Cannon Financial Strategists, Inc. Diversified Active

Location: Athens, GA

CIK: 0002031123 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Feb 3, 2025

Total Value: $583M (100.0% shares, 0.0% debt)

Holdings (96)

DFIC DIMENSIONAL ETF TRUST 14.5%
Value $84.74M Shares 3,278,031 Share Price $25.85 Est. Cost/Share $24.62 Unrealized @ Report Date +5.0%
SLYV SPDR SER TR 13.8%
Value $80.53M Shares 922,950 Share Price $87.25 Est. Cost/Share $65.74 Unrealized @ Report Date +32.7%
SPYG SPDR SER TR 12.6%
Value $73.29M Shares 833,807 Share Price $87.90 Est. Cost/Share $45.24 Unrealized @ Report Date +94.3%
AVLV AMERICAN CENTY ETF TR 11.4%
Value $66.51M Shares 996,181 Share Price $66.77 Est. Cost/Share $53.77 Unrealized @ Report Date +24.2%
BIV VANGUARD BD INDEX FDS 5.5%
Value $32.04M Shares 428,778 Share Price $74.73 Est. Cost/Share $84.73 Unrealized @ Report Date -11.8%
VUG VANGUARD INDEX FDS 4.7%
Value $27.26M Shares 66,426 Share Price $410.44 * Est. Cost/Share $32.49 Unrealized @ Report Date +110.5%
AVEM AMERICAN CENTY ETF TR 3.5%
Value $20.56M Shares 349,695 Share Price $58.79 Est. Cost/Share $54.62 Unrealized @ Report Date +7.6%
VTI VANGUARD INDEX FDS 3.5%
Value $20.25M Shares 69,864 Share Price $289.81 Est. Cost/Share $174.81 Unrealized @ Report Date +65.8%
SPIP SPDR SER TR 3.4%
Value $19.55M Shares 772,291 Share Price $25.31 Est. Cost/Share $28.07 Unrealized @ Report Date -9.8%
AVDE AMERICAN CENTY ETF TR 3.1%
Value $18.09M Shares 294,832 Share Price $61.37 Est. Cost/Share $54.22 Unrealized @ Report Date +13.2%
EMB ISHARES TR 2.4%
Value $14.03M Shares 157,590 Share Price $89.04 Est. Cost/Share $101.20 Unrealized @ Report Date -12.0%
CGCB CAPITAL GRP FIXED INCM ETF T 1.9%
Value $11.2M Shares 434,404 Share Price $25.79 Est. Cost/Share $26.40 Unrealized @ Report Date -2.3%
VIOV VANGUARD ADMIRAL FDS INC 1.8%
Value $10.45M Shares 111,981 Share Price $93.33 Est. Cost/Share $78.43 Unrealized @ Report Date +19.0%
USRT ISHARES TR 1.8%
Value $10.33M Shares 180,189 Share Price $57.31 Est. Cost/Share $50.79 Unrealized @ Report Date +12.8%
SPTM SPDR SER TR 1.6%
Value $9.153M Shares 128,145 Share Price $71.43 Est. Cost/Share $35.02 Unrealized @ Report Date +104.0%
VBR VANGUARD INDEX FDS 1.1%
Value $6.441M Shares 32,500 Share Price $198.18 Est. Cost/Share $129.89 Unrealized @ Report Date +52.6%
MUB ISHARES TR 1.0%
Value $5.953M Shares 55,867 Share Price $106.55 Est. Cost/Share $109.10 Unrealized @ Report Date -2.3%
ISTB ISHARES TR 0.7%
Value $3.996M Shares 83,651 Share Price $47.77 Est. Cost/Share $50.39 Unrealized @ Report Date -5.2%
KO COCA COLA CO 0.6%
Value $3.584M Shares 57,566 Share Price $62.26 * Est. Cost/Share $42.65 Unrealized @ Report Date +41.8%
FIXD FIRST TR EXCHNG TRADED FD VI 0.5%
Value $3.057M Shares 71,145 Share Price $42.97 Est. Cost/Share $44.36 Unrealized @ Report Date -3.1%
VTEB VANGUARD MUN BD FDS 0.5%
Value $2.74M Shares 54,655 Share Price $50.13 Est. Cost/Share $49.98 Unrealized @ Report Date +0.3%
VLUE ISHARES TR 0.5%
Value $2.653M Shares 25,120 Share Price $105.61 Est. Cost/Share $106.50 Unrealized @ Report Date -0.8%
IWF ISHARES TR 0.5%
