Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q4 2024 (← Previous) (Next →)
Filing Date: Feb 27, 2025
Total Value: $361M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 367,064 | $106M | 29.5% | $289.81 | $137.85 | +110.2% | STK MKT ETF | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 355,144 | $65.75M | 18.2% | $185.13 | $128.65 | +43.9% | RUS 1000 VAL ETF | 464287598 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 342,221 | $60.94M | 16.9% | $178.08 | $145.72 | +22.2% | MSCI USA QLT FCT | 46432F339 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 649,654 | $32.79M | 9.1% | $50.47 | $50.51 | -0.1% | TRS FLT RT BD | 46434V860 |
| GARP | ISHARES TR MSCI USA QUALITY GARP ETF | 360,725 | $20.29M | 5.6% | $56.25 | $47.74 | +17.8% | FACTORS US GRO | 46436E403 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 15,450 | $8.325M | 2.3% | $538.83 | $305.15 | +76.6% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 20,292 | $8.149M | 2.3% | $401.59 * | $45.50 | +120.6% | RUS 1000 GRW ETF | 464287614 |
| AAPL | APPLE INC COM | 29,265 | $7.329M | 2.0% | $250.44 | $114.09 | +118.5% | COM | 037833100 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 37,903 | $4.976M | 1.4% | $131.28 | $107.80 | +21.8% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 10,206 | $4.302M | 1.2% | $421.52 | $134.42 | +211.3% | COM | 594918104 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 7,047 | $2.27M | 0.6% | $322.12 | $223.69 | +44.0% | RUS 1000 ETF | 464287622 |
| FISV | FISERV INC COM | 8,359 | $1.717M | 0.5% | $205.41 | $92.25 | +122.7% | COM | 337738108 |
| AMZN | AMAZON COM INC COM | 7,548 | $1.656M | 0.5% | $219.40 | $123.48 | +77.7% | COM | 023135106 |
| TSLA | TESLA INC COM | 3,883 | $1.568M | 0.4% | $403.81 | $178.90 | +125.7% | COM | 88160R101 |
| ORCL | ORACLE CORP COM | 7,464 | $1.244M | 0.3% | $166.67 | $58.96 | +179.9% | COM | 68389X105 |
| WEC | WEC ENERGY GROUP INC COM | 12,805 | $1.204M | 0.3% | $94.03 * | $52.98 | +71.6% | COM | 92939U106 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,930 | $1.131M | 0.3% | $586.01 | $433.31 | +35.3% | TR UNIT | 78462F103 |
| PG | PROCTER & GAMBLE CO COM | 6,748 | $1.131M | 0.3% | $167.61 * | $90.50 | +80.5% | COM | 742718109 |
| XLI | SELECT SECTOR SPDR TR INDL | 8,540 | $1.125M | 0.3% | $131.73 | $100.59 | +31.0% | COM | 81369Y704 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,293 | $1.039M | 0.3% | $453.12 | $235.89 | +92.2% | CL B NEW | 084670702 |
| JPM | JPMORGAN CHASE & CO COM | 4,160 | $997K | 0.3% | $239.66 * | $166.90 | +40.6% | COM | 46625H100 |
| MCD | MCDONALDS CORP COM | 3,209 | $930K | 0.3% | $289.81 * | $134.59 | +110.5% | COM | 580135101 |
| NVDA | NVIDIA CORP COM | 6,830 | $917K | 0.3% | $134.26 | $103.31 | +29.9% | COM | 67066G104 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 12,697 | $889K | 0.2% | $70.02 | $47.27 | +48.1% | S&P500 LOW VOL | 46138E354 |
| ABBV | ABBVIE INC COM | 4,902 | $871K | 0.2% | $177.68 * | $72.23 | +137.7% | COM | 00287Y109 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 8,060 | $845K | 0.2% | $104.84 | $75.04 | +39.8% | ESG US STK ETF | 921910733 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 16,713 | $838K | 0.2% | $50.14 | $49.38 | +1.5% | TAX EXEMPT BD | 922907746 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 29,520 | $806K | 0.2% | $27.30 | $27.13 | +0.7% | US DIVIDEND EQ | 808524797 |
| GOOGL | ALPHABET INC CL A | 4,182 | $792K | 0.2% | $189.38 | $130.21 | +44.8% | CAP STK CL A | 02079K305 |
