Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Jan 7, 2026
Total Value: $4.533B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 3,050,553 | $606M | 13.4% | $169.61 | — | MSCI USA QLT FCT | 46432F339 |
| VGSH | VANGUARD SCOTTSDALE FDS | 8,078,817 | $474M | 10.5% | $58.09 | — | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,690,972 | $394M | 8.7% | $63.89 | — | STATE STREET SPD | 78464A409 |
| IVV | ISHARES TR | 557,287 | $382M | 8.4% | $498.69 | — | CORE S&P500 ETF | 464287200 |
| MUB | ISHARES TR | 2,615,919 | $280M | 6.2% | $108.16 | — | NATIONAL MUN ETF | 464288414 |
| PMBS | PIMCO ETF TR | 4,730,002 | $235M | 5.2% | $48.39 | — | MTG BKD SECS ACT | 72201R569 |
| VYMI | VANGUARD WHITEHALL FDS | 2,502,221 | $225M | 5.0% | $63.95 | — | INTL HIGH ETF | 921946794 |
| SCHF | SCHWAB STRATEGIC TR | 8,932,214 | $215M | 4.7% | $26.13 | — | INTL EQTY ETF | 808524805 |
| VTEB | VANGUARD MUN BD FDS | 3,556,836 | $179M | 3.9% | $50.04 | — | TAX EXEMPT BD | 922907746 |
| MTUM | ISHARES TR | 676,461 | $169M | 3.7% | $240.50 | — | MSCI USA MMENTM | 46432F396 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 6,325,741 | $154M | 3.4% | $23.88 | — | NYLI MACKAY MUN | 45409F827 |
| VOE | VANGUARD INDEX FDS | 847,200 | $150M | 3.3% | $149.15 | — | MCAP VL IDXVIP | 922908512 |
| PFFD | GLOBAL X FDS | 7,370,268 | $139M | 3.1% | $18.83 | — | US PFD ETF | 37954Y657 |
| SCHX | SCHWAB STRATEGIC TR | 4,679,398 | $126M | 2.8% | $32.04 | — | US LRG CAP ETF | 808524201 |
| BND | VANGUARD BD INDEX FDS | 1,565,416 | $116M | 2.6% | $76.39 | — | TOTAL BND MRKT | 921937835 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,035,330 | $115M | 2.5% | $112.75 | — | SMLLCP 600 IDX | 921932828 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,510,839 | $85M | 1.9% | $55.00 | — | US MID CP MLTFCT | 35473P884 |
| FQAL | FIDELITY COVINGTON TRUST | 909,586 | $68.76M | 1.5% | $58.94 | — | QLTY FCTOR ETF | 316092790 |
| SCHE | SCHWAB STRATEGIC TR | 2,002,676 | $65.59M | 1.4% | $26.06 | — | EMRG MKTEQ ETF | 808524706 |
| IEFA | ISHARES TR | 723,576 | $64.73M | 1.4% | $56.87 | — | CORE MSCI EAFE | 46432F842 |
| VOT | VANGUARD INDEX FDS | 215,245 | $60.08M | 1.3% | $204.02 | — | MCAP GR IDXVIP | 922908538 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 402,733 | $30.23M | 0.7% | $47.24 | — | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 358,216 | $29.49M | 0.7% | $62.66 | — | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 291,237 | $23.25M | 0.5% | $53.28 | — | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 320,235 | $21.53M | 0.5% | $48.11 | — | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 127,889 | $15.47M | 0.3% | $56.25 | — | ESG US STK ETF | 921910733 |
| SCHD | SCHWAB STRATEGIC TR | 349,405 | $9.584M | 0.2% | $40.62 | — | US DIVIDEND EQ | 808524797 |
| IUSB | ISHARES TR | 203,722 | $9.481M | 0.2% | $45.99 | — | CORE UNIVRSL USD | 46434V613 |
| VB | VANGUARD INDEX FDS | 34,183 | $8.818M | 0.2% | $189.75 | — | SMALL CP ETF | 922908751 |
