Location: Waukesha, WI
CIK: 0001731497 · Show all filings
Period: Q1 2025 (← Previous) (Next →)
Filing Date: Apr 15, 2025
Total Value: $556M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| IVV | ISHARES TR | 334,832 | $188M | 33.8% | $956.49 | — | CORE S&P 500 ETF | 464287200 |
| AGG | ISHARES TR | 512,059 | $50.65M | 9.1% | $29292.56 | — | CORE US AGGBD ETF | 464287226 |
| IWF | ISHARES TR | 125,702 | $45.39M | 8.2% | $59365.64 | — | RUS 1000 GRW ETF | 464287614 |
| VB | VANGUARD INDEX FDS | 204,541 | $45.36M | 8.2% | $35226.84 | — | SMALL CP ETF | 922908751 |
| PYLD | PIMCO | 1,216,910 | $32.07M | 5.8% | $26.13 | — | MULTISECTOR BD ACTIVE ETF | 72201R585 |
| IWD | ISHARES TR | 102,355 | $19.26M | 3.5% | $9296.04 | — | RUS 1000 VAL ETF | 464287598 |
| VWO | VANGUARD INTL EQUITY INDEX F | 404,845 | $18.32M | 3.3% | $1904.41 | — | FTSE EMR MKT ETF | 922042858 |
| VEA | VANGUARD INTL EQUITY INDEX F | 354,760 | $18.03M | 3.2% | $44.64 | — | FTSE DEV MKT ETF | 921943858 |
| SPMD | SPDR SERIES TRUST | 238,402 | $12.2M | 2.2% | $53.10 | — | S&P 400 MID CAP ETF | 78464A847 |
| AOA | ISHARES TR | 128,484 | $9.829M | 1.8% | $70.13 | — | AGGRES ALLOC ETF | 464289859 |
| IJR | ISHARES TR | 78,154 | $8.173M | 1.5% | $75.93 | — | CORE S&P SCP ETF | 464287804 |
| AAPL | APPLE INC | 36,684 | $8.149M | 1.5% | $105.82 | +118.1% | COM | 037833100 |
| SPY | SPDR SERIES TRUST | 11,727 | $6.56M | 1.2% | $20427.34 | — | S&P 500 ETF | 78462F103 |
| AOR | ISHARES TR | 99,722 | $5.741M | 1.0% | $52.99 | — | GRWT ALLOCAT ETF | 464289867 |
| MSFT | MICROSOFT CORP | 10,477 | $3.933M | 0.7% | $169.43 | +139.1% | COM | 594918104 |
| FISV | FISERV INC | 17,796 | $3.93M | 0.7% | $97.58 | +124.3% | COM | 337738108 |
| VO | VANGUARD INDEX FDS | 14,840 | $3.838M | 0.7% | $123237.66 | — | MID CAP ETF | 922908629 |
| SCHD | SCHWAB US | 130,263 | $3.642M | 0.7% | $42.26 | — | DIV EQ | 808524797 |
| PM | PHILIP MORRIS INTL INC | 22,857 | $3.628M | 0.7% | $62.42 | +119.5% | COM | 718172109 |
| PHYL | PGIM INVESTMENTS | 76,381 | $2.66M | 0.5% | $34.77 | — | ACTIVE HIGH YLD BD ETF | 69344A206 |
| USRT | ISHARES TR | 41,984 | $2.418M | 0.4% | $51.29 | — | CRE U S REIT ETF | 464288521 |
| BND | VANGUARD INDEX FDS | 31,375 | $2.305M | 0.4% | $78.21 | — | TOTAL BND MKT ETF | 921937835 |
| UNH | UNITEDHEALTH GROUP INC | 4,280 | $2.242M | 0.4% | $466.77 | +7.0% | COM | 91324P102 |
| NVDA | NVIDIA CORPORATION INC | 20,107 | $2.179M | 0.4% | $94.26 | +34.4% | COM | 67066G104 |
| AOM | ISHARES TR | 49,394 | $2.167M | 0.4% | $42.78 | — | MODERT ALLOC ETF | 464289875 |
