Location: Shorewood, WI
CIK: 0001729045 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Jan 13, 2020
Total Value: $132M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| MDY | SPDR Mid-Cap | 16,820 | $6.314M | 4.8% | $375.39 | $338.34 | +10.9% | Equities | 78467Y107 |
| IWV | iShares Russell 3000 | 29,219 | $5.507M | 4.2% | $188.47 | $161.84 | +16.5% | Equities | 464287689 |
| SPY | S&P 500 | 14,588 | $4.695M | 3.6% | $321.84 | $262.32 | +22.7% | Equities | 78462F103 |
| VBK | Vanguard Small Growth | 23,549 | $4.679M | 3.5% | $198.69 | $183.40 | +8.3% | Equities | 922908595 |
| NSRGY | Nestle ADR | 35,629 | $3.857M | 2.9% | $108.25 | $85.49 | +26.6% | Equities | 641069406 |
| PEP | Pepsico | 26,933 | $3.681M | 2.8% | $136.67 * | $89.82 | +26.7% | Equities | 713448108 |
| MRSH | Marsh & McLennan | 30,921 | $3.445M | 2.6% | $111.41 * | $73.49 | +37.7% | Equities | 571748102 |
| V | Visa Inc | 18,093 | $3.4M | 2.6% | $187.92 * | $105.24 | +71.1% | Equities | 92826C839 |
| LLY | Eli Lilly & Company | 25,133 | $3.303M | 2.5% | $131.42 * | $110.54 | +10.6% | Equities | 532457108 |
| AAPL | Apple Inc | 11,059 | $3.247M | 2.5% | $293.61 * | $39.78 | +78.1% | Equities | 037833100 |
| ADBE | Adobe Systems Inc | 9,674 | $3.191M | 2.4% | $329.85 | $188.33 | +75.1% | Equities | 00724F101 |
| HD | Home Depot Inc | 14,111 | $3.082M | 2.3% | $218.41 * | $146.59 | +28.9% | Equities | 437076102 |
| AMZN | Amazon.com | 1,636 | $3.023M | 2.3% | $1847.80 * | $64.42 | +43.4% | Equities | 023135106 |
| EW | Edwards Lifesciences | 12,889 | $3.007M | 2.3% | $233.30 * | $36.84 | +111.1% | Equities | 28176E108 |
| VUG | Vanguard Growth Stocks | 16,072 | $2.928M | 2.2% | $182.18 * | $22.99 | +32.1% | Equities | 922908736 |
| — | Kansas City Southern | 18,743 | $2.871M | 2.2% | $153.18 | $103.65 | — | Equities | 485170302 |
| — | Merck & Co Inc | 31,306 | $2.847M | 2.2% | $90.94 | $75.41 | — | Equities | 589331107 |
| LMT | Lockheed Martin Corp | 7,213 | $2.808M | 2.1% | $389.30 * | $254.85 | +29.8% | Equities | 539830109 |
| PYPL | Paypal Holdings Inc | 25,612 | $2.77M | 2.1% | $108.15 | $77.10 | +40.0% | Equities | 70450Y103 |
| SYK | Stryker Corp | 12,624 | $2.65M | 2.0% | $209.92 * | $166.44 | +18.3% | Equities | 863667101 |
| UNH | UnitedHealth Group | 8,958 | $2.634M | 2.0% | $294.04 * | $214.75 | +24.1% | Equities | 91324P102 |
| MSFT | Microsoft Corp | 16,110 | $2.541M | 1.9% | $157.73 * | $118.87 | +26.0% | Equities | 594918104 |
| LHX | L3Harris Technologies | 12,824 | $2.538M | 1.9% | $197.91 * | $159.06 | +10.4% | Equities | 502431109 |
| LVMUY | LVMH Moet ADR | 27,170 | $2.534M | 1.9% | $93.26 | $78.06 | +19.5% | Equities | 502441306 |
| GOOG | Alphabet Inc. | 1,729 | $2.312M | 1.8% | $1337.19 * | $51.03 | +30.0% | Equities | 02079K107 |
| BA | Boeing Co | 6,869 | $2.238M | 1.7% | $325.81 | $329.46 | -1.7% | Equities | 097023105 |
| LRLCY | L' Oreal ADR | 37,915 | $2.232M | 1.7% | $58.87 | $48.62 | +21.1% | Equities | 502117203 |
