Location: Shorewood, WI
CIK: 0001729045 · Show all filings
Period: Q4 2018 (← Previous) (Next →)
Filing Date: Jan 4, 2019
Total Value: $96.78M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| MDY | SPDR Mid-Cap | 13,915 | $4.212M | 4.4% | $302.69 | $337.31 | -10.3% | Equities | 78467Y107 |
| IWV | iShares Russell 3000 | 27,432 | $4.03M | 4.2% | $146.91 | $160.73 | -8.6% | Equities | 464287689 |
| SPY | S&P 500 | 14,327 | $3.581M | 3.7% | $249.95 | $261.74 | -4.5% | Equities | 78462F103 |
| JNJ | Johnson & Johnson | 22,664 | $2.925M | 3.0% | $129.06 * | $110.85 | -4.4% | Equities | 478160104 |
| NSRGY | Nestle ADR | 34,585 | $2.8M | 2.9% | $80.96 | $85.16 | -4.9% | Equities | 641069406 |
| PEP | Pepsico | 25,231 | $2.788M | 2.9% | $110.50 * | $89.02 | +0.4% | Equities | 713448108 |
| V | Visa Inc | 19,586 | $2.584M | 2.7% | $131.93 * | $104.72 | +20.0% | Equities | 92826C839 |
| VBK | Vanguard Small Growth | 17,078 | $2.572M | 2.7% | $150.60 | $183.88 | -18.1% | Equities | 922908595 |
| — | Berkshire Hathaway | 12,416 | $2.535M | 2.6% | $204.17 | $198.22 | — | Equities | 084670207 |
| — | Total SA ADR | 47,820 | $2.495M | 2.6% | $52.17 | $55.25 | — | Equities | 89151E109 |
| MRSH | Marsh & McLennan | 30,023 | $2.394M | 2.5% | $79.74 * | $72.89 | -2.5% | Equities | 571748102 |
| AMZN | Amazon | 1,557 | $2.339M | 2.4% | $1502.25 * | $63.04 | +19.1% | Equities | 023135106 |
| VUG | Vanguard Growth Stocks | 17,278 | $2.321M | 2.4% | $134.33 * | $22.99 | -2.6% | Equities | 922908736 |
| AAPL | Apple Inc | 14,272 | $2.251M | 2.3% | $157.72 * | $39.76 | -5.7% | Equities | 037833100 |
| — | United Technologies | 20,534 | $2.186M | 2.3% | $106.46 | $125.63 | — | Equities | 913017109 |
| — | Merck & Co Inc | 28,550 | $2.182M | 2.3% | $76.43 | $74.70 | — | Equities | 589331107 |
| HD | Home Depot Inc | 12,651 | $2.174M | 2.2% | $171.84 * | $143.84 | +0.6% | Equities | 437076102 |
| ADBE | Adobe Systems Inc | 9,506 | $2.151M | 2.2% | $226.28 | $186.35 | +21.4% | Equities | 00724F101 |
| EW | Edwards Lifesciences | 13,904 | $2.13M | 2.2% | $153.19 * | $36.84 | +38.6% | Equities | 28176E108 |
| PYPL | Paypal Holdings Inc | 25,020 | $2.104M | 2.2% | $84.09 | $75.58 | +11.0% | Equities | 70450Y103 |
| BA | Boeing Co | 6,431 | $2.074M | 2.1% | $322.50 * | $327.54 | -4.3% | Equities | 097023105 |
| — | Harris Corporation | 15,143 | $2.039M | 2.1% | $134.65 | $141.46 | — | Equities | 413875105 |
| — | Kansas City Southern | 21,119 | $2.016M | 2.1% | $95.46 | $103.30 | — | Equities | 485170302 |
| UNH | UnitedHealth Group | 7,980 | $1.988M | 2.1% | $249.12 * | $213.97 | +3.8% | Equities | 91324P102 |
| SBUX | Starbucks | 29,533 | $1.902M | 2.0% | $64.40 * | $47.53 | +16.4% | Equities | 855244109 |
| IWN | Russell 2000 Value | 17,550 | $1.887M | 1.9% | $107.52 | $129.21 | -16.8% | Equities | 464287630 |
