Location: Altoona, WI
CIK: 0001658535 · Show all filings
Period: Q1 2026 (← Previous) (Next →)
Filing Date: Apr 7, 2026
Total Value: $4.641B (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| QUAL | ISHARES TR | 3,292,676 | $632M | 13.6% | $191.81 | $168.62 | +13.8% | MSCI USA QLT FCT | 46432F339 |
| IVV | ISHARES TR | 609,638 | $398M | 8.6% | $653.21 | $503.10 | +29.8% | CORE S&P500 ETF | 464287200 |
| VGSH | VANGUARD SCOTTSDALE FDS | 5,832,672 | $341M | 7.4% | $58.54 | $58.38 | +0.3% | SHORT TERM TREAS | 92206C102 |
| SPYG | SPDR SERIES TRUST | 3,429,117 | $336M | 7.2% | $97.91 | $64.22 | +52.5% | STATE STREET SPD | 78464A409 |
| VYMI | VANGUARD WHITEHALL FDS | 3,064,412 | $289M | 6.2% | $94.24 | $69.63 | +35.3% | INTL HIGH ETF | 921946794 |
| MUB | ISHARES TR | 2,677,093 | $284M | 6.1% | $106.15 | $104.69 | +1.4% | NATIONAL MUN ETF | 464288414 |
| VSDB | VANGUARD MALVERN FDS | 3,489,169 | $266M | 5.7% | $76.25 | $76.56 | -0.4% | SHORT DURATION B | 922020730 |
| PMBS | PIMCO ETF TR | 4,819,490 | $239M | 5.2% | $49.60 | $48.69 | +1.9% | MTG BKD SECS ACT | 72201R569 |
| SCHF | SCHWAB STRATEGIC TR | 9,411,516 | $233M | 5.0% | $24.75 | $19.17 | +29.1% | INTL EQTY ETF | 808524805 |
| VTEB | VANGUARD MUN BD FDS | 3,465,055 | $173M | 3.7% | $49.89 | $49.91 | -0.0% | TAX EXEMPT BD | 922907746 |
| VOE | VANGUARD INDEX FDS | 899,090 | $166M | 3.6% | $184.28 | $150.48 | +22.5% | MCAP VL IDXVIP | 922908512 |
| MTUM | ISHARES TR | 683,699 | $164M | 3.5% | $239.99 | $219.11 | +9.5% | MSCI USA MMENTM | 46432F396 |
| MMIT | NEW YORK LIFE INVTS ACTIVE E | 6,575,324 | $158M | 3.4% | $24.11 | $23.79 | +1.3% | NYLI MACKAY MUN | 45409F827 |
| PFFD | GLOBAL X FDS | 7,045,871 | $130M | 2.8% | $18.40 | $18.66 | -1.4% | US PFD ETF | 37954Y657 |
| VIOO | VANGUARD ADMIRAL FDS INC | 1,086,768 | $125M | 2.7% | $114.83 | $93.37 | +23.0% | SMLLCP 600 IDX | 921932828 |
| SCHX | SCHWAB STRATEGIC TR | 4,691,102 | $120M | 2.6% | $25.64 | $20.77 | +23.4% | US LRG CAP ETF | 808524201 |
| FLQM | FRANKLIN TEMPLETON ETF TR | 1,796,639 | $98.69M | 2.1% | $54.93 | $55.52 | -1.1% | US MID CP MLTFCT | 35473P884 |
| SCHE | SCHWAB STRATEGIC TR | 2,110,215 | $69.53M | 1.5% | $32.95 | $26.21 | +25.7% | EMRG MKTEQ ETF | 808524706 |
| FQAL | FIDELITY COVINGTON TRUST | 900,088 | $65.35M | 1.4% | $72.60 | $56.20 | +29.2% | QLTY FCTOR ETF | 316092790 |
| IEFA | ISHARES TR | 702,396 | $63.59M | 1.4% | $90.53 | $60.44 | +49.8% | CORE MSCI EAFE | 46432F842 |
| VOT | VANGUARD INDEX FDS | 219,081 | $56.38M | 1.2% | $257.35 | $203.69 | +26.3% | MCAP GR IDXVIP | 922908538 |