| STZ | Constellation Brands | 11,719 | $2.224M | 1.7% | $189.78 * | $179.82 | -4.4% | Equities | 21036P108 |
| ESLT | Elbit Systems ADR | 13,776 | $2.136M | 1.6% | $155.05 * | $127.90 | +14.1% | Equities | M3760D101 |
| SBUX | Starbucks | 23,715 | $2.085M | 1.6% | $87.92 * | $47.87 | +60.8% | Equities | 855244109 |
| LDOS | Leidos Holdings Inc | 21,061 | $2.062M | 1.6% | $97.91 * | $77.85 | +16.1% | Equities | 525327102 |
| — | United Technologies | 12,962 | $1.941M | 1.5% | $149.75 | $126.13 | — | Equities | 913017109 |
| VB | Vanguard Small Cap | 11,201 | $1.855M | 1.4% | $165.61 | $145.51 | +13.8% | Equities | 922908751 |
| ISRG | Intuitive Surgical | 3,088 | $1.825M | 1.4% | $591.00 * | $170.33 | +15.7% | Equities | 46120E602 |
| — | Varian Medical Systems | 12,845 | $1.824M | 1.4% | $142.00 | $142.00 | — | Equities | 92220P105 |
| DAL | Delta Air Lines Inc | 29,310 | $1.714M | 1.3% | $58.48 * | $54.13 | +4.4% | Equities | 247361702 |
| NVDA | Nvidia Corp | 6,881 | $1.619M | 1.2% | $235.29 * | $5.13 | +14.1% | Equities | 67066G104 |
| VIG | Vanguard Dividend Growth | 12,820 | $1.598M | 1.2% | $124.65 | $98.47 | +26.6% | Equities | 921908844 |
| — | Xilinx Inc | 14,419 | $1.41M | 1.1% | $97.79 | $116.78 | — | Equities | 983919101 |
| GOOGL | Alphabet Inc. | 1,025 | $1.373M | 1.0% | $1339.51 * | $53.03 | +25.3% | Equities | 02079K305 |
| VYM | Vanguard High Div Yld | 13,133 | $1.231M | 0.9% | $93.73 | $83.61 | +12.1% | Equities | 921946406 |
| MCD | McDonalds | 6,027 | $1.191M | 0.9% | $197.61 * | $173.85 | -1.1% | Equities | 580135101 |
| HON | Honeywell Intl | 6,282 | $1.112M | 0.8% | $177.01 * | $143.76 | +2.4% | Equities | 438516106 |
| AXON | Axon Enterprise Inc | 15,075 | $1.105M | 0.8% | $73.30 | $51.73 | +41.7% | Equities | 05464C101 |
| TSM | Taiwan Semi ADR | 18,660 | $1.084M | 0.8% | $58.09 | $53.04 | +9.5% | Equities | 874039100 |
| SPOT | Spotify Technology | 6,853 | $1.025M | 0.8% | $149.57 | $164.27 | -9.0% | Equities | L8681T102 |
| — | Invesco QQQ NASDAQ | 4,325 | $920K | 0.7% | $212.72 | $171.78 | — | Equities | 73935A104 |
| — | Berkshire Hathaway | 4,055 | $918K | 0.7% | $226.39 | $198.22 | — | Equities | 084670207 |
| VHT | Vanguard Health Care | 4,693 | $900K | 0.7% | $191.77 | $166.60 | +15.1% | Equities | 92204A504 |
| UNP | Union Pacific Corp | 4,882 | $883K | 0.7% | $180.87 * | $109.97 | +43.9% | Equities | 907818108 |
| MELI | MercadoLibre Inc | 1,536 | $878K | 0.7% | $571.61 | $558.05 | +2.5% | Equities | 58733R102 |
| PAC | Grupo Aero Pacific ADR | 7,355 | $872K | 0.7% | $118.56 | $106.17 | +11.7% | Equities | 400506101 |
| CLX | Clorox Company | 4,849 | $744K | 0.6% | $153.43 * | $123.54 | +3.8% | Equities | 189054109 |
| — | Total SA ADR | 13,295 | $735K | 0.6% | $55.28 | $55.26 | — | Equities | 89151E109 |
| VO | Vanguard Mid Cap | 3,920 | $698K | 0.5% | $178.06 * | $37.75 | +18.0% | Equities | 922908629 |
| XYZ | Square Inc | 10,817 | $677K | 0.5% | $62.59 | $44.75 | +39.8% | Equities | 852234103 |
