Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Jan 7, 2026
Total Value: $4.533B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 3,050,553 | $606M | 13.4% | $198.62 | $166.09 | +19.6% | MSCI USA QLT FCT | 46432F339 |
| VGSH | VANGUARD SCOTTSDALE FDS | 8,078,817 | $474M | 10.5% | $58.73 | $58.38 | +0.6% | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,690,972 | $394M | 8.7% | $106.70 | $64.22 | +66.2% | STATE STREET SPD | 78464A409 |
| IVV | ISHARES TR | 557,287 | $382M | 8.4% | $684.94 | $486.21 | +40.9% | CORE S&P500 ETF | 464287200 |
| MUB | ISHARES TR | 2,615,919 | $280M | 6.2% | $107.11 | $104.62 | +2.4% | NATIONAL MUN ETF | 464288414 |
| PMBS | PIMCO ETF TR | 4,730,002 | $235M | 5.2% | $49.69 | $48.67 | +2.1% | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,502,221 | $225M | 5.0% | $90.00 | $63.86 | +40.9% | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,932,214 | $215M | 4.7% | $24.04 | $18.83 | +27.7% | INTL EQTY ETF | 808524805 |
| VTEB | VANGUARD MUN BD FDS | 3,556,836 | $179M | 3.9% | $50.29 | $49.91 | +0.8% | TAX EXEMPT BD | 922907746 |
| MTUM | ISHARES TR | 676,461 | $169M | 3.7% | $250.31 | $218.77 | +14.4% | MSCI USA MMENTM | 46432F396 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 6,325,741 | $154M | 3.4% | $24.33 | $23.76 | +2.4% | NYLI MACKAY MUN | 45409F827 |
| VOE | VANGUARD INDEX FDS | 847,200 | $150M | 3.3% | $177.37 | $148.26 | +19.6% | MCAP VL IDXVIP | 922908512 |
| PFFD | GLOBAL X FDS | 7,370,268 | $139M | 3.1% | $18.91 | $18.66 | +1.4% | US PFD ETF | 37954Y657 |
| SCHX | SCHWAB STRATEGIC TR | 4,679,398 | $126M | 2.8% | $26.91 | $20.77 | +29.6% | US LRG CAP ETF | 808524201 |
| BND | VANGUARD BD INDEX FDS | 1,565,416 | $116M | 2.6% | $74.07 | $77.61 | -4.6% | TOTAL BND MRKT | 921937835 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,035,330 | $115M | 2.5% | $110.96 | $92.19 | +20.4% | SMLLCP 600 IDX | 921932828 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,510,839 | $85M | 1.9% | $56.26 | $55.23 | +1.9% | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 909,586 | $68.76M | 1.5% | $75.59 | $56.20 | +34.5% | QLTY FCTOR ETF | 316092790 |
| SCHE | SCHWAB STRATEGIC TR | 2,002,676 | $65.59M | 1.4% | $32.75 | $25.78 | +27.0% | EMRG MKTEQ ETF | 808524706 |
| IEFA | ISHARES TR | 723,576 | $64.73M | 1.4% | $89.46 | $60.44 | +48.0% | CORE MSCI EAFE | 46432F842 |
| VOT | VANGUARD INDEX FDS | 215,245 | $60.08M | 1.3% | $279.14 | $202.43 | +37.9% | MCAP GR IDXVIP | 922908538 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 402,733 | $30.23M | 0.7% | $75.05 | $48.34 | +55.3% | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 358,216 | $29.49M | 0.7% | $82.34 | $63.28 | +30.1% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 291,237 | $23.25M | 0.5% | $79.84 | $56.31 | +41.8% | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 320,235 | $21.53M | 0.5% | $67.22 | $51.76 | +29.9% | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 127,889 | $15.47M | 0.3% | $120.96 | $54.67 | +121.3% | ESG US STK ETF | 921910733 |
| SCHD | SCHWAB STRATEGIC TR | 349,405 | $9.584M | 0.2% | $27.43 | $25.69 | +6.8% | US DIVIDEND EQ | 808524797 |
| IUSB | ISHARES TR | 203,722 | $9.481M | 0.2% | $46.54 | $44.32 | +5.0% | CORE UNIVRSL USD | 46434V613 |
| VB | VANGUARD INDEX FDS | 34,183 | $8.818M | 0.2% | $257.95 | $196.89 | +31.0% | SMALL CP ETF | 922908751 |