Value $2.633M Shares 6,556 Share Price $401.61 * Est. Cost/Share $49.62 Unrealized @ Report Date +102.3%
VOO VANGUARD INDEX FDS 0.4%
Value $2.099M Shares 3,895 Share Price $538.81 Est. Cost/Share $405.03 Unrealized @ Report Date +33.0%
TIP ISHARES TR 0.3%
Value $1.996M Shares 18,731 Share Price $106.55 Est. Cost/Share $109.38 Unrealized @ Report Date -2.6%
IVV ISHARES TR 0.3%
Value $1.868M Shares 3,174 Share Price $588.62 Est. Cost/Share $303.81 Unrealized @ Report Date +93.8%
AAPL APPLE INC 0.3%
Value $1.85M Shares 7,388 Share Price $250.43 Est. Cost/Share $204.09 Unrealized @ Report Date +22.1%
EFG ISHARES TR 0.3%
Value $1.842M Shares 19,028 Share Price $96.83 Est. Cost/Share $75.28 Unrealized @ Report Date +28.6%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.3%
Value $1.797M Shares 3,964 Share Price $453.28 Est. Cost/Share $259.97 Unrealized @ Report Date +74.4%
SPY SPDR S&P 500 ETF TR 0.3%
Value $1.668M Shares 2,846 Share Price $586.08 Est. Cost/Share $502.67 Unrealized @ Report Date +16.6%
DFAE DIMENSIONAL ETF TRUST 0.3%
Value $1.569M Shares 61,827 Share Price $25.37 Est. Cost/Share $24.12 Unrealized @ Report Date +5.2%
HD HOME DEPOT INC 0.3%
Value $1.539M Shares 3,957 Share Price $388.99 * Est. Cost/Share $192.03 Unrealized @ Report Date +97.6%
IBDS ISHARES TR 0.3%
Value $1.533M Shares 63,967 Share Price $23.96 Est. Cost/Share $23.66 Unrealized @ Report Date +1.3%
ICSH ISHARES TR 0.2%
Value $1.446M Shares 28,679 Share Price $50.43 Est. Cost/Share $50.33 Unrealized @ Report Date +0.2%
— ISHARES TR 0.2%
Value $1.429M Shares 61,298 Share Price $23.32 Est. Cost/Share $23.14 Unrealized @ Report Date —
DFAX DIMENSIONAL ETF TRUST 0.2%
Value $1.425M Shares 57,305 Share Price $24.86 Est. Cost/Share $25.93 Unrealized @ Report Date -4.1%
IBTG ISHARES TR 0.2%
Value $1.38M Shares 60,520 Share Price $22.81 Est. Cost/Share $22.93 Unrealized @ Report Date -0.5%
IBTH ISHARES TR 0.2%
Value $1.377M Shares 62,022 Share Price $22.20 Est. Cost/Share $22.42 Unrealized @ Report Date -1.0%
IMTB ISHARES TR 0.2%
Value $1.325M Shares 31,211 Share Price $42.44 Est. Cost/Share $43.75 Unrealized @ Report Date -3.0%
SCHJ SCHWAB STRATEGIC TR 0.2%
Value $1.32M Shares 54,156 Share Price $24.38 Est. Cost/Share $24.05 Unrealized @ Report Date +1.4%
PG PROCTER AND GAMBLE CO 0.2%
Value $1.258M Shares 7,506 Share Price $167.65 * Est. Cost/Share $106.05 Unrealized @ Report Date +54.0%
VXUS VANGUARD STAR FDS 0.2%
Value $1.223M Shares 20,757 Share Price $58.93 Est. Cost/Share $61.90 Unrealized @ Report Date -4.8%
PRF INVESCO EXCHANGE TRADED FD T 0.2%
Value $1.181M Shares 29,280 Share Price $40.34 Est. Cost/Share $30.88 Unrealized @ Report Date +30.7%
SO SOUTHERN CO 0.2%
Value $1.129M Shares 13,711 Share Price $82.32 * Est. Cost/Share $68.01 Unrealized @ Report Date +17.1%
VTV VANGUARD INDEX FDS 0.2%
Value $1.052M Shares 6,216 Share Price $169.30 Est. Cost/Share $138.03 Unrealized @ Report Date +22.7%
VEA VANGUARD TAX-MANAGED FDS 0.2%
Value $968K Shares 20,251 Share Price $47.82 Est. Cost/Share $43.48 Unrealized @ Report Date +10.0%
— ISHARES TR 0.2%
Value $957K Shares 38,203 Share Price $25.05 Est. Cost/Share $24.41 Unrealized @ Report Date —