| MO | ALTRIA GROUP INC | 35,471 | $2.129M | 0.4% | $30.28 | +68.5% | COM | 02209S103 |
| WEC | WEC ENERGY GROUP INC | 18,787 | $2.047M | 0.4% | $61.42 | +61.5% | COM | 92939U106 |
| IWR | ISHARES TR | 23,735 | $2.019M | 0.4% | $21470.52 | — | RUS MID CAP ETF | 464287499 |
| SDY | SPDR SERIES TRUST | 13,959 | $1.894M | 0.3% | $84693.20 | — | S&P DIVID ETF | 78464A763 |
| VV | VANGUARD | 7,239 | $1.861M | 0.3% | $192.28 | — | LARGE CAP ETF | 922908637 |
| PULS | PGIM INVESTMENTS | 34,151 | $1.698M | 0.3% | $49.21 | — | ULTRA SHORT BOND ETF | 69344A107 |
| AMZN | AMAZON.COM INC | 8,500 | $1.617M | 0.3% | $133.93 | +62.0% | COM | 023135106 |
| BRK/B | BERKSHIRE HATHAWAY INC CL B | 2,565 | $1.366M | 0.2% | $268.17 | +81.3% | COM | 084670702 |
| WMT | WAL-MART STORES INC | 14,167 | $1.244M | 0.2% | $51.22 | +81.5% | COM | 931142103 |
| HON | HONEYWELL INTL INC | 5,798 | $1.228M | 0.2% | $156.15 | +27.1% | COM | 438516106 |
| VEU | VANGUARD INTL EQUITY INDEX F | 19,648 | $1.192M | 0.2% | $39792.89 | — | ALLWRLD EX US | 922042775 |
| IWM | ISHARES TR | 5,961 | $1.189M | 0.2% | $129509.19 | — | RUSSELL 2000 ETF | 464287655 |
| ABBV | ABBVIE INC | 5,283 | $1.107M | 0.2% | $95.79 | +97.7% | COM | 00287Y109 |
| DGRO | ISHARES TR | 16,805 | $1.038M | 0.2% | $59.26 | — | CORE DIV GROWTH ETF | 46434V621 |
| XOM | EXXON MOBIL CORP | 8,717 | $1.037M | 0.2% | $68.01 | +57.6% | COM | 30231G102 |
| PEP | PEPSICO INC | 6,816 | $1.022M | 0.2% | $124.12 | +15.6% | COM | 713448108 |
| UCON | FIRST TRUST | 36,490 | $903K | 0.2% | $24.36 | — | TWC UNCONSTAINED PL BD | 33740F888 |
| SYY | SYSCO CORP | 11,612 | $871K | 0.2% | $46.17 | +54.4% | COM | 871829107 |
| EPD | ENTERPRISE PRODUCTS PARTNERS | 25,155 | $859K | 0.2% | $22.64 | — | COM | 293792107 |
| IEFA | ISHARES TR | 11,268 | $852K | 0.2% | $74.22 | — | CORE MSCI EAFE ETF | 46432F842 |
| ETN | EATON CORP PLC | 3,112 | $846K | 0.2% | $134.85 | +128.8% | COM | G29183103 |
| MTG | MGIC INV CORP | 33,450 | $829K | 0.1% | $23.02 | +5.2% | COM | 552848103 |
| BRK/A | BERKSHIRE HATHAWAY INC CL A | 1 | $798K | 0.1% | $729330.75 | 0.0% | COM | 084670108 |
| HD | HOME DEPOT INC | 2,153 | $789K | 0.1% | $203.50 | +87.1% | COM | 437076102 |
| DFIV | DIMENSIONAL | 19,179 | $755K | 0.1% | $32.74 | — | INTL VALUE ETF | 25434V807 |
| JNJ | JOHNSON & JOHNSON | 4,416 | $732K | 0.1% | $122.70 | +24.2% | COM | 478160104 |
| META | META PLATFORMS INC | 1,198 | $691K | 0.1% | $259.35 | +148.0% | COM | 30303M102 |
| GOOG | ALPHABET INC CLASS C | 4,374 | $683K | 0.1% | $123.59 | +47.6% | COM | 02079K107 |