| SCHG | SCHWAB STRATEGIC TR | 205,856 | $6.715M | 0.1% | $32.09 | — | US LCAP GR ETF | 808524300 |
| SCHA | SCHWAB STRATEGIC TR | 202,769 | $5.775M | 0.1% | $38.72 | — | US SML CAP ETF | 808524607 |
| VSGX | VANGUARD WORLD FD | 78,735 | $5.639M | 0.1% | $51.71 | — | ESG INTL STK ETF | 921910725 |
| ESGD | ISHARES TR | 57,918 | $5.507M | 0.1% | $69.85 | — | ESG AW MSCI EAFE | 46435G516 |
| OWNS | TIDAL TRUST III | 287,779 | $5.025M | 0.1% | $17.15 | — | AFFORDABLE HOUS | 74741A106 |
| SPY | SPDR S&P 500 ETF TR | 6,263 | $4.271M | 0.1% | $497.88 | — | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 6,089 | $3.819M | 0.1% | $462.36 | — | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 34,420 | $3.305M | 0.1% | $78.52 | — | MSCI EAFE ETF | 464287465 |
| MSFT | MICROSOFT CORP | 5,197 | $2.513M | 0.1% | $170.33 | +193.9% | COM | 594918104 |
| JSML | JANUS DETROIT STR TR | 31,869 | $2.344M | 0.1% | $57.90 | — | HENDERSN CAP ETF | 47103U100 |
| AAPL | APPLE INC | 7,893 | $2.146M | 0.0% | $128.61 | +108.7% | COM | 037833100 |
| VTI | VANGUARD INDEX FDS | 6,117 | $2.051M | 0.0% | $257.87 | — | TOTAL STK MKT | 922908769 |
| SUSL | ISHARES TR | 13,742 | $1.666M | 0.0% | $70.34 | — | ESG MSCI LEADR | 46435U218 |
| IWM | ISHARES TR | 6,484 | $1.596M | 0.0% | $206.49 | — | RUSSELL 2000 ETF | 464287655 |
| EMXC | ISHARES INC | 19,739 | $1.435M | 0.0% | $49.53 | — | MSCI EMRG CHN | 46434G764 |
| IWR | ISHARES TR | 14,593 | $1.405M | 0.0% | $86.81 | — | RUS MID CAP ETF | 464287499 |
| IWF | ISHARES TR | 2,859 | $1.353M | 0.0% | $241.58 | — | RUS 1000 GRW ETF | 464287614 |
| GLD | SPDR GOLD TR | 3,341 | $1.324M | 0.0% | $126.00 | — | GOLD SHS | 78463V107 |
| FAST | FASTENAL CO | 32,890 | $1.32M | 0.0% | $42.03 | 0.0% | COM | 311900104 |
| VUG | VANGUARD INDEX FDS | 2,450 | $1.195M | 0.0% | $202.28 | — | GROWTH ETF | 922908736 |
| AGG | ISHARES TR | 11,934 | $1.192M | 0.0% | $98.47 | — | CORE US AGGBD ET | 464287226 |
| ITOT | ISHARES TR | 7,065 | $1.05M | 0.0% | $84.80 | — | CORE S&P TTL STK | 464287150 |
| VIG | VANGUARD SPECIALIZED FUNDS | 4,724 | $1.038M | 0.0% | $196.56 | — | DIV APP ETF | 921908844 |
| MDY | SPDR S&P MIDCAP 400 ETF TR | 1,614 | $974K | 0.0% | $392.12 | — | UTSER1 S&PDCRP | 78467Y107 |
| HDEF | DBX ETF TR | 29,459 | $913K | 0.0% | $23.02 | — | XTRACK MSCI EAFE | 233051630 |
| FDMO | FIDELITY COVINGTON TRUST | 8,961 | $752K | 0.0% | $76.08 | — | MOMENTUM FACTR | 316092816 |
| PHYS | SPROTT ASSET MANAGEMENT LP | 20,000 | $660K | 0.0% | $24.06 | — | PHYSICAL GOLD TR | 85207H104 |
| AMZN | AMAZON COM INC | 2,859 | $660K | 0.0% | $142.65 | +60.4% | COM | 023135106 |
| SUB | ISHARES TR | 6,039 | $644K | 0.0% | $105.49 | — | SHRT NAT MUN ETF | 464288158 |
| IWD | ISHARES TR | 2,964 | $623K | 0.0% | $135.60 | — | RUS 1000 VAL ETF | 464287598 |
| META | META PLATFORMS INC | 938 | $619K | 0.0% | $203.65 | +227.7% | CL A | 30303M102 |
| SPYM | SPDR SERIES TRUST | 6,966 | $559K | 0.0% | $72.04 | — | STATE STREET SPD | 78464A854 |
