Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2020 (← Previous) (Next →)
Filing Date: Nov 6, 2020
Total Value: $132M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 334,090 | $56.9M | 43.2% | $170.31 | $128.75 | +32.3% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 255,023 | $30.13M | 22.9% | $118.13 | $118.39 | -0.2% | RUS 1000 VAL ETF | 464287598 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 134,717 | $6.775M | 5.1% | $50.29 | $50.28 | +0.0% | TRS FLT RT BD | 46434V860 |
| AAPL | APPLE INC COM | 32,890 | $3.809M | 2.9% | $115.81 * | $90.58 | +24.2% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,310 | $3.172M | 2.4% | $307.66 | $239.58 | +28.4% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 11,942 | $2.59M | 2.0% | $216.88 * | $31.23 | +73.6% | RUS 1000 GRW ETF | 464287614 |
| FISV | FISERV INC COM | 19,938 | $2.055M | 1.6% | $103.07 | $66.36 | +55.3% | COM | 337738108 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,569 | $1.759M | 1.3% | $81.55 | $92.57 | -11.9% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 7,882 | $1.658M | 1.3% | $210.35 * | $79.73 | +152.5% | COM | 594918104 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 103,785 | $1.529M | 1.2% | $14.73 | $14.48 | +1.7% | ETF | 46138E511 |
| WEC | WEC ENERGY GROUP INC COM | 15,418 | $1.494M | 1.1% | $96.90 * | $51.88 | +57.0% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 22,738 | $1.22M | 0.9% | $53.65 | $47.27 | +13.5% | S&P500 LOW VOL | 46138E354 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 7,111 | $1.047M | 0.8% | $147.24 * | $78.20 | +68.1% | COM | 31620M106 |
| MCD | MCDONALDS CORP | 3,928 | $862K | 0.7% | $219.45 * | $133.11 | +46.2% | COM | 580135101 |
| PG | PROCTER & GAMBLE CO COM | 6,191 | $861K | 0.7% | $139.07 * | $74.83 | +63.0% | COM | 742718109 |
| DIS | DISNEY WALT CO DISNEY COM | 6,360 | $789K | 0.6% | $124.06 * | $99.63 | +21.7% | COM DISNEY | 254687106 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 7,547 | $694K | 0.5% | $91.96 | $80.53 | +14.1% | MSCI GBL MIN VOL | 464286525 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 8,711 | $593K | 0.4% | $68.07 | $70.94 | -4.0% | MSCI EAFE MIN VL | 46429B689 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,742 | $583K | 0.4% | $334.67 | $249.14 | +34.4% | TR UNIT | 78462F103 |
| JNJ | JOHNSON & JOHNSON COM | 3,715 | $553K | 0.4% | $148.86 * | $107.26 | +19.6% | COM | 478160104 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,580 | $549K | 0.4% | $212.79 | $176.72 | +20.5% | CL B NEW | 084670702 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 15,492 | $534K | 0.4% | $34.47 | $44.55 | -22.6% | REIT DIVIDE DOGS | 00162Q106 |
| ORCL | ORACLE CORP COM | 8,584 | $512K | 0.4% | $59.65 * | $43.88 | +26.4% | COM | 68389X105 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $505K | 0.4% | $79.87 | $80.44 | -0.8% | U.S. REAL ES ETF | 464287739 |
| ABBV | ABBVIE INC COM | 5,329 | $467K | 0.4% | $87.63 * | $53.65 | +32.5% | COM | 00287Y109 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 3,830 | $466K | 0.4% | $121.67 * | $98.92 | -5.8% | COM | 459200101 |
