Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2024 (← Previous) (Next →)
Filing Date: Nov 12, 2024
Total Value: $359M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 366,177 | $104M | 28.9% | $283.15 | $137.85 | +105.4% | STK MKT ETF | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 358,125 | $67.97M | 18.9% | $189.80 | $128.65 | +47.5% | RUS 1000 VAL ETF | 464287598 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 317,085 | $56.85M | 15.8% | $179.30 | $142.87 | +25.5% | MSCI USA QLT FCT | 46432F339 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 833,545 | $42.18M | 11.7% | $50.60 | $50.51 | +0.2% | TRS FLT RT BD | 46434V860 |
| GARP | ISHARES TR MSCI USA QUALITY GARP ETF | 283,922 | $15.16M | 4.2% | $53.40 | $45.71 | +16.8% | FACTORS US GRO | 46436E403 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 14,988 | $7.909M | 2.2% | $527.69 | $297.87 | +77.2% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 20,336 | $7.634M | 2.1% | $375.39 * | $45.50 | +106.2% | RUS 1000 GRW ETF | 464287614 |
| AAPL | APPLE INC COM | 28,608 | $6.666M | 1.9% | $233.01 | $111.33 | +108.1% | COM | 037833100 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 36,603 | $4.944M | 1.4% | $135.07 | $106.79 | +26.5% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 10,158 | $4.371M | 1.2% | $430.30 | $134.42 | +217.1% | COM | 594918104 |
| TSLA | TESLA INC COM | 9,083 | $2.376M | 0.7% | $261.59 | $178.90 | +46.2% | COM | 88160R101 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,732 | $2.116M | 0.6% | $314.32 | $219.00 | +43.6% | RUS 1000 ETF | 464287622 |
| FISV | FISERV INC COM | 8,561 | $1.538M | 0.4% | $179.65 | $92.25 | +94.7% | COM | 337738108 |
| AMZN | AMAZON COM INC COM | 7,416 | $1.382M | 0.4% | $186.35 | $122.04 | +52.7% | COM | 023135106 |
| ORCL | ORACLE CORP COM | 7,464 | $1.272M | 0.4% | $170.42 | $58.96 | +185.5% | COM | 68389X105 |
| WEC | WEC ENERGY GROUP INC COM | 12,804 | $1.231M | 0.3% | $96.14 * | $52.98 | +74.1% | COM | 92939U106 |
| XLI | SELECT SECTOR SPDR TR INDL | 8,540 | $1.157M | 0.3% | $135.48 | $100.59 | +34.6% | COM | 81369Y704 |
| PG | PROCTER & GAMBLE CO COM | 6,638 | $1.15M | 0.3% | $173.24 * | $89.25 | +88.0% | COM | 742718109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,240 | $1.031M | 0.3% | $460.27 | $230.55 | +99.6% | CL B NEW | 084670702 |
| MCD | MCDONALDS CORP COM | 3,278 | $998K | 0.3% | $304.45 * | $134.59 | +119.8% | COM | 580135101 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 13,187 | $946K | 0.3% | $71.74 | $47.27 | +51.7% | S&P500 LOW VOL | 46138E354 |
| ABBV | ABBVIE INC COM | 4,702 | $928K | 0.3% | $197.36 * | $67.75 | +179.4% | COM | 00287Y109 |
| JPM | JPMORGAN CHASE & CO COM | 4,156 | $876K | 0.2% | $210.78 * | $166.90 | +23.0% | COM | 46625H100 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 16,713 | $854K | 0.2% | $51.10 | $49.38 | +3.5% | TAX EXEMPT BD | 922907746 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 9,840 | $832K | 0.2% | $84.55 * | $24.54 | +14.8% | US DIVIDEND EQ | 808524797 |
| IQLT | ISHARES TR MSCI INTL QUALITY FACTOR ETF | 19,175 | $796K | 0.2% | $41.51 | $39.44 | +5.2% | MSCI INTL QUALTY | 46434V456 |