| SCHG | SCHWAB STRATEGIC TR | 205,856 | $6.715M | 0.1% | $32.62 | $26.80 | +21.7% | US LCAP GR ETF | 808524300 |
| SCHA | SCHWAB STRATEGIC TR | 202,769 | $5.775M | 0.1% | $28.48 | $23.96 | +18.9% | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 78,735 | $5.639M | 0.1% | $71.62 | $51.26 | +39.7% | ESG INTL STK ETF | 921910725 |
| ESGD | ISHARES TR | 57,918 | $5.507M | 0.1% | $95.09 | $68.80 | +38.2% | ESG AW MSCI EAFE | 46435G516 |
| OWNS | TIDAL TRUST III | 287,779 | $5.025M | 0.1% | $17.46 | $17.06 | +2.3% | AFFORDABLE HOUS | 74741A106 |
| SPY | SPDR S&P 500 ETF TR | 6,263 | $4.271M | 0.1% | $681.92 | $491.16 | +38.8% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 6,089 | $3.819M | 0.1% | $627.14 | $456.52 | +37.4% | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 34,420 | $3.305M | 0.1% | $96.03 | $79.29 | +21.1% | MSCI EAFE ETF | 464287465 |
| MSFT | MICROSOFT CORP | 5,197 | $2.513M | 0.1% | $483.62 | $170.33 | +183.9% | COM | 594918104 |
| JSML | JANUS DETROIT STR TR | 31,869 | $2.344M | 0.1% | $73.56 | $53.85 | +36.6% | HENDERSN CAP ETF | 47103U100 |
| AAPL | APPLE INC | 7,893 | $2.146M | 0.0% | $271.86 | $128.61 | +111.4% | COM | 037833100 |
| VTI | VANGUARD INDEX FDS | 6,117 | $2.051M | 0.0% | $335.27 | $251.46 | +33.3% | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,742 | $1.666M | 0.0% | $121.27 | $74.37 | +63.1% | ESG MSCI LEADR | 46435U218 |
| IWM | ISHARES TR | 6,484 | $1.596M | 0.0% | $246.16 | $204.80 | +20.2% | RUSSELL 2000 ETF | 464287655 |
| EMXC | ISHARES INC | 19,739 | $1.435M | 0.0% | $72.68 | $49.64 | +46.4% | MSCI EMRG CHN | 46434G764 |
| IWR | ISHARES TR | 14,593 | $1.405M | 0.0% | $96.27 | $90.01 | +7.0% | RUS MID CAP ETF | 464287499 |
| IWF | ISHARES TR | 2,859 | $1.353M | 0.0% | $473.30 * | $62.38 | +89.7% | RUS 1000 GRW ETF | 464287614 |
| GLD | SPDR GOLD TR | 3,341 | $1.324M | 0.0% | $396.30 | $125.81 | +215.0% | GOLD SHS | 78463V107 |
| FAST | FASTENAL CO | 32,890 | $1.32M | 0.0% | $40.13 | $42.03 | -4.5% | COM | 311900104 |
| VUG | VANGUARD INDEX FDS | 2,450 | $1.195M | 0.0% | $487.86 * | $33.09 | +145.7% | GROWTH ETF | 922908736 |
| AGG | ISHARES TR | 11,934 | $1.192M | 0.0% | $99.88 | $98.56 | +1.3% | CORE US AGGBD ET | 464287226 |
| ITOT | ISHARES TR | 7,065 | $1.05M | 0.0% | $148.69 | $85.35 | +74.2% | CORE S&P TTL STK | 464287150 |
| VIG | VANGUARD SPECIALIZED FUNDS | 4,724 | $1.038M | 0.0% | $219.78 | $189.66 | +15.9% | DIV APP ETF | 921908844 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,614 | $974K | 0.0% | $603.28 | $382.49 | +57.7% | UTSER1 S&PDCRP | 78467Y107 |
| HDEF | DBX ETF TR | 29,459 | $913K | 0.0% | $30.99 | $23.63 | +31.2% | XTRACK MSCI EAFE | 233051630 |
| FDMO | FIDELITY COVINGTON TRUST | 8,961 | $752K | 0.0% | $83.96 | $69.14 | +21.4% | MOMENTUM FACTR | 316092816 |
| PHYS | SPROTT ASSET MANAGEMENT LP | 20,000 | $660K | 0.0% | $33.02 | $24.06 | — | PHYSICAL GOLD TR | 85207H104 |
| AMZN | AMAZON COM INC | 2,859 | $660K | 0.0% | $230.82 | $142.65 | +61.8% | COM | 023135106 |
| SUB | ISHARES TR | 6,039 | $644K | 0.0% | $106.70 | $104.54 | +2.1% | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,964 | $623K | 0.0% | $210.34 | $135.54 | +55.2% | RUS 1000 VAL ETF | 464287598 |
| META | META PLATFORMS INC | 938 | $619K | 0.0% | $660.09 | $203.65 | +224.1% | CL A | 30303M102 |
| SPYM | SPDR SERIES TRUST | 6,966 | $559K | 0.0% | $80.22 | $70.47 | +13.8% | STATE STREET SPD | 78464A854 |
