Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q4 2020 (← Previous) (Next →)
Filing Date: Feb 16, 2021
Total Value: $147M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 336,439 | $65.48M | 44.5% | $194.64 | $128.75 | +51.2% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 259,392 | $35.47M | 24.1% | $136.73 | $118.56 | +15.3% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC COM | 34,535 | $4.583M | 3.1% | $132.71 * | $91.84 | +40.6% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,293 | $3.538M | 2.4% | $343.73 | $239.58 | +43.5% | S&P 500 ETF SHS | 922908363 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 66,300 | $3.333M | 2.3% | $50.27 | $50.28 | -0.0% | TRS FLT RT BD | 46434V860 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 11,944 | $2.88M | 2.0% | $241.13 * | $31.23 | +93.1% | RUS 1000 GRW ETF | 464287614 |
| FISV | FISERV INC COM | 19,938 | $2.27M | 1.5% | $113.85 | $66.36 | +71.6% | COM | 337738108 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,814 | $2.098M | 1.4% | $96.18 | $92.55 | +3.9% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 8,349 | $1.857M | 1.3% | $222.42 * | $86.80 | +145.9% | COM | 594918104 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 103,785 | $1.584M | 1.1% | $15.26 | $14.48 | +5.4% | PFD ETF | 46138E511 |
| WEC | WEC ENERGY GROUP INC COM | 15,045 | $1.385M | 0.9% | $92.06 * | $51.88 | +50.1% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 22,118 | $1.244M | 0.8% | $56.24 | $47.27 | +18.9% | S&P500 LOW VOL | 46138E354 |
| DIS | DISNEY WALT CO DISNEY COM | 6,160 | $1.116M | 0.8% | $181.17 * | $99.63 | +77.7% | COM DISNEY | 254687106 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 7,111 | $1.006M | 0.7% | $141.47 * | $78.20 | +61.9% | COM | 31620M106 |
| PG | PROCTER & GAMBLE CO COM | 6,091 | $848K | 0.6% | $139.22 * | $74.83 | +64.1% | COM | 742718109 |
| MCD | MCDONALDS CORP | 3,848 | $826K | 0.6% | $214.66 * | $133.11 | +43.8% | COM | 580135101 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 7,547 | $731K | 0.5% | $96.86 | $80.53 | +20.3% | MSCI GBL MIN VOL | 464286525 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 15,496 | $634K | 0.4% | $40.91 | $44.55 | -8.1% | C&S GLOBL ETF | 00162Q106 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,615 | $604K | 0.4% | $373.99 | $249.14 | +50.1% | TR UNIT | 78462F103 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 8,198 | $602K | 0.4% | $73.43 | $70.94 | +3.5% | MSCI EAFE MIN VL | 46429B689 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,580 | $598K | 0.4% | $231.78 | $176.72 | +31.2% | CL B NEW | 084670702 |
| JNJ | JOHNSON & JOHNSON COM | 3,723 | $586K | 0.4% | $157.40 * | $107.26 | +27.3% | COM | 478160104 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 20,659 | $583K | 0.4% | $28.22 | $22.48 | +25.6% | GL CLEAN ENE ETF | 464288224 |
| ABBV | ABBVIE INC COM | 5,329 | $571K | 0.4% | $107.15 * | $53.65 | +64.3% | COM | 00287Y109 |
| ORCL | ORACLE CORP COM | 8,584 | $555K | 0.4% | $64.66 * | $43.88 | +37.5% | COM | 68389X105 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $542K | 0.4% | $85.72 | $80.44 | +6.5% | U.S. REAL ES ETF | 464287739 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 3,848 | $484K | 0.3% | $125.78 * | $98.92 | -1.1% | COM | 459200101 |
| PEP | PEPSICO INC COM | 3,252 | $482K | 0.3% | $148.22 * | $94.89 | +34.0% | COM | 713448108 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $460K | 0.3% | $77.18 * | $56.66 | +19.8% | COM | 65339F101 |
