Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2023 (← Previous) (Next →)
Filing Date: Nov 13, 2023
Total Value: $230M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 358,599 | $76.17M | 33.1% | $212.41 | $136.44 | +55.7% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 363,778 | $55.23M | 24.0% | $151.82 | $127.98 | +18.6% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 521,053 | $26.44M | 11.5% | $50.74 | $50.47 | +0.5% | TRS FLT RT BD | 46434V860 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 148,966 | $19.63M | 8.5% | $131.80 | $127.25 | +3.6% | MSCI USA QLT FCT | 46432F339 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 19,530 | $5.195M | 2.3% | $266.00 * | $44.03 | +51.0% | RUS 1000 GRW ETF | 464287614 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 12,109 | $4.755M | 2.1% | $392.68 | $260.76 | +50.6% | S&P 500 ETF SHS | 922908363 |
| AAPL | APPLE INC COM | 26,596 | $4.558M | 2.0% | $171.38 | $102.17 | +65.8% | COM | 037833100 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 39,993 | $4.305M | 1.9% | $107.64 | $106.18 | +1.4% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 10,070 | $3.179M | 1.4% | $315.69 | $131.04 | +136.9% | COM | 594918104 |
| TSLA | TESLA INC COM | 9,238 | $2.312M | 1.0% | $250.27 | $174.45 | +43.4% | COM | 88160R101 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 5,508 | $1.294M | 0.6% | $234.93 | $211.69 | +11.0% | Rus 1000 ETF | 464287622 |
| WEC | WEC ENERGY GROUP INC COM | 12,431 | $1.001M | 0.4% | $80.52 * | $51.88 | +43.1% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 15,986 | $940K | 0.4% | $58.80 | $47.27 | +24.4% | S&P500 LOW VOL | 46138E354 |
| MCD | MCDONALDS CORP COM | 3,426 | $903K | 0.4% | $263.57 * | $133.11 | +87.7% | COM | 580135101 |
| AMZN | AMAZON COM INC COM | 7,080 | $900K | 0.4% | $127.12 | $119.02 | +6.8% | COM | 023135106 |
| XLI | SELECT SECTOR SPDR TR INDL | 8,540 | $866K | 0.4% | $101.41 | $100.59 | +0.8% | COM | 81369Y704 |
| FISV | FISERV INC COM | 7,548 | $853K | 0.4% | $113.01 | $66.36 | +70.2% | COM | 337738108 |
| PG | PROCTER & GAMBLE CO COM | 5,807 | $847K | 0.4% | $145.86 * | $81.29 | +69.5% | COM | 742718109 |
| ABBV | ABBVIE INC COM | 4,867 | $725K | 0.3% | $148.96 * | $56.23 | +144.7% | COM | 00287Y109 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 15,035 | $723K | 0.3% | $48.09 | $49.24 | -2.3% | TAX EXEMPT BD | 922907746 |
| JPM | JPMORGAN CHASE & CO COM | 4,960 | $716K | 0.3% | $144.35 * | $131.59 | +4.6% | COM | 46625H100 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 65,177 | $714K | 0.3% | $10.95 | $14.48 | -24.4% | PFD ETF | 46138E511 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 9,840 | $696K | 0.3% | $70.73 * | $24.54 | -3.9% | US DIVIDEND EQ | 808524797 |
| ORCL | ORACLE CORP COM | 6,029 | $639K | 0.3% | $105.99 * | $47.59 | +116.9% | COM | 68389X105 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 1,822 | $638K | 0.3% | $350.16 | $184.54 | +89.8% | CL B NEW | 084670702 |
| XOM | EXXON MOBIL CORP COM | 5,161 | $607K | 0.3% | $117.61 * | $52.24 | +108.0% | COM | 30231G102 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 23,903 | $607K | 0.3% | $25.39 | $26.06 | -2.5% | INTL SEL DIV ETF | 464288448 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,326 | $572K | 0.2% | $37.32 * | $39.99 | -9.7% | CL B | 35671D857 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 6,995 | $531K | 0.2% | $75.91 | $73.23 | +3.6% | ETF | 92189F643 |
| DIS | DISNEY WALT CO DISNEY COM | 6,455 | $523K | 0.2% | $81.02 * | $110.10 | -28.1% | COM | 254687106 |
| ABT | ABBOTT LABS COM | 5,164 | $500K | 0.2% | $96.82 * | $60.75 | +52.5% | COM | 002824100 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 6,406 | $482K | 0.2% | $75.24 | $66.70 | +12.8% | ESG US STK ETF | 921910733 |
| AMGN | AMGEN INC COM | 1,790 | $481K | 0.2% | $268.72 * | $195.54 | +28.2% | COM | 031162100 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 4,736 | $480K | 0.2% | $101.35 | $104.87 | -3.3% | MEGA CAP VAL ETF | 921910840 |
| JNJ | JOHNSON & JOHNSON COM | 2,962 | $461K | 0.2% | $155.64 * | $114.36 | +27.1% | COM | 478160104 |