| IQLT | ISHARES TR MSCI INTL QUALITY FACTOR ETF | 16,896 | $627K | 0.2% | $37.11 | $39.44 | -5.9% | MSCI INTL QUALTY | 46434V456 |
| DIS | DISNEY WALT CO DISNEY COM | 5,582 | $622K | 0.2% | $111.43 | $110.10 | +0.0% | COM | 254687106 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 4,736 | $592K | 0.2% | $125.00 | $104.87 | +19.1% | MEGA CAP VAL ETF | 921910840 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,389 | $586K | 0.2% | $38.08 | $39.99 | -6.2% | CL B | 35671D857 |
| ITA | ISHARES TR US AEROSPACE & DEFENSE ETF | 3,980 | $578K | 0.2% | $145.23 | $132.13 | +10.0% | US AER DEF ETF | 464288760 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,409 | $578K | 0.2% | $410.22 * | $37.16 | +84.1% | GROWTH ETF | 922908736 |
| CAT | CATERPILLAR INS COM | 1,470 | $533K | 0.1% | $362.59 | $169.91 | +110.3% | COM | 149123101 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 2,951 | $500K | 0.1% | $169.43 | $136.53 | +24.0% | VALUE ETF | 922908744 |
| COST | COSTCO WHOLESALE CORP NEW COM | 542 | $497K | 0.1% | $916.97 | $466.51 | +95.4% | COM | 22160K105 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,486 | $493K | 0.1% | $331.76 | $170.34 | +92.9% | SHS | G29183103 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 17,548 | $480K | 0.1% | $27.35 | $26.42 | +3.6% | INTL SEL DIV ETF | 464288448 |
| ABT | ABBOTT LABS COM | 3,798 | $430K | 0.1% | $113.22 | $67.31 | +64.9% | COM | 002824100 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 4,493 | $417K | 0.1% | $92.81 | $73.23 | +26.6% | MRNGSTR WDE MOAT | 92189F643 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 5,169 | $417K | 0.1% | $80.67 * | $79.59 | -0.8% | COM | 31620M106 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,774 | $416K | 0.1% | $110.23 | $75.61 | +45.8% | MSCI KLD400 SOC | 464288570 |
| KO | COCA COLA CO COM | 6,432 | $400K | 0.1% | $62.19 * | $39.57 | +52.8% | COM | 191216100 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 4,916 | $399K | 0.1% | $81.16 | $53.63 | +51.3% | MRNGSTR LG-CP ET | 464287127 |
| NEE | NEXTERA ENERGY INC COM | 5,455 | $391K | 0.1% | $71.68 * | $57.11 | +21.7% | COM | 65339F101 |
| APH | AMPHENOL CORP NEW CL A | 5,206 | $362K | 0.1% | $69.54 | $50.37 | +36.8% | CL A | 032095101 |
| USB | US BANCORP DEL COM NEW | 7,295 | $349K | 0.1% | $47.84 * | $36.56 | +25.3% | COM NEW | 902973304 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $347K | 0.1% | $419.08 | $352.90 | +17.1% | SHS | G54950103 |
| XOM | EXXON MOBIL CORP COM | 3,151 | $339K | 0.1% | $107.58 * | $52.24 | +98.6% | COM | 30231G102 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,388 | $332K | 0.1% | $97.99 | $81.32 | +20.4% | S&P 500 REVENUE | 46138G698 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 3,026 | $330K | 0.1% | $109.05 | $80.53 | +35.6% | MSCI GBL MIN VOL | 464286525 |
| UNH | UNITEDHEALTH GROUP INC COM | 653 | $330K | 0.1% | $505.36 * | $470.56 | +4.9% | COM | 91324P102 |
| SGOV | ISHARES TR ISHARES 0-3 MNTH TREAS BD ETF | 3,264 | $327K | 0.1% | $100.18 | $100.45 | -0.1% | 0-3 MNTH TREASRY | 46436E718 |
| GOOG | ALPHABET INC CAP STK CL C | 1,710 | $326K | 0.1% | $190.64 | $148.61 | +27.7% | CAP STK CL C | 02079K107 |
| WMT | WALMART INC COM | 3,535 | $319K | 0.1% | $90.24 | $56.56 | +58.2% | COM | 931142103 |
| V | VISA INC COM CL A | 1,004 | $317K | 0.1% | $315.74 | $226.05 | +38.8% | CL A | 92826C839 |
