Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q2 2025 (← Previous) (Next →)
Filing Date: Aug 11, 2025
Total Value: $419M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 352,696 | $107M | 25.6% | $303.93 | $137.85 | +120.5% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 360,714 | $70.06M | 16.7% | $194.23 | $129.46 | +50.0% | RUS 1000 VAL ETF | 464287598 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 354,232 | $64.76M | 15.5% | $182.82 | $146.79 | +24.5% | MSCI USA QLT FCT | 46432F339 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 748,412 | $37.91M | 9.1% | $50.65 | $50.52 | +0.3% | TRS FLT RT BD | 46434V860 |
| GARP | ISHARES TR MSCI USA QUALITY GARP ETF | 424,178 | $25.61M | 6.1% | $60.38 | $48.91 | +23.5% | MSCI USA QUALITY | 46436E403 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 19,297 | $10.96M | 2.6% | $568.02 | $350.50 | +62.1% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 19,824 | $8.417M | 2.0% | $424.59 * | $45.50 | +133.3% | RUS 1000 GRW ETF | 464287614 |
| USFR | WISDOMTREE TR WISDOMTREE FLTG RATE TREAS FD NEW | 166,016 | $8.352M | 2.0% | $50.31 | $50.37 | -0.1% | FLOATNG RAT TREA | 97717Y527 |
| DFIV | DIMENSIONAL ETF TR INTL VALE ETF | 159,845 | $6.846M | 1.6% | $42.83 | $40.73 | +5.2% | INTERNATNAL VAL | 25434V807 |
| AAPL | APPLE INC COM | 28,771 | $5.903M | 1.4% | $205.17 | $114.09 | +79.5% | COM | 037833100 |
| MSFT | MICROSOFT CORP COM | 11,530 | $5.735M | 1.4% | $497.40 | $168.48 | +194.2% | COM | 594918104 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 36,895 | $4.9M | 1.2% | $132.81 | $107.80 | +23.2% | SELECT DIVID ETF | 464287168 |
| TEQI | T ROWE PRICE EXCHANGE-TRADED FDS INC EQUITY INCOME ETF | 85,200 | $3.624M | 0.9% | $42.54 | $41.39 | +2.8% | PRICE EQT INCOME | 87283Q206 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,860 | $2.329M | 0.6% | $339.50 | $223.69 | +51.8% | Rus 1000 ETF | 464287622 |
| TSLA | TESLA INC COM | 6,701 | $2.129M | 0.5% | $317.71 | $241.84 | +31.4% | COM | 88160R101 |
| ORCL | ORACLE CORP COM | 8,390 | $1.834M | 0.4% | $218.59 | $69.70 | +212.5% | COM | 68389X105 |
| AMZN | AMAZON COM INC COM | 7,667 | $1.682M | 0.4% | $219.38 | $124.78 | +75.8% | COM | 023135106 |
| CGXU | CAPITAL GROUP INTL FOCUS EQUITY ETF SHS | 61,556 | $1.67M | 0.4% | $27.13 | $25.46 | +6.6% | SHS CREATION UNI | 14019W109 |
| NVDA | NVIDIA CORP COM | 9,560 | $1.51M | 0.4% | $157.95 | $109.78 | +43.9% | COM | 67066G104 |
| XLI | SELECT SECTOR SPDR TR INDL | 9,515 | $1.404M | 0.3% | $147.56 | $104.17 | +41.6% | SBI INT-INDS | 81369Y704 |
| FISV | FISERV INC COM | 7,922 | $1.366M | 0.3% | $172.43 | $92.25 | +86.9% | COM | 337738108 |
| WEC | WEC ENERGY GROUP INC COM | 12,807 | $1.334M | 0.3% | $104.16 | $52.98 | +93.5% | COM | 92939U106 |
| JPM | JPMORGAN CHASE & CO COM | 4,167 | $1.208M | 0.3% | $289.90 | $166.90 | +72.0% | COM | 46625H100 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,930 | $1.192M | 0.3% | $617.62 | $433.31 | +42.6% | TR UNIT | 78462F103 |
| JAVA | J P MORGAN EXCHANGE-TRADED FD TR ACTIVE VALUE ETF | 18,068 | $1.183M | 0.3% | $65.47 | $62.43 | +4.9% | ACTIVE VALUE ETF | 46641Q167 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 42,420 | $1.124M | 0.3% | $26.50 | $26.94 | -1.6% | US DIVIDEND EQ | 808524797 |