| NVDA | NVIDIA CORP COM | 6,410 | $778K | 0.2% | $121.37 | $101.05 | +20.1% | COM | 67066G104 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,389 | $768K | 0.2% | $49.91 | $39.99 | +22.6% | CL B | 35671D857 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 6,823 | $694K | 0.2% | $101.71 | $69.62 | +46.0% | ESG US STK ETF | 921910733 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 4,736 | $608K | 0.2% | $128.38 | $104.87 | +22.3% | MEGA CAP VAL ETF | 921910840 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,038 | $595K | 0.2% | $573.22 | $299.38 | +91.6% | TR UNIT | 78462F103 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 18,360 | $555K | 0.2% | $30.23 | $26.42 | +14.4% | INTL SEL DIV ETF | 464288448 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 5,693 | $552K | 0.2% | $96.96 | $73.23 | +32.4% | MRNGSTR WDE MOAT | 92189F643 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,434 | $550K | 0.2% | $383.54 * | $37.16 | +72.2% | GROWTH ETF | 922908736 |
| DIS | DISNEY WALT CO DISNEY COM | 5,582 | $537K | 0.1% | $96.20 | $110.10 | -14.0% | COM | 254687106 |
| CAT | CATERPILLAR INS COM | 1,298 | $508K | 0.1% | $391.37 | $141.84 | +170.7% | COM | 149123101 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,486 | $493K | 0.1% | $331.76 | $170.34 | +92.1% | SHS | G29183103 |
| ITA | ISHARES TR US AEROSPACE & DEFENSE ETF | 3,250 | $486K | 0.1% | $149.54 | $127.97 | +16.9% | US AER DEF ETF | 464288760 |
| COST | COSTCO WHOLESALE CORP NEW COM | 542 | $480K | 0.1% | $885.61 | $466.51 | +88.8% | COM | 22160K105 |
| KO | COCA COLA CO COM | 6,432 | $462K | 0.1% | $71.83 * | $39.57 | +75.1% | COM | 191216100 |
| GOOGL | ALPHABET INC CL A | 2,782 | $461K | 0.1% | $165.71 | $108.11 | +52.6% | CAP STK CL A | 02079K305 |
| NEE | NEXTERA ENERGY INC COM | 5,320 | $450K | 0.1% | $84.59 * | $56.66 | +43.7% | COM | 65339F101 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 5,169 | $433K | 0.1% | $83.77 * | $79.59 | +2.4% | COM | 31620M106 |
| ABT | ABBOTT LABS COM | 3,598 | $410K | 0.1% | $113.95 * | $64.75 | +72.0% | COM | 002824100 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $395K | 0.1% | $477.05 | $352.90 | +32.9% | SHS | G54950103 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 4,908 | $389K | 0.1% | $79.26 | $53.63 | +47.7% | MRNGSTR LG-CP ET | 464287127 |
| UNH | UNITEDHEALTH GROUP INC COM | 653 | $382K | 0.1% | $584.99 * | $470.56 | +20.8% | COM | 91324P102 |
| XOM | EXXON MOBIL CORP COM | 3,140 | $368K | 0.1% | $117.20 * | $52.24 | +114.7% | COM | 30231G102 |
| AMGN | AMGEN INC COM | 1,127 | $363K | 0.1% | $322.09 * | $195.54 | +58.3% | COM | 031162100 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 3,061 | $351K | 0.1% | $114.67 | $80.53 | +42.2% | MSCI GBL MIN VOL | 464286525 |
| APH | AMPHENOL CORP NEW CL A | 5,206 | $339K | 0.1% | $65.12 | $50.37 | +28.1% | CL A | 032095101 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,100 | $337K | 0.1% | $108.71 | $67.75 | +60.6% | MSCI KLD400 SOC | 464288570 |
| LLY | LILLY ELI & CO COM | 377 | $334K | 0.1% | $885.94 | $506.78 | +73.2% | COM | 532457108 |
| USB | US BANCORP DEL COM NEW | 7,257 | $332K | 0.1% | $45.75 * | $36.56 | +18.6% | COM NEW | 902973304 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,388 | $332K | 0.1% | $97.99 | $81.32 | +20.6% | S&P 500 REVENUE | 46138G698 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,897 | $331K | 0.1% | $174.49 | $114.89 | +52.0% | VALUE ETF | 922908744 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 25,987 | $321K | 0.1% | $12.35 | $14.48 | -14.7% | PFD ETF | 46138E511 |
| PEP | PEPSICO INC COM | 1,883 | $320K | 0.1% | $169.94 * | $94.89 | +70.9% | COM | 713448108 |