| SHY | iShares S-T Treasury | 7,228 | $612K | 0.5% | $84.67 | $84.03 | +0.7% | Unit Trusts | 464287457 |
| — | Wisconsin Energy | 4,491 | $414K | 0.3% | $92.18 | $70.30 | — | Equities | 976657106 |
| AEP | Amer Electric Pwr Co | 4,070 | $385K | 0.3% | $94.59 * | $56.07 | +35.9% | Equities | 025537101 |
| VDC | Vanguard Consumer | 1,333 | $215K | 0.2% | $161.29 | $141.23 | +14.1% | Equities | 92204A207 |
| KO | Coca Cola | 3,684 | $204K | 0.2% | $55.37 * | $37.23 | +23.7% | Equities | 191216100 |
| VNQ | Vanguard REITs | 2,091 | $194K | 0.1% | $92.78 | $77.80 | +19.3% | Equities | 922908553 |
| VGT | Vanguard Technology | 717 | $176K | 0.1% | $245.47 * | $20.28 | +50.9% | Equities | 92204A702 |
| HESAY | Hermes Intl ADR | 2,175 | $164K | 0.1% | $75.40 | $72.11 | +4.6% | Equities | 42751Q105 |
| PSA | Public Storage REIT | 757 | $161K | 0.1% | $212.68 * | $159.48 | +3.7% | Equities | 74460D109 |
| WMT | Wal-Mart Stores Inc | 1,340 | $159K | 0.1% | $118.66 * | $35.63 | +2.2% | Equities | 931142103 |
| MGEE | MGE Energy | 1,807 | $142K | 0.1% | $78.58 * | $58.47 | +18.5% | Equities | 55277P104 |
| IVV | iShares Core S&P | 404 | $131K | 0.1% | $324.26 | $297.24 | +8.7% | Equities | 464287200 |
| BMY | Bristol-Myers Squibb | 1,886 | $121K | 0.1% | $64.16 * | $45.97 | +10.2% | Equities | 110122108 |
| MDLZ | Mondelez Intl Inc | 1,919 | $106K | 0.1% | $55.24 * | $38.99 | +21.8% | Equities | 609207105 |
| IWF | Ishares Russell | 558 | $98,000 | 0.1% | $175.63 * | $37.87 | +16.1% | Equities | 464287614 |
| VTI | Vanguard Total Stock Mkt | 596 | $98,000 | 0.1% | $164.43 | $133.87 | +22.2% | Equities | 922908769 |
| VZ | Verizon Communications | 1,502 | $92,000 | 0.1% | $61.25 * | $31.96 | +36.4% | Equities | 92343V104 |
| TMO | Thermo Fisher Scientific | 275 | $89,000 | 0.1% | $323.64 | $199.25 | +60.5% | Equities | 883556102 |
| XLV | SPDR Health Care Fund | 854 | $87,000 | 0.1% | $101.87 | $90.51 | +12.5% | Equities | 81369Y209 |
| DHR | Danaher Corp | 563 | $86,000 | 0.1% | $152.75 * | $80.42 | +64.8% | Equities | 235851102 |
| VV | Vanguard Large Cap ETF | 575 | $85,000 | 0.1% | $147.83 | $124.01 | +19.2% | Equities | 922908637 |
| — | Medtronic Inc | 710 | $81,000 | 0.1% | $114.08 | $101.96 | — | Equities | 585055106 |
| XEL | Xcel Energy | 916 | $58,000 | 0.0% | $63.32 * | $38.57 | +36.9% | Equities | 98389B100 |
| — | Aqua America | 1,157 | $54,000 | 0.0% | $46.67 | $39.30 | — | Equities | 03836W103 |
| VXF | Vanguard Stock Market | 418 | $53,000 | 0.0% | $126.79 | $109.51 | +15.1% | Equities | 922908652 |
| ABT | Abbott Laboratories | 614 | $53,000 | 0.0% | $86.32 * | $48.12 | +62.4% | Equities | 002824100 |
| IWR | iShares Russell Mid Cap | 792 | $47,000 | 0.0% | $59.34 | $55.90 | +6.7% | Equities | 464287499 |
| VPU | Vanguard Utilities | 304 | $43,000 | 0.0% | $141.45 | $121.00 | +18.1% | Equities | 92204A876 |
| ITW | Illinois Tool Works | 234 | $42,000 | 0.0% | $179.49 * | $130.70 | +19.3% | Equities | 452308109 |
