.77 | -2.6% | RUS MID CAP ETF | 464287499 |
| IWB | ISHARES TR | 2,043 | $658K | 0.0% | $322.16 | $211.69 | +52.2% | RUS 1000 ETF | 464287622 |
| META | META PLATFORMS INC | 1,015 | $594K | 0.0% | $585.51 | $176.44 | +230.8% | CL A | 30303M102 |
| PGR | PROGRESSIVE CORP | 2,455 | $588K | 0.0% | $239.61 * | $77.40 | +185.2% | COM | 743315103 |
| AMZN | AMAZON COM INC | 2,581 | $566K | 0.0% | $219.39 | $130.67 | +67.9% | COM | 023135106 |
| SUB | ISHARES TR | 5,005 | $528K | 0.0% | $105.48 | $104.24 | +1.2% | SHRT NAT MUN ETF | 464288158 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $519K | 0.0% | $181.02 | $86.95 | +106.8% | COM | 33767E202 |
| IJR | ISHARES TR | 4,282 | $493K | 0.0% | $115.22 | $94.47 | +22.0% | CORE S&P SCP ETF | 464287804 |
| BNDX | VANGUARD CHARLOTTE FDS | 9,243 | $453K | 0.0% | $49.05 | $50.01 | -1.9% | TOTAL INT BD ETF | 92203J407 |
| IWD | ISHARES TR | 2,440 | $452K | 0.0% | $185.13 | $123.90 | +49.4% | RUS 1000 VAL ETF | 464287598 |
| VTV | VANGUARD INDEX FDS | 2,615 | $443K | 0.0% | $169.30 | $175.49 | -3.5% | VALUE ETF | 922908744 |
| VXUS | VANGUARD STAR FDS | 7,227 | $426K | 0.0% | $58.93 | $61.95 | -4.9% | VG TL INTL STK F | 921909768 |
| MA | MASTERCARD INCORPORATED | 808 | $425K | 0.0% | $526.57 | $308.14 | +69.9% | CL A | 57636Q104 |
| IWO | ISHARES TR | 1,448 | $417K | 0.0% | $287.82 | $239.32 | +20.3% | RUS 2000 GRW ETF | 464287648 |
| VEU | VANGUARD INTL EQUITY INDEX F | 7,180 | $412K | 0.0% | $57.41 | $60.25 | -4.7% | ALLWRLD EX US | 922042775 |
| VIG | VANGUARD SPECIALIZED FUNDS | 2,021 | $396K | 0.0% | $195.83 | $176.58 | +10.9% | DIV APP ETF | 921908844 |
| VXF | VANGUARD INDEX FDS | 2,044 | $388K | 0.0% | $189.98 | $192.77 | -1.4% | EXTEND MKT ETF | 922908652 |
| AVUV | AMERICAN CENTY ETF TR | 3,942 | $381K | 0.0% | $96.53 | $75.21 | +28.3% | US SML CP VALU | 025072877 |
| CTAS | CINTAS CORP | 2,000 | $365K | 0.0% | $182.70 | $170.79 | +6.1% | COM | 172908105 |
| GOVI | INVESCO EXCH TRADED FD TR II | 13,089 | $354K | 0.0% | $27.03 | $28.15 | -4.0% | EQUAL WEGT 0-30 | 46138E107 |
| IWP | ISHARES TR | 2,742 | $348K | 0.0% | $126.75 | $87.08 | +45.6% | RUS MD CP GR ETF | 464287481 |
| QEFA | SPDR INDEX SHS FDS | 4,310 | $313K | 0.0% | $72.51 | $63.48 | +14.2% | MSCI EAFE STRTGC | 78463X434 |
| PEP | PEPSICO INC | 1,800 | $274K | 0.0% | $152.06 * | $121.78 | +20.1% | COM | 713448108 |
| JPM | JPMORGAN CHASE & CO. | 1,137 | $273K | 0.0% | $239.71 * | $149.34 | +57.2% | COM | 46625H100 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $257K | 0.0% | $40.92 | $33.23 | +23.1% | US MKTWIDE VALUE | 25434V724 |
| CAT | CATERPILLAR INC | 706 | $256K | 0.0% | $362.76 | $251.22 | +42.3% | COM | 149123101 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $254K | 0.0% | $253.56 * | $198.70 | +24.5% | COM | 452308109 |
| UNH | UNITEDHEALTH GROUP INC | 501 | $253K | 0.0% | $505.86 * | $341.91 | +44.4% | COM | 91324P102 |
| INTF | ISHARES TR | 8,691 | $250K | 0.0% | $28.72 | $26.20 | +9.6% | INTL EQTY FACTOR | 46434V274 |
| SPYM | SPDR SER TR | 3,338 | $230K | 0.0% | $68.94 | $69.31 | -0.5% | PORTFOLIO S&P500 | 78464A854 |
| PG | PROCTER AND GAMBLE CO | 1,297 | $217K | 0.0% | $167.65 * | $150.31 | +8.7% | COM | 742718109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $216K | 0.0% | $453.28 | $357.53 | +26.8% | CL B NEW | 084670702 |
| HD | HOME DEPOT INC | 545 | $212K | 0.0% | $388.99 * | $296.61 | +28.0% | COM | 437076102 |
| QQQ | INVESCO QQQ TR | 411 | $210K | 0.0% | $511.23 | $505.80 | +1.1% | UNIT SER 1 | 46090E103 |