| JNJ | JOHNSON & JOHNSON COM | 1,925 | $312K | 0.1% | $162.08 * | $115.78 | +34.7% | COM | 478160104 |
| FDRR | FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES | 6,060 | $312K | 0.1% | $51.49 | $46.67 | +10.3% | DIVID ETF RISI | 316092832 |
| WMT | WALMART INC COM | 3,779 | $305K | 0.1% | $80.71 | $56.56 | +41.1% | COM | 931142103 |
| QCOM | QUALCOMM INC COM | 1,791 | $305K | 0.1% | $170.30 * | $118.34 | +39.8% | COM | 747525103 |
| RTX | RTX CORP COM | 2,414 | $292K | 0.1% | $120.96 * | $75.63 | +56.4% | COM | 75513E101 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,318 | $291K | 0.1% | $220.79 * | $118.70 | +80.1% | COM | 459200101 |
| MGEE | MGE ENERGY INC COM | 3,166 | $290K | 0.1% | $91.60 * | $57.88 | +54.0% | COM | 55277P104 |
| FVAL | FIDELITY COVINGTON TR VALUE FACTOR ETF | 4,560 | $276K | 0.1% | $60.53 | $45.52 | +33.1% | VLU FACTOR ETF | 316092782 |
| V | VISA INC COM CL A | 1,004 | $276K | 0.1% | $274.90 | $226.05 | +20.5% | CL A | 92826C839 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $272K | 0.1% | $103.82 * | $71.73 | +40.6% | COM | 194162103 |
| GOOG | ALPHABET INC CAP STK CL C | 1,576 | $263K | 0.1% | $166.88 | $146.31 | +13.7% | CAP STK CL C | 02079K107 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $263K | 0.1% | $584.44 * | $417.42 | +35.2% | COM | 539830109 |
| MKC | MCCORMICK & CO INC COM NON VTG | 3,150 | $259K | 0.1% | $82.22 * | $67.69 | +17.2% | COM NON VTG | 579780206 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $252K | 0.1% | $276.92 * | $147.45 | +82.7% | COM | 053015103 |
| PSN | PARSONS CORP DEL COM | 2,417 | $251K | 0.1% | $103.85 | $89.72 | +15.6% | COM | 70202L102 |
| PSA | PUBLIC STORAGE COM | 668 | $243K | 0.1% | $363.77 * | $306.57 | +12.8% | COM | 74460D109 |
| CVX | CHEVRON CORP NEW COM | 1,648 | $243K | 0.1% | $147.45 * | $80.11 | +73.9% | COM | 166764100 |
| HOG | HARLEY DAVIDSON INC COM | 6,208 | $239K | 0.1% | $38.50 | $36.24 | +6.3% | COM | 412822108 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,259 | $233K | 0.1% | $185.07 * | $167.50 | +5.5% | COM | 693475105 |
| UNP | UNION PAC CORP COM | 942 | $232K | 0.1% | $246.28 * | $209.24 | +14.4% | COM | 907818108 |
| PM | PHILIP MORRIS INTL INC COM | 1,876 | $228K | 0.1% | $121.54 * | $91.29 | +27.0% | COM | 718172109 |
| LOW | LOWES COS INC COM | 842 | $228K | 0.1% | $270.78 * | $236.16 | +12.0% | COM | 548661107 |
| VZ | VERIZON COMMUNICATIONS INC COM | 4,888 | $220K | 0.1% | $45.01 * | $35.93 | +15.1% | COM | 92343V104 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 1,100 | $218K | 0.1% | $198.18 | $149.51 | +32.5% | DIV APP ETF | 921908844 |
| MRK | MERCK & CO INC NEW COM | 1,923 | $218K | 0.1% | $113.36 * | $107.03 | +1.4% | COM | 58933Y105 |
| HD | HOME DEPOT INC COM | 526 | $214K | 0.1% | $406.84 * | $352.64 | +11.5% | COM | 437076102 |
| IYR | ISHARES TR US REAL ESTATE ETF | 2,001 | $204K | 0.1% | $101.95 | $96.32 | +5.8% | U.S. REAL ES ETF | 464287739 |
| JAVA | J P MORGAN EXCHANGE-TRADED FD TR ACTIVE VALUE ETF | 3,168 | $203K | 0.1% | $64.08 | $61.46 | +4.2% | ACTIVE VALUE ETF | 46641Q167 |
| MMM | 3M CO COM | 1,485 | $203K | 0.1% | $136.70 * | $119.14 | +12.0% | COM | 88579Y101 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 13,255 | $194K | 0.1% | $14.64 | $22.80 | -35.6% | GL CLEAN ENE ETF | 464288224 |
| PNSTQ | PINSTRIPES HLDGS INC CL A | 77,595 | $60,000 | 0.0% | $0.77 | $3.25 | — | CL A | 06690B107 |