Fortune Financial Advisors, LLC Diversified Active

Location: Overland Park, KS

CIK: 0001961828 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 25, 2024

Total Value: $142M (100.0% shares, 0.0% debt)

Holdings (126)

USMV ISHARES TR 6.7%
Value $9.506M Shares 121,824 Est. Cost $74.38 Unrealized
MSFT MICROSOFT CORP 4.4%
Value $6.269M Shares 16,671 Est. Cost $308.47 Unrealized +13.6%
PG PROCTER AND GAMBLE CO 3.4%
Value $4.88M Shares 33,301 Est. Cost $141.39 Unrealized -0.6%
AAPL APPLE INC 3.4%
Value $4.754M Shares 24,693 Est. Cost $172.06 Unrealized +6.2%
MOAT VANECK ETF TRUST 2.7%
Value $3.862M Shares 45,509 Est. Cost $80.05 Unrealized
MA MASTERCARD INCORPORATED 2.4%
Value $3.349M Shares 7,853 Est. Cost $371.03 Unrealized +7.0%
VGSH VANGUARD SCOTTSDALE FDS 2.3%
Value $3.212M Shares 55,060 Est. Cost $57.79 Unrealized
GOOGL ALPHABET INC 2.3%
Value $3.208M Shares 22,968 Est. Cost $114.90 Unrealized +16.1%
BX BLACKSTONE INC 2.2%
Value $3.143M Shares 24,006 Est. Cost $80.73 Unrealized +26.4%
JPM JPMORGAN CHASE & CO 2.1%
Value $3.027M Shares 17,797 Est. Cost $129.66 Unrealized +11.7%
FTNT FORTINET INC 2.1%
Value $3.01M Shares 51,426 Est. Cost $67.98 Unrealized -18.7%
NVO NOVO-NORDISK A S 2.0%
Value $2.802M Shares 27,089 Est. Cost $126.08 Unrealized
IEI ISHARES TR 1.9%
Value $2.732M Shares 23,322 Est. Cost $115.26 Unrealized
APO APOLLO GLOBAL MGMT INC 1.9%
Value $2.633M Shares 28,252 Est. Cost $64.67 Unrealized +32.3%
RSP INVESCO EXCHANGE TRADED FD T 1.8%
Value $2.483M Shares 15,737 Est. Cost $149.64 Unrealized
LNG CHENIERE ENERGY INC 1.7%
Value $2.373M Shares 13,901 Est. Cost $148.37 Unrealized +15.8%
AMZN AMAZON COM INC 1.7%
Value $2.372M Shares 15,613 Est. Cost $115.76 Unrealized +21.1%
ORLY OREILLY AUTOMOTIVE INC 1.6%
Value $2.325M Shares 2,447 Est. Cost $61.12 Unrealized +3.4%
CVX CHEVRON CORP NEW 1.6%
Value $2.261M Shares 15,160 Est. Cost $143.27 Unrealized -3.8%
NOC NORTHROP GRUMMAN CORP 1.6%
Value $2.24M Shares 4,786 Est. Cost $433.83 Unrealized +4.2%
TIP ISHARES TR 1.5%
Value $2.104M Shares 19,576 Est. Cost $107.62 Unrealized
ADBE ADOBE INC 1.5%
Value $2.059M Shares 3,452 Est. Cost $402.84 Unrealized +43.2%
AMAT APPLIED MATLS INC 1.4%
Value $2.031M Shares 12,531 Est. Cost $123.23 Unrealized +17.0%
V VISA INC 1.4%
Value $1.982M Shares 7,613 Est. Cost $225.22 Unrealized +7.7%
MO ALTRIA GROUP INC 1.2%
Value $1.648M Shares 40,842 Est. Cost $36.57 Unrealized -4.8%
EFAV ISHARES TR 1.1%
Value $1.592M Shares 22,961 Est. Cost $67.50 Unrealized
STE STERIS PLC 1.1%
Value $1.59M Shares 7,231 Est. Cost $195.77 Unrealized +6.0%
VTIP VANGUARD MALVERN FDS 1.1%
Value $1.544M Shares 32,507 Est. Cost $47.42 Unrealized
LMT LOCKHEED MARTIN CORP 1.0%
Value $1.475M Shares 3,255 Est. Cost $431.49 Unrealized -3.3%
