LANDAAS & CO /WI /ADV Diversified Active

Location: Milwaukee, WI

CIK: 0000913990 · Show all filings

Period: Q1 2024 (← Previous) (Next →)

Filing Date: May 9, 2024

Total Value: $307M (100.0% shares, 0.0% debt)

Holdings (86)

VTI VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF 30.8%
Value $94.58M Shares 363,900 Share Price $259.90 Est. Cost/Share $137.85 Unrealized @ Report Date +88.5%
IWD ISHARES TR RUSSELL 1000 VALUE ETF 21.0%
Value $64.68M Shares 361,108 Share Price $179.11 Est. Cost/Share $128.65 Unrealized @ Report Date +39.2%
QUAL ISHARES TR MSCI USA QUALITY FACTOR ETF 12.9%
Value $39.54M Shares 240,587 Share Price $164.35 Est. Cost/Share $134.71 Unrealized @ Report Date +22.0%
TFLO ISHARES TR TREAS FLTG RATE BD ETF 12.0%
Value $37.03M Shares 730,576 Share Price $50.69 Est. Cost/Share $50.50 Unrealized @ Report Date +0.4%
IWF ISHARES TR RUSSELL 1000 GROWTH ETF 2.2%
Value $6.688M Shares 19,842 Share Price $337.06 * Est. Cost/Share $44.48 Unrealized @ Report Date +89.5%
VOO VANGUARD INDEX FDS S&P 500 ETF SHS NEW 2.1%
Value $6.517M Shares 13,557 Share Price $480.71 Est. Cost/Share $277.80 Unrealized @ Report Date +73.0%
GARP ISHARES TR FACTORS US GROWTH STYLE ETF 2.1%
Value $6.47M Shares 135,932 Share Price $47.60 Est. Cost/Share $41.17 Unrealized @ Report Date +15.6%
AAPL APPLE INC COM 1.7%
Value $5.161M Shares 30,109 Share Price $171.41 Est. Cost/Share $111.33 Unrealized @ Report Date +52.8%
DVY ISHARES TR SELECT DIVID ETF FD 1.5%
Value $4.619M Shares 37,502 Share Price $123.17 Est. Cost/Share $106.18 Unrealized @ Report Date +16.0%
MSFT MICROSOFT CORP COM 1.4%
Value $4.223M Shares 10,037 Share Price $420.74 Est. Cost/Share $131.04 Unrealized @ Report Date +216.9%
TSLA TESLA INC COM 0.7%
Value $2.063M Shares 11,738 Share Price $175.75 Est. Cost/Share $178.90 Unrealized @ Report Date -1.7%
IWB ISHARES TR RUSSELL 1000 ETF 0.7%
Value $2.009M Shares 6,975 Share Price $288.03 Est. Cost/Share $219.00 Unrealized @ Report Date +31.5%
AMZN AMAZON COM INC COM 0.4%
Value $1.363M Shares 7,556 Share Price $180.39 Est. Cost/Share $122.04 Unrealized @ Report Date +47.8%
PG PROCTER & GAMBLE CO COM 0.4%
Value $1.09M Shares 6,717 Share Price $162.27 * Est. Cost/Share $89.25 Unrealized @ Report Date +73.9%
XLI SELECT SECTOR SPDR TR INDL 0.3%
Value $1.076M Shares 8,540 Share Price $126.00 Est. Cost/Share $100.59 Unrealized @ Report Date +25.2%
WEC WEC ENERGY GROUP INC COM 0.3%
Value $1.021M Shares 12,431 Share Price $82.13 * Est. Cost/Share $51.88 Unrealized @ Report Date +48.9%
FISV FISERV INC COM 0.3%
Value $1.009M Shares 6,313 Share Price $159.83 Est. Cost/Share $66.36 Unrealized @ Report Date +140.8%
JPM JPMORGAN CHASE & CO COM 0.3%
Value $968K Shares 4,852 Share Price $199.51 * Est. Cost/Share $131.59 Unrealized @ Report Date +46.5%
ORCL ORACLE CORP COM 0.3%
Value $938K Shares 7,464 Share Price $125.67 Est. Cost/Share $58.96 Unrealized @ Report Date +109.2%
SPLV INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF 0.3%
Value $928K Shares 14,081 Share Price $65.90 Est. Cost/Share $47.27 Unrealized @ Report Date +39.3%
