Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q1 2023 (← Previous) (Next →)
Filing Date: May 10, 2023
Total Value: $205M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 342,157 | $69.83M | 34.1% | $204.10 | $132.66 | +53.9% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 362,684 | $55.22M | 26.9% | $152.26 | $127.98 | +19.0% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 363,838 | $18.41M | 9.0% | $50.59 | $50.41 | +0.4% | TRS FLT RT BD | 46434V860 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 59,604 | $7.395M | 3.6% | $124.07 | $120.06 | +3.3% | MSCI USA QLT FCT | 46432F339 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 43,765 | $5.128M | 2.5% | $117.17 | $106.18 | +10.4% | SELECT DIVID ETF | 464287168 |
| AAPL | APPLE INC COM | 29,432 | $4.855M | 2.4% | $164.96 | $102.17 | +59.2% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 11,712 | $4.405M | 2.1% | $376.11 | $256.27 | +46.7% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 17,993 | $4.396M | 2.1% | $244.32 * | $42.19 | +44.8% | RUS 1000 GRW ETF | 464287614 |
| TSLA | TESLA INC COM | 16,583 | $3.44M | 1.7% | $207.44 | $174.45 | +18.9% | COM | 88160R101 |
| MSFT | MICROSOFT CORP COM | 9,438 | $2.721M | 1.3% | $288.30 * | $119.26 | +136.7% | COM | 594918104 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,080 | $1.369M | 0.7% | $225.16 | $211.69 | +6.4% | Rus 1000 ETF | 464287622 |
| WEC | WEC ENERGY GROUP INC COM | 12,371 | $1.173M | 0.6% | $94.82 * | $51.88 | +65.5% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 17,593 | $1.098M | 0.5% | $62.41 | $47.27 | +32.0% | S&P500 LOW VOL | 46138E354 |
| MCD | MCDONALDS CORP COM | 3,546 | $991K | 0.5% | $279.47 * | $133.11 | +97.1% | COM | 580135101 |
| PG | PROCTER & GAMBLE CO COM | 5,862 | $872K | 0.4% | $148.75 * | $81.29 | +70.6% | COM | 742718109 |
| FISV | FISERV INC COM | 7,548 | $853K | 0.4% | $113.01 | $66.36 | +70.3% | COM | 337738108 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 74,116 | $851K | 0.4% | $11.48 | $14.48 | -20.7% | PFD ETF | 46138E511 |
| ABBV | ABBVIE INC COM | 5,037 | $803K | 0.4% | $159.42 * | $56.23 | +156.4% | COM | 00287Y109 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 15,623 | $791K | 0.4% | $50.63 | $49.24 | +2.9% | TAX EXEMPT BD | 922907746 |
| ORCL | ORACLE CORP COM | 8,464 | $786K | 0.4% | $92.86 * | $47.59 | +88.8% | COM | 68389X105 |
| XLI | SELECT SECTOR SPDR TR INDL | 7,540 | $763K | 0.4% | $101.19 | $100.58 | +0.6% | SBI INT-INDS | 81369Y704 |
| AMZN | AMAZON COM INC COM | 7,240 | $748K | 0.4% | $103.31 | $118.72 | -13.0% | COM | 023135106 |
| DIS | DISNEY WALT CO DISNEY COM | 7,340 | $735K | 0.4% | $100.14 * | $110.10 | -11.1% | COM | 254687106 |
| JPM | JPMORGAN CHASE & CO COM | 4,950 | $645K | 0.3% | $130.30 * | $131.59 | -7.4% | COM | 46625H100 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,326 | $627K | 0.3% | $40.91 * | $39.99 | -1.6% | CL B | 35671D857 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 1,980 | $611K | 0.3% | $308.59 | $176.72 | +74.7% | CL B NEW | 084670702 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 21,922 | $603K | 0.3% | $27.51 | $25.87 | +6.3% | INTL SEL DIV ETF | 464288448 |
| ABT | ABBOTT LABS COM | 5,334 | $540K | 0.3% | $101.24 * | $60.75 | +57.9% | COM | 002824100 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 6,954 | $499K | 0.2% | $71.76 | $66.70 | +7.5% | ESG US STK ETF | 921910733 |
| XOM | EXXON MOBIL CORP COM | 4,349 | $477K | 0.2% | $109.68 * | $43.31 | +130.1% | COM | 30231G102 |
| JNJ | JOHNSON & JOHNSON COM | 3,038 | $471K | 0.2% | $155.04 * | $114.36 | +24.6% | COM | 478160104 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 23,741 | $470K | 0.2% | $19.80 | $25.58 | -22.7% | GL CLEAN ENE ETF | 464288224 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $459K | 0.2% | $77.01 * | $56.66 | +25.5% | COM | 65339F101 |
| USB | US BANCORP DEL COM NEW | 12,729 | $457K | 0.2% | $35.90 * | $37.26 | -15.0% | COM NEW | 902973304 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 7,969 | $450K | 0.2% | $56.47 | $53.63 | +5.2% | MORNINGSTR US EQ | 464287127 |
| AMGN | AMGEN INC COM | 1,790 | $433K | 0.2% | $241.90 * | $195.54 | +13.3% | COM | 031162100 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,078 | $423K | 0.2% | $83.30 * | $67.69 | +14.7% | COM NON VTG | 579780206 |