MNST MONSTER BEVERAGE CORP NEW 1.0%
Value $1.403M Shares 24,355 Est. Cost $56.72 Unrealized -5.8%
ASR GRUPO AEROPORTUARIO DEL SURE 1.0%
Value $1.387M Shares 4,712 Est. Cost $277.69 Unrealized
SDY SPDR SER TR 0.9%
Value $1.341M Shares 10,731 Est. Cost $122.24 Unrealized
META META PLATFORMS INC 0.9%
Value $1.284M Shares 3,627 Est. Cost $245.05 Unrealized +32.0%
IJH ISHARES TR 0.9%
Value $1.253M Shares 4,521 Est. Cost $261.50 Unrealized
ABT ABBOTT LABS 0.9%
Value $1.246M Shares 11,321 Est. Cost $101.46 Unrealized -5.3%
PM PHILIP MORRIS INTL INC 0.9%
Value $1.244M Shares 13,226 Est. Cost $84.50 Unrealized -0.9%
IJR ISHARES TR 0.9%
Value $1.237M Shares 11,426 Est. Cost $99.65 Unrealized
DIA SPDR DOW JONES INDL AVERAGE 0.8%
Value $1.203M Shares 3,192 Est. Cost $343.87 Unrealized
GDX VANECK ETF TRUST 0.8%
Value $1.097M Shares 35,385 Est. Cost $30.00 Unrealized
APH AMPHENOL CORP NEW 0.8%
Value $1.071M Shares 10,801 Est. Cost $43.39 Unrealized 0.0%
SPY SPDR S&P 500 ETF TR 0.7%
Value $1.064M Shares 2,238 Est. Cost $443.32 Unrealized
XLK SELECT SECTOR SPDR TR 0.7%
Value $1.054M Shares 5,475 Est. Cost $173.52 Unrealized
BA BOEING CO 0.7%
Value $1.035M Shares 3,969 Est. Cost $208.48 Unrealized +2.6%
CVS CVS HEALTH CORP 0.7%
Value $1.029M Shares 13,036 Est. Cost $64.34 Unrealized +1.6%
CRL CHARLES RIV LABS INTL INC 0.7%
Value $1.024M Shares 4,332 Est. Cost $198.86 Unrealized -1.1%
J JACOBS SOLUTIONS INC 0.7%
Value $1.023M Shares 7,880 Est. Cost $93.73 Unrealized +14.0%
IEF ISHARES TR 0.7%
Value $983K Shares 10,194 Est. Cost $96.60 Unrealized
GRMN GARMIN LTD 0.7%
Value $977K Shares 7,598 Est. Cost $97.02 Unrealized +15.1%
TSCO TRACTOR SUPPLY CO 0.7%
Value $964K Shares 4,485 Est. Cost $43.38 Unrealized -9.2%
MCD MCDONALDS CORP 0.7%
Value $957K Shares 3,228 Est. Cost $273.09 Unrealized -5.3%
TOTALENERGIES SE 0.7%
Value $936K Shares 13,896 Est. Cost $57.64 Unrealized
SKYY FIRST TR EXCHANGE TRADED FD 0.6%
Value $916K Shares 10,451 Est. Cost $75.94 Unrealized
CP CANADIAN PACIFIC KANSAS CITY 0.6%
Value $911K Shares 11,524 Est. Cost $77.31 Unrealized -6.7%
TJX TJX COS INC NEW 0.6%
Value $884K Shares 9,428 Est. Cost $76.27 Unrealized +14.4%
PEP PEPSICO INC 0.6%
Value $785K Shares 4,624 Est. Cost $169.51 Unrealized -9.3%
UNP UNION PAC CORP 0.5%
Value $772K Shares 3,142 Est. Cost $187.74 Unrealized +11.5%
MAR MARRIOTT INTL INC NEW 0.5%
Value $747K Shares 3,313 Est. Cost $171.57 Unrealized +15.7%
COP CONOCOPHILLIPS 0.5%
Value $734K Shares 6,322 Est. Cost $94.48 Unrealized +16.1%
CRH CRH PLC 0.5%
Value $713K Shares 10,309 Est. Cost $54.67 Unrealized +6.3%
DPZ DOMINOS PIZZA INC 0.5%
Value $702K Shares 1,702 Est. Cost $308.00 Unrealized +18.0%
BIL SPDR SER TR 0.5%
Value $663K Shares 7,250 Est. Cost $91.78 Unrealized