| BDX | Becton Dickinson & Co | 8,128 | $1.831M | 1.9% | $225.27 * | $216.00 | -8.5% | Equities | 075887109 |
| GOOG | Alphabet Inc. | 1,697 | $1.757M | 1.8% | $1035.36 * | $50.87 | +1.0% | Equities | 02079K107 |
| LMT | Lockheed Martin Corp | 6,546 | $1.714M | 1.8% | $261.84 * | $253.65 | -14.5% | Equities | 539830109 |
| ESLT | Elbit Systems Ltd | 12,901 | $1.471M | 1.5% | $114.02 * | $128.21 | -17.3% | Equities | M3760D101 |
| LRLCY | L' Oreal ADR | 31,935 | $1.458M | 1.5% | $45.66 | $47.90 | -4.7% | Equities | 502117203 |
| VB | Vanguard Small Cap | 10,706 | $1.413M | 1.5% | $131.98 | $144.64 | -8.7% | Equities | 922908751 |
| STZ | Constellation Brands | 8,589 | $1.381M | 1.4% | $160.79 * | $190.03 | -24.5% | Equities | 21036P108 |
| SCZ | iShares Int'l Small Cap | 26,543 | $1.375M | 1.4% | $51.80 | $65.45 | -20.8% | Equities | 464288273 |
| VIG | Vanguard Dividend Growth | 13,743 | $1.346M | 1.4% | $97.94 | $98.47 | -0.5% | Equities | 921908844 |
| SYK | Stryker Corp | 8,387 | $1.315M | 1.4% | $156.79 * | $153.95 | -5.5% | Equities | 863667101 |
| AOS | AO Smith | 28,963 | $1.237M | 1.3% | $42.71 * | $52.59 | -28.6% | Equities | 831865209 |
| MMM | 3M | 6,240 | $1.189M | 1.2% | $190.54 * | $133.33 | -7.3% | Equities | 88579Y101 |
| VYM | Vanguard High Div Yld | 14,992 | $1.169M | 1.2% | $77.97 | $83.61 | -6.7% | Equities | 921946406 |
| GOOGL | Alphabet Inc. | 1,016 | $1.062M | 1.1% | $1045.28 * | $52.84 | -1.9% | Equities | 02079K305 |
| VHT | Vanguard Health Care | 6,408 | $1.029M | 1.1% | $160.58 | $166.60 | -3.6% | Equities | 92204A504 |
| PRLB | Proto Labs Inc | 8,305 | $937K | 1.0% | $112.82 | $133.49 | -15.5% | Equities | 743713109 |
| ISRG | Intuitive Surgical | 1,920 | $920K | 1.0% | $479.17 * | $169.46 | -5.8% | Equities | 46120E602 |
| NVDA | Nvidia Corp | 6,740 | $900K | 0.9% | $133.53 * | $5.16 | -35.8% | Equities | 67066G104 |
| — | Invesco QQQ Trust | 5,363 | $827K | 0.9% | $154.20 | $171.78 | — | Equities | 73935A104 |
| NFLX | Netflix | 2,674 | $716K | 0.7% | $267.76 * | $29.29 | -8.6% | Equities | 64110L106 |
| SHY | iShares S-T Treasury | 7,571 | $633K | 0.7% | $83.61 | $84.04 | -0.5% | Unit Trusts | 464287457 |
| — | IAC/InterActive | 3,211 | $588K | 0.6% | $183.12 | $183.12 | — | Equities | 44919P508 |
| UNP | Union Pacific Corp | 3,968 | $549K | 0.6% | $138.36 * | $102.05 | +16.0% | Equities | 907818108 |
| VO | Vanguard Mid Cap | 3,951 | $546K | 0.6% | $138.19 * | $37.75 | -8.5% | Equities | 922908629 |
| XYZ | Square Inc | 9,300 | $522K | 0.5% | $56.13 | $40.84 | +37.4% | Equities | 852234103 |
| SPOT | Spotify Technology | 4,121 | $468K | 0.5% | $113.56 | $181.73 | -37.5% | Equities | L8681T102 |
| AEP | Amer Electric Pwr Co | 4,460 | $333K | 0.3% | $74.66 * | $56.07 | +4.1% | Equities | 025537101 |
| — | Wisconsin Energy | 3,722 | $258K | 0.3% | $69.32 | $66.42 | — | Equities | 976657106 |