| — | JP MORGAN CHASE & CO | 2,721 | $668K | 0.1% | $164.18 | — | COM | 46637G124 |
| TSLA | TESLA MOTORS INC | 2,552 | $661K | 0.1% | $234.91 | +41.9% | COM | 88160R101 |
| ABT | ABBOTT LABORATORIES | 4,985 | $661K | 0.1% | $95.75 | +31.0% | COM | 002824100 |
| V | VISA INC | 1,877 | $658K | 0.1% | $229.34 | +46.6% | COM | 92826C839 |
| MRK | MERCK & CO INC | 6,983 | $627K | 0.1% | $73.60 | +22.5% | COM | 58933Y105 |
| CVX | CHEVRON CORP | 3,518 | $589K | 0.1% | $87.44 | +72.1% | COM | 166764100 |
| MCD | MCDONALDS CORP | 1,874 | $586K | 0.1% | $153.59 | +90.7% | COM | 580135101 |
| SCHP | SCHWAB US | 21,407 | $576K | 0.1% | $52.94 | — | TIPS ETF | 808524870 |
| LNT | ALLIANT ENERGY CORP | 8,852 | $570K | 0.1% | $50.00 | +19.1% | COM | 018802108 |
| HYG | ISHARES TR | 7,013 | $553K | 0.1% | $81.70 | — | IBOXX HI YD ETF | 464288513 |
| AMP | AMERIPRISE FINANCIAL | 1,128 | $546K | 0.1% | $518.64 | 0.0% | COM | 03076C106 |
| IBM | INTERNATIONAL BUSINESS MACHINES | 2,111 | $525K | 0.1% | $129.95 | +84.2% | COM | 459200101 |
| COST | COSTCO WHOLESALE CORP | 551 | $522K | 0.1% | $492.20 | +97.2% | COM | 22160K105 |
| ROK | ROCKWELL AUTOMATION INC | 2,012 | $520K | 0.1% | $165.69 | +65.6% | COM | 773903109 |
| BMI | BADGER METER INC | 2,720 | $518K | 0.1% | $90.56 | +128.8% | COM | 056525108 |
| MAR | MARRIOTT INTERNATIONAL INC | 1,980 | $472K | 0.1% | $161.79 | +66.5% | COM | 571903202 |
| AXON | AXON ENTERPRICE INC | 887 | $467K | 0.1% | $225.35 | +159.7% | COM | 05464C101 |
| KO | COCA-COLA CO | 6,482 | $464K | 0.1% | $54.01 | +20.3% | COM | 191216100 |
| NFLX | NETFLIX INC | 481 | $449K | 0.1% | $45.79 | +107.7% | COM | 64110L106 |
| T | AT&T INC | 15,569 | $440K | 0.1% | $15.26 | +59.6% | COM | 00206R102 |
| KMI | KINDER MORGAN INC | 15,387 | $439K | 0.1% | $13.27 | +101.2% | COM | 49456B101 |
| BMO | BANK OF MONTREAL | 4,505 | $430K | 0.1% | $87.72 | +9.9% | COM | 063671101 |
| VONG | VANGUARD | 4,097 | $380K | 0.1% | $103.19 | — | RUSSELL 1000 GR ETF | 92206C680 |
| MUB | ISHARES TR | 3,528 | $372K | 0.1% | $108.70 | — | NATIONAL MUNI ETF | 464288414 |
| UNP | UNION PACIFIC CORP | 1,534 | $362K | 0.1% | $202.26 | +16.5% | COM | 907818108 |
| MDLZ | MONDELEZ INTL INC | 5,332 | $362K | 0.1% | $54.18 | +10.3% | CL A | 609207105 |
| PG | PROCTOR & GAMBLE COMPANY | 2,088 | $356K | 0.1% | $124.43 | +31.8% | COM | 742718109 |
| GOOGL | ALPHABET INC CLASS A | 2,246 | $347K | 0.1% | $122.35 | +47.7% | COM | 02079K305 |
| IVW | ISHARES TR | 3,712 | $345K | 0.1% | $99.71 | — | CORE S&P 500 GR ETF | 464287309 |