| CRM | Salesforce | 260 | $42,000 | 0.0% | $161.54 | $148.12 | +8.5% | Equities | 79466L302 |
| ETR | Entergy | 307 | $37,000 | 0.0% | $120.52 * | $30.90 | +55.8% | Equities | 29364G103 |
| CNI | Canadian Natl Rail | 400 | $36,000 | 0.0% | $90.00 * | $69.22 | +16.7% | Equities | 136375102 |
| NFLX | Netflix | 110 | $36,000 | 0.0% | $327.27 * | $29.44 | +9.9% | Equities | 64110L106 |
| AFL | AFLAC Inc | 669 | $35,000 | 0.0% | $52.32 * | $36.05 | +27.1% | Equities | 001055102 |
| BABA | Alibaba Group ADR | 165 | $35,000 | 0.0% | $212.12 | $177.00 | +19.8% | Equities | 01609W102 |
| IWB | iShares Russell 1000 | 193 | $34,000 | 0.0% | $176.17 | $158.72 | +12.4% | Equities | 464287622 |
| SCHB | Schwab US Broad Market | 431 | $33,000 | 0.0% | $76.57 * | $10.51 | +22.0% | Equities | 808524102 |
| INTC | Intel Corp | 520 | $31,000 | 0.0% | $59.62 * | $49.26 | +7.2% | Equities | 458140100 |
| CVX | Chevron Corporation | 249 | $30,000 | 0.0% | $120.48 * | $83.55 | +10.4% | Equities | 166764100 |
| VTV | Vanguard Value | 248 | $30,000 | 0.0% | $120.97 | $103.16 | +16.2% | Equities | 922908744 |
| ZBH | Zimmer Holdings Inc | 191 | $29,000 | 0.0% | $151.83 * | $105.78 | +30.8% | Equities | 98956P102 |
| ABBV | Abbvie Inc | 274 | $24,000 | 0.0% | $87.59 * | $66.44 | +3.9% | Equities | 00287Y109 |
| IEMG | iShares Emg Mkts | 438 | $24,000 | 0.0% | $54.79 | $52.18 | +3.0% | Equities | 46434G103 |
| T | AT&T | 552 | $22,000 | 0.0% | $39.86 * | $15.25 | +26.6% | Equities | 00206R102 |
| BSV | Vanguard S-T Corp | 250 | $20,000 | 0.0% | $80.00 | $79.46 | +1.4% | Unit Trusts | 921937827 |
| JPM | JP Morgan Chase | 143 | $20,000 | 0.0% | $139.86 * | $88.05 | +34.2% | Equities | 46625H100 |
| SONO | Sonos Inc | 1,200 | $19,000 | 0.0% | $15.83 | $17.69 | -11.7% | Equities | 83570H108 |
| — | Hilton Hotels Corp | 162 | $18,000 | 0.0% | $111.11 | $80.25 | — | Equities | 432848109 |
| XOM | Exxon Mobil | 265 | $18,000 | 0.0% | $67.92 * | $57.12 | -7.5% | Equities | 30231G102 |
| VFH | Vanguard Financials ETF | 221 | $17,000 | 0.0% | $76.92 | $70.71 | +7.9% | Equities | 92204A405 |
| IJT | iShares S&P Smallcap Grow | 75 | $15,000 | 0.0% | $200.00 * | $100.51 | -3.8% | Unit Trusts | 464287887 |
| WDAY | Workday Inc | 86 | $14,000 | 0.0% | $162.79 | $181.88 | -9.6% | Equities | 98138H101 |
| — | Splunk Inc | 86 | $13,000 | 0.0% | $151.16 | $127.91 | — | Equities | 848637104 |
| TSLA | Tesla Motors Inc | 30 | $13,000 | 0.0% | $433.33 * | $21.75 | +28.2% | Equities | 88160R101 |
| — | American Outdoor Brands | 1,140 | $11,000 | 0.0% | $9.65 | $10.86 | — | Equities | 02874P103 |
| VBR | Vanguard Small Cap Value | 71 | $10,000 | 0.0% | $140.85 * | $130.07 | +5.4% | Equities | 922908611 |
| CMCSA | Comcast Corp | 218 | $10,000 | 0.0% | $45.87 * | $30.79 | +24.2% | Equities | 20030N101 |
| EXAS | Exact Sciences Corp | 105 | $10,000 | 0.0% | $95.24 * | $113.94 | -18.8% | Equities | 30063P105 |
| BIIB | Biogen Idec Inc | 29 | $9,000 | 0.0% | $310.34 * | $344.30 | -13.8% | Equities | 09062X103 |