| VBR | Vanguard Small Cap Value | 1,999 | $228K | 0.2% | $114.06 | $130.09 | -12.3% | Equities | 922908611 |
| VNQ | Vanguard REITs | 2,924 | $218K | 0.2% | $74.56 | $77.26 | -3.5% | Equities | 922908553 |
| VDC | Vanguard Consumer | 1,362 | $179K | 0.2% | $131.42 | $141.01 | -7.0% | Equities | 92204A207 |
| BMY | Bristol-Myers Squibb | 3,159 | $164K | 0.2% | $51.92 * | $46.46 | -14.6% | Equities | 110122108 |
| DIS | Walt Disney Co | 1,234 | $135K | 0.1% | $109.40 * | $97.30 | +8.8% | Equities | 254687106 |
| SPG | Simon Property REIT | 760 | $128K | 0.1% | $168.42 * | $105.01 | +8.8% | Equities | 828806109 |
| VGT | Vanguard Technology | 708 | $118K | 0.1% | $166.67 * | $20.28 | +2.8% | Equities | 92204A702 |
| KO | Coca Cola | 2,267 | $107K | 0.1% | $47.20 * | $35.67 | +7.0% | Equities | 191216100 |
| PSA | Public Storage REIT | 443 | $90,000 | 0.1% | $203.16 * | $151.70 | +0.0% | Equities | 74460D109 |
| VZ | Verizon Communications | 1,448 | $81,000 | 0.1% | $55.94 * | $31.96 | +19.8% | Equities | 92343V104 |
| VTI | Vanguard Total Stock Mkt | 585 | $75,000 | 0.1% | $128.21 | $133.87 | -4.7% | Equities | 922908769 |
| XLV | SPDR Health Care Fund | 840 | $73,000 | 0.1% | $86.90 | $90.51 | -4.4% | Equities | 81369Y209 |
| IWF | Ishares Russell | 555 | $73,000 | 0.1% | $131.53 * | $37.87 | -13.6% | Equities | 464287614 |
| ABT | Abbott Laboratories | 1,000 | $72,000 | 0.1% | $72.00 * | $48.12 | +33.0% | Equities | 002824100 |
| MCD | McDonalds | 375 | $67,000 | 0.1% | $178.67 * | $140.50 | +7.4% | Equities | 580135101 |
| VV | Vanguard Large Cap ETF | 567 | $65,000 | 0.1% | $114.64 | $124.01 | -7.4% | Equities | 922908637 |
| MGEE | MGE Energy | 999 | $60,000 | 0.1% | $60.06 * | $54.72 | -5.5% | Equities | 55277P104 |
| MDLZ | Mondelez Intl Inc | 1,332 | $53,000 | 0.1% | $39.79 * | $35.81 | -5.6% | Equities | 609207105 |
| BY | Byline Bancorp Inc | 3,195 | $53,000 | 0.1% | $16.59 * | $18.44 | -17.5% | Equities | 124411109 |
| DHR | Danaher Corp | 503 | $52,000 | 0.1% | $103.38 * | $78.23 | +13.3% | Equities | 235851102 |
| CLX | Clorox Company | 322 | $50,000 | 0.1% | $155.28 * | $104.07 | +20.5% | Equities | 189054109 |
| TMO | Thermo Fisher Scientific | 218 | $49,000 | 0.1% | $224.77 * | $187.44 | +17.2% | Equities | 883556102 |
| XEL | Xcel Energy | 916 | $45,000 | 0.0% | $49.13 * | $38.57 | +3.4% | Equities | 98389B100 |
| ITW | Illinois Tool Works | 347 | $44,000 | 0.0% | $126.80 * | $130.70 | -18.0% | Equities | 452308109 |
| — | Aqua America | 1,225 | $42,000 | 0.0% | $34.29 | $39.30 | — | Equities | 03836W103 |
| VXF | Vanguard Stock Market | 412 | $41,000 | 0.0% | $99.51 | $109.51 | -8.9% | Equities | 922908652 |
| VPU | Vanguard Utilities | 331 | $39,000 | 0.0% | $117.82 | $120.74 | -2.4% | Equities | 92204A876 |
| MSFT | Microsoft Corp | 370 | $38,000 | 0.0% | $102.70 * | $75.26 | +26.3% | Equities | 594918104 |