| USB | US BANCORP DEL COM NEW | 12,818 | $420K | 0.2% | $32.77 * | $36.34 | -17.7% | COM | 902973304 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 28,465 | $415K | 0.2% | $14.58 | $22.80 | -35.9% | GL CLEAN ENE ETF | 464288224 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 933 | $399K | 0.2% | $427.65 | $270.85 | +57.8% | TR UNIT | 78462F103 |
| GOOGL | ALPHABET INC CL A | 3,040 | $398K | 0.2% | $130.92 | $107.62 | +20.7% | CAP STK CL A | 02079K305 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,078 | $384K | 0.2% | $75.62 * | $67.69 | +5.2% | COM | 579780206 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,740 | $371K | 0.2% | $213.22 * | $170.34 | +22.0% | SHS | G29183103 |
| PEP | PEPSICO INC COM | 2,172 | $368K | 0.2% | $169.43 * | $94.89 | +65.1% | COM | 713448108 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 6,224 | $367K | 0.2% | $58.97 | $53.63 | +9.8% | MORNINGSTR US EQ | 464287127 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,630 | $366K | 0.2% | $55.20 * | $79.59 | -33.9% | COM | 31620M106 |
| CAT | CATERPILLAR INS COM | 1,298 | $354K | 0.2% | $272.73 * | $141.84 | +85.7% | COM | 149123101 |
| KO | COCA COLA CO COM | 6,332 | $354K | 0.2% | $55.91 * | $39.33 | +33.1% | COM | 191216100 |
| UNH | UNITEDHEALTH GROUP INC COM | 659 | $332K | 0.1% | $503.79 * | $469.94 | +2.7% | COM | 91324P102 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 2,000 | $311K | 0.1% | $155.50 | $149.04 | +4.3% | DIV APP ETF | 921908844 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $308K | 0.1% | $371.98 * | $352.90 | +2.5% | SHS | G54950103 |
| NEE | NEXTERA ENERGY INC COM | 5,320 | $305K | 0.1% | $57.33 * | $56.66 | -5.5% | COM | 65339F101 |
| IYR | ISHARES TR US REAL ESTATE ETF | 3,907 | $305K | 0.1% | $78.07 | $80.44 | -2.9% | U.S. REAL ES ETF | 464287739 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,110 | $302K | 0.1% | $272.07 * | $33.08 | +37.2% | GROWTH ETF | 922908736 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 3,061 | $292K | 0.1% | $95.39 | $80.53 | +18.5% | MSCI GBL MIN VOL | 464286525 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 2,042 | $282K | 0.1% | $138.10 | $114.24 | +20.7% | Value ETF | 922908744 |
| CVX | CHEVRON CORP NEW COM | 1,638 | $276K | 0.1% | $168.50 * | $80.11 | +90.8% | COM | 166764100 |
| INTC | INTEL CORP COM | 7,579 | $269K | 0.1% | $35.49 | $30.11 | +16.1% | COM | 458140100 |
| COST | COSTCO WHOLESALE CORP NEW COM | 465 | $263K | 0.1% | $565.59 * | $419.40 | +30.0% | COM | 22160K105 |
| MRK | MERCK & CO INC NEW COM | 2,485 | $256K | 0.1% | $103.02 * | $104.15 | -7.9% | COM | 58933Y105 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,054 | $249K | 0.1% | $81.53 | $67.75 | +20.2% | MSCI KLD400 SOC | 464288570 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,088 | $241K | 0.1% | $78.04 | $80.63 | -3.1% | S&P 500 REVENUE | 46138G698 |
| MGEE | MGE ENERGY INC COM | 3,466 | $237K | 0.1% | $68.38 * | $56.99 | +14.5% | COM | 55277P104 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $233K | 0.1% | $64.36 * | $18.69 | +14.9% | US LCAP VA ETF | 808524409 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $233K | 0.1% | $209.34 * | $165.49 | +22.9% | SHS | G96629103 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 950 | $229K | 0.1% | $241.05 * | $147.45 | +55.2% | COM | 053015103 |
| LNT | ALLIANT ENERGY CORP COM | 4,862 | $229K | 0.1% | $47.10 * | $48.07 | -6.8% | COM | 018802108 |
| PFE | PFIZER INC COM | 6,786 | $225K | 0.1% | $33.16 * | $22.36 | +28.6% | COM | 717081103 |
| V | VISA INC COM CL A | 946 | $218K | 0.1% | $230.44 | $217.85 | +3.8% | CL A | 92826C839 |
| APH | AMPHENOL CORP NEW CL A | 2,600 | $218K | 0.1% | $83.85 * | $38.49 | +7.1% | CL A | 032095101 |
| FVAL | FIDELITY COVINGTON TR VALUE FACTOR ETF | 4,560 | $218K | 0.1% | $47.81 | $45.52 | +5.1% | VLU FACTOR ETF | 316092782 |
| CSCO | CISCO SYS INC COM | 4,006 | $215K | 0.1% | $53.67 * | $45.51 | +10.1% | COM | 17275R102 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,519 | $213K | 0.1% | $140.22 * | $118.05 | +10.6% | COM | 459200101 |
| LLY | LILLY ELI & CO COM | 377 | $202K | 0.1% | $535.81 | $506.78 | +4.3% | COM | 532457108 |
| LYFT | LYFT INC CL A | 11,516 | $121K | 0.1% | $10.51 | $12.08 | -12.7% | CL A | 55087P104 |
| CCFLU | CCF HLDGS LLC UNIT CL A | 19,650 | $0 | 0.0% | $0.00 | $0.00 | 0.0% | CL A | 12509J208 |