| ILCB | ISHARES TR MORNINGSTAR LARGE-CAP ETF | 2,114 | $458K | 0.3% | $216.65 * | $37.60 | +44.1% | MRNGSTR LG-CP ET | 464287127 |
| ABT | ABBOTT LABS COM | 4,139 | $453K | 0.3% | $109.45 * | $43.36 | +130.7% | COM | 002824100 |
| ADBE | ADOBE SYS INC COM | 900 | $450K | 0.3% | $500.00 | $187.10 | +167.3% | COM | 00724F101 |
| MKC | MCCORMICK & CO INC COM NON VTG | 4,346 | $415K | 0.3% | $95.49 * | $62.96 | +36.9% | COM | 579780206 |
| INTC | INTEL CORP COM | 8,336 | $415K | 0.3% | $49.78 * | $30.10 | +49.6% | COM | 458140100 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,042 | $414K | 0.3% | $58.79 * | $35.27 | +23.4% | COM | 92343V104 |
| AMZN | AMAZON COM INC | 126 | $410K | 0.3% | $3253.97 * | $120.78 | +34.8% | COM | 023135106 |
| KO | COCA COLA COMPANY | 7,250 | $398K | 0.3% | $54.90 * | $34.97 | +34.9% | COM | 191216100 |
| MMM | 3M CO COM | 2,116 | $370K | 0.3% | $174.86 * | $129.88 | -6.4% | COM | 88579Y101 |
| CAT | CATERPILLAR INC COM | 1,965 | $358K | 0.2% | $182.19 * | $123.01 | +34.5% | COM | 149123101 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $357K | 0.2% | $234.25 | $137.88 | +69.5% | COM | 70450Y103 |
| AMGN | AMGEN INC COM | 1,444 | $332K | 0.2% | $229.92 * | $191.68 | +2.5% | COM | 031162100 |
| NKE | NIKE INC CL B | 2,160 | $306K | 0.2% | $141.67 * | $85.46 | +54.2% | CL B | 654106103 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $298K | 0.2% | $85.48 * | $59.21 | +28.4% | COM | 194162103 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,461 | $296K | 0.2% | $120.28 * | $74.77 | +48.1% | COM | G29183103 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $277K | 0.2% | $253.20 * | $29.95 | +41.0% | GROWTH ETF | 922908736 |
| T | AT&T INC COM | 9,629 | $277K | 0.2% | $28.77 * | $15.74 | -1.4% | COM | 00206R102 |
| USB | US BANCORP DEL COM | 5,889 | $274K | 0.2% | $46.53 * | $33.86 | +11.1% | COM | 902973304 |
| PFE | PFIZER INC COM | 7,129 | $262K | 0.2% | $36.75 * | $22.36 | +29.0% | COM | 717081103 |
| MGEE | MGE ENERGY INC COM | 3,686 | $258K | 0.2% | $69.99 * | $54.99 | +14.3% | COM | 55277P104 |
| TXN | TEXAS INSTRUMENTS INC | 1,525 | $250K | 0.2% | $163.93 * | $116.84 | +21.9% | COM | 882508104 |
| BMO | BANK OF MONTREAL | 3,255 | $247K | 0.2% | $75.88 * | $46.24 | +33.6% | COM | 063671101 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,964 | $246K | 0.2% | $83.00 | $79.92 | +3.7% | SHORT TRM BOND | 921937827 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $245K | 0.2% | $264.01 | $238.15 | — | COM | G5494J103 |
| JPM | JP MORGAN CHASE & CO COM | 1,929 | $245K | 0.2% | $127.01 * | $89.40 | +24.8% | COM | 46625H100 |
| HD | HOME DEPOT INC COM | 915 | $243K | 0.2% | $265.57 * | $199.72 | +17.7% | COM | 437076102 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $234K | 0.2% | $210.24 * | $165.49 | +19.2% | SHS | G96629103 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,880 | $224K | 0.2% | $119.15 | $112.44 | +5.8% | VALUE ETF | 922908744 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,057 | $219K | 0.1% | $71.64 | $67.75 | +5.6% | MSCI KLD400 SOC | 464288570 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $215K | 0.1% | $59.39 * | $18.69 | +6.1% | US LCAP VA ETF | 808524409 |
| SYY | SYSCO CORP COM | 2,839 | $211K | 0.1% | $74.32 * | $60.02 | +8.0% | COM | 871829107 |
| CVX | CHEVRON CORP NEW COM | 2,489 | $210K | 0.1% | $84.37 * | $80.11 | -14.8% | COM | 166764100 |
| V | VISA INC COM CL A | 946 | $207K | 0.1% | $218.82 * | $197.22 | +7.0% | COM | 92826C839 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $203K | 0.1% | $176.52 * | $147.45 | +7.7% | COM | 053015103 |