Location: Holland, MI
CIK: 0001667132 · Show all filings
Period: Q4 2017 (← Previous) (Next →)
Filing Date: Feb 9, 2018
Total Value: $307M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| BRK/A | BERKSHIRE HATHAWAY INC DEL CL A | 132 | $39.28M | 12.8% | $297606.06 | $201678.17 | +47.6% | Stock | 084670108 |
| VLUE | SHARES EDGE MSCI USA VALUE FACTOR ETF | 403,781 | $33.77M | 11.0% | $83.62 | $66.93 | +24.9% | ETF | 46432F388 |
| MTUM | ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF | 266,687 | $27.5M | 9.0% | $103.13 | $71.82 | +43.6% | ETF | 46432F396 |
| GNTX | GENTEX CORP COM | 731,026 | $15.31M | 5.0% | $20.95 | $16.16 | +29.7% | Stock | 371901109 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 120,740 | $13.47M | 4.4% | $111.57 | $93.90 | +18.8% | ETF | 922908512 |
| IJR | ISHARES S&P SMALL-CAP FUND | 113,213 | $8.696M | 2.8% | $76.81 | $67.20 | +14.3% | ETF | 464287804 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 42,350 | $8.395M | 2.7% | $198.23 | $142.74 | +38.9% | Stock | 084670702 |
| — | MACATAWA BK CORP COM | 795,828 | $7.959M | 2.6% | $10.00 | $6.05 | — | Stock | 554225102 |
| QUAL | ISHARES EDGE MSCI USA QUALITY FACTOR ETF | 86,565 | $7.177M | 2.3% | $82.91 | $63.14 | +31.3% | ETF | 46432F339 |
| IJH | ISHARES S&P MIDCAP FUND | 36,237 | $6.877M | 2.2% | $189.78 * | $32.64 | +16.3% | ETF | 464287507 |
| — | GUGGENHEIM S&P 500 PURE GROWTH ETF | 58,348 | $6.117M | 2.0% | $104.84 | $80.96 | — | ETF | 78355W403 |
| ABBV | ABBVIE INC COM | 62,294 | $6.025M | 2.0% | $96.72 * | $37.96 | +81.0% | Stock | 00287Y109 |
| — | CHEMICAL FINL CORP COM | 109,568 | $5.859M | 1.9% | $53.47 | $34.27 | — | Stock | 163731102 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 45,729 | $5.751M | 1.9% | $125.76 | $112.22 | +12.1% | ETF | 464287630 |
| AIVL | WISDOMTREE U.S. DIVIDEND EX-FINANCIALS FUND | 64,809 | $5.729M | 1.9% | $88.40 | $73.20 | +20.8% | ETF | 97717W406 |
| XOM | EXXON MOBIL CORP COM | 55,957 | $4.681M | 1.5% | $83.65 * | $55.26 | +5.0% | Stock | 30231G102 |
| USMV | ISHARES EDGE MSCI MIN VOL USA ETF | 84,203 | $4.445M | 1.4% | $52.79 | $41.61 | +26.9% | ETF | 46429B697 |
| DON | WISDOMTREE U.S. MIDCAP DIVIDEND FUND | 121,460 | $4.286M | 1.4% | $35.29 | $31.74 | +11.2% | ETF | 97717W505 |
| SPY | SPDR S&P 500 ETF | 16,056 | $4.285M | 1.4% | $266.88 | $214.22 | +24.6% | ETF | 78462F103 |
| — | GUGGENHEIM S&P 500 EQUAL WEIGHT ETF | 41,790 | $4.223M | 1.4% | $101.05 | $81.94 | — | ETF | 78355W106 |
| — | GUGGENHEIM MID-CAP CORE ETF | 64,018 | $4.198M | 1.4% | $65.58 | $53.20 | — | ETF | 18383M720 |
