Ardent Capital Management, Inc. Concentrated Active

Location: Cincinnati, OH

CIK: 0001888792 · Show all filings

Period: Q2 2024 (← Previous) (Next →)

Filing Date: Aug 14, 2024

Total Value: $204M (100.0% shares, 0.0% debt)

Holdings (42)

BRK/B BERKSHIRE HATHAWAY INC DEL 30.9%

Value $63.08M Shares 155,075 Est. Cost $291.20 Unrealized +40.3%

AAPL APPLE INC 15.0%

Value $30.7M Shares 145,773 Est. Cost $155.43 Unrealized +19.1%

JNJ JOHNSON & JOHNSON 10.9%

Value $22.29M Shares 152,503 Est. Cost $145.71 Unrealized -2.9%

GOOG ALPHABET INC 8.8%

Value $17.97M Shares 97,992 Est. Cost $118.87 Unrealized +42.1%

META META PLATFORMS INC 7.0%

Value $14.38M Shares 28,523 Est. Cost $322.28 Unrealized +50.0%

SYK STRYKER CORPORATION 5.2%

Value $10.61M Shares 31,191 Est. Cost $257.54 Unrealized +29.4%

PYPL PAYPAL HLDGS INC 3.4%

Value $6.863M Shares 118,261 Est. Cost $65.29 Unrealized -2.8%

GOOGL ALPHABET INC 2.3%

Value $4.677M Shares 25,677 Est. Cost $110.61 Unrealized +51.3%

COST COSTCO WHSL CORP NEW 1.8%

Value $3.695M Shares 4,347 Est. Cost $503.86 Unrealized +53.6%

PG PROCTER AND GAMBLE CO 1.7%

Value $3.523M Shares 21,359 Est. Cost $134.13 Unrealized +17.2%

PM PHILIP MORRIS INTL INC 1.2%

Value $2.477M Shares 24,447 Est. Cost $77.82 Unrealized +17.3%

IWB ISHARES TR 0.9%

Value $1.764M Shares 5,929 Est. Cost $229.69 Unrealized —

AMZN AMAZON COM INC 0.7%

Value $1.502M Shares 7,774 Est. Cost $98.78 Unrealized +86.0%

ZBH ZIMMER BIOMET HOLDINGS INC 0.7%

Value $1.425M Shares 13,126 Est. Cost $125.80 Unrealized -7.8%

RSP INVESCO EXCHANGE TRADED FD T 0.6%

Value $1.274M Shares 7,755 Est. Cost $141.69 Unrealized —

JPM JPMORGAN CHASE & CO. 0.6%

Value $1.21M Shares 5,981 Est. Cost $147.24 Unrealized +28.5%

QUAL ISHARES TR 0.6%

Value $1.174M Shares 6,874 Est. Cost $131.79 Unrealized —

VXUS VANGUARD STAR FDS 0.6%

Value $1.138M Shares 18,865 Est. Cost $53.52 Unrealized —

CPRI CAPRI HOLDINGS LIMITED 0.5%

Value $1.085M Shares 32,807 Est. Cost $48.30 Unrealized -25.1%

BMY BRISTOL-MYERS SQUIBB CO 0.5%

Value $1.079M Shares 25,983 Est. Cost $54.35 Unrealized -24.5%

IVV ISHARES TR 0.5%

Value $1.076M Shares 1,966 Est. Cost $384.21 Unrealized —

VTV VANGUARD INDEX FDS 0.5%

Value $1.013M Shares 6,315 Est. Cost $138.69 Unrealized —

MSFT MICROSOFT CORP 0.5%

Value $927K Shares 2,073 Est. Cost $279.39 Unrealized +49.4%

VO VANGUARD INDEX FDS 0.4%

Value $891K Shares 3,680 Est. Cost $208.24 Unrealized —

KVUE KENVUE INC 0.4%

Value $847K Shares 46,607 Est. Cost $21.04 Unrealized -13.6%

IJR ISHARES TR 0.4%

Value $816K Shares 7,646 Est. Cost $95.61 Unrealized —

ADBE ADOBE INC 0.3%

Value $706K Shares 1,270 Est. Cost $524.63 Unrealized -7.7%

IAUM ISHARES GOLD TR 0.3%

Value $661K Shares 28,500 Est. Cost $18.45 Unrealized —

SPY SPDR S&P 500 ETF TR 0.3%

Value $632K Shares 1,161 Est. Cost $382.43 Unrealized —

IWF ISHARES TR 0.3%

Value $602K Shares 1,651 Est. Cost $229.37 Unrealized —

PLD PROLOGIS INC. 0.2%

Value $448K Shares 3,990 Est. Cost $101.81 Unrealized +2.6%

ABBV ABBVIE INC 0.2%

Value $443K Shares 2,585 Est. Cost $137.22 Unrealized +14.5%

MDY SPDR S&P MIDCAP 400 ETF TR 0.2%

Value $417K Shares 780 Est. Cost $442.79 Unrealized —

IJH ISHARES TR 0.2%

Value $417K Shares 7,120 Est. Cost $98.20 Unrealized —

FITB FIFTH THIRD BANCORP 0.2%

Value $401K Shares 11,000 Est. Cost $37.13 Unrealized -7.6%

ADP AUTOMATIC DATA PROCESSING IN 0.2%

Value $389K Shares 1,631 Est. Cost $231.16 Unrealized +2.4%

SO SOUTHERN CO 0.1%

