Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q1 2025 (← Previous) (Next →)
Filing Date: May 2, 2025
Total Value: $362M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 365,227 | $100M | 27.8% | $274.84 | $137.85 | +99.4% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 359,893 | $67.72M | 18.7% | $188.16 | $129.46 | +45.3% | RUS 1000 VAL ETF | 464287598 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 353,588 | $60.42M | 16.7% | $170.89 | $146.79 | +16.4% | MSCI USA QLT FCT | 46432F339 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 659,530 | $33.41M | 9.2% | $50.66 | $50.51 | +0.3% | TRS FLT RT BD | 46434V860 |
| GARP | ISHARES TR MSCI USA QUALITY GARP ETF | 409,098 | $20.87M | 5.8% | $51.02 | $48.71 | +4.7% | MSCI USA QUALITY | 46436E403 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 17,261 | $8.871M | 2.5% | $513.93 | $329.86 | +55.8% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 19,735 | $7.126M | 2.0% | $361.08 * | $45.50 | +98.4% | RUS 1000 GRW ETF | 464287614 |
| AAPL | APPLE INC COM | 28,863 | $6.411M | 1.8% | $222.12 | $114.09 | +94.0% | COM | 037833100 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 38,054 | $5.11M | 1.4% | $134.28 | $107.80 | +24.6% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 10,212 | $3.834M | 1.1% | $375.44 | $134.42 | +177.8% | COM | 594918104 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,860 | $2.104M | 0.6% | $306.71 | $223.69 | +37.1% | Rus 1000 ETF | 464287622 |
| TEQI | T ROWE PRICE EXCHANGE-TRADED FDS INC EQUITY INCOME ETF | 46,896 | $1.964M | 0.5% | $41.88 | $41.95 | -0.2% | PRICE EQT INCOME | 87283Q206 |
| FISV | FISERV INC COM | 8,233 | $1.818M | 0.5% | $220.82 | $92.25 | +139.4% | COM | 337738108 |
| TSLA | TESLA INC COM | 6,286 | $1.629M | 0.5% | $259.15 | $237.91 | +8.9% | COM | 88160R101 |
| AMZN | AMAZON COM INC COM | 7,654 | $1.456M | 0.4% | $190.23 | $124.78 | +52.5% | COM | 023135106 |
| WEC | WEC ENERGY GROUP INC COM | 12,806 | $1.396M | 0.4% | $109.01 * | $52.98 | +100.6% | COM | 92939U106 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,304 | $1.227M | 0.3% | $532.55 | $235.89 | +125.8% | CL B NEW | 084670702 |
| XLI | SELECT SECTOR SPDR TR INDL | 9,190 | $1.205M | 0.3% | $131.12 | $103.03 | +27.2% | SBI INT-INDS | 81369Y704 |
| PG | PROCTER & GAMBLE CO COM | 6,685 | $1.139M | 0.3% | $170.38 | $90.50 | +84.6% | COM | 742718109 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,930 | $1.079M | 0.3% | $559.07 | $433.31 | +29.1% | TR UNIT | 78462F103 |
| ORCL | ORACLE CORP COM | 7,505 | $1.049M | 0.3% | $139.77 | $58.96 | +135.4% | COM | 68389X105 |
| ABBV | ABBVIE INC COM | 4,902 | $1.027M | 0.3% | $209.51 * | $72.23 | +182.9% | COM | 00287Y109 |
| JPM | JPMORGAN CHASE & CO COM | 4,163 | $1.021M | 0.3% | $245.26 | $166.90 | +44.7% | COM | 46625H100 |
| MCD | MCDONALDS CORP COM | 3,209 | $1.002M | 0.3% | $312.25 | $134.59 | +128.1% | COM | 580135101 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 19,107 | $948K | 0.3% | $49.62 | $49.46 | +0.3% | TAX EXEMPT BD | 922907746 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 12,587 | $940K | 0.3% | $74.68 | $47.27 | +58.1% | S&P500 LOW VOL | 46138E354 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 32,420 | $906K | 0.3% | $27.95 | $27.20 | +2.8% | US DIVIDEND EQ | 808524797 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 8,796 | $862K | 0.2% | $98.00 | $77.51 | +26.4% | ESG US STK ETF | 921910733 |
| ITA | ISHARES TR US AEROSPACE & DEFENSE ETF | 5,280 | $808K | 0.2% | $153.03 | $137.21 | +11.6% | US AER DEF ETF | 464288760 |
| NVDA | NVIDIA CORP COM | 7,273 | $788K | 0.2% | $108.35 | $104.74 | +3.5% | COM | 67066G104 |