| KO | COCA COLA CO COM | 6,502 | $403K | 0.2% | $61.98 * | $39.33 | +45.2% | COM | 191216100 |
| PEP | PEPSICO INC COM | 2,169 | $395K | 0.2% | $182.11 * | $94.89 | +75.2% | COM | 713448108 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 933 | $382K | 0.2% | $409.43 | $270.85 | +51.2% | TR UNIT | 78462F103 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,630 | $360K | 0.2% | $54.30 * | $79.59 | -36.3% | COM | 31620M106 |
| IYR | ISHARES TR US REAL ESTATE ETF | 4,087 | $347K | 0.2% | $84.90 | $80.44 | +5.5% | U.S. REAL ES ETF | 464287739 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 3,381 | $327K | 0.2% | $96.72 | $80.53 | +20.1% | MSCI GBL MIN VOL | 464286525 |
| CVX | CHEVRON CORP NEW COM | 2,005 | $327K | 0.2% | $163.09 * | $80.11 | +81.1% | COM | 166764100 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 2,000 | $308K | 0.2% | $154.00 | $149.04 | +3.3% | DIV APP ETF | 921908844 |
| GOOGL | ALPHABET INC CL A | 2,940 | $305K | 0.1% | $103.74 | $106.91 | -3.7% | COM | 02079K305 |
| CAT | CATERPILLAR INS COM | 1,298 | $297K | 0.1% | $228.81 * | $141.84 | +54.0% | COM | 149123101 |
| MMM | 3M CO COM | 2,751 | $289K | 0.1% | $105.05 * | $128.47 | -38.0% | COM | 88579Y101 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 2,042 | $282K | 0.1% | $138.10 | $114.24 | +20.9% | VALUE ETF | 922908744 |
| PFE | PFIZER INC COM | 6,759 | $276K | 0.1% | $40.83 * | $22.36 | +54.8% | COM | 717081103 |
| MGEE | MGE ENERGY INC COM | 3,466 | $269K | 0.1% | $77.61 * | $56.99 | +28.3% | COM | 55277P104 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,045 | $261K | 0.1% | $249.76 * | $32.20 | +29.1% | GROWTH ETF | 922908736 |
| LMT | LOCKHEED MARTIN CORP COM | 550 | $260K | 0.1% | $472.73 * | $397.88 | +10.2% | COM | 539830109 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $259K | 0.1% | $232.70 * | $165.49 | +35.6% | SHS | G96629103 |
| LNT | ALLIANT ENERGY CORP COM | 4,862 | $258K | 0.1% | $53.06 * | $48.07 | +1.1% | COM | 018802108 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $256K | 0.1% | $222.61 * | $147.45 | +42.1% | COM | 053015103 |
| INTC | INTEL CORP COM | 7,623 | $249K | 0.1% | $32.66 * | $30.10 | +5.9% | COM | 458140100 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 2,534 | $248K | 0.1% | $97.87 * | $65.56 | +40.4% | COM | 75513E101 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 3,330 | $246K | 0.1% | $73.87 | $70.98 | +4.0% | MRNGSTR WDE MOAT | 92189F643 |
| NKE | NIKE INC CL B | 1,960 | $240K | 0.1% | $122.45 * | $95.30 | +22.4% | CL B | 654106103 |
| RDOG | ALPS ETF TR ALPS REIT SECTOR DIVID DOGS ETF | 6,619 | $239K | 0.1% | $36.11 | $44.55 | -18.9% | REIT DIVIDE DOGS | 00162Q106 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,047 | $238K | 0.1% | $78.11 | $67.75 | +15.1% | MSCI KLD400 SOC | 464288570 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $237K | 0.1% | $65.47 * | $18.69 | +16.9% | US LCAP VA ETF | 808524409 |
| TXN | TEXAS INSTRS INC COM | 1,258 | $234K | 0.1% | $186.01 * | $151.91 | +12.6% | COM | 882508104 |
| COST | COSTCO WHOLESALE CORP NEW COM | 465 | $231K | 0.1% | $496.77 * | $419.40 | +13.9% | COM | 22160K105 |
| QCOM | QUALCOMM INC COM | 1,791 | $228K | 0.1% | $127.30 * | $116.41 | +3.0% | COM | 747525103 |
| VZ | VERIZON COMMUNICATIONS INC COM | 5,507 | $214K | 0.1% | $38.86 * | $36.28 | -11.0% | COM | 92343V104 |
| CL | COLGATE PALMOLIVE CO COM | 2,830 | $213K | 0.1% | $75.27 * | $69.73 | +1.0% | COM | 194162103 |
| V | VISA INC COM CL A | 946 | $213K | 0.1% | $225.16 | $217.85 | +1.4% | COM CL A | 92826C839 |
| APH | AMPHENOL CORP NEW CL A | 2,600 | $212K | 0.1% | $81.54 * | $38.49 | +3.7% | CL A | 032095101 |
| ADBE | ADOBE SYS INC COM | 550 | $212K | 0.1% | $385.45 | $355.42 | +8.4% | COM | 00724F101 |
| FVAL | FIDELITY COVINGTON TR VALUE FACTOR ETF | 4,560 | $209K | 0.1% | $45.83 | $45.52 | +0.5% | VLU FACTOR ETF | 316092782 |
| BMO | BANK OF MONTREAL | 2,326 | $207K | 0.1% | $88.99 * | $46.24 | +70.9% | COM | 063671101 |
| PM | PHILIP MORRIS INTL INC COM | 2,121 | $206K | 0.1% | $97.12 * | $81.30 | +5.6% | COM | 718172109 |
| CMCSA | COMCAST CORP NEW CL A | 5,359 | $203K | 0.1% | $37.88 * | $34.63 | +0.3% | CL A | 20030N101 |
| LYFT | LYFT INC CL A | 11,516 | $107K | 0.1% | $9.29 | $12.08 | -23.3% | CL A | 55087P104 |