| — | GUGGENHEIM S&P 500 PURE VALUE ETF | 60,024 | $3.979M | 1.3% | $66.29 | $49.20 | — | ETF | 78355W304 |
| — | GUGGENHEIM S&P SMALLCAP 600 PURE GROWTH ETF | 33,829 | $3.875M | 1.3% | $114.55 | $80.86 | — | ETF | 78355W809 |
| — | POWERSHARES S&P MIDCAP LOW VOLATILITY PORTFOLIO | 84,442 | $3.832M | 1.2% | $45.38 | $37.02 | — | ETF | 73937B647 |
| ACWI | ISHARES MSCI ACWI INDEX FUND | 51,048 | $3.681M | 1.2% | $72.11 | $65.94 | +9.3% | ETF | 464288257 |
| — | POWERSHARES S&P 500 QUALITY PORTFOLIO | 119,104 | $3.627M | 1.2% | $30.45 | $23.39 | — | ETF | 73935X682 |
| ABT | ABBOTT LABS COM | 58,567 | $3.343M | 1.1% | $57.08 * | $36.77 | +34.8% | Stock | 002824100 |
| — | BLACKROCK MUNIYLD MICH QLTY FD COM | 193,563 | $2.71M | 0.9% | $14.00 | $13.92 | — | CEF | 09254V105 |
| ITOT | ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF | 38,298 | $2.342M | 0.8% | $61.15 | $49.25 | +24.1% | ETF | 464287150 |
| CL | COLGATE PALMOLIVE CO COM | 30,275 | $2.285M | 0.7% | $75.47 * | $52.77 | +18.2% | Stock | 194162103 |
| — | INVUITY INC COM NEW | 367,087 | $2.276M | 0.7% | $6.20 | $5.75 | — | Stock | 46187J205 |
| SDOG | ALPS SECTOR DIVIDEND DOGS ETF | 43,186 | $1.978M | 0.6% | $45.80 | $36.83 | +24.4% | ETF | 00162Q858 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 12,568 | $1.693M | 0.6% | $134.71 * | $23.90 | +40.9% | ETF | 464287614 |
| DWM | WISDOMTREE INTERNATIONAL EQUITY FUND | 29,948 | $1.671M | 0.5% | $55.80 | $50.31 | +10.9% | ETF | 97717W703 |
| COMT | ISHARES COMMODITIES SELECT STRATEGY ETF | 41,877 | $1.522M | 0.5% | $36.34 | $34.68 | +4.8% | ETF | 46431W853 |
| JNJ | JOHNSON & JOHNSON COM | 10,090 | $1.41M | 0.5% | $139.74 * | $79.13 | +41.2% | Stock | 478160104 |
| VOO | VANGUARD S&P 500 ETF | 5,611 | $1.377M | 0.4% | $245.41 | $201.11 | +22.0% | ETF | 922908363 |
| MLKN | MILLER HERMAN INC COM | 31,965 | $1.281M | 0.4% | $40.08 * | $23.97 | +36.3% | Stock | 600544100 |
| — | ISHARES COMEX GOLD TRUST | 100,975 | $1.264M | 0.4% | $12.52 | $11.91 | — | ETF | 464285105 |
| PG | PROCTER AND GAMBLE CO COM | 12,731 | $1.17M | 0.4% | $91.90 * | $60.21 | +23.5% | Stock | 742718109 |
| AAPL | APPLE INC COM | 6,714 | $1.137M | 0.4% | $169.35 * | $31.54 | +25.7% | Stock | 037833100 |
| SCHV | SCHWAB U.S. LARGE-CAP VALUE ETF | 20,450 | $1.119M | 0.4% | $54.72 * | $17.79 | +2.4% | ETF | 808524409 |
| IVLU | ISHARES EDGE MSCI INTL VALUE FACTOR ETF | 42,010 | $1.111M | 0.4% | $26.45 | $23.94 | +10.4% | ETF | 46435G409 |
| SCHG | SCHWAB U.S. LARGE-CAP GROWTH ETF | 15,608 | $1.104M | 0.4% | $70.73 * | $8.59 | +2.8% | ETF | 808524300 |
