Location: Cincinnati, OH
CIK: 0001536430 · Show all filings
Period: Q4 2014 (← Previous) (Next →)
Filing Date: Jan 28, 2015
Total Value: $283M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| SCHB | SCHWAB STRATEGIC TR | 768,781 | $38.3M | 13.5% | $49.82 * | $7.51 | +10.6% | US BRD MKT ETF | 808524102 |
| — | RYDEX ETF TRUST | 370,575 | $29.66M | 10.5% | $80.05 | $68.07 | — | GUG S&P500 EQ WT | 78355W106 |
| SDOG | ALPS ETF TR | 682,094 | $25.95M | 9.2% | $38.04 | $36.22 | +5.0% | SECTR DIV DOGS | 00162Q858 |
| SCHG | SCHWAB STRATEGIC TR | 474,975 | $24.6M | 8.7% | $51.79 * | $5.36 | +20.7% | US LCAP GR ETF | 808524300 |
| SDY | SPDR SERIES TRUST | 252,453 | $19.89M | 7.0% | $78.80 | $67.72 | +16.4% | S&P DIVID ETF | 78464A763 |
| PG | PROCTER & GAMBLE CO | 149,760 | $13.64M | 4.8% | $91.09 * | $55.27 | +21.2% | COM | 742718109 |
| SCHF | SCHWAB STRATEGIC TR | 468,481 | $13.54M | 4.8% | $28.91 * | $15.90 | -9.1% | INTL EQTY ETF | 808524805 |
| SCHD | SCHWAB STRATEGIC TR | 282,177 | $11.24M | 4.0% | $39.85 * | $11.31 | +17.4% | US DIVIDEND EQ | 808524797 |
| DES | WISDOMTREE TR | 129,957 | $9.217M | 3.3% | $70.92 * | $22.59 | +4.7% | SMALLCAP DIVID | 97717W604 |
| CWI | SPDR INDEX SHS FDS | 244,038 | $8.166M | 2.9% | $33.46 * | $22.82 | -2.3% | MSCI ACWI EXUS | 78463X848 |
| SCHX | SCHWAB STRATEGIC TR | 112,886 | $5.537M | 2.0% | $49.05 * | $7.16 | +14.2% | US LRG CAP ETF | 808524201 |
| — | CLAYMORE EXCHANGE TRD FD TR | 241,417 | $5.335M | 1.9% | $22.10 | $22.09 | — | GUGG CRP BD 2016 | 18383M555 |
| — | CLAYMORE EXCHANGE TRD FD TR | 224,211 | $5.092M | 1.8% | $22.71 | $22.35 | — | GUGG CRP BD 2017 | 18383M548 |
| — | GENERAL ELECTRIC CO | 131,623 | $3.326M | 1.2% | $25.27 | $23.51 | — | COM | 369604103 |
| JNJ | JOHNSON & JOHNSON | 27,260 | $2.851M | 1.0% | $104.59 * | $60.04 | +28.2% | COM | 478160104 |
| CVX | CHEVRON CORP NEW | 25,335 | $2.842M | 1.0% | $112.18 * | $72.26 | -3.2% | COM | 166764100 |
| EMR | EMERSON ELEC CO | 41,222 | $2.545M | 0.9% | $61.74 * | $42.66 | +7.6% | COM | 291011104 |
| — | POWERSHARES ETF TRUST II | 104,808 | $2.519M | 0.9% | $24.03 | $24.75 | — | SENIOR LN PORT | 73936Q769 |
| — | HEALTH CARE REIT INC | 31,564 | $2.388M | 0.8% | $75.66 | $63.77 | — | COM | 42217K106 |
| GIS | GENERAL MLS INC | 42,092 | $2.245M | 0.8% | $53.34 * | $32.33 | +12.5% | COM | 370334104 |
| WFC | WELLS FARGO & CO NEW | 40,934 | $2.244M | 0.8% | $54.82 * | $28.05 | +43.5% | COM | 949746101 |
| PAYX | PAYCHEX INC | 48,448 | $2.237M | 0.8% | $46.17 * | $25.32 | +30.4% | COM | 704326107 |
| — | DU PONT E I DE NEMOURS & CO | 29,682 | $2.195M | 0.8% | $73.95 | $52.49 | — | COM | 263534109 |