| SPHQ | INVESCO EXCHANGE TRADED FD T | 398,406 | $29.96M | 0.6% | $75.19 | $48.34 | +55.5% | S&P500 QUALITY | 46137V241 |
| IMCV | ISHARES TR | 342,827 | $29.07M | 0.6% | $84.79 | $63.28 | +34.0% | MRGSTR MD CP VAL | 464288406 |
| IMCG | ISHARES TR | 291,617 | $22.97M | 0.5% | $78.77 | $56.31 | +39.9% | MRGSTR MD CP GRW | 464288307 |
| IEMG | ISHARES INC | 306,540 | $21.38M | 0.5% | $69.75 | $51.76 | +34.8% | CORE MSCI EMKT | 46434G103 |
| ESGV | VANGUARD WORLD FD | 138,135 | $15.51M | 0.3% | $112.27 | $59.42 | +88.9% | ESG US STK ETF | 921910733 |
| IUSB | ISHARES TR | 201,654 | $9.314M | 0.2% | $46.19 | $44.32 | +4.2% | CORE UNIVRSL USD | 46434V613 |
| SCHD | SCHWAB STRATEGIC TR | 296,407 | $9.094M | 0.2% | $30.68 | $25.69 | +19.4% | US DIVIDEND EQ | 808524797 |
| VSGX | VANGUARD WORLD FD | 126,099 | $9.045M | 0.2% | $71.73 | $60.17 | +19.2% | ESG INTL STK ETF | 921910725 |
| VB | VANGUARD INDEX FDS | 33,799 | $8.853M | 0.2% | $261.92 | $196.89 | +33.0% | SMALL CP ETF | 922908751 |
| ESGD | ISHARES TR | 90,685 | $8.671M | 0.2% | $95.62 | $79.70 | +20.0% | ESG AW MSCI EAFE | 46435G516 |
| SCHG | SCHWAB STRATEGIC TR | 220,575 | $6.425M | 0.1% | $29.13 | $27.09 | +7.5% | US LCAP GR ETF | 808524300 |
| SCHA | SCHWAB STRATEGIC TR | 198,315 | $5.767M | 0.1% | $29.08 | $23.96 | +21.4% | US SML CAP ETF | 808524607 |
| OWNS | TIDAL TRUST III | 286,424 | $4.967M | 0.1% | $17.34 | $17.06 | +1.6% | AFFORDABLE HOUS | 74741A106 |
| SPY | STATE STR SPDR S&P 500 ETF T | 6,278 | $4.083M | 0.1% | $650.34 | $491.16 | +32.4% | TR UNIT | 78462F103 |
| VOO | VANGUARD INDEX FDS | 6,295 | $3.762M | 0.1% | $597.55 | $462.04 | +29.3% | S&P 500 ETF SHS | 922908363 |
| EFA | ISHARES TR | 33,637 | $3.267M | 0.1% | $97.13 | $79.29 | +22.5% | MSCI EAFE ETF | 464287465 |
| VTI | VANGUARD INDEX FDS | 6,619 | $2.123M | 0.0% | $320.81 | $257.84 | +24.4% | TOTAL STK MKT | 922908769 |
| AAPL | APPLE INC | 7,815 | $1.983M | 0.0% | $253.79 | $128.61 | +97.3% | COM | 037833100 |
| MSFT | MICROSOFT CORP | 5,330 | $1.973M | 0.0% | $370.17 | $176.51 | +109.7% | COM | 594918104 |
| JSML | JANUS DETROIT STR TR | 24,358 | $1.706M | 0.0% | $70.03 | $53.85 | +30.1% | HENDERSN CAP ETF | 47103U100 |
| IWM | ISHARES TR | 6,597 | $1.636M | 0.0% | $248.00 | $205.71 | +20.6% | RUSSELL 2000 ETF | 464287655 |
| SUSL | ISHARES TR | 13,535 | $1.538M | 0.0% | $113.60 | $74.37 | +52.8% | ESG MSCI LEADR | 46435U218 |
| EMXC | ISHARES INC | 19,122 | $1.504M | 0.0% | $78.66 | $49.64 | +58.5% | MSCI EMRG CHN | 46434G764 |
| GLD | SPDR GOLD TR | 3,341 | $1.438M | 0.0% | $430.27 | $125.81 | +242.0% | GOLD SHS | 78463V107 |