MSFT MICROSOFT CORP 0.2%
Value $939K Shares 2,228 Share Price $421.55 Est. Cost/Share $263.03 Unrealized @ Report Date +59.1%
IBDR ISHARES TR 0.2%
Value $933K Shares 38,751 Share Price $24.07 Est. Cost/Share $23.65 Unrealized @ Report Date +1.8%
DUK DUKE ENERGY CORP NEW 0.1%
Value $831K Shares 7,714 Share Price $107.74 * Est. Cost/Share $83.32 Unrealized @ Report Date +24.8%
ABBV ABBVIE INC 0.1%
Value $736K Shares 4,141 Share Price $177.70 * Est. Cost/Share $71.41 Unrealized @ Report Date +140.4%
VWO VANGUARD INTL EQUITY INDEX F 0.1%
Value $663K Shares 15,046 Share Price $44.04 Est. Cost/Share $42.77 Unrealized @ Report Date +3.0%
VYM VANGUARD WHITEHALL FDS 0.1%
Value $657K Shares 5,150 Share Price $127.60 Est. Cost/Share $83.77 Unrealized @ Report Date +52.3%
WMT WALMART INC 0.1%
Value $620K Shares 6,867 Share Price $90.35 Est. Cost/Share $50.81 Unrealized @ Report Date +76.1%
SPDW SPDR INDEX SHS FDS 0.1%
Value $609K Shares 17,846 Share Price $34.13 Est. Cost/Share $28.66 Unrealized @ Report Date +19.1%
XOM EXXON MOBIL CORP 0.1%
Value $578K Shares 5,370 Share Price $107.57 * Est. Cost/Share $54.96 Unrealized @ Report Date +88.8%
GIS GENERAL MLS INC 0.1%
Value $562K Shares 8,818 Share Price $63.77 * Est. Cost/Share $35.78 Unrealized @ Report Date +70.4%
RYTM RHYTHM PHARMACEUTICALS INC 0.1%
Value $560K Shares 10,000 Share Price $55.98 Est. Cost/Share $55.24 Unrealized @ Report Date +1.3%
AMGN AMGEN INC 0.1%
Value $540K Shares 2,071 Share Price $260.63 * Est. Cost/Share $270.12 Unrealized @ Report Date -6.6%
VIG VANGUARD SPECIALIZED FUNDS 0.1%
Value $493K Shares 2,520 Share Price $195.82 Est. Cost/Share $156.14 Unrealized @ Report Date +25.4%
ABT ABBOTT LABS 0.1%
Value $493K Shares 4,361 Share Price $113.11 Est. Cost/Share $71.56 Unrealized @ Report Date +55.1%
SCHD SCHWAB STRATEGIC TR 0.1%
Value $468K Shares 17,115 Share Price $27.32 Est. Cost/Share $27.20 Unrealized @ Report Date +0.5%
EFA ISHARES TR 0.1%
Value $445K Shares 5,889 Share Price $75.61 Est. Cost/Share $66.36 Unrealized @ Report Date +13.9%
PEG PUBLIC SVC ENTERPRISE GRP IN 0.1%
Value $399K Shares 4,720 Share Price $84.49 * Est. Cost/Share $76.36 Unrealized @ Report Date +7.2%
JNJ JOHNSON & JOHNSON 0.1%
Value $391K Shares 2,701 Share Price $144.62 * Est. Cost/Share $121.33 Unrealized @ Report Date +15.7%
JPM JPMORGAN CHASE & CO. 0.1%
Value $370K Shares 1,542 Share Price $239.71 * Est. Cost/Share $153.65 Unrealized @ Report Date +52.8%
MRK MERCK & CO INC 0.1%
Value $366K Shares 3,678 Share Price $99.48 * Est. Cost/Share $69.86 Unrealized @ Report Date +37.2%
UPS UNITED PARCEL SERVICE INC 0.1%
Value $343K Shares 2,719 Share Price $126.10 * Est. Cost/Share $86.56 Unrealized @ Report Date +36.3%
ROK ROCKWELL AUTOMATION INC 0.1%
Value $325K Shares 1,138 Share Price $285.74 Est. Cost/Share $284.68 Unrealized @ Report Date -1.2%
TSLA TESLA INC 0.1%
Value $312K Shares 773 Share Price $403.84 Est. Cost/Share $321.74 Unrealized @ Report Date +25.5%
VCSH VANGUARD SCOTTSDALE FDS 0.1%
Value $300K Shares 3,843 Share Price $78.01 Est. Cost/Share $80.95 Unrealized @ Report Date -3.6%
HSY HERSHEY CO 0.1%