| O | REALTY INCOME CORP | 42,952 | $2.049M | 0.7% | $47.70 * | $22.70 | +21.9% | COM | 756109104 |
| CLX | CLOROX CO DEL | 19,547 | $2.037M | 0.7% | $104.21 * | $65.65 | +16.3% | COM | 189054109 |
| UPS | UNITED PARCEL SERVICE INC | 18,004 | $2.001M | 0.7% | $111.14 * | $56.81 | +31.9% | CL B | 911312106 |
| VUG | VANGUARD INDEX FDS | 19,063 | $1.99M | 0.7% | $104.39 * | $13.27 | +31.1% | GROWTH ETF | 922908736 |
| SON | SONOCO PRODS CO | 45,142 | $1.973M | 0.7% | $43.71 * | $23.25 | +30.3% | COM | 835495102 |
| IP | INTL PAPER CO | 36,705 | $1.967M | 0.7% | $53.59 * | $28.68 | +11.2% | COM | 460146103 |
| — | DOW CHEM CO | 42,842 | $1.954M | 0.7% | $45.61 | $38.57 | — | COM | 260543103 |
| — | SPECTRA ENERGY CORP | 53,776 | $1.952M | 0.7% | $36.30 | $34.61 | — | COM | 847560109 |
| KMB | KIMBERLY CLARK CORP | 16,565 | $1.914M | 0.7% | $115.54 * | $64.15 | +24.1% | COM | 494368103 |
| KO | COCA COLA CO | 44,275 | $1.869M | 0.7% | $42.21 * | $28.12 | +6.1% | COM | 191216100 |
| SO | SOUTHERN CO | 37,590 | $1.846M | 0.7% | $49.11 * | $25.30 | +21.6% | COM | 842587107 |
| — | HCP INC | 41,243 | $1.816M | 0.6% | $44.03 | $39.81 | — | COM | 40414L109 |
| MCHP | MICROCHIP TECHNOLOGY INC | 39,565 | $1.785M | 0.6% | $45.12 * | $15.35 | +17.5% | COM | 595017104 |
| WM | WASTE MGMT INC DEL | 33,209 | $1.704M | 0.6% | $51.31 * | $31.59 | +30.9% | COM | 94106L109 |
| T | AT&T INC | 50,598 | $1.7M | 0.6% | $33.60 * | $11.18 | +3.4% | COM | 00206R102 |
| RCI | ROGERS COMMUNICATIONS INC | 41,585 | $1.616M | 0.6% | $38.86 | $40.81 | -4.8% | CL B | 775109200 |
| MCD | MCDONALDS CORP | 16,606 | $1.556M | 0.5% | $93.70 * | $71.71 | -1.0% | COM | 580135101 |
| — | UNILEVER PLC | 38,352 | $1.552M | 0.5% | $40.47 | $38.96 | — | SPON ADR NEW | 904767704 |
| MRK | MERCK & CO INC NEW | 26,989 | $1.533M | 0.5% | $56.80 * | $39.35 | -2.2% | COM | 58933Y105 |
| XOM | EXXON MOBIL CORP | 8,237 | $762K | 0.3% | $92.51 * | $54.37 | +6.1% | COM | 30231G102 |
| BMY | BRISTOL MYERS SQUIBB CO | 12,762 | $753K | 0.3% | $59.00 * | $28.88 | +41.9% | COM | 110122108 |
| SCHE | SCHWAB STRATEGIC TR | 29,608 | $708K | 0.2% | $23.91 | $24.99 | -4.4% | EMRG MKTEQ ETF | 808524706 |
| — | POWERSHARES ETF TR II | 22,167 | $686K | 0.2% | $30.95 | $31.71 | — | INTL DEV LOWVL | 73937B688 |
| EEMV | ISHARES | 11,989 | $679K | 0.2% | $56.64 | $59.95 | -5.5% | EM MK MINVOL ETF | 464286533 |
| EPP | ISHARES | 14,525 | $638K | 0.2% | $43.92 | $46.29 | -5.0% | MSCI PAC JP ETF | 464286665 |
| AAPL | APPLE INC | 5,686 | $628K | 0.2% | $110.45 * | $17.86 | +37.0% | COM | 037833100 |