| SMH | VANECK ETF TRUST | 1,509 | $543K | 0.0% | $360.13 | $350.87 | +2.6% | SEMICONDUCTR ETF | 92189F676 |
| PGR | PROGRESSIVE CORP | 2,385 | $543K | 0.0% | $227.72 * | $79.72 | +168.6% | COM | 743315103 |
| MGK | VANGUARD WORLD FD | 1,276 | $527K | 0.0% | $412.77 * | $82.14 | +0.5% | MEGA GRWTH IND | 921910816 |
| QQQM | INVESCO EXCH TRADED FD TR II | 2,067 | $523K | 0.0% | $252.92 | $252.63 | +0.1% | NASDAQ 100 ETF | 46138G649 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,592 | $485K | 0.0% | $73.56 | $60.25 | +22.1% | ALLWRLD EX US | 922042775 |
| MA | MASTERCARD INCORPORATED | 836 | $477K | 0.0% | $570.88 | $318.64 | +79.2% | CL A | 57636Q104 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,465 | $472K | 0.0% | $191.56 | $189.83 | +0.9% | S&P500 EQL WGT | 46137V357 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $446K | 0.0% | $155.53 | $86.95 | +78.9% | COM | 33767E202 |
| IWO | ISHARES TR | 1,334 | $431K | 0.0% | $323.01 | $242.16 | +33.4% | RUS 2000 GRW ETF | 464287648 |
| VXF | VANGUARD INDEX FDS | 1,993 | $417K | 0.0% | $209.12 | $192.77 | +8.5% | EXTEND MKT ETF | 922908652 |
| IJR | ISHARES TR | 3,452 | $415K | 0.0% | $120.17 | $94.47 | +27.2% | CORE S&P SCP ETF | 464287804 |
| JPM | JPMORGAN CHASE & CO. | 1,273 | $410K | 0.0% | $322.22 | $169.22 | +90.4% | COM | 46625H100 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 7,061 | $404K | 0.0% | $57.24 | $55.84 | +2.5% | EQUITY PREMIUM | 46641Q332 |
| CTAS | CINTAS CORP | 2,000 | $376K | 0.0% | $188.07 | $170.79 | +10.1% | COM | 172908105 |
| IWB | ISHARES TR | 923 | $345K | 0.0% | $373.44 | $244.88 | +52.5% | RUS 1000 ETF | 464287622 |
| CAT | CATERPILLAR INC | 601 | $344K | 0.0% | $572.87 | $445.96 | +28.5% | COM | 149123101 |
| INTF | ISHARES TR | 8,762 | $331K | 0.0% | $37.75 | $26.20 | +44.1% | INTL EQTY FACTOR | 46434V274 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 5,153 | $299K | 0.0% | $58.12 | $52.93 | +9.8% | NASDAQ EQT PREM | 46654Q203 |
| QEFA | SPDR INDEX SHS FDS | 3,283 | $298K | 0.0% | $90.67 | $63.48 | +42.8% | MSCI EAFE STRTGC | 78463X434 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,464 | $294K | 0.0% | $53.76 | $40.74 | +31.9% | FTSE EMR MKT ETF | 922042858 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $293K | 0.0% | $46.59 | $33.23 | +40.2% | US MKTWIDE VALUE | 25434V724 |
| JNJ | JOHNSON & JOHNSON | 1,322 | $274K | 0.0% | $206.95 | $150.84 | +37.2% | COM | 478160104 |
| IWP | ISHARES TR | 1,978 | $271K | 0.0% | $136.94 | $87.08 | +57.3% | RUS MD CP GR ETF | 464287481 |
| SCHY | SCHWAB STRATEGIC TR | 8,806 | $263K | 0.0% | $29.82 | $27.95 | +6.7% | INTERNL DIVID | 808524672 |
| HD | HOME DEPOT INC | 748 | $257K | 0.0% | $344.10 | $358.27 | -4.0% | COM | 437076102 |
| NDAQ | NASDAQ INC | 2,623 | $255K | 0.0% | $97.13 | $79.64 | +22.0% | COM | 631103108 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $246K | 0.0% | $246.30 | $198.70 | +24.0% | COM | 452308109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $240K | 0.0% | $502.65 | $357.53 | +40.6% | CL B NEW | 084670702 |
| QQQ | INVESCO QQQ TR | 365 | $224K | 0.0% | $614.31 | $500.70 | +22.7% | UNIT SER 1 | 46090E103 |
| VTV | VANGUARD INDEX FDS | 1,137 | $217K | 0.0% | $190.99 | $188.10 | +1.5% | VALUE ETF | 922908744 |
| PEP | PEPSICO INC | 1,500 | $215K | 0.0% | $143.52 | $140.43 | +2.2% | COM | 713448108 |