MCD MCDONALDS CORP COM 0.3%
Value $924K Shares 3,278 Share Price $281.88 * Est. Cost/Share $134.59 Unrealized @ Report Date +101.0%
ABBV ABBVIE INC COM 0.3%
Value $823K Shares 4,518 Share Price $182.16 * Est. Cost/Share $64.11 Unrealized @ Report Date +167.3%
SCHD SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF 0.3%
Value $793K Shares 9,840 Share Price $80.59 * Est. Cost/Share $24.54 Unrealized @ Report Date +9.5%
VTEB VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF 0.3%
Value $776K Shares 15,332 Share Price $50.61 Est. Cost/Share $49.26 Unrealized @ Report Date +2.7%
BRK/B BERKSHIRE HATHAWAY INC DEL CL B NEW 0.2%
Value $766K Shares 1,822 Share Price $420.42 Est. Cost/Share $184.54 Unrealized @ Report Date +127.9%
DIS DISNEY WALT CO DISNEY COM 0.2%
Value $762K Shares 6,232 Share Price $122.27 Est. Cost/Share $110.10 Unrealized @ Report Date +8.9%
FCX FREEPORT-MCMORAN INC CL B 0.2%
Value $724K Shares 15,389 Share Price $47.05 * Est. Cost/Share $39.99 Unrealized @ Report Date +14.8%
USB US BANCORP DEL COM NEW 0.2%
Value $630K Shares 14,171 Share Price $44.46 * Est. Cost/Share $36.56 Unrealized @ Report Date +13.2%
MOAT VANECK ETF TR MORNINGSTAR WIDE MOAT ETF 0.2%
Value $571K Shares 6,350 Share Price $89.92 Est. Cost/Share $73.23 Unrealized @ Report Date +22.8%
ESGV VANGUARD WORLD FD ESG U S STOCK ETF 0.2%
Value $567K Shares 6,079 Share Price $93.27 Est. Cost/Share $66.70 Unrealized @ Report Date +39.7%
MGV VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF 0.2%
Value $566K Shares 4,736 Share Price $119.51 Est. Cost/Share $104.87 Unrealized @ Report Date +14.0%
ABT ABBOTT LABS COM 0.2%
Value $559K Shares 4,923 Share Price $113.55 * Est. Cost/Share $64.75 Unrealized @ Report Date +69.7%
VUG VANGUARD INDEX FDS VANGUARD GROWTH ETF 0.2%
Value $513K Shares 1,492 Share Price $343.83 * Est. Cost/Share $37.16 Unrealized @ Report Date +54.4%
AMGN AMGEN INC COM 0.2%
Value $498K Shares 1,750 Share Price $284.57 * Est. Cost/Share $195.54 Unrealized @ Report Date +37.8%
FIS FIDELITY NATL INFORMATION SVCS INC COM 0.2%
Value $492K Shares 6,630 Share Price $74.21 * Est. Cost/Share $79.59 Unrealized @ Report Date -10.1%
SPY SPDR S&P 500 ETF TR TR UNIT 0.2%
Value $488K Shares 933 Share Price $523.04 Est. Cost/Share $270.85 Unrealized @ Report Date +93.1%
IDV ISHARES TR INTL SELECT DIVID ETF INDEX FD 0.2%
Value $479K Shares 17,076 Share Price $28.05 Est. Cost/Share $26.06 Unrealized @ Report Date +7.6%
CAT CATERPILLAR INS COM 0.2%
Value $479K Shares 1,307 Share Price $366.49 * Est. Cost/Share $141.84 Unrealized @ Report Date +151.6%
ETN EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 0.2%
Value $465K Shares 1,486 Share Price $312.92 Est. Cost/Share $170.34 Unrealized @ Report Date +80.1%
ILCB ISHARES TR MORNINGSTAR U S EQUITY ETF 0.1%
Value $453K Shares 6,253 Share Price $72.45 Est. Cost/Share $53.63 Unrealized @ Report Date +35.1%
GOOGL ALPHABET INC CL A 0.1%
Value $435K Shares 2,881 Share Price $150.99 Est. Cost/Share $108.11 Unrealized @ Report Date +38.6%
KO COCA COLA CO COM 0.1%