| IWR | ISHARES TR | 14,268 | $1.387M | 0.0% | $97.23 | $90.01 | +8.0% | RUS MID CAP ETF | 464287499 |
| IWF | ISHARES TR | 2,965 | $1.264M | 0.0% | $426.40 * | $64.21 | +66.0% | RUS 1000 GRW ETF | 464287614 |
| VIG | VANGUARD SPECIALIZED FUNDS | 5,755 | $1.238M | 0.0% | $215.06 | $195.62 | +9.9% | DIV APP ETF | 921908844 |
| MDY | STATE STR SPDR S&P MIDCAP 40 | 1,892 | $1.167M | 0.0% | $616.76 | $419.40 | +47.1% | UTSER1 S&PDCRP | 78467Y107 |
| AGG | ISHARES TR | 11,615 | $1.153M | 0.0% | $99.27 | $98.56 | +0.7% | CORE US AGGBD ET | 464287226 |
| ITOT | ISHARES TR | 8,027 | $1.143M | 0.0% | $142.43 | $92.94 | +53.3% | CORE S&P TTL STK | 464287150 |
| PSQA | PALMER SQUARE FUNDS TR | 48,662 | $995K | 0.0% | $20.44 | $20.49 | -0.2% | CLO SR DEBT ETF | 696930205 |
| VUG | VANGUARD INDEX FDS | 2,262 | $988K | 0.0% | $436.79 * | $33.09 | +120.0% | GROWTH ETF | 922908736 |
| HDEF | DBX ETF TR | 29,726 | $963K | 0.0% | $32.41 | $23.63 | +37.2% | XTRACK MSCI EAFE | 233051630 |
| SPYM | SPDR SERIES TRUST | 12,185 | $933K | 0.0% | $76.54 | $74.54 | +2.7% | STATE STREET SPD | 78464A854 |
| MLPX | GLOBAL X FDS | 10,495 | $776K | 0.0% | $73.94 | $68.09 | +8.6% | GLB X MLP ENRG I | 37954Y293 |
| SUB | ISHARES TR | 7,041 | $750K | 0.0% | $106.50 | $104.89 | +1.5% | SHRT NAT MUN ETF | 464288158 |
| JEPI | J P MORGAN EXCHANGE TRADED F | 12,640 | $716K | 0.0% | $56.68 | $56.87 | -0.3% | EQUITY PREMIUM | 46641Q332 |
| PHYS | SPROTT ASSET MANAGEMENT LP | 20,000 | $709K | 0.0% | $35.44 | $24.06 | — | PHYSICAL GOLD TR | 85207H104 |
| AMZN | AMAZON COM INC | 3,344 | $696K | 0.0% | $208.25 | $153.89 | +35.3% | COM | 023135106 |
| IWD | ISHARES TR | 3,005 | $642K | 0.0% | $213.67 | $136.68 | +56.3% | RUS 1000 VAL ETF | 464287598 |
| FDMO | FIDELITY COVINGTON TRUST | 7,448 | $597K | 0.0% | $80.10 | $69.14 | +15.9% | MOMENTUM FACTR | 316092816 |
| JEPQ | J P MORGAN EXCHANGE TRADED F | 9,994 | $555K | 0.0% | $55.52 | $55.30 | +0.4% | NASDAQ EQT PREM | 46654Q203 |
| META | META PLATFORMS INC | 918 | $525K | 0.0% | $572.13 | $203.65 | +180.9% | CL A | 30303M102 |
| VEU | VANGUARD INTL EQUITY INDEX F | 6,750 | $507K | 0.0% | $75.10 | $60.66 | +23.8% | ALLWRLD EX US | 922042775 |
| RSP | INVESCO EXCHANGE TRADED FD T | 2,501 | $480K | 0.0% | $191.92 | $189.95 | +1.0% | S&P500 EQL WGT | 46137V357 |
| SCHY | SCHWAB STRATEGIC TR | 14,951 | $473K | 0.0% | $31.66 | $29.50 | +7.3% | INTERNL DIVID | 808524672 |
| CAT | CATERPILLAR INC | 666 | $472K | 0.0% | $708.46 | $470.02 | +50.7% | COM | 149123101 |
| PGR | PROGRESSIVE CORP | 2,344 | $465K | 0.0% | $198.24 | $79.72 | +148.7% | COM | 743315103 |
| MA | MASTERCARD INCORPORATED | 898 | $449K | 0.0% | $499.56 | $333.00 | +50.0% | CL A | 57636Q104 |