Value $298K Shares 1,760 Share Price $169.35 * Est. Cost/Share $117.33 Unrealized @ Report Date +39.8%
PHYS SPROTT PHYSICAL GOLD TR 0.0%
Value $292K Shares 14,477 Share Price $20.14 Est. Cost/Share $17.30 Unrealized @ Report Date —
DOV DOVER CORP 0.0%
Value $290K Shares 1,545 Share Price $187.64 Est. Cost/Share $140.34 Unrealized @ Report Date +32.2%
VNQ VANGUARD INDEX FDS 0.0%
Value $288K Shares 3,231 Share Price $89.09 Est. Cost/Share $92.39 Unrealized @ Report Date -3.6%
DFIS DIMENSIONAL ETF TRUST 0.0%
Value $279K Shares 11,350 Share Price $24.56 Est. Cost/Share $25.64 Unrealized @ Report Date -4.2%
GOOG ALPHABET INC 0.0%
Value $278K Shares 1,459 Share Price $190.44 Est. Cost/Share $134.68 Unrealized @ Report Date +40.9%
SCHG SCHWAB STRATEGIC TR 0.0%
Value $274K Shares 9,844 Share Price $27.87 Est. Cost/Share $26.04 Unrealized @ Report Date +7.0%
EFX EQUIFAX INC 0.0%
Value $270K Shares 1,059 Share Price $254.85 Est. Cost/Share $162.59 Unrealized @ Report Date +55.5%
LLY ELI LILLY & CO 0.0%
Value $269K Shares 348 Share Price $772.60 Est. Cost/Share $575.10 Unrealized @ Report Date +33.2%
CEF SPROTT PHYSICAL GOLD & SILVE 0.0%
Value $261K Shares 11,000 Share Price $23.76 Est. Cost/Share $20.34 Unrealized @ Report Date —
TXN TEXAS INSTRS INC 0.0%
Value $257K Shares 1,369 Share Price $187.48 * Est. Cost/Share $157.56 Unrealized @ Report Date +15.3%
IJS ISHARES TR 0.0%
Value $251K Shares 2,309 Share Price $108.61 Est. Cost/Share $92.08 Unrealized @ Report Date +18.0%
IWV ISHARES TR 0.0%
Value $242K Shares 723 Share Price $334.25 Est. Cost/Share $285.26 Unrealized @ Report Date +17.2%
COST COSTCO WHSL CORP NEW 0.0%
Value $237K Shares 259 Share Price $916.27 Est. Cost/Share $779.56 Unrealized @ Report Date +16.9%
LOW LOWES COS INC 0.0%
Value $234K Shares 947 Share Price $246.87 Est. Cost/Share $215.19 Unrealized @ Report Date +12.4%
EMHC SPDR SER TR 0.0%
Value $232K Shares 9,755 Share Price $23.78 Est. Cost/Share $23.02 Unrealized @ Report Date +3.3%
QUAL ISHARES TR 0.0%
Value $232K Shares 1,302 Share Price $178.08 Est. Cost/Share $156.23 Unrealized @ Report Date +14.0%
SCHZ SCHWAB STRATEGIC TR 0.0%
Value $230K Shares 10,134 Share Price $22.70 Est. Cost/Share $22.88 Unrealized @ Report Date -0.8%
SGC SUPERIOR GROUP OF CO INC 0.0%
Value $228K Shares 13,806 Share Price $16.53 Est. Cost/Share $13.26 Unrealized @ Report Date +24.7%
VEU VANGUARD INTL EQUITY INDEX F 0.0%
Value $227K Shares 3,946 Share Price $57.41 Est. Cost/Share $54.11 Unrealized @ Report Date +6.1%
VBK VANGUARD INDEX FDS 0.0%
Value $222K Shares 791 Share Price $280.06 Est. Cost/Share $256.57 Unrealized @ Report Date +9.2%
IBM INTERNATIONAL BUSINESS MACHS 0.0%
Value $220K Shares 1,000 Share Price $219.83 * Est. Cost/Share $188.97 Unrealized @ Report Date +13.4%
IWN ISHARES TR 0.0%
Value $204K Shares 1,242 Share Price $164.17 Est. Cost/Share $162.45 Unrealized @ Report Date +1.1%
BEAT HEARTBEAM INC 0.0%
Value $185K Shares 80,391 Share Price $2.30 Est. Cost/Share $3.34 Unrealized @ Report Date -31.1%
MPT MEDICAL PPTYS TRUST INC 0.0%
Value $79,000 Shares 20,000 Share Price $3.95 Est. Cost/Share $3.95 Unrealized @ Report Date —