| JPM | JPMORGAN CHASE & CO | 4,823 | $464K | 0.4% | $96.21 * | $89.40 | -6.3% | COM | 46625H100 |
| PEP | PEPSICO INC COM | 3,252 | $451K | 0.3% | $138.68 * | $94.89 | +24.3% | COM | 713448108 |
| ABT | ABBOTT LABS COM | 4,139 | $450K | 0.3% | $108.72 * | $43.36 | +128.6% | COM | 002824100 |
| ADBE | ADOBE SYS INC COM | 900 | $441K | 0.3% | $490.00 | $187.10 | +162.1% | COM | 00724F101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,259 | $432K | 0.3% | $59.51 * | $35.27 | +23.7% | COM | 92343V104 |
| INTC | INTEL CORP COM | 8,336 | $432K | 0.3% | $51.82 * | $30.10 | +54.4% | COM | 458140100 |
| MKC | MCCORMICK & CO INC COM NON VTG | 2,173 | $422K | 0.3% | $194.20 * | $41.10 | +111.5% | COM NON VTG | 579780206 |
| AMGN | AMGEN INC COM | 1,644 | $418K | 0.3% | $254.26 * | $191.68 | +12.5% | COM | 031162100 |
| ILCB | ISHARES TR MORNINGSTAR LARGE-CAP ETF | 2,143 | $418K | 0.3% | $195.05 * | $37.60 | +29.6% | MRNGSTR LG-CP ET | 464287127 |
| NEE | NEXTERA ENERGY INC COM | 1,490 | $414K | 0.3% | $277.85 * | $29.73 | +104.5% | COM | 65339F101 |
| AMZN | AMAZON COM INC | 126 | $397K | 0.3% | $3150.79 * | $120.78 | +30.3% | COM | 023135106 |
| KO | COCA COLA COMPANY | 7,250 | $358K | 0.3% | $49.38 * | $34.97 | +20.5% | COM | 191216100 |
| MMM | 3M CO COM | 2,116 | $339K | 0.3% | $160.21 * | $129.88 | -15.0% | COM | 88579Y101 |
| T | AT&T INC COM | 10,629 | $303K | 0.2% | $28.51 * | $15.74 | -4.6% | COM | 00206R102 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $300K | 0.2% | $196.85 | $137.88 | +42.6% | COM | 70450Y103 |
| CAT | CATERPILLAR INC COM | 1,962 | $293K | 0.2% | $149.34 * | $123.01 | +9.6% | COM | 149123101 |
| CVX | CHEVRON CORP NEW COM | 3,937 | $283K | 0.2% | $71.88 * | $80.11 | -28.4% | COM | 166764100 |
| NKE | NIKE INC CL B | 2,160 | $271K | 0.2% | $125.46 * | $85.46 | +36.5% | CL B | 654106103 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $269K | 0.2% | $77.17 * | $59.21 | +15.2% | COM | 194162103 |
| PFE | PFIZER INC COM | 7,062 | $259K | 0.2% | $36.68 * | $22.36 | +20.8% | COM | 717081103 |
| HD | HOME DEPOT INC COM | 913 | $254K | 0.2% | $278.20 * | $199.72 | +22.4% | COM | 437076102 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,451 | $250K | 0.2% | $102.00 * | $74.77 | +24.9% | SHS | G29183103 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $249K | 0.2% | $227.61 * | $29.95 | +26.7% | GROWTH ETF | 922908736 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,964 | $246K | 0.2% | $83.00 | $79.92 | +3.9% | SHORT TRM BOND | 921937827 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $232K | 0.2% | $208.45 * | $165.49 | +17.7% | SHS | G96629103 |
| MGEE | MGE ENERGY INC COM | 3,686 | $231K | 0.2% | $62.67 * | $54.99 | +1.8% | COM | 55277P104 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $221K | 0.2% | $238.15 | $238.15 | — | SHS | G5494J103 |
| TXN | TEXAS INSTRUMENTS INC | 1,525 | $218K | 0.2% | $142.95 * | $116.84 | +5.3% | COM | 882508104 |
| LMT | LOCKHEED MARTIN CORP COM | 560 | $215K | 0.2% | $383.93 * | $279.77 | +18.6% | COM | 539830109 |
| BMO | BANK OF MONTREAL | 3,436 | $201K | 0.2% | $58.50 * | $46.24 | +1.3% | COM | 063671101 |