| — | Linde PLC | 238 | $37,000 | 0.0% | $155.46 | $155.46 | — | Equities | G5494J103 |
| BSV | Vanguard S-T Corp | 398 | $31,000 | 0.0% | $77.89 | $79.46 | -1.1% | Unit Trusts | 921937827 |
| ROK | Rockwell Automation Inc | 199 | $30,000 | 0.0% | $150.75 * | $163.56 | -19.1% | Equities | 773903109 |
| CNI | Canadian Natl Rail | 400 | $30,000 | 0.0% | $75.00 * | $69.22 | -6.1% | Equities | 136375102 |
| AFL | AFLAC Inc | 655 | $30,000 | 0.0% | $45.80 * | $36.05 | +7.2% | Equities | 001055102 |
| SCHW | Charles Schwab Corp | 645 | $27,000 | 0.0% | $41.86 * | $42.12 | -10.7% | Equities | 808513105 |
| CVX | Chevron Corporation | 247 | $27,000 | 0.0% | $109.31 * | $83.55 | -4.3% | Equities | 166764100 |
| IWB | Ishares Russell 1000 | 192 | $27,000 | 0.0% | $140.63 | $158.72 | -12.6% | Equities | 464287622 |
| CRM | Salesforce | 200 | $27,000 | 0.0% | $135.00 | $146.61 | -7.7% | Equities | 79466L302 |
| ETR | Entergy | 307 | $26,000 | 0.0% | $84.69 * | $30.90 | +7.9% | Equities | 29364G103 |
| GOOS | Canada Goose Holdings | 600 | $26,000 | 0.0% | $43.33 | $55.70 | -21.5% | Equities | 135086106 |
| SCHB | Schwab US Broad Market | 422 | $25,000 | 0.0% | $59.24 * | $10.48 | -4.7% | Equities | 808524102 |
| VTV | Vanguard Value | 244 | $24,000 | 0.0% | $98.36 | $103.16 | -5.1% | Equities | 922908744 |
| ABBV | Abbvie Inc | 259 | $24,000 | 0.0% | $92.66 * | $66.90 | +1.7% | Equities | 00287Y109 |
| T | AT&T | 800 | $23,000 | 0.0% | $28.75 * | $15.25 | -14.7% | Equities | 00206R102 |
| BABA | Alibaba Group ADR | 165 | $23,000 | 0.0% | $139.39 | $177.00 | -22.6% | Equities | 01609W102 |
| XOM | Exxon Mobil | 307 | $21,000 | 0.0% | $68.40 * | $57.12 | -13.8% | Equities | 30231G102 |
| ZBH | Zimmer Holdings Inc | 191 | $20,000 | 0.0% | $104.71 * | $105.78 | -10.0% | Equities | 98956P102 |
| IEMG | Ishares Emg Mkts | 431 | $20,000 | 0.0% | $46.40 | $52.19 | -9.7% | Equities | 46434G103 |
| VEU | Vanguard International | 424 | $19,000 | 0.0% | $44.81 | $53.80 | -15.3% | Equities | 922042775 |
| — | Celgene Corp | 275 | $18,000 | 0.0% | $65.45 | $89.09 | — | Equities | 151020104 |
| LLY | Eli Lilly & Company | 157 | $18,000 | 0.0% | $114.65 * | $75.28 | +39.9% | Equities | 532457108 |
| TSLA | Tesla Motors Inc | 40 | $13,000 | 0.0% | $325.00 * | $21.75 | +2.0% | Equities | 88160R101 |
| VFH | Vanguard Financials Etf | 218 | $13,000 | 0.0% | $59.63 | $70.68 | -16.0% | Equities | 92204A405 |
| IJT | Ishares S&P Smallcap | 75 | $12,000 | 0.0% | $160.00 * | $100.51 | -19.7% | Unit Trusts | 464287887 |
| SONO | Sonos Inc | 1,200 | $12,000 | 0.0% | $10.00 | $17.69 | -44.5% | Equities | 83570H108 |
| GUNR | Flexshares Upstream | 388 | $11,000 | 0.0% | $28.35 * | $33.32 | -12.1% | Equities | 33939L407 |
| JPM | JP Morgan Chase | 101 | $10,000 | 0.0% | $99.01 * | $85.19 | -5.8% | Equities | 46625H100 |