| FIS | FIDELITY NATL INFORMATION SV | 4,587 | $343K | 0.1% | $83.55 | -11.9% | COM | 31620M106 |
| VOOG | VANGUARD | 1,017 | $340K | 0.1% | $334.57 | — | S&P 500 GR ETF | 921932505 |
| GLD | SPDR SERIES TRUST | 1,125 | $324K | 0.1% | $242.85 | — | GOLD SHARES | 78463V107 |
| SCHX | SCHWAB US | 14,041 | $310K | 0.1% | $38.15 | — | LARGE CAP ETF | 808524201 |
| XVV | ISHARES TR | 7,219 | $309K | 0.1% | $37.88 | — | ESG SCR S&P 500 ETF | 46436E569 |
| AVGO | BROADCOM INC | 1,793 | $300K | 0.1% | $155.59 | +34.9% | COM | 11135F101 |
| USB | US BANCORP | 7,106 | $300K | 0.1% | $34.90 | +26.6% | COM | 902973304 |
| JCI | JOHNSON CONTROLS INTL | 3,682 | $295K | 0.1% | $50.84 | +60.5% | COM | G51502105 |
| TMO | THERMO FISHER SCIENTIFIC INC | 589 | $293K | 0.1% | $438.46 | +23.1% | COM | 883556102 |
| LIN | LINDE PLC | 629 | $293K | 0.1% | $430.58 | +3.2% | COM | G54950103 |
| RTX | RTX CORP | 2,151 | $285K | 0.1% | $90.67 | +37.6% | COM | 75513E101 |
| WFC | WELLS FARGO & CO | 3,944 | $283K | 0.1% | $42.25 | +74.4% | COM | 949746101 |
| WY | WEYERHAEUSER CO | 9,600 | $281K | 0.1% | $31.98 | -9.8% | COM | 962166104 |
| CAT | CATERPILLAR INC | 842 | $278K | 0.0% | $255.07 | +38.0% | COM | 149123101 |
| PFE | PFIZER INC | 10,231 | $259K | 0.0% | $30.28 | -18.4% | COM | 717081103 |
| SHW | SHERWIN WILLIAMS CO | 714 | $249K | 0.0% | $224.77 | +54.9% | COM | 824348106 |
| VTI | VANGUARD | 884 | $243K | 0.0% | $261.78 | — | TOTAL STK MKT ETF | 922908769 |
| LOW | LOWE'S COMPANIES INC | 1,024 | $239K | 0.0% | $187.76 | +28.9% | COM | 548661107 |
| AXP | AMERICAN EXPRESS CO | 883 | $238K | 0.0% | $283.58 | +3.1% | COM | 025816109 |
| — | SYNOVUS FINANCIAL CORP | 5,039 | $236K | 0.0% | $21.38 | — | COM | 87161C501 |
| TIP | ISHARES TR | 2,116 | $235K | 0.0% | $123.00 | — | TIPS BD ETF | 464287176 |
| DFAT | DIMENSIONAL | 4,547 | $234K | 0.0% | $44.25 | — | US TARGETED VALUE ETF | 25434V609 |
| LLY | ELI LILLY AND CO | 280 | $232K | 0.0% | $739.65 | +11.8% | COM | 532457108 |
| ORCL | ORACLE CORP | 1,586 | $222K | 0.0% | $124.80 | +29.5% | COM | 68389X105 |
| DFAS | DIMENSIONAL | 3,679 | $220K | 0.0% | $57.48 | — | US SMALL CAP ETF | 25434V500 |
| IGIB | ISHARES TR | 4,074 | $214K | 0.0% | $45891.80 | — | INTRMD CR BD ETF | 464288638 |
| EFIV | SPDR SERIES TRUST | 3,966 | $212K | 0.0% | $53.50 | — | S&P 500 ESG ETF | 78468R531 |
| XEL | XCEL ENERGY INC | 2,963 | $210K | 0.0% | $66.02 | 0.0% | COM | 98389B100 |
| VOO | VANGUARD | 403 | $208K | 0.0% | $531.48 | — | S&P 500 ETF | 922908363 |
| ADI | ANALOG DEVICES INC | 1,011 | $204K | 0.0% | $192.00 | +10.9% | COM | 032654105 |