Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Feb 12, 2024
Total Value: $270M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 359,282 | $85.23M | 31.6% | $237.21 | $136.44 | +73.9% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 355,263 | $58.71M | 21.8% | $165.25 | $127.98 | +29.1% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 687,485 | $34.7M | 12.9% | $50.47 | $50.49 | -0.0% | TRS FLT RT BD | 46434V860 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 197,351 | $29.04M | 10.8% | $147.14 | $130.00 | +13.2% | MSCI USA QLT FCT | 46432F339 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 19,601 | $5.943M | 2.2% | $303.20 * | $44.03 | +72.1% | RUS 1000 GRW ETF | 464287614 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 13,231 | $5.779M | 2.1% | $436.78 | $273.37 | +59.8% | S&P 500 ETF SHS | 922908363 |
| AAPL | APPLE INC COM | 27,111 | $5.208M | 1.9% | $192.10 | $103.70 | +83.9% | COM | 037833100 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 37,291 | $4.371M | 1.6% | $117.21 | $106.18 | +10.4% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 9,939 | $3.738M | 1.4% | $376.09 | $131.04 | +182.8% | COM | 594918104 |
| GARP | ISHARES TR FACTORS US GROWTH STYLE ETF | 73,428 | $3.018M | 1.1% | $41.10 | $38.23 | +7.5% | FACTORS US GRO | 46436E403 |
| TSLA | TESLA INC COM | 9,238 | $2.295M | 0.9% | $248.43 | $174.45 | +42.4% | COM | 88160R101 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,894 | $1.808M | 0.7% | $262.26 | $218.36 | +20.1% | RUS 1000 ETF | 464287622 |
| AMZN | AMAZON COM INC COM | 7,080 | $1.076M | 0.4% | $151.98 | $119.02 | +27.7% | COM | 023135106 |
| WEC | WEC ENERGY GROUP INC COM | 12,431 | $1.046M | 0.4% | $84.14 * | $51.88 | +51.0% | COM | 92939U106 |
| MCD | MCDONALDS CORP COM | 3,467 | $1.028M | 0.4% | $296.51 * | $134.59 | +110.2% | COM | 580135101 |
| PG | PROCTER & GAMBLE CO COM | 6,707 | $983K | 0.4% | $146.56 * | $89.25 | +56.1% | COM | 742718109 |
| XLI | SELECT SECTOR SPDR TR INDL | 8,540 | $973K | 0.4% | $113.93 | $100.59 | +13.3% | INDL | 81369Y704 |
| FISV | FISERV INC COM | 6,928 | $920K | 0.3% | $132.79 | $66.36 | +100.2% | COM | 337738108 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 14,068 | $881K | 0.3% | $62.62 | $47.27 | +32.6% | S&P500 LOW VOL | 46138E354 |
| ABBV | ABBVIE INC COM | 5,403 | $838K | 0.3% | $155.10 * | $64.11 | +125.3% | COM | 00287Y109 |
| JPM | JPMORGAN CHASE & CO COM | 4,839 | $828K | 0.3% | $171.11 * | $131.59 | +23.6% | COM | 46625H100 |
| ORCL | ORACLE CORP COM | 7,464 | $787K | 0.3% | $105.44 * | $58.96 | +74.9% | COM | 68389X105 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 15,035 | $768K | 0.3% | $51.08 | $49.24 | +3.7% | TAX EXEMPT BD | 922907746 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 9,840 | $749K | 0.3% | $76.12 * | $24.54 | +3.4% | US DIVIDEND EQ | 808524797 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,326 | $652K | 0.2% | $42.54 * | $39.99 | +3.6% | CL B | 35671D857 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 1,822 | $650K | 0.2% | $356.75 | $184.54 | +93.3% | CL B NEW | 084670702 |
| ABT | ABBOTT LABS COM | 5,823 | $641K | 0.2% | $110.08 * | $64.75 | +63.6% | COM | 002824100 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 6,995 | $594K | 0.2% | $84.92 | $73.23 | +15.9% | MRNGSTR WDE MOAT | 92189F643 |
| DIS | DISNEY WALT CO DISNEY COM | 6,395 | $577K | 0.2% | $90.23 | $110.10 | -19.6% | COM | 254687106 |
| USB | US BANCORP DEL COM NEW | 12,868 | $560K | 0.2% | $43.52 * | $36.34 | +9.0% | COM NEW | 902973304 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 6,406 | $545K | 0.2% | $85.08 | $66.70 | +27.5% | ESG US STK ETF | 921910733 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 4,736 | $518K | 0.2% | $109.38 | $104.87 | +4.3% | MEGA CAP VAL ETF | 921910840 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 18,027 | $505K | 0.2% | $28.01 | $26.06 | +7.4% | INTL SEL DIV ETF | 464288448 |
| AMGN | AMGEN INC COM | 1,750 | $504K | 0.2% | $288.00 * | $195.54 | +38.5% | COM | 031162100 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,517 | $471K | 0.2% | $310.48 * | $37.16 | +39.4% | GROWTH ETF | 922908736 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 933 | $443K | 0.2% | $474.81 | $270.85 | +75.5% | TR UNIT | 78462F103 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,740 | $419K | 0.2% | $240.80 * | $170.34 | +38.3% | SHS | G29183103 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 6,246 | $411K | 0.2% | $65.80 | $53.63 | +22.6% | MORNINGSTR US EQ | 464287127 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,630 | $398K | 0.1% | $60.03 * | $79.59 | -27.6% | COM | 31620M106 |
