Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q1 2021 (← Previous) (Next →)
Filing Date: May 11, 2021
Total Value: $167M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 345,364 | $71.38M | 42.7% | $206.69 | $130.65 | +58.2% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 288,649 | $43.74M | 26.2% | $151.55 | $121.21 | +25.0% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC COM | 35,349 | $4.318M | 2.6% | $122.15 * | $92.61 | +28.6% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,391 | $3.785M | 2.3% | $364.26 | $239.58 | +52.1% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 10,669 | $2.593M | 1.6% | $243.04 * | $31.23 | +94.6% | RUS 1000 GRW ETF | 464287614 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,376 | $2.439M | 1.5% | $114.10 | $92.55 | +23.3% | SELECT DIVID ETF | 464287168 |
| FISV | FISERV INC COM | 19,938 | $2.373M | 1.4% | $119.02 | $66.36 | +79.4% | COM | 337738108 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 46,106 | $2.319M | 1.4% | $50.30 | $50.28 | +0.0% | TRS FLT RT BD | 46434V860 |
| MSFT | MICROSOFT CORP COM | 8,967 | $2.114M | 1.3% | $235.75 * | $96.18 | +135.8% | COM | 594918104 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 103,785 | $1.557M | 0.9% | $15.00 | $14.48 | +3.6% | PFD ETF | 46138E511 |
| WEC | WEC ENERGY GROUP INC COM | 15,047 | $1.408M | 0.8% | $93.57 * | $51.88 | +53.8% | COM | 92939U106 |
| DIS | DISNEY WALT CO DISNEY COM | 7,142 | $1.318M | 0.8% | $184.54 * | $110.71 | +62.8% | COM DISNEY | 254687106 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 53,442 | $1.299M | 0.8% | $24.31 | $25.85 | -6.0% | GL CLEAN ENE ETF | 464288224 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 19,796 | $1.151M | 0.7% | $58.14 | $47.27 | +23.0% | S&P500 LOW VOL | 46138E354 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 7,111 | $1M | 0.6% | $140.63 * | $78.20 | +61.3% | COM | 31620M106 |
| PG | PROCTER & GAMBLE CO COM | 7,236 | $980K | 0.6% | $135.43 * | $81.29 | +47.9% | COM | 742718109 |
| JPM | JP MORGAN CHASE & CO COM ISIN#US46625H1005 | 5,743 | $874K | 0.5% | $152.19 * | $114.54 | +17.6% | COM | 46625H100 |
| MCD | MCDONALDS CORP | 3,848 | $862K | 0.5% | $224.01 * | $133.11 | +51.1% | COM | 580135101 |
| ORCL | ORACLE CORP COM | 11,029 | $774K | 0.5% | $70.18 * | $47.59 | +38.1% | COM | 68389X105 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 7,547 | $745K | 0.4% | $98.71 | $80.53 | +22.5% | MSCI GBL MIN VOL | 464286525 |
| ABT | ABBOTT LABS COM | 5,564 | $667K | 0.4% | $119.88 * | $60.08 | +83.0% | COM | 002824100 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,615 | $640K | 0.4% | $396.28 | $249.14 | +59.1% | TR UNIT | 78462F103 |
| CAT | CATERPILLAR INC COM | 2,748 | $637K | 0.4% | $231.80 * | $141.84 | +49.4% | COM | 149123101 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 14,439 | $636K | 0.4% | $44.05 | $44.55 | -1.2% | REIT DIVIDE DOGS | 00162Q106 |
| JNJ | JOHNSON & JOHNSON COM | 3,730 | $613K | 0.4% | $164.34 * | $107.26 | +33.8% | COM | 478160104 |
| ABBV | ABBVIE INC COM | 5,579 | $604K | 0.4% | $108.26 * | $55.23 | +63.1% | COM | 00287Y109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,330 | $595K | 0.4% | $255.36 | $176.72 | +44.6% | CL B NEW | 084670702 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $581K | 0.3% | $91.89 | $80.44 | +14.3% | U.S. REAL ES ETF | 464287739 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 7,935 | $579K | 0.3% | $72.97 | $70.94 | +2.9% | MSCI EAFE MIN VL | 46429B689 |
| MMM | 3M CO COM | 2,992 | $576K | 0.3% | $192.51 * | $128.47 | +5.2% | COM | 88579Y101 |
| AMZN | AMAZON COM INC | 186 | $575K | 0.3% | $3091.40 * | $132.95 | +16.4% | COM | 023135106 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,986 | $534K | 0.3% | $89.21 * | $67.69 | +18.8% | COM NON VTG | 579780206 |
| INTC | INTEL CORP COM | 8,336 | $533K | 0.3% | $63.94 * | $30.10 | +93.4% | COM | 458140100 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 3,868 | $515K | 0.3% | $133.14 * | $98.92 | +6.1% | COM | 459200101 |
| AMGN | AMGEN INC COM | 2,039 | $507K | 0.3% | $248.65 * | $195.48 | +9.6% | COM | 031162100 |
