Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
SCHB	SCHWAB STRATEGIC TR	784,483	$39.6M	13.7%	$46.37	—	US BRD MKT ETF	808524102
SCHG	SCHWAB STRATEGIC TR	471,101	$25.38M	8.8%	$43.99	—	US LCAP GR ETF	808524300
SDOG	ALPS ETF TR	645,177	$23.93M	8.3%	$37.42	—	SECTR DIV DOGS	00162Q858
SDY	SPDR SERIES TRUST	236,311	$18.48M	6.4%	$66.83	—	S&P DIVID ETF	78464A763
—	RYDEX ETF TRUST	191,217	$15.5M	5.4%	$68.07	—	GUG S&P500 EQ WT	78355W106
SCHF	SCHWAB STRATEGIC TR	466,477	$14.1M	4.9%	$32.52	—	INTL EQTY ETF	808524805
DWM	WISDOMTREE TR	250,229	$12.96M	4.5%	$51.80	—	DEFA FD	97717W703
CWI	SPDR INDEX SHS FDS	358,644	$12.42M	4.3%	$33.84	—	MSCI ACWI EXUS	78463X848
PG	PROCTER & GAMBLE CO	149,360	$12.24M	4.2%	$55.27	+15.1%	COM	742718109
SCHD	SCHWAB STRATEGIC TR	287,646	$11.34M	3.9%	$33.94	—	US DIVIDEND EQ	808524797
DES	WISDOMTREE TR	137,206	$9.89M	3.4%	$70.05	—	SMALLCAP DIVID	97717W604
SCHX	SCHWAB STRATEGIC TR	116,174	$5.759M	2.0%	$43.77	—	US LRG CAP ETF	808524201
—	CLAYMORE EXCHANGE TRD FD TR	244,896	$5.444M	1.9%	$22.10	—	GUGG CRP BD 2016	18383M555
—	CLAYMORE EXCHANGE TRD FD TR	233,327	$5.327M	1.8%	$22.37	—	GUGG CRP BD 2017	18383M548
SCHE	SCHWAB STRATEGIC TR	158,993	$3.873M	1.3%	$24.28	—	EMRG MKTEQ ETF	808524706
—	GENERAL ELECTRIC CO	153,783	$3.815M	1.3%	$23.70	—	COM	369604103
JNJ	JOHNSON & JOHNSON	26,813	$2.697M	0.9%	$60.04	+25.1%	COM	478160104
CVX	CHEVRON CORP NEW	25,422	$2.669M	0.9%	$72.26	-7.4%	COM	166764100
GIS	GENERAL MLS INC	41,785	$2.365M	0.8%	$32.33	+13.3%	COM	370334104
—	HEALTH CARE REIT INC	30,263	$2.341M	0.8%	$63.77	—	COM	42217K106
—	POWERSHARES ETF TRUST II	95,949	$2.311M	0.8%	$24.75	—	SENIOR LN PORT	73936Q769
PAYX	PAYCHEX INC	46,546	$2.309M	0.8%	$25.32	+38.0%	COM	704326107
SCZ	ISHARES	44,855	$2.219M	0.8%	$48.69	—	EAFE SML CP ETF	464288273
EMR	EMERSON ELEC CO	38,787	$2.196M	0.8%	$42.66	+1.7%	COM	291011104
WFC	WELLS FARGO & CO NEW	39,852	$2.168M	0.7%	$28.05	+42.1%	COM	949746101
O	REALTY INCOME CORP	41,039	$2.118M	0.7%	$22.70	+32.5%	COM	756109104
CLX	CLOROX CO DEL	19,163	$2.115M	0.7%	$65.65	+21.8%	COM	189054109
—	DU PONT E I DE NEMOURS & CO	28,870	$2.063M	0.7%	$52.49	—	COM	263534109
—	DOW CHEM CO	42,382	$2.033M	0.7%	$38.57	—	COM	260543103
IP	INTL PAPER CO	36,162	$2.007M	0.7%	$28.68	+14.2%	COM	460146103
SON	SONOCO PRODS CO	42,634	$1.938M	0.7%	$23.25	+35.4%	COM	835495102
—	SPECTRA ENERGY CORP	53,474	$1.934M	0.7%	$34.61	—	COM	847560109
MCHP	MICROCHIP TECHNOLOGY INC	38,711	$1.893M	0.7%	$15.35	+26.0%	COM	595017104
KO	COCA COLA CO	44,110	$1.789M	0.6%	$28.12	+5.3%	COM	191216100
—	HCP INC	40,799	$1.763M	0.6%	$39.81	—	COM	40414L109
VUG	VANGUARD INDEX FDS	16,802	$1.758M	0.6%	$78.67	—	GROWTH ETF	922908736
KMB	KIMBERLY CLARK CORP	16,302	$1.746M	0.6%	$64.15	+19.0%	COM	494368103