| GOOGL | ALPHABET INC CL A | 2,840 | $397K | 0.1% | $139.79 | $107.62 | +28.8% | COM | 02079K305 |
| INTC | INTEL CORP COM | 7,768 | $390K | 0.1% | $50.21 | $30.35 | +63.4% | COM | 458140100 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 33,824 | $388K | 0.1% | $11.47 | $14.48 | -20.8% | PFD ETF | 46138E511 |
| CAT | CATERPILLAR INS COM | 1,298 | $384K | 0.1% | $295.84 * | $141.84 | +102.1% | COM | 149123101 |
| KO | COCA COLA CO COM | 6,443 | $380K | 0.1% | $58.98 * | $39.57 | +40.4% | COM | 191216100 |
| UNH | UNITEDHEALTH GROUP INC COM | 669 | $352K | 0.1% | $526.16 * | $470.56 | +7.5% | COM | 91324P102 |
| PEP | PEPSICO INC COM | 2,052 | $349K | 0.1% | $170.08 * | $94.89 | +66.8% | COM | 713448108 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $340K | 0.1% | $410.63 * | $352.90 | +13.5% | SHS | G54950103 |
| MKC | MCCORMICK & CO INC COM NON VTG | 4,790 | $328K | 0.1% | $68.48 * | $67.69 | -3.7% | COM NON VTG | 579780206 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 20,875 | $325K | 0.1% | $15.57 | $22.80 | -31.7% | GL CLEAN ENE ETF | 464288224 |
| NEE | NEXTERA ENERGY INC COM | 5,320 | $323K | 0.1% | $60.71 * | $56.66 | +1.0% | COM | 65339F101 |
| XOM | EXXON MOBIL CORP COM | 3,094 | $309K | 0.1% | $99.87 * | $52.24 | +78.5% | COM | 30231G102 |
| COST | COSTCO WHOLESALE CORP NEW COM | 465 | $307K | 0.1% | $660.22 | $419.40 | +55.7% | COM | 22160K105 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 3,061 | $307K | 0.1% | $100.29 | $80.53 | +24.6% | MSCI GBL MIN VOL | 464286525 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,948 | $291K | 0.1% | $149.38 | $114.24 | +30.9% | VALUE ETF | 922908744 |
| JNJ | JOHNSON & JOHNSON COM | 1,841 | $289K | 0.1% | $156.98 * | $114.36 | +28.9% | COM | 478160104 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,076 | $280K | 0.1% | $91.03 | $67.75 | +34.4% | MSCI KLD400 SOC | 464288570 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $268K | 0.1% | $240.79 * | $165.49 | +42.4% | SHS | G96629103 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,088 | $264K | 0.1% | $85.49 | $80.63 | +5.8% | S&P 500 REVENUE | 46138G698 |
| QCOM | QUALCOMM INC COM | 1,791 | $259K | 0.1% | $144.61 * | $118.34 | +17.2% | COM | 747525103 |
| APH | AMPHENOL CORP NEW CL A | 2,600 | $258K | 0.1% | $99.23 * | $38.49 | +26.7% | COM | 032095101 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 1,500 | $256K | 0.1% | $170.67 | $149.04 | +14.3% | DIV APP ETF | 921908844 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $254K | 0.1% | $70.17 * | $18.69 | +25.0% | US LCAP VA ETF | 808524409 |
| SCHW | SCHWAB CHARLES CORP NEW COM | 3,600 | $248K | 0.1% | $68.89 * | $56.12 | +19.3% | COM | 808513105 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,497 | $245K | 0.1% | $163.66 * | $118.05 | +30.3% | COM | 459200101 |
| CVX | CHEVRON CORP NEW COM | 1,638 | $244K | 0.1% | $148.96 * | $80.11 | +70.6% | COM | 166764100 |
| FVAL | FIDELITY COVINGTON TR VALUE FACTOR ETF | 4,560 | $242K | 0.1% | $53.07 | $45.52 | +16.4% | VLU FACTOR ETF | 316092782 |
| UNP | UNION PAC CORP COM | 942 | $231K | 0.1% | $245.22 * | $209.24 | +12.2% | COM | 907818108 |
| BMO | BANK OF MONTREAL | 2,326 | $230K | 0.1% | $98.88 * | $76.59 | +19.0% | COM | 063671101 |
| MGEE | MGE ENERGY INC COM | 3,166 | $229K | 0.1% | $72.33 * | $56.99 | +21.6% | COM | 55277P104 |
| IYR | ISHARES TR US REAL ESTATE ETF | 2,426 | $222K | 0.1% | $91.51 | $80.44 | +13.6% | U.S. REAL ES ETF | 464287739 |
| V | VISA INC COM CL A | 849 | $221K | 0.1% | $260.31 | $217.85 | +17.8% | COM CL A | 92826C839 |
| LLY | LILLY ELI & CO COM | 377 | $220K | 0.1% | $583.55 | $506.78 | +13.4% | COM | 532457108 |
| NKE | NIKE INC CL B | 1,960 | $213K | 0.1% | $108.67 * | $102.99 | +1.3% | CL B | 654106103 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $212K | 0.1% | $232.97 * | $147.45 | +51.2% | COM | 053015103 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $209K | 0.1% | $79.77 * | $71.73 | +6.2% | COM | 194162103 |
| MRK | MERCK & CO INC NEW COM | 1,890 | $206K | 0.1% | $108.99 * | $104.15 | -1.8% | COM | 58933Y105 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $204K | 0.1% | $453.33 * | $417.42 | +2.8% | COM | 539830109 |
| RTX | RTX CORP COM | 2,414 | $203K | 0.1% | $84.09 * | $75.63 | +6.7% | COM | 75513E101 |
| LYFT | LYFT INC CL A | 10,203 | $153K | 0.1% | $15.00 | $12.08 | +24.1% | CL A | 55087P104 |