| — | Hanesbrands Inc | 735 | $9,000 | 0.0% | $12.24 | $20.81 | — | Equities | 410345102 |
| UTHR | United Therapeutics | 79 | $9,000 | 0.0% | $113.92 * | $123.69 | -12.0% | Equities | 91307C102 |
| BIIB | Biogen Idec Inc | 29 | $9,000 | 0.0% | $310.34 * | $344.30 | -12.6% | Equities | 09062X103 |
| BAC | Bank Of America Corp | 305 | $8,000 | 0.0% | $26.23 * | $22.78 | -8.7% | Equities | 060505104 |
| — | Arista Networks Inc | 40 | $8,000 | 0.0% | $200.00 | $225.00 | — | Equities | 040413106 |
| ALL | Allstate Corporation | 83 | $7,000 | 0.0% | $84.34 * | $81.65 | -14.1% | Equities | 020002101 |
| CMCSA | Comcast Corp | 218 | $7,000 | 0.0% | $32.11 * | $30.79 | -7.3% | Equities | 20030N101 |
| DOMO | Domo Inc | 250 | $5,000 | 0.0% | $20.00 | $27.30 | -28.1% | Equities | 257554105 |
| — | American Outdoor Brands | 375 | $5,000 | 0.0% | $13.33 | $13.33 | — | Equities | 02874P103 |
| SO | Southern Company | 116 | $5,000 | 0.0% | $43.10 * | $36.45 | -8.6% | Equities | 842587107 |
| IWD | Ishares Russell | 36 | $4,000 | 0.0% | $111.11 | $125.60 | -11.6% | Equities | 464287598 |
| IJS | Ishares S&P Smallcap | 34 | $4,000 | 0.0% | $117.65 * | $84.48 | -22.0% | Unit Trusts | 464287879 |
| GTBIF | Green Thumb Inds Inc | 500 | $4,000 | 0.0% | $8.00 | $11.41 | -29.6% | Equities | 39342L108 |
| VOE | Vanguard Mid Cap | 37 | $4,000 | 0.0% | $108.11 * | $108.34 | -12.1% | Equities | 922908512 |
| MA | Mastercard Inc | 18 | $3,000 | 0.0% | $166.67 * | $163.74 | +10.8% | Equities | 57636Q104 |
| QUAL | Ishares Edg Msci Usa Qlty | 34 | $3,000 | 0.0% | $88.24 * | $87.83 | -12.6% | Equities | 46432F339 |
| NTNX | Nutanix Inc | 75 | $3,000 | 0.0% | $40.00 * | $30.30 | +37.3% | Equities | 67059N108 |
| GNR | Spdr S&P Global Natural | 67 | $3,000 | 0.0% | $44.78 * | $49.32 | -16.4% | Equities | 78463X541 |
| XLF | Fincl Select | 79 | $2,000 | 0.0% | $25.32 * | $27.98 | -14.9% | Unit Trusts | 81369Y605 |
| IWM | iShares Russell 2000 | 15 | $2,000 | 0.0% | $133.33 | $150.20 | -10.9% | Equities | 464287655 |
| WPM | Wheaton Precious Met | 95 | $2,000 | 0.0% | $21.05 * | $18.78 | -4.2% | Equities | 962879102 |
| CL | Colgate | 40 | $2,000 | 0.0% | $50.00 | $60.10 | -16.1% | Equities | 194162103 |
| GOLF | Acushnet Holdings Corp | 51 | $1,000 | 0.0% | $19.61 * | $25.93 | -18.7% | Equities | 005098108 |
| — | Intrexon | 83 | $1,000 | 0.0% | $12.05 | $12.05 | — | Equities | 46122T102 |
| RROTF | Roots Corporation | 400 | $1,000 | 0.0% | $2.50 * | $9.34 | -60.9% | Equities | 776652109 |
| AG | First Majestic Silvr | 225 | $1,000 | 0.0% | $4.44 * | $6.81 | -14.6% | Equities | 32076V103 |
| — | Lomiko Metals Inc | 350 | $0 | 0.0% | $0.00 | — | — | Equities | 54163Q102 |
| — | Genvec CPR | 280 | $0 | 0.0% | $0.00 | — | — | Equities | 372CPR990 |
| — | Agritech Worldwide I | 21,000 | $0 | 0.0% | $0.00 | — | — | Equities | 00856P109 |