| ALL | Allstate Corporation | 84 | $9,000 | 0.0% | $107.14 * | $81.75 | +19.0% | Equities | 020002101 |
| DIS | Walt Disney Co | 60 | $9,000 | 0.0% | $150.00 * | $134.25 | +5.3% | Equities | 254687106 |
| — | Arista Networks Inc | 40 | $8,000 | 0.0% | $200.00 | $225.00 | — | Equities | 040413106 |
| SO | Southern Company | 121 | $8,000 | 0.0% | $66.12 * | $36.54 | +38.3% | Equities | 842587107 |
| UTHR | United Therapeutics | 79 | $7,000 | 0.0% | $88.61 | $123.69 | -28.8% | Equities | 91307C102 |
| IJS | iShares S&P Smallcap | 34 | $6,000 | 0.0% | $176.47 * | $84.48 | -4.8% | Unit Trusts | 464287879 |
| CENT | Central Garden & Pet | 200 | $6,000 | 0.0% | $30.00 * | $23.29 | +4.5% | Equities | 153527106 |
| RGR | Sturm Ruger & Co Inc | 120 | $6,000 | 0.0% | $50.00 * | $45.35 | +3.7% | Equities | 864159108 |
| MA | Mastercard Inc | 18 | $5,000 | 0.0% | $277.78 * | $163.74 | +76.3% | Equities | 57636Q104 |
| GTBIF | Green Thumb Inds Inc | 500 | $5,000 | 0.0% | $10.00 * | $11.41 | -14.5% | Equities | 39342L108 |
| DOMO | Domo Inc | 250 | $5,000 | 0.0% | $20.00 * | $27.30 | -20.4% | Equities | 257554105 |
| VOE | Vanguard Mid Cap | 36 | $4,000 | 0.0% | $111.11 * | $108.37 | +10.0% | Equities | 922908512 |
| — | Slack Technologies Inc | 200 | $4,000 | 0.0% | $20.00 | $30.00 | — | Equities | 83088V102 |
| AG | First Majestic Silvr | 225 | $3,000 | 0.0% | $13.33 * | $6.81 | +77.7% | Equities | 32076V103 |
| IWM | iShares Russell 2000 | 15 | $3,000 | 0.0% | $200.00 * | $150.20 | +10.3% | Equities | 464287655 |
| WPM | Wheaton Precious Met | 95 | $3,000 | 0.0% | $31.58 * | $18.78 | +48.1% | Equities | 962879102 |
| GOLF | Acushnet Holdings Corp | 52 | $2,000 | 0.0% | $38.46 * | $26.00 | +25.0% | Equities | 005098108 |
| NTNX | Nutanix Inc | 75 | $2,000 | 0.0% | $26.67 * | $30.30 | +3.2% | Equities | 67059N108 |
| — | Bristol-Myers Squibb Rts | 275 | $1,000 | 0.0% | $3.64 | $3.64 | — | Equities | 110122157 |
| — | Aphria Inc | 125 | $1,000 | 0.0% | $8.00 | $8.00 | — | Equities | 03765K104 |
| — | Canopy Growth Corp | 25 | $1,000 | 0.0% | $40.00 | $40.00 | — | Equities | 138035100 |
| CRON | Cronos Group Inc | 165 | $1,000 | 0.0% | $6.06 * | $17.73 | -56.7% | Equities | 22717L101 |
| SCZ | iShares Int'l Small Cap | 16 | $1,000 | 0.0% | $62.50 | $65.45 | -4.8% | Equities | 464288273 |
| META | Facebook Inc | 7 | $1,000 | 0.0% | $142.86 * | $188.76 | +8.0% | Equities | 30303M102 |
| — | Genvec CPR | 280 | $0 | 0.0% | $0.00 | — | — | Equities | 372CPR990 |
| — | Intrexon | 83 | $0 | 0.0% | $0.00 | $12.05 | — | Equities | 46122T102 |
| CWBHF | Charlottes Web Holding | 55 | $0 | 0.0% | $0.00 | $16.62 | -34.9% | Equities | 16106R109 |
| — | Aurora Cannabis Inc | 125 | $0 | 0.0% | $0.00 | $8.00 | — | Equities | 05156X108 |
| — | Agritech Worldwide I | 21,000 | $0 | 0.0% | $0.00 | — | — | Equities | 00856P109 |
| — | Organigram Holdings | 200 | $0 | 0.0% | $0.00 | $5.00 | — | Equities | 68620P101 |
| — | Lomiko Metals Inc | 350 | $0 | 0.0% | $0.00 | — | — | Equities | 54163Q102 |