| AOK | ISHARES CONSERVATIVE ALLOCATION FUND | 30,982 | $1.074M | 0.4% | $34.67 | $32.48 | +6.7% | ETF | 464289883 |
| AOM | ISHARES MODERATE ALLOCATION FUND | 25,630 | $975K | 0.3% | $38.04 | $34.98 | +8.7% | ETF | 464289875 |
| DIM | WISDOMTREE INTERNATIONAL MIDCAP DIVIDEND FUND | 13,373 | $923K | 0.3% | $69.02 | $61.43 | +12.3% | ETF | 97717W778 |
| — | GUGGENHEIM S&P MIDCAP 400 PURE GROWTH ETF | 5,980 | $922K | 0.3% | $154.18 | $124.69 | — | ETF | 78355W601 |
| SCHE | SCHWAB EMERGING MARKETS EQUITY ETF | 29,487 | $824K | 0.3% | $27.94 | $27.57 | +1.3% | ETF | 808524706 |
| DFE | WISDOMTREE EUROPE SMALLCAP DIVIDEND FUND | 11,583 | $818K | 0.3% | $70.62 | $56.02 | +25.9% | ETF | 97717W869 |
| IDV | ISHARES INTERNATIONAL SELECT DIVIDEND ETF | 24,182 | $818K | 0.3% | $33.83 | $33.43 | +1.1% | ETF | 464288448 |
| SCHA | SCHWAB U.S. SMALL-CAP ETF | 11,710 | $817K | 0.3% | $69.77 * | $17.12 | +1.9% | ETF | 808524607 |
| MMM | 3M CO COM | 3,440 | $810K | 0.3% | $235.47 * | $96.20 | +54.6% | Stock | 88579Y101 |
| SUI | SUN CMNTYS INC COM | 8,277 | $768K | 0.3% | $92.79 | $68.56 | — | REIT | 866674104 |
| JPM | JPMORGAN CHASE & CO COM | 7,179 | $768K | 0.3% | $106.98 * | $52.09 | +64.9% | Stock | 46625H100 |
| VIG | VANGUARD DIVIDEND APPRECIATION INDEX FUND | 7,346 | $750K | 0.2% | $102.10 | $78.03 | +30.8% | ETF | 921908844 |
| GLD | SPDR GOLD SHARES | 5,320 | $658K | 0.2% | $123.68 | $121.78 | +1.5% | ETF | 78463V107 |
| — | POWERSHARES DWA MOMENTUM PORTFOLIO | 12,350 | $638K | 0.2% | $51.66 | $41.38 | — | ETF | 73935X153 |
| VZ | VERIZON COMMUNICATIONS INC COM | 11,536 | $611K | 0.2% | $52.96 * | $30.44 | +13.1% | Stock | 92343V104 |
| ITA | ISHARES U.S. AEROSPACE & DEFENSE ETF | 3,225 | $607K | 0.2% | $188.22 * | $58.77 | +60.0% | ETF | 464288760 |
| WFC | WELLS FARGO CO NEW COM | 9,966 | $605K | 0.2% | $60.71 * | $40.84 | +18.9% | Stock | 949746101 |
| VHT | VANGUARD HEALTH CARE INDEX FUND | 3,839 | $592K | 0.2% | $154.21 | $134.68 | +14.5% | ETF | 92204A504 |
| IGV | ISHARES NORTH AMERICAN TECH-SOFTWARE ETF | 3,574 | $553K | 0.2% | $154.73 * | $19.39 | +59.4% | ETF | 464287515 |
| SOXX | ISHARES PHLX SOX SEMICONDUCTOR SECTOR INDEX FUND | 3,161 | $537K | 0.2% | $169.88 * | $38.65 | +46.4% | ETF | 464287523 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 7,956 | $531K | 0.2% | $66.74 | $48.50 | — | ADR | 780259206 |
| — | UBS E-TRACS ALERIAN MLP INFRASTRUCTURE ETN | 21,662 | $525K | 0.2% | $24.24 | $24.24 | — | ETF | 902641646 |
| MSFT | MICROSOFT CORP COM | 6,056 | $519K | 0.2% | $85.70 * | $50.73 | +55.1% | Stock | 594918104 |
| IHI | ISHARES U.S. MEDICAL DEVICES ETF | 2,917 | $507K | 0.2% | $173.81 * | $20.16 | +43.4% | ETF | 464288810 |