| USB | US BANCORP DEL COM | 8,907 | $493K | 0.3% | $55.35 * | $36.05 | +24.8% | COM | 902973304 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 2,115 | $474K | 0.3% | $224.11 * | $37.60 | +49.1% | MRNGSTR LG-CP ET | 464287127 |
| PEP | PEPSICO INC COM | 3,267 | $462K | 0.3% | $141.41 * | $94.89 | +28.8% | COM | 713448108 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $451K | 0.3% | $75.67 * | $56.66 | +18.0% | COM | 65339F101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,601 | $442K | 0.3% | $58.15 * | $35.79 | +21.7% | COM | 92343V104 |
| ADBE | ADOBE SYS INC COM | 890 | $423K | 0.3% | $475.28 | $187.10 | +154.1% | COM | 00724F101 |
| KO | COCA COLA COMPANY | 7,250 | $382K | 0.2% | $52.69 * | $34.97 | +30.8% | COM | 191216100 |
| HD | HOME DEPOT INC COM | 1,224 | $374K | 0.2% | $305.56 * | $211.01 | +28.9% | COM | 437076102 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $370K | 0.2% | $242.78 | $137.88 | +75.7% | COM | 70450Y103 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,470 | $342K | 0.2% | $138.46 * | $74.77 | +71.4% | COM | G29183103 |
| CMCSA | COMCAST CORP CL A | 5,587 | $302K | 0.2% | $54.05 * | $46.15 | +2.4% | COM | 20030N101 |
| — | ALLIANT ENERGY CORP COM | 5,546 | $300K | 0.2% | $54.09 | $54.09 | — | COM | 018522300 |
| T | AT&T INC COM | 9,629 | $291K | 0.2% | $30.22 * | $15.74 | +6.2% | COM | 00206R102 |
| BMO | BANK OF MONTREAL | 3,255 | $290K | 0.2% | $89.09 * | $46.24 | +58.3% | COM | 063671101 |
| TXN | TEXAS INSTRUMENTS INC | 1,525 | $288K | 0.2% | $188.85 * | $116.84 | +41.2% | COM | 882508104 |
| NKE | NIKE INC CL B | 2,160 | $287K | 0.2% | $132.87 * | $85.46 | +45.1% | COM | 654106103 |
| MGEE | MGE ENERGY INC COM | 3,986 | $285K | 0.2% | $71.50 * | $55.41 | +16.3% | COM | 55277P104 |
| XOM | EXXON MOBIL CORP COM | 5,059 | $282K | 0.2% | $55.74 * | $43.31 | +7.1% | COM | 30231G102 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $281K | 0.2% | $256.86 * | $29.95 | +43.0% | GROWTH ETF | 922908736 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $275K | 0.2% | $78.89 * | $59.21 | +19.0% | COM | 194162103 |
| CVX | CHEVRON CORP NEW COM | 2,489 | $261K | 0.2% | $104.86 * | $80.11 | +7.3% | COM | 166764100 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $260K | 0.2% | $280.17 | $238.15 | — | COM | G5494J103 |
| PFE | PFIZER INC COM | 7,129 | $258K | 0.2% | $36.19 * | $22.36 | +28.3% | COM | 717081103 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $255K | 0.2% | $229.11 * | $165.49 | +29.9% | SHS | G96629103 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,880 | $247K | 0.1% | $131.38 | $112.44 | +16.9% | VALUE ETF | 922908744 |
| ZBRA | ZEBRA TECHNOLOGIES CORP CL A | 500 | $243K | 0.1% | $486.00 | $446.03 | +8.8% | CL A | 989207105 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,901 | $238K | 0.1% | $82.04 | $79.92 | +2.8% | SHORT TRM BOND | 921937827 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $236K | 0.1% | $65.19 * | $18.69 | +16.4% | US LCAP VA ETF | 808524409 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,066 | $234K | 0.1% | $76.32 | $67.75 | +12.7% | MSCI KLD400 SOC | 464288570 |
| CSCO | CISCO SYSTEMS INC | 4,412 | $228K | 0.1% | $51.68 * | $40.62 | +10.2% | COM | 17275R102 |
| SYY | SYSCO CORP COM | 2,839 | $224K | 0.1% | $78.90 * | $60.02 | +15.9% | COM | 871829107 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $217K | 0.1% | $188.70 * | $147.45 | +15.8% | COM | 053015103 |
| BAC | BANK OF AMERICA CORPORATION COM | 5,544 | $215K | 0.1% | $38.78 * | $30.64 | +12.5% | COM | 060505104 |
| GOOGL | ALPHABET INC CL A | 104 | $215K | 0.1% | $2067.31 * | $97.95 | +4.5% | COM | 02079K305 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 2,779 | $215K | 0.1% | $77.37 * | $65.24 | +6.2% | COM | 75513E101 |
| UNP | UNION PAC CORP COM | 942 | $208K | 0.1% | $220.81 * | $188.09 | +5.3% | COM | 907818108 |
| LMT | LOCKHEED MARTIN CORP COM | 560 | $207K | 0.1% | $369.64 * | $299.96 | +8.2% | COM | 539830109 |
| HOG | HARLEY DAVIDSON INC COM | 4,988 | $200K | 0.1% | $40.10 | $37.18 | +7.8% | COM | 412822108 |
| V | VISA INC COM CL A | 946 | $200K | 0.1% | $211.42 * | $197.22 | +3.7% | COM | 92826C839 |