| CGUS | CAPITAL GROUP CORE EQUITY ETF SHS | 21,157 | $707K | 0.2% | $33.42 | $35.13 | -4.9% | SHS CREATION UNI | 14020V108 |
| GOOGL | ALPHABET INC CL A | 4,182 | $647K | 0.2% | $154.71 | $130.21 | +18.4% | CL A | 02079K305 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 4,736 | $610K | 0.2% | $128.80 | $104.87 | +22.9% | MEGA CAP VAL ETF | 921910840 |
| IQLT | ISHARES TR MSCI INTL QUALITY FACTOR ETF | 15,081 | $599K | 0.2% | $39.72 | $39.44 | +0.6% | MSCI INTL QUALTY | 46434V456 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,389 | $583K | 0.2% | $37.88 | $39.99 | -6.4% | CL B | 35671D857 |
| DIS | DISNEY WALT CO DISNEY COM | 5,585 | $551K | 0.2% | $98.66 | $110.10 | -11.3% | COM | 254687106 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 17,548 | $544K | 0.2% | $31.00 | $26.42 | +17.4% | INTL SEL DIV ETF | 464288448 |
| XOM | EXXON MOBIL CORP COM | 4,362 | $519K | 0.1% | $118.98 * | $67.50 | +71.5% | COM | 30231G102 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 4,448 | $518K | 0.1% | $116.46 | $90.91 | +28.0% | MSCI GBL MIN VOL | 464286525 |
| COST | COSTCO WHOLESALE CORP NEW COM | 542 | $513K | 0.1% | $946.49 | $466.51 | +101.9% | COM | 22160K105 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 2,951 | $510K | 0.1% | $172.82 | $136.53 | +26.5% | VALUE ETF | 922908744 |
| ABT | ABBOTT LABS COM | 3,798 | $504K | 0.1% | $132.70 | $67.31 | +94.4% | COM | 002824100 |
| BSCS | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR INVESCO BULLETSHARES 2028 CORP BD ETF | 24,763 | $504K | 0.1% | $20.35 | $20.24 | +0.6% | BD ETF | 46138J643 |
| CAT | CATERPILLAR INS COM | 1,470 | $485K | 0.1% | $329.93 | $169.91 | +91.9% | COM | 149123101 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,272 | $471K | 0.1% | $370.28 * | $37.16 | +66.3% | GROWTH ETF | 922908736 |
| KO | COCA COLA CO COM | 6,432 | $461K | 0.1% | $71.67 * | $39.57 | +77.1% | COM | 191216100 |
| QQQ | INVESCO QQQ TR UNIT SER 1 | 902 | $423K | 0.1% | $468.96 | $508.07 | -7.7% | UNIT SER 1 | 46090E103 |
| TCHP | T ROWE PRICE EXCHANGE-TRADED FDS INC BLUE CHIP GROWTH ETF | 10,967 | $418K | 0.1% | $38.11 | $41.62 | -8.5% | PRICE BLUE CHIP | 87283Q107 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,486 | $404K | 0.1% | $271.87 | $170.34 | +58.6% | SHS | G29183103 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 4,493 | $395K | 0.1% | $87.91 | $73.23 | +20.2% | MRNGSTR WDE MOAT | 92189F643 |
| CGXU | CAPITAL GROUP INTL FOCUS EQUITY ETF SHS | 16,054 | $393K | 0.1% | $24.48 | $25.57 | -4.3% | SHS CREATION UNI | 14019W109 |
| NEE | NEXTERA ENERGY INC COM | 5,455 | $387K | 0.1% | $70.94 * | $57.11 | +21.4% | COM | 65339F101 |
| DSI | ISHARES TR ESG MSCI KLD 400 ETF | 3,782 | $387K | 0.1% | $102.33 | $75.61 | +35.5% | ESG MSCI KLD 400 | 464288570 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 5,169 | $386K | 0.1% | $74.68 | $79.59 | -7.7% | COM | 31620M106 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $386K | 0.1% | $466.18 | $352.90 | +30.6% | SHS | G54950103 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,595 | $357K | 0.1% | $99.30 | $82.46 | +20.5% | S&P 500 REVENUE | 46138G698 |
| V | VISA INC COM CL A | 1,014 | $355K | 0.1% | $350.10 | $226.05 | +54.2% | COM | 92826C839 |
| AMGN | AMGEN INC COM | 1,100 | $343K | 0.1% | $311.82 * | $195.54 | +55.6% | COM | 031162100 |
| UNH | UNITEDHEALTH GROUP INC COM | 653 | $342K | 0.1% | $523.74 | $470.56 | +9.1% | COM | 91324P102 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 4,432 | $342K | 0.1% | $77.17 | $53.63 | +44.1% | MORNINGSTR US EQ | 464287127 |
| APH | AMPHENOL CORP NEW CL A | 5,206 | $341K | 0.1% | $65.50 | $50.37 | +29.6% | CL A | 032095101 |