| — | GUGGENHEIM BULLETSHARES 2018 CORPORATE BOND ETF | 23,600 | $498K | 0.2% | $21.10 | $21.23 | — | ETF | 18383M530 |
| — | GUGGENHEIM BULLETSHARES 2019 CORPORATE BOND ETF | 23,560 | $497K | 0.2% | $21.10 | $21.22 | — | ETF | 18383M522 |
| SLV | ISHARES SILVER TRUST | 30,465 | $488K | 0.2% | $16.02 | $17.83 | -10.3% | ETF | 46428Q109 |
| — | JPMORGAN ALERIAN MLP INDEX ETN | 17,415 | $479K | 0.2% | $27.51 | $29.60 | — | ETF | 46625H365 |
| IYC | ISHARES U.S. CONSUMER SERVICES ETF | 2,628 | $472K | 0.2% | $179.60 * | $36.11 | +24.1% | ETF | 464287580 |
| HBAN | HUNTINGTON BANCSHARES INC COM | 32,083 | $468K | 0.2% | $14.59 * | $7.38 | +38.1% | Stock | 446150104 |
| SYK | STRYKER CORP COM | 3,005 | $466K | 0.2% | $155.07 * | $91.54 | +55.2% | Stock | 863667101 |
| — | DOWDUPONT INC COM | 6,504 | $464K | 0.2% | $71.34 | $71.34 | — | Stock | 26078J100 |
| EFA | ISHARES MSCI EAFE ETF | 6,345 | $447K | 0.1% | $70.45 | $69.53 | +1.1% | ETF | 464287465 |
| XSD | SPDR S&P SEMICONDUCTOR ETF | 6,124 | $428K | 0.1% | $69.89 | $52.07 | +34.1% | ETF | 78464A862 |
| KO | COCA COLA CO COM | 9,327 | $428K | 0.1% | $45.89 * | $33.31 | +7.3% | Stock | 191216100 |
| XNTK | SPDR NYSE TECHNOLOGY ETF | 5,075 | $426K | 0.1% | $83.94 | $61.70 | +35.8% | ETF | 78464A102 |
| EEMV | ISHARES EDGE MSCI MIN VOL EMERGING MARKETS ETF | 6,616 | $402K | 0.1% | $60.76 | $51.08 | +19.0% | ETF | 464286533 |
| XAR | SPDR S&P AEROSPACE & DEFENSE ETF | 4,678 | $391K | 0.1% | $83.58 | $65.47 | +27.6% | ETF | 78464A631 |
| DGRE | WISDOMTREE EMERGING MARKETS QUALITY DIVIDEND GROWTH FUND | 14,234 | $388K | 0.1% | $27.26 | $23.85 | +14.2% | ETF | 97717W323 |
| — | POWERSHARES S&P SMALLCAP LOW VOLATILITY PORTFOLIO | 8,337 | $386K | 0.1% | $46.30 | $38.54 | — | ETF | 73937B639 |
| KRE | SPDR S&P REGIONAL BANKING ETF | 6,525 | $384K | 0.1% | $58.85 | $55.83 | +5.4% | ETF | 78464A698 |
| T | AT&T INC COM | 9,848 | $383K | 0.1% | $38.89 * | $15.83 | +3.8% | Stock | 00206R102 |
| KBE | SPDR S&P BANK ETF | 7,875 | $373K | 0.1% | $47.37 | $42.76 | +10.7% | ETF | 78464A797 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 2,360 | $363K | 0.1% | $153.81 * | $93.01 | +11.2% | Stock | 459200101 |
| IVV | ISHARES CORE S&P 500 ETF | 1,287 | $347K | 0.1% | $269.62 | $233.90 | +14.9% | ETF | 464287200 |
| — | POWERSHARES S&P 500 LOW VOLATILITY PORTFOLIO | 7,033 | $336K | 0.1% | $47.77 | $49.64 | — | ETF | 73937B779 |
| MGK | VANGUARD MEGA CAP GROWTH ETF | 2,994 | $334K | 0.1% | $111.56 * | $16.78 | +32.7% | ETF | 921910816 |