VBR VANGUARD INDEX FDS 0.4%
Value $638K Shares 3,545 Est. Cost $165.38 Unrealized
QQXT FIRST TR EXCHANGE-TRADED FD 0.4%
Value $577K Shares 6,548 Est. Cost $84.18 Unrealized
BAH BOOZ ALLEN HAMILTON HLDG COR 0.4%
Value $574K Shares 4,489 Est. Cost $95.82 Unrealized +24.4%
GOOG ALPHABET INC 0.4%
Value $565K Shares 4,006 Est. Cost $114.89 Unrealized +17.2%
INTU INTUIT 0.4%
Value $557K Shares 892 Est. Cost $433.36 Unrealized +25.7%
FNV FRANCO NEV CORP 0.4%
Value $540K Shares 4,873 Est. Cost $144.09 Unrealized -17.2%
OLED UNIVERSAL DISPLAY CORP 0.4%
Value $537K Shares 2,806 Est. Cost $139.33 Unrealized +15.9%
AXP AMERICAN EXPRESS CO 0.4%
Value $532K Shares 2,842 Est. Cost $156.19 Unrealized +0.5%
BKNG BOOKING HOLDINGS INC 0.4%
Value $529K Shares 149 Est. Cost $2599.14 Unrealized +18.0%
CLX CLOROX CO DEL 0.4%
Value $517K Shares 3,626 Est. Cost $147.12 Unrealized -15.7%
MP MP MATERIALS CORP 0.4%
Value $502K Shares 25,310 Est. Cost $22.71 Unrealized -24.9%
SMMV ISHARES TR 0.4%
Value $499K Shares 13,988 Est. Cost $34.28 Unrealized
JNJ JOHNSON & JOHNSON 0.3%
Value $492K Shares 3,136 Est. Cost $149.00 Unrealized -3.6%
SBAC SBA COMMUNICATIONS CORP NEW 0.3%
Value $487K Shares 1,921 Est. Cost $227.46 Unrealized -5.2%
QUAL ISHARES TR 0.3%
Value $469K Shares 3,185 Est. Cost $134.85 Unrealized
ARISTA NETWORKS INC 0.3%
Value $459K Shares 1,948 Est. Cost $162.06 Unrealized
CI THE CIGNA GROUP 0.3%
Value $444K Shares 1,483 Est. Cost $247.94 Unrealized +13.2%
HON HONEYWELL INTL INC 0.3%
Value $440K Shares 2,096 Est. Cost $175.56 Unrealized -1.8%
LUV SOUTHWEST AIRLS CO 0.3%
Value $437K Shares 15,132 Est. Cost $29.51 Unrealized -16.1%
ABBV ABBVIE INC 0.3%
Value $434K Shares 2,799 Est. Cost $133.70 Unrealized +1.5%
TROW PRICE T ROWE GROUP INC 0.3%
Value $432K Shares 4,009 Est. Cost $96.42 Unrealized -7.0%
ANGL VANECK ETF TRUST 0.3%
Value $401K Shares 13,934 Est. Cost $27.77 Unrealized
SDCI USCF ETF TR 0.3%
Value $397K Shares 22,768 Est. Cost $17.21 Unrealized
HD HOME DEPOT INC 0.3%
Value $387K Shares 1,117 Est. Cost $276.69 Unrealized +6.2%
CARR CARRIER GLOBAL CORPORATION 0.3%
Value $385K Shares 6,694 Est. Cost $42.52 Unrealized +21.2%
DSTL ETF SER SOLUTIONS 0.3%
Value $369K Shares 7,464 Est. Cost $45.50 Unrealized
DON WISDOMTREE TR 0.2%
Value $348K Shares 7,612 Est. Cost $42.15 Unrealized
GUNR FLEXSHARES TR 0.2%
Value $335K Shares 8,179 Est. Cost $40.10 Unrealized
CRM SALESFORCE INC 0.2%
Value $332K Shares 1,261 Est. Cost $201.68 Unrealized +10.9%
SHOP SHOPIFY INC 0.2%
Value $329K Shares 4,220 Est. Cost $56.53 Unrealized +13.0%
AVGO BROADCOM INC 0.2%
Value $328K Shares 294 Est. Cost $68.73 Unrealized +34.2%
ETN EATON CORP PLC 0.2%
Value $327K Shares 1,356 Est. Cost $170.34 Unrealized +26.5%
COST COSTCO WHSL CORP NEW 0.2%