Value $394K Shares 6,432 Share Price $61.26 * Est. Cost/Share $39.57 Unrealized @ Report Date +46.9%
LIN LINDE PLC NEW SHS ISIN#IE000S9YS762 0.1%
Value $384K Shares 828 Share Price $463.77 * Est. Cost/Share $352.90 Unrealized @ Report Date +28.6%
COST COSTCO WHOLESALE CORP NEW COM 0.1%
Value $370K Shares 505 Share Price $732.67 Est. Cost/Share $442.16 Unrealized @ Report Date +64.1%
XOM EXXON MOBIL CORP COM 0.1%
Value $363K Shares 3,121 Share Price $116.31 * Est. Cost/Share $52.24 Unrealized @ Report Date +109.5%
INTC INTEL CORP COM 0.1%
Value $344K Shares 7,795 Share Price $44.13 Est. Cost/Share $30.35 Unrealized @ Report Date +44.0%
PGX INVESCO EXCHANGE-TRADED FD TR II PFD ETF 0.1%
Value $344K Shares 28,987 Share Price $11.87 Est. Cost/Share $14.48 Unrealized @ Report Date -18.0%
PEP PEPSICO INC COM 0.1%
Value $340K Shares 1,942 Share Price $175.08 * Est. Cost/Share $94.89 Unrealized @ Report Date +73.2%
NEE NEXTERA ENERGY INC COM 0.1%
Value $340K Shares 5,320 Share Price $63.91 * Est. Cost/Share $56.66 Unrealized @ Report Date +7.3%
UNH UNITEDHEALTH GROUP INC COM 0.1%
Value $332K Shares 671 Share Price $494.78 * Est. Cost/Share $470.56 Unrealized @ Report Date +1.4%
MRK MERCK & CO INC NEW COM 0.1%
Value $331K Shares 2,513 Share Price $131.72 * Est. Cost/Share $107.03 Unrealized @ Report Date +16.4%
FTEC FIDELITY COVINGTON TR MSCI INFORMATION TECHNOLOGY INDEX ETF 0.1%
Value $327K Shares 2,100 Share Price $155.71 Est. Cost/Share $150.61 Unrealized @ Report Date +3.5%
ACWV ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF 0.1%
Value $322K Shares 3,061 Share Price $105.19 Est. Cost/Share $80.53 Unrealized @ Report Date +30.7%
VTV VANGUARD INDEX FDS VANGUARD VALUE ETF 0.1%
Value $322K Shares 1,980 Share Price $162.63 Est. Cost/Share $114.89 Unrealized @ Report Date +41.8%
RWL INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF 0.1%
Value $318K Shares 3,388 Share Price $93.86 Est. Cost/Share $81.32 Unrealized @ Report Date +15.3%
DSI ISHARES TR MSCI KLD 400 SOCIAL ETF 0.1%
Value $311K Shares 3,084 Share Price $100.84 Est. Cost/Share $67.75 Unrealized @ Report Date +48.8%
QCOM QUALCOMM INC COM 0.1%
Value $303K Shares 1,791 Share Price $169.18 * Est. Cost/Share $118.34 Unrealized @ Report Date +37.9%
APH AMPHENOL CORP NEW CL A 0.1%
Value $300K Shares 2,600 Share Price $115.38 * Est. Cost/Share $38.49 Unrealized @ Report Date +47.8%
LLY LILLY ELI & CO COM 0.1%
Value $293K Shares 377 Share Price $777.19 Est. Cost/Share $506.78 Unrealized @ Report Date +51.7%
IBM INTERNATIONAL BUSINESS MACHS CORP COM 0.1%
Value $289K Shares 1,515 Share Price $190.76 * Est. Cost/Share $118.70 Unrealized @ Report Date +52.7%
JNJ JOHNSON & JOHNSON COM 0.1%
Value $288K Shares 1,823 Share Price $157.98 * Est. Cost/Share $114.36 Unrealized @ Report Date +31.1%
PNSTQ PINSTRIPES HLDGS INC CL A 0.1%
Value $288K Shares 88,595 Share Price $3.25 Est. Cost/Share $3.25 Unrealized @ Report Date —
VIG VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS 0.1%
Value $279K Shares 1,527 Share Price $182.71 Est. Cost/Share $149.51 Unrealized @ Report Date +22.1%
ITA ISHARES TR US AEROSPACE & DEFENSE ETF 0.1%