| IQDF | FLEXSHARES INTERNATIONAL QUALITY DIVIDEND INDEX FUND | 11,855 | $318K | 0.1% | $26.82 | $25.99 | +3.1% | ETF | 33939L837 |
| NEE | NEXTERA ENERGY INC COM | 1,986 | $311K | 0.1% | $156.60 * | $22.38 | +43.0% | Stock | 65339F101 |
| V | VISA INC COM CL A | 2,710 | $309K | 0.1% | $114.02 * | $91.59 | +17.8% | Stock | 92826C839 |
| FXZ | FIRST TRUST MATERIALS ALPHADEX FUND | 6,565 | $288K | 0.1% | $43.87 | $41.85 | +4.7% | ETF | 33734X168 |
| HD | HOME DEPOT INC COM | 1,486 | $282K | 0.1% | $189.77 * | $124.58 | +25.3% | Stock | 437076102 |
| XLE | ENERGY SELECT SECTOR SPDR FUND | 3,815 | $276K | 0.1% | $72.35 * | $34.42 | +5.0% | ETF | 81369Y506 |
| — | ELKHORN FUNDAMENTAL COMMODITY STRATEGY ETF | 9,700 | $273K | 0.1% | $28.14 | $25.26 | — | ETF | 287711824 |
| — | GENERAL ELECTRIC CO COM | 14,401 | $252K | 0.1% | $17.50 | $29.12 | — | Stock | 369604103 |
| HOMB | HOME BANCSHARES INC COM | 10,715 | $250K | 0.1% | $23.33 | $24.02 | -3.2% | Stock | 436893200 |
| PHG | KONINKLIJKE PHILIPS N V NY REG SH NEW | 6,591 | $250K | 0.1% | $37.93 | $29.45 | +28.3% | ADR | 500472303 |
| DLN | WISDOMTREE U.S. LARGECAP DIVIDEND FUND | 2,680 | $247K | 0.1% | $92.16 * | $35.80 | +28.6% | ETF | 97717W307 |
| FXO | FIRST TRUST FINANCIALS ALPHADEX FUND | 7,686 | $241K | 0.1% | $31.36 | $30.65 | +2.2% | ETF | 33734X135 |
| GIS | GENERAL MLS INC COM | 4,009 | $238K | 0.1% | $59.37 * | $40.54 | +9.7% | Stock | 370334104 |
| META | FACEBOOK INC CL A | 1,334 | $236K | 0.1% | $176.91 | $165.72 | +5.7% | Stock | 30303M102 |
| IWM | ISHARES RUSSELL 2000 ETF | 1,520 | $232K | 0.1% | $152.63 | $150.20 | +1.5% | ETF | 464287655 |
| OXY | OCCIDENTAL PETE CORP DEL COM | 3,004 | $222K | 0.1% | $73.90 * | $48.86 | +23.4% | Stock | 674599105 |
| GSEW | GOLDMAN SACHS EQUAL WEIGHT U.S. LARGE CAP EQUITY ETF | 5,105 | $222K | 0.1% | $43.49 | $42.32 | +2.7% | ETF | 381430438 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 1,055 | $220K | 0.1% | $208.53 * | $50.75 | +2.5% | ETF | 464287499 |
| — | WISDOMTREE EMERGING MARKETS DIVIDEND FUND | 6,535 | $217K | 0.1% | $33.21 | $31.52 | — | ETF | 97717X214 |
| CVX | CHEVRON CORP NEW COM | 1,715 | $215K | 0.1% | $125.36 * | $76.20 | +16.3% | Stock | 166764100 |
| CSCO | CISCO SYS INC COM | 5,578 | $214K | 0.1% | $38.37 * | $27.97 | +7.2% | Stock | 17275R102 |
| — | GUGGENHEIM S&P MIDCAP 400 PURE VALUE ETF | 3,000 | $210K | 0.1% | $70.00 | $70.00 | — | ETF | 78355W502 |
| — | PRICELINE GRP INC COM NEW | 120 | $209K | 0.1% | $1741.67 | $2795.21 | — | Stock | 741503403 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 1,707 | $206K | 0.1% | $120.68 * | $46.71 | +29.1% | ETF | 464287481 |