| CGGO | CAPITAL GROUP GLOBAL GROWTH EQUITY ETF SHS | 11,906 | $337K | 0.1% | $28.31 | $29.71 | -4.7% | SHS CREATION UNI | 14020X104 |
| SGOV | ISHARES TR ISHARES 0-3 MNTH TREAS BD ETF | 3,264 | $329K | 0.1% | $100.80 | $100.45 | +0.2% | 0-3 MNTH TREASRY | 46436E718 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,323 | $329K | 0.1% | $248.68 | $118.70 | +105.6% | COM | 459200101 |
| MGEE | MGE ENERGY INC COM | 3,533 | $328K | 0.1% | $92.84 | $61.14 | +49.6% | COM | 55277P104 |
| RTX | RTX CORP COM | 2,414 | $320K | 0.1% | $132.56 | $75.63 | +72.8% | COM | 75513E101 |
| LLY | LILLY ELI & CO COM | 377 | $311K | 0.1% | $824.93 | $506.78 | +62.0% | COM | 532457108 |
| USB | US BANCORP DEL COM NEW | 7,331 | $310K | 0.1% | $42.29 * | $36.56 | +11.9% | COM | 902973304 |
| WMT | WALMART INC COM | 3,537 | $310K | 0.1% | $87.64 | $56.56 | +54.2% | COM | 931142103 |
| GOOG | ALPHABET INC CAP STK CL C | 1,975 | $309K | 0.1% | $156.46 | $153.15 | +1.7% | CAP STK CL C | 02079K107 |
| JNJ | JOHNSON & JOHNSON COM | 1,843 | $306K | 0.1% | $166.03 * | $115.78 | +40.1% | COM | 478160104 |
| FDRR | FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES | 6,060 | $303K | 0.1% | $50.00 | $46.67 | +7.0% | DIVID ETF RISI | 316092832 |
| SUSL | ISHARES TR ESG MSCI USA LEADERS ETF | 3,154 | $302K | 0.1% | $95.75 | $102.04 | -6.1% | ESG MSCI LEADR | 46435U218 |
| PM | PHILIP MORRIS INTL INC COM | 1,901 | $302K | 0.1% | $158.86 * | $91.89 | +68.3% | COM | 718172109 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 25,987 | $292K | 0.1% | $11.24 | $14.48 | -22.5% | PFD ETF | 46138E511 |
| VEA | VANGUARD INTL FD FTSE DEVELOPED MKTS ETF | 5,548 | $282K | 0.1% | $50.83 | $50.22 | +1.2% | VAN FTSE DEV MKT | 921943858 |
| VXUS | VANGUARD STAR FDS VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 4,511 | $280K | 0.1% | $62.07 | $61.77 | +0.5% | VG TL INTL STK F | 921909768 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $278K | 0.1% | $305.49 | $147.45 | +103.8% | COM | 053015103 |
| JAVA | J P MORGAN EXCHANGE-TRADED FD TR ACTIVE VALUE ETF | 4,368 | $278K | 0.1% | $63.64 | $62.41 | +1.8% | ACTIVE VALUE ETF | 46641Q167 |
| QCOM | QUALCOMM INC COM | 1,791 | $275K | 0.1% | $153.55 | $118.34 | +27.7% | COM | 747525103 |
| CVX | CHEVRON CORP NEW COM | 1,564 | $262K | 0.1% | $167.52 * | $80.11 | +101.8% | COM | 166764100 |
| MKC | MCCORMICK & CO INC COM NON VTG | 3,150 | $259K | 0.1% | $82.22 * | $67.69 | +18.5% | COM NON VTG | 579780206 |
| PEP | PEPSICO INC COM | 1,709 | $256K | 0.1% | $149.80 * | $97.93 | +48.5% | COM | 713448108 |
| MDLZ | MONDELEZ INTL INC CL A | 3,630 | $246K | 0.1% | $67.77 * | $63.61 | +4.1% | CL A | 609207105 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $245K | 0.1% | $93.51 | $71.73 | +28.3% | 14019W109 | 194162103 |
| TRI | THOMSON REUTERS CORP REGISTERED SHS ISIN#CA8849038085 | 1,417 | $245K | 0.1% | $172.90 | $161.91 | +4.7% | COM | 884903808 |
| VZ | VERIZON COMMUNICATIONS INC COM | 4,935 | $224K | 0.1% | $45.39 * | $39.58 | +9.1% | COM | 92343V104 |
| UNP | UNION PAC CORP COM | 942 | $223K | 0.1% | $236.73 | $209.24 | +10.9% | COM | 907818108 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,259 | $221K | 0.1% | $175.54 * | $167.50 | +2.0% | COM | 693475105 |
| OXY | OCCIDENTAL PETE CORP COM | 4,400 | $217K | 0.1% | $49.32 | $49.25 | -1.4% | COM | 674599105 |
| CSCO | CISCO SYS INC COM | 3,426 | $211K | 0.1% | $61.59 * | $55.37 | +8.8% | COM | 17275R102 |
| RSG | REPUBLIC SVCS INC COM | 850 | $206K | 0.1% | $242.35 | $221.89 | +8.0% | COM | 760759100 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $201K | 0.1% | $446.67 * | $417.42 | +4.7% | COM | 539830109 |
| PNSTQ | PINSTRIPES HLDGS INC CL A | 77,595 | $6,000 | 0.0% | $0.08 | $3.25 | — | CL A | 06690B107 |