Value $277K Shares 2,100 Share Price $131.90 Est. Cost/Share $125.44 Unrealized @ Report Date +5.2%
ICLN ISHARES TR GLOBAL CLEAN ENERGY ETF 0.1%
Value $276K Shares 19,712 Share Price $14.00 Est. Cost/Share $22.80 Unrealized @ Report Date -38.7%
SCHV SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF 0.1%
Value $275K Shares 3,620 Share Price $75.97 * Est. Cost/Share $18.69 Unrealized @ Report Date +35.5%
IJH ISHARES TR CORE S&P MID-CAP ETF 0.1%
Value $274K Shares 4,516 Share Price $60.67 Est. Cost/Share $56.61 Unrealized @ Report Date +7.3%
MGEE MGE ENERGY INC COM 0.1%
Value $273K Shares 3,466 Share Price $78.77 * Est. Cost/Share $57.88 Unrealized @ Report Date +31.2%
SCHW SCHWAB CHARLES CORP NEW COM 0.1%
Value $262K Shares 3,621 Share Price $72.36 * Est. Cost/Share $56.12 Unrealized @ Report Date +26.0%
FVAL FIDELITY COVINGTON TR VALUE FACTOR ETF 0.1%
Value $260K Shares 4,560 Share Price $57.02 Est. Cost/Share $45.52 Unrealized @ Report Date +25.3%
CVX CHEVRON CORP NEW COM 0.1%
Value $260K Shares 1,648 Share Price $157.77 * Est. Cost/Share $80.11 Unrealized @ Report Date +82.4%
IVV ISHARES TR CORE S&P 500 ETF 0.1%
Value $242K Shares 460 Share Price $526.09 Est. Cost/Share $500.36 Unrealized @ Report Date +5.1%
MKC MCCORMICK & CO INC COM NON VTG 0.1%
Value $242K Shares 3,150 Share Price $76.83 * Est. Cost/Share $67.69 Unrealized @ Report Date +8.1%
V VISA INC COM CL A 0.1%
Value $239K Shares 858 Share Price $278.55 Est. Cost/Share $218.43 Unrealized @ Report Date +26.1%
RTX RTX CORP COM 0.1%
Value $237K Shares 2,428 Share Price $97.61 * Est. Cost/Share $75.63 Unrealized @ Report Date +24.5%
CL COLGATE PALMOLIVE CO COM 0.1%
Value $236K Shares 2,620 Share Price $90.08 * Est. Cost/Share $71.73 Unrealized @ Report Date +20.6%
UNP UNION PAC CORP COM 0.1%
Value $232K Shares 942 Share Price $246.28 * Est. Cost/Share $209.24 Unrealized @ Report Date +12.9%
VZ VERIZON COMMUNICATIONS INC COM 0.1%
Value $231K Shares 5,498 Share Price $42.02 * Est. Cost/Share $35.93 Unrealized @ Report Date +4.2%
HOG HARLEY DAVIDSON INC COM 0.1%
Value $230K Shares 5,263 Share Price $43.70 Est. Cost/Share $36.98 Unrealized @ Report Date +18.3%
BMO BANK OF MONTREAL 0.1%
Value $227K Shares 2,326 Share Price $97.59 * Est. Cost/Share $76.59 Unrealized @ Report Date +18.9%
ADP AUTOMATIC DATA PROCESSING INC COM 0.1%
Value $227K Shares 910 Share Price $249.45 * Est. Cost/Share $147.45 Unrealized @ Report Date +63.1%
MA MASTERCARD INC CL A 0.1%
Value $220K Shares 457 Share Price $481.40 Est. Cost/Share $452.59 Unrealized @ Report Date +5.4%
LOW LOWES COS INC COM 0.1%
Value $214K Shares 842 Share Price $254.16 * Est. Cost/Share $222.03 Unrealized @ Report Date +10.9%
GOOG ALPHABET INC CAP STK CL C 0.1%
Value $211K Shares 1,389 Share Price $151.91 Est. Cost/Share $143.27 Unrealized @ Report Date +5.5%
WMT WALMART INC COM 0.1%
Value $209K Shares 3,474 Share Price $60.16 Est. Cost/Share $56.04 Unrealized @ Report Date +5.4%
LMT LOCKHEED MARTIN CORP COM 0.1%
Value $205K Shares 450 Share Price $455.56 * Est. Cost/Share $417.42 Unrealized @ Report Date +3.9%