| SMH | VANECK ETF TRUST | 1,509 | $543K | 0.0% | $360.13 | — | SEMICONDUCTR ETF | 92189F676 |
| PGR | PROGRESSIVE CORP | 2,385 | $543K | 0.0% | $79.72 | +166.3% | COM | 743315103 |
| MGK | VANGUARD WORLD FD | 1,276 | $527K | 0.0% | $412.77 | — | MEGA GRWTH IND | 921910816 |
| QQQM | INVESCO EXCH TRADED FD TR II | 2,067 | $523K | 0.0% | $252.92 | — | NASDAQ 100 ETF | 46138G649 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,592 | $485K | 0.0% | $57.41 | — | ALLWRLD EX US | 922042775 |
| MA | MASTERCARD INCORPORATED | 836 | $477K | 0.0% | $318.64 | +75.4% | CL A | 57636Q104 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,465 | $472K | 0.0% | $191.56 | — | S&P500 EQL WGT | 46137V357 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $446K | 0.0% | $86.95 | +86.8% | COM | 33767E202 |
| IWO | ISHARES TR | 1,334 | $431K | 0.0% | $228.51 | — | RUS 2000 GRW ETF | 464287648 |
| VXF | VANGUARD INDEX FDS | 1,993 | $417K | 0.0% | $189.98 | — | EXTEND MKT ETF | 922908652 |
| IJR | ISHARES TR | 3,452 | $415K | 0.0% | $95.34 | — | CORE S&P SCP ETF | 464287804 |
| JPM | JPMORGAN CHASE & CO. | 1,273 | $410K | 0.0% | $169.22 | +82.9% | COM | 46625H100 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 7,061 | $404K | 0.0% | $56.94 | — | EQUITY PREMIUM | 46641Q332 |
| CTAS | CINTAS CORP | 2,000 | $376K | 0.0% | $170.79 | +10.2% | COM | 172908105 |
| IWB | ISHARES TR | 923 | $345K | 0.0% | $239.12 | — | RUS 1000 ETF | 464287622 |
| CAT | CATERPILLAR INC | 601 | $344K | 0.0% | $445.96 | +24.6% | COM | 149123101 |
| INTF | ISHARES TR | 8,762 | $331K | 0.0% | $24.90 | — | INTL EQTY FACTOR | 46434V274 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 5,153 | $299K | 0.0% | $55.28 | — | NASDAQ EQT PREM | 46654Q203 |
| QEFA | SPDR INDEX SHS FDS | 3,283 | $298K | 0.0% | $59.66 | — | MSCI EAFE STRTGC | 78463X434 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,464 | $294K | 0.0% | $40.52 | — | FTSE EMR MKT ETF | 922042858 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $293K | 0.0% | $33.48 | — | US MKTWIDE VALUE | 25434V724 |
| JNJ | JOHNSON & JOHNSON | 1,322 | $274K | 0.0% | $150.84 | +30.6% | COM | 478160104 |
| IWP | ISHARES TR | 1,978 | $271K | 0.0% | $79.24 | — | RUS MD CP GR ETF | 464287481 |
| SCHY | SCHWAB STRATEGIC TR | 8,806 | $263K | 0.0% | $28.19 | — | INTERNL DIVID | 808524672 |
| HD | HOME DEPOT INC | 748 | $257K | 0.0% | $358.27 | +1.8% | COM | 437076102 |
| NDAQ | NASDAQ INC | 2,623 | $255K | 0.0% | $79.64 | +12.7% | COM | 631103108 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $246K | 0.0% | $198.70 | +24.6% | COM | 452308109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 477 | $240K | 0.0% | $357.53 | +39.2% | CL B NEW | 084670702 |
| QQQ | INVESCO QQQ TR | 365 | $224K | 0.0% | $553.81 | — | UNIT SER 1 | 46090E103 |
| VTV | VANGUARD INDEX FDS | 1,137 | $217K | 0.0% | $190.99 | — | VALUE ETF | 922908744 |
| PEP | PEPSICO INC | 1,500 | $215K | 0.0% | $140.43 | +3.9% | COM | 713448108 |