UPS	UNITED PARCEL SERVICE INC	17,781	$1.724M	0.6%	$56.81	+22.1%	CL B	911312106
FAST	FASTENAL CO	41,259	$1.71M	0.6%	$8.09	0.0%	COM	311900104
WM	WASTE MGMT INC DEL	31,266	$1.696M	0.6%	$31.59	+36.0%	COM	94106L109
SO	SOUTHERN CO	37,298	$1.652M	0.6%	$25.30	+18.3%	COM	842587107
T	AT&T INC	50,504	$1.649M	0.6%	$11.18	+5.5%	COM	00206R102
MRK	MERCK & CO INC NEW	27,547	$1.583M	0.5%	$39.37	+2.4%	COM	58933Y105
AEP	AMERICAN ELEC PWR INC	27,488	$1.546M	0.5%	$40.34	0.0%	COM	025537101
—	ROYAL DUTCH SHELL PLC	24,637	$1.545M	0.5%	$62.71	—	SPON ADR B	780259107
—	CLAYMORE EXCHANGE TRD FD TR	44,373	$1.159M	0.4%	$26.12	—	GUGG BULL 2015	18383M423
—	POWERSHARES ETF TR II	23,577	$736K	0.3%	$31.68	—	INTL DEV LOWVL	73937B688
BMY	BRISTOL MYERS SQUIBB CO	10,762	$694K	0.2%	$28.88	+50.5%	COM	110122108
EPP	ISHARES	14,958	$678K	0.2%	$43.96	—	MSCI PAC JP ETF	464286665
XOM	EXXON MOBIL CORP	7,955	$676K	0.2%	$54.37	+2.2%	COM	30231G102
AAPL	APPLE INC	4,949	$616K	0.2%	$17.86	+50.3%	COM	037833100
CINF	CINCINNATI FINL CORP	11,406	$608K	0.2%	$32.92	+16.9%	COM	172062101
KR	KROGER CO	7,741	$593K	0.2%	$13.44	+115.1%	COM	501044101
FNDA	SCHWAB STRATEGIC TR	14,949	$464K	0.2%	$29.93	—	SCHWAB FDT US SC	808524763
PFE	PFIZER INC	11,659	$406K	0.1%	$17.00	+18.3%	COM	717081103
BOND	PIMCO ETF TR	3,185	$351K	0.1%	$106.75	—	TTL RTN ACTV ETF	72201R775
JPM	JPMORGAN CHASE & CO	5,680	$344K	0.1%	$38.11	+16.2%	COM	46625H100
MSFT	MICROSOFT CORP	8,188	$333K	0.1%	$28.93	+28.7%	COM	594918104
—	POWERSHARES ETF TR II	12,149	$312K	0.1%	$25.59	—	EM MRK LOW VOL	73937B662
MNA	INDEXIQ ETF TR	10,730	$309K	0.1%	$27.95	—	IQ MRGR ARB ETF	45409B800
GMF	SPDR INDEX SHS FDS	3,487	$307K	0.1%	$83.56	—	ASIA PACIF ETF	78463X301
—	CIGNA CORPORATION	2,311	$299K	0.1%	$92.17	—	COM	125509109
CSCO	CISCO SYS INC	10,372	$286K	0.1%	$15.82	+27.0%	COM	17275R102
SBUX	STARBUCKS CORP	3,023	$286K	0.1%	$29.52	+22.4%	COM	855244109
—	CEPHEID	4,635	$264K	0.1%	$46.58	—	COM	15670R107
PNC	PNC FINL SVCS GROUP INC	2,780	$259K	0.1%	$57.42	+11.9%	COM	693475105
IBM	INTERNATIONAL BUSINESS MACHS	1,585	$254K	0.1%	$118.31	-18.5%	COM	459200101
BRK/B	BERKSHIRE HATHAWAY INC DEL	1,650	$238K	0.1%	$147.14	0.0%	CL B NEW	084670702
—	CLAYMORE EXCHANGE TRD FD TR	10,786	$234K	0.1%	$21.71	—	GUGG CRP BD 2015	18383M563
VIG	VANGUARD SPECIALIZED PORTFOL	2,778	$224K	0.1%	$77.86	—	DIV APP ETF	921908844
—	STERICYCLE INC	1,535	$216K	0.1%	$130.94	—	COM	858912108
ZBH	ZIMMER HLDGS INC	1,826	$215K	0.1%	$96.21	+8.5%	COM	98956P102
—	MONSANTO CO NEW	1,775	$200K	0.1%	$116.41	—	COM	61166W101
—	LINEAR TECHNOLOGY CORP	4,270	$200K	0.1%	$46.84	—	COM	535678106
FITB	FIFTH THIRD BANCORP	10,137	$191K	0.1%	$13.56	-4.4%	COM	316773100
—	AK STL HLDG CORP	10,465	$47,000	0.0%	$4.49	—	COM	001547108