| IJR | ISHARES TR | 3,425 | $426K | 0.0% | $124.31 | $94.47 | +31.6% | CORE S&P SCP ETF | 464287804 |
| IWO | ISHARES TR | 1,334 | $419K | 0.0% | $313.81 | $242.16 | +29.6% | RUS 2000 GRW ETF | 464287648 |
| VXF | VANGUARD INDEX FDS | 1,993 | $410K | 0.0% | $205.80 | $192.77 | +6.8% | EXTEND MKT ETF | 922908652 |
| IWP | ISHARES TR | 3,153 | $404K | 0.0% | $128.12 | $105.06 | +22.0% | RUS MD CP GR ETF | 464287481 |
| FSV | FIRSTSERVICE CORP NEW | 2,865 | $398K | 0.0% | $138.94 | $86.95 | +59.8% | COM | 33767E202 |
| JPM | JPMORGAN CHASE & CO | 1,197 | $352K | 0.0% | $294.16 | $169.22 | +73.8% | COM | 46625H100 |
| INTF | ISHARES TR | 8,762 | $341K | 0.0% | $38.96 | $26.20 | +48.7% | INTL EQTY FACTOR | 46434V274 |
| CTAS | CINTAS CORP | 2,000 | $338K | 0.0% | $169.14 | $170.79 | -1.0% | COM | 172908105 |
| IWB | ISHARES TR | 940 | $335K | 0.0% | $356.56 | $247.19 | +44.2% | RUS 1000 ETF | 464287622 |
| DGRE | WISDOMTREE TR | 10,030 | $332K | 0.0% | $33.12 | $33.94 | -2.4% | EM MKTS QTLY DIV | 97717W323 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 687 | $329K | 0.0% | $479.20 | $398.26 | +20.3% | CL B NEW | 084670702 |
| QEFA | SPDR INDEX SHS FDS | 3,516 | $328K | 0.0% | $93.27 | $65.55 | +42.3% | STATE STREET SPD | 78463X434 |
| JNJ | JOHNSON & JOHNSON | 1,322 | $323K | 0.0% | $244.44 | $150.84 | +62.1% | COM | 478160104 |
| DFUV | DIMENSIONAL ETF TRUST | 6,283 | $304K | 0.0% | $48.46 | $33.23 | +45.8% | US MKTWIDE VALUE | 25434V724 |
| GOOGL | ALPHABET INC | 1,048 | $301K | 0.0% | $287.56 | $314.25 | -8.5% | CAP STK CL A | 02079K305 |
| QQQ | INVESCO QQQ TR | 496 | $286K | 0.0% | $577.18 | $528.90 | +9.1% | UNIT SER 1 | 46090E103 |
| VWO | VANGUARD INTL EQUITY INDEX F | 5,272 | $285K | 0.0% | $54.05 | $40.74 | +32.7% | FTSE EMR MKT ETF | 922042858 |
| IGRO | ISHARES TR | 3,358 | $281K | 0.0% | $83.77 | $85.75 | -2.3% | INTL DIV GRWTH | 46435G524 |
| ITW | ILLINOIS TOOL WKS INC | 1,000 | $260K | 0.0% | $260.29 | $198.70 | +31.0% | COM | 452308109 |
| GOOG | ALPHABET INC | 903 | $259K | 0.0% | $286.86 | $314.20 | -8.7% | CAP STK CL C | 02079K107 |
| IWS | ISHARES TR | 1,675 | $244K | 0.0% | $145.74 | $148.43 | -1.8% | RUS MDCP VAL ETF | 464287473 |
| PEP | PEPSICO INC | 1,500 | $233K | 0.0% | $155.29 | $140.43 | +10.6% | COM | 713448108 |
| NDAQ | NASDAQ INC | 2,505 | $213K | 0.0% | $84.89 | $79.64 | +6.6% | COM | 631103108 |
| VTV | VANGUARD INDEX FDS | 1,052 | $206K | 0.0% | $196.20 | $188.10 | +4.3% | VALUE ETF | 922908744 |
| HD | HOME DEPOT INC | 613 | $202K | 0.0% | $328.89 | $358.27 | -8.2% | COM | 437076102 |