| SCZ | ISHARES | 12,775 | $597K | 0.2% | $46.73 | $47.19 | -1.0% | EAFE SML CP ETF | 464288273 |
| CINF | CINCINNATI FINL CORP | 11,406 | $591K | 0.2% | $51.81 * | $32.92 | +15.5% | COM | 172062101 |
| IDV | ISHARES | 16,043 | $540K | 0.2% | $33.66 | $34.53 | -2.4% | INTL SEL DIV ETF | 464288448 |
| KR | KROGER CO | 7,741 | $497K | 0.2% | $64.20 * | $13.44 | +93.2% | COM | 501044101 |
| FNDA | SCHWAB STRATEGIC TR | 13,744 | $410K | 0.1% | $29.83 * | $14.34 | +4.1% | SCHWAB FDT US SC | 808524763 |
| MSFT | MICROSOFT CORP | 8,343 | $388K | 0.1% | $46.51 * | $28.93 | +36.8% | COM | 594918104 |
| PFE | PFIZER INC | 11,659 | $363K | 0.1% | $31.13 * | $17.00 | +9.3% | COM | 717081103 |
| JPM | JPMORGAN CHASE & CO | 5,780 | $362K | 0.1% | $62.63 * | $38.11 | +22.0% | COM | 46625H100 |
| BOND | PIMCO ETF TR | 3,185 | $341K | 0.1% | $107.06 | $106.23 | +0.9% | TTL RTN ACTV ETF | 72201R775 |
| CSCO | CISCO SYS INC | 10,188 | $283K | 0.1% | $27.78 * | $15.75 | +25.3% | COM | 17275R102 |
| GMF | SPDR INDEX SHS FDS | 3,301 | $275K | 0.1% | $83.31 | $84.23 | -1.0% | ASIA PACIF ETF | 78463X301 |
| MNA | INDEXIQ ETF TR | 9,691 | $270K | 0.1% | $27.86 | $27.67 | +0.9% | IQ MRGR ARB ETF | 45409B800 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,635 | $262K | 0.1% | $160.24 * | $118.31 | -17.9% | COM | 459200101 |
| PNC | PNC FINL SVCS GROUP INC | 2,780 | $254K | 0.1% | $91.37 * | $57.42 | +12.5% | COM | 693475105 |
| — | CEPHEID | 4,635 | $251K | 0.1% | $54.15 | $46.58 | — | COM | 15670R107 |
| — | POWERSHARES ETF TR II | 9,544 | $244K | 0.1% | $25.57 | $25.57 | — | EM MRK LOW VOL | 73937B662 |
| — | CIGNA CORPORATION | 2,311 | $238K | 0.1% | $102.99 | $92.17 | — | COM | 125509109 |
| VIG | VANGUARD SPECIALIZED PORTFOL | 2,834 | $230K | 0.1% | $81.16 | $76.67 | +5.9% | DIV APP ETF | 921908844 |
| SBUX | STARBUCKS CORP | 2,803 | $230K | 0.1% | $82.05 * | $29.00 | +13.5% | COM | 855244109 |
| — | CLAYMORE EXCHANGE TRD FD TR | 10,226 | $222K | 0.1% | $21.71 | $21.71 | — | GUGG CRP BD 2015 | 18383M563 |
| BAC | BANK AMER CORP | 12,220 | $219K | 0.1% | $17.92 * | $10.35 | +37.1% | COM | 060505104 |
| — | JOHNSON CTLS INC | 4,434 | $214K | 0.1% | $48.26 | $48.26 | — | COM | 478366107 |
| — | MONSANTO CO NEW | 1,775 | $212K | 0.1% | $119.44 | $116.41 | — | COM | 61166W101 |
| FITB | FIFTH THIRD BANCORP | 10,137 | $207K | 0.1% | $20.42 * | $13.56 | +3.3% | COM | 316773100 |
| ZBH | ZIMMER HLDGS INC | 1,826 | $207K | 0.1% | $113.36 * | $96.21 | +4.6% | COM | 98956P102 |
| — | STERICYCLE INC | 1,535 | $201K | 0.1% | $130.94 | $130.94 | — | COM | 858912108 |