| FDRR | FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES | 6,060 | $311K | 0.1% | $51.32 | $46.67 | +10.1% | DIVID ETF RISI | 316092832 |
| TEQI | T ROWE PRICE EXCHANGE-TRADED FDS INC EQUITY INCOME ETF | 7,595 | $308K | 0.1% | $40.55 | $42.01 | -3.4% | PRICE EQT INCOME | 87283Q206 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 25,987 | $300K | 0.1% | $11.54 | $14.48 | -20.4% | PFD ETF | 46138E511 |
| MGEE | MGE ENERGY INC COM | 3,166 | $297K | 0.1% | $93.81 | $57.88 | +58.9% | COM | 55277P104 |
| LLY | LILLY ELI & CO COM | 377 | $291K | 0.1% | $771.88 | $506.78 | +51.2% | COM | 532457108 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,320 | $290K | 0.1% | $219.70 * | $118.70 | +80.5% | COM | 459200101 |
| AMGN | AMGEN INC COM | 1,100 | $287K | 0.1% | $260.91 * | $195.54 | +29.1% | COM | 031162100 |
| RTX | RTX CORP COM | 2,414 | $279K | 0.1% | $115.58 | $75.63 | +50.2% | COM | 75513E101 |
| QCOM | QUALCOMM INC COM | 1,791 | $275K | 0.1% | $153.55 * | $118.34 | +27.0% | COM | 747525103 |
| JNJ | JOHNSON & JOHNSON COM | 1,843 | $267K | 0.1% | $144.87 * | $115.78 | +21.2% | COM | 478160104 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $266K | 0.1% | $292.31 * | $147.45 | +94.2% | COM | 053015103 |
| VEA | VANGUARD INTL FD FTSE DEVELOPED MKTS ETF | 5,548 | $265K | 0.1% | $47.76 | $50.22 | -4.8% | VAN FTSE DEV MKT | 921943858 |
| PEP | PEPSICO INC COM | 1,602 | $244K | 0.1% | $152.31 * | $94.89 | +54.1% | COM | 713448108 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,259 | $243K | 0.1% | $193.01 * | $167.50 | +11.0% | COM | 693475105 |
| MKC | MCCORMICK & CO INC COM NON VTG | 3,150 | $240K | 0.1% | $76.19 * | $67.69 | +9.8% | COM NON VTG | 579780206 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $238K | 0.1% | $90.84 * | $71.73 | +23.7% | COM | 194162103 |
| TRI | THOMSON REUTERS CORP REGISTERED SHS ISIN#CA8849038085 | 1,417 | $228K | 0.1% | $160.90 * | $161.91 | -3.1% | COM | 884903808 |
| CVX | CHEVRON CORP NEW COM | 1,564 | $227K | 0.1% | $145.14 * | $80.11 | +72.8% | COM | 166764100 |
| PM | PHILIP MORRIS INTL INC COM | 1,876 | $226K | 0.1% | $120.47 * | $91.29 | +27.3% | COM | 718172109 |
| AVUS | AMERICAN CENTY ETF TR AVANTIS U S EQUITY ETF | 2,325 | $225K | 0.1% | $96.77 | $98.18 | -1.3% | US EQT ETF | 025072885 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $219K | 0.1% | $486.67 * | $417.42 | +13.1% | COM | 539830109 |
| OXY | OCCIDENTAL PETE CORP COM | 4,400 | $217K | 0.1% | $49.32 | $49.25 | -1.8% | COM | 674599105 |
| MDLZ | MONDELEZ INTL INC CL A | 3,630 | $217K | 0.1% | $59.78 * | $63.61 | -9.0% | CL A | 609207105 |
| UNP | UNION PAC CORP COM | 942 | $215K | 0.1% | $228.24 * | $209.24 | +6.4% | COM | 907818108 |
| LOW | LOWES COS INC COM | 842 | $208K | 0.1% | $247.03 * | $236.16 | +2.5% | COM | 548661107 |
| HD | HOME DEPOT INC COM | 526 | $205K | 0.1% | $389.73 * | $352.64 | +7.6% | COM | 437076102 |
| CSCO | CISCO SYS INC COM | 3,423 | $203K | 0.1% | $59.30 * | $55.37 | +3.7% | COM | 17275R102 |
| JAVA | J P MORGAN EXCHANGE-TRADED FD TR ACTIVE VALUE ETF | 3,168 | $201K | 0.1% | $63.45 | $61.46 | +3.0% | ACTIVE VALUE ETF | 46641Q167 |
| PSA | PUBLIC STORAGE COM | 668 | $200K | 0.1% | $299.40 * | $306.57 | -6.3% | COM | 74460D109 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 10,605 | $121K | 0.0% | $11.41 | $22.80 | -50.1% | GL CLEAN ENE ETF | 464288224 |
| PNSTQ | PINSTRIPES HLDGS INC CL A | 77,595 | $31,000 | 0.0% | $0.40 | $3.25 | — | CL A | 06690B107 |