Value $290K Shares 3,739 Est. Cost $59.62 Unrealized +20.4%

MCD MCDONALDS CORP 0.1%

Value $242K Shares 951 Est. Cost $269.51 Unrealized -5.4%

V VISA INC 0.1%

Value $241K Shares 917 Est. Cost $236.17 Unrealized +14.7%

GLD SPDR GOLD TR 0.1%

Value $215K Shares 1,000 Est. Cost $191.17 Unrealized —

KR KROGER CO 0.1%

Value $211K Shares 4,222 Est. Cost $47.33 Unrealized +9.9%

CRWS CROWN CRAFTS INC 0.1%

Value $198K Shares 37,788 Est. Cost $5.28 Unrealized -16.4%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
BRK/B	BERKSHIRE HATHAWAY INC DEL	155,075	$63.08M	30.9%	$291.20	+40.3%	CL B NEW	084670702
AAPL	APPLE INC	145,773	$30.7M	15.0%	$155.43	+19.1%	COM	037833100
JNJ	JOHNSON & JOHNSON	152,503	$22.29M	10.9%	$145.71	-2.9%	COM	478160104
GOOG	ALPHABET INC	97,992	$17.97M	8.8%	$118.87	+42.1%	CAP STK CL C	02079K107
META	META PLATFORMS INC	28,523	$14.38M	7.0%	$322.28	+50.0%	CL A	30303M102
SYK	STRYKER CORPORATION	31,191	$10.61M	5.2%	$257.54	+29.4%	COM	863667101
PYPL	PAYPAL HLDGS INC	118,261	$6.863M	3.4%	$65.29	-2.8%	COM	70450Y103
GOOGL	ALPHABET INC	25,677	$4.677M	2.3%	$110.61	+51.3%	CAP STK CL A	02079K305
COST	COSTCO WHSL CORP NEW	4,347	$3.695M	1.8%	$503.86	+53.6%	COM	22160K105
PG	PROCTER AND GAMBLE CO	21,359	$3.523M	1.7%	$134.13	+17.2%	COM	742718109
PM	PHILIP MORRIS INTL INC	24,447	$2.477M	1.2%	$77.82	+17.3%	COM	718172109
IWB	ISHARES TR	5,929	$1.764M	0.9%	$229.69	—	RUS 1000 ETF	464287622
AMZN	AMAZON COM INC	7,774	$1.502M	0.7%	$98.78	+86.0%	COM	023135106
ZBH	ZIMMER BIOMET HOLDINGS INC	13,126	$1.425M	0.7%	$125.80	-7.8%	COM	98956P102
RSP	INVESCO EXCHANGE TRADED FD T	7,755	$1.274M	0.6%	$141.69	—	S&P500 EQL WGT	46137V357
JPM	JPMORGAN CHASE & CO.	5,981	$1.21M	0.6%	$147.24	+28.5%	COM	46625H100
QUAL	ISHARES TR	6,874	$1.174M	0.6%	$131.79	—	MSCI USA QLT FCT	46432F339
VXUS	VANGUARD STAR FDS	18,865	$1.138M	0.6%	$53.52	—	VG TL INTL STK F	921909768
CPRI	CAPRI HOLDINGS LIMITED	32,807	$1.085M	0.5%	$48.30	-25.1%	SHS	G1890L107
BMY	BRISTOL-MYERS SQUIBB CO	25,983	$1.079M	0.5%	$54.35	-24.5%	COM	110122108
IVV	ISHARES TR	1,966	$1.076M	0.5%	$384.21	—	CORE S&P500 ETF	464287200
VTV	VANGUARD INDEX FDS	6,315	$1.013M	0.5%	$138.69	—	VALUE ETF	922908744
MSFT	MICROSOFT CORP	2,073	$927K	0.5%	$279.39	+49.4%	COM	594918104
VO	VANGUARD INDEX FDS	3,680	$891K	0.4%	$208.24	—	MID CAP ETF	922908629
KVUE	KENVUE INC	46,607	$847K	0.4%	$21.04	-13.6%	COM	49177J102
IJR	ISHARES TR	7,646	$816K	0.4%	$95.61	—	CORE S&P SCP ETF	464287804
ADBE	ADOBE INC	1,270	$706K	0.3%	$524.63	-7.7%	COM	00724F101
IAUM	ISHARES GOLD TR	28,500	$661K	0.3%	$18.45	—	SHARES REPRESENT	46436F103
SPY	SPDR S&P 500 ETF TR	1,161	$632K	0.3%	$382.43	—	TR UNIT	78462F103
IWF	ISHARES TR	1,651	$602K	0.3%	$229.37	—	RUS 1000 GRW ETF	464287614
PLD	PROLOGIS INC.	3,990	$448K	0.2%	$101.81	+2.6%	COM	74340W103
ABBV	ABBVIE INC	2,585	$443K	0.2%	$137.22	+14.5%	COM	00287Y109
MDY	SPDR S&P MIDCAP 400 ETF TR	780	$417K	0.2%	$442.79	—	UTSER1 S&PDCRP	78467Y107
IJH	ISHARES TR	7,120	$417K	0.2%	$98.20	—	CORE S&P MCP ETF	464287507
FITB	FIFTH THIRD BANCORP	11,000	$401K	0.2%	$37.13	-7.6%	COM	316773100
ADP	AUTOMATIC DATA PROCESSING IN	1,631	$389K	0.2%	$231.16	+2.4%	COM	053015103
SO	SOUTHERN CO	3,739	$290K	0.1%	$59.62	+20.4%	COM	842587107
MCD	MCDONALDS CORP	951	$242K	0.1%	$269.51	-5.4%	COM	580135101
V	VISA INC	917	$241K	0.1%	$236.17	+14.7%	COM CL A	92826C839
GLD	SPDR GOLD TR	1,000	$215K	0.1%	$191.17	—	GOLD SHS	78463V107
KR	KROGER CO	4,222	$211K	0.1%	$47.33	+9.9%	COM	501044101
CRWS	CROWN CRAFTS INC	37,788	$198K	0.1%	$5.28	-16.4%	COM	228309100