Value $323K Shares 489 Est. Cost $487.14 Unrealized +17.7%
SCHM SCHWAB STRATEGIC TR 0.2%
Value $320K Shares 4,254 Est. Cost $70.83 Unrealized
QQQ INVESCO QQQ TR 0.2%
Value $317K Shares 775 Est. Cost $369.33 Unrealized
RSPS INVESCO EXCHANGE TRADED FD T 0.2%
Value $317K Shares 10,102 Est. Cost $59.76 Unrealized
OTIS OTIS WORLDWIDE CORP 0.2%
Value $314K Shares 3,508 Est. Cost $80.64 Unrealized -0.5%
SLYG SPDR SER TR 0.2%
Value $300K Shares 3,589 Est. Cost $76.76 Unrealized
IVV ISHARES TR 0.2%
Value $294K Shares 616 Est. Cost $477.63 Unrealized
QLTA ISHARES TR 0.2%
Value $287K Shares 5,967 Est. Cost $47.18 Unrealized
PANW PALO ALTO NETWORKS INC 0.2%
Value $282K Shares 956 Est. Cost $133.70 Unrealized 0.0%
IBM INTERNATIONAL BUSINESS MACHS 0.2%
Value $281K Shares 1,716 Est. Cost $118.05 Unrealized +19.9%
REYN REYNOLDS CONSUMER PRODS INC 0.2%
Value $278K Shares 10,365 Est. Cost $25.13 Unrealized -4.5%
PSX PHILLIPS 66 0.2%
Value $274K Shares 2,060 Est. Cost $103.33 Unrealized +7.5%
AMGN AMGEN INC 0.2%
Value $270K Shares 937 Est. Cost $213.65 Unrealized +19.4%
RSPH INVESCO EXCHANGE TRADED FD T 0.2%
Value $267K Shares 8,970 Est. Cost $54.48 Unrealized
C CITIGROUP INC 0.2%
Value $267K Shares 5,184 Est. Cost $42.71 Unrealized -3.2%
MTUM ISHARES TR 0.2%
Value $259K Shares 1,648 Est. Cost $144.28 Unrealized
WM WASTE MGMT INC DEL 0.2%
Value $252K Shares 1,409 Est. Cost $158.75 Unrealized +2.3%
ISRG INTUITIVE SURGICAL INC 0.2%
Value $248K Shares 735 Est. Cost $302.56 Unrealized -1.5%
IWP ISHARES TR 0.2%
Value $237K Shares 2,272 Est. Cost $104.44 Unrealized
AWK AMERICAN WTR WKS CO INC NEW 0.2%
Value $237K Shares 1,797 Est. Cost $138.40 Unrealized -13.3%
CL COLGATE PALMOLIVE CO 0.2%
Value $234K Shares 2,939 Est. Cost $72.91 Unrealized -1.6%
RTX RTX CORPORATION 0.2%
Value $233K Shares 2,767 Est. Cost $75.63 Unrealized 0.0%
NFLX NETFLIX INC 0.2%
Value $231K Shares 474 Est. Cost $43.65 Unrealized 0.0%
AMT AMERICAN TOWER CORP NEW 0.2%
Value $216K Shares 1,001 Est. Cost $175.15 Unrealized 0.0%
XYZ BLOCK INC 0.2%
Value $215K Shares 2,781 Est. Cost $56.54 Unrealized 0.0%
CMI CUMMINS INC 0.2%
Value $215K Shares 897 Est. Cost $212.93 Unrealized +1.8%
SLYV SPDR SER TR 0.2%
Value $214K Shares 2,574 Est. Cost $77.02 Unrealized
PYPL PAYPAL HLDGS INC 0.2%
Value $214K Shares 3,478 Est. Cost $68.02 Unrealized -16.0%
MMM 3M CO 0.2%
Value $213K Shares 1,949 Est. Cost $75.54 Unrealized 0.0%
CNI CANADIAN NATL RY CO 0.1%
Value $210K Shares 1,673 Est. Cost $108.49 Unrealized 0.0%
UNH UNITEDHEALTH GROUP INC 0.1%
Value $203K Shares 386 Est. Cost $511.31 Unrealized 0.0%
BB BLACKBERRY LTD 0.1%
Value $77,526 Shares 21,900 Est. Cost $4.84 Unrealized -22.5%
LYG LLOYDS BANKING GROUP PLC 0.0%
Value $29,485 Shares 12,337 Est. Cost $2.20 Unrealized