| XLF | SELECT SECTOR SPDR TR FINANCIAL | 21,431 | $1.122M | 0.3% | $52.35 | $49.49 | +5.8% | FINANCIAL | 81369Y605 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,304 | $1.119M | 0.3% | $485.68 | $235.89 | +105.9% | CL B NEW | 084670702 |
| PG | PROCTER & GAMBLE CO COM | 6,685 | $1.065M | 0.3% | $159.31 | $90.50 | +73.6% | COM | 742718109 |
| ITA | ISHARES TR US AEROSPACE & DEFENSE ETF | 5,640 | $1.064M | 0.3% | $188.65 | $139.05 | +35.7% | US AER DEF ETF | 464288760 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 8,710 | $955K | 0.2% | $109.64 | $77.51 | +41.5% | ESG US STK ETF | 921910733 |
| MCD | MCDONALDS CORP COM | 3,209 | $938K | 0.2% | $292.30 | $134.59 | +114.6% | COM | 580135101 |
| ABBV | ABBVIE INC COM | 4,955 | $920K | 0.2% | $185.67 | $73.41 | +148.9% | COM | 00287Y109 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 12,608 | $918K | 0.2% | $72.81 | $47.27 | +54.0% | S&P500 LOW VOL | 46138E354 |
| TCHP | T ROWE PRICE EXCHANGE-TRADED FDS INC BLUE CHIP GROWTH ETF | 17,617 | $799K | 0.2% | $45.35 | $41.25 | +9.9% | PRICE BLUE CHIP | 87283Q107 |
| DIS | DISNEY WALT CO DISNEY COM | 6,035 | $748K | 0.2% | $123.94 | $109.56 | +12.4% | COM | 254687106 |
| GOOGL | ALPHABET INC CL A | 4,181 | $737K | 0.2% | $176.27 | $130.21 | +35.1% | CL A | 02079K305 |
| IQLT | ISHARES TR MSCI INTL QUALITY FACTOR ETF | 16,967 | $733K | 0.2% | $43.20 | $39.67 | +8.9% | MSCI INTL QUALTY | 46434V456 |
| CGUS | CAPITAL GROUP CORE EQUITY ETF SHS | 19,090 | $705K | 0.2% | $36.93 | $35.13 | +5.1% | SHS CREATION UNI | 14020V108 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 5,186 | $680K | 0.2% | $131.12 | $106.65 | +23.0% | MEGA CAP VAL ETF | 921910840 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 13,726 | $673K | 0.2% | $49.03 | $49.46 | -0.9% | TAX EXEMPT BD | 922907746 |
| CAT | CATERPILLAR INC COM | 1,733 | $673K | 0.2% | $388.34 | $194.33 | +98.5% | COM | 149123101 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,390 | $667K | 0.2% | $43.34 | $39.99 | +7.7% | CL B | 35671D857 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 18,756 | $647K | 0.2% | $34.50 | $26.82 | +28.7% | INTL SEL DIV ETF | 464288448 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 4,575 | $542K | 0.1% | $118.47 | $91.61 | +29.4% | MSCI GBL MIN VOL | 464286525 |
| COST | COSTCO WHOLESALE CORP NEW COM | 542 | $537K | 0.1% | $990.77 | $466.51 | +111.6% | COM | 22160K105 |
| APH | AMPHENOL CORP NEW CL A | 5,200 | $514K | 0.1% | $98.85 | $50.37 | +95.4% | CL A | 032095101 |
| BSCS | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR INVESCO BULLETSHARES 2028 CORP BD ETF | 24,763 | $507K | 0.1% | $20.47 | $20.24 | +1.2% | BD ETF | 46138J643 |
| QQQ | INVESCO QQQ TR UNIT SER 1 | 902 | $498K | 0.1% | $552.11 | $508.07 | +8.6% | UNIT SER 1 | 46090E103 |
| NEE | NEXTERA ENERGY INC COM | 6,855 | $476K | 0.1% | $69.44 | $59.36 | +15.3% | COM | 65339F101 |
| XOM | EXXON MOBIL CORP COM | 4,372 | $471K | 0.1% | $107.73 | $67.50 | +56.9% | COM | 30231G102 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 2,609 | $461K | 0.1% | $176.70 | $136.53 | +29.4% | VALUE ETF | 922908744 |
| ABT | ABBOTT LABS COM | 3,364 | $458K | 0.1% | $136.15 | $67.31 | +100.3% | COM | 002824100 |
| KO | COCA COLA CO COM | 6,432 | $455K | 0.1% | $70.74 | $39.57 | +76.2% | COM | 191216100 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 1,268 | $453K | 0.1% | $357.26 | $170.34 | +109.0% | SHS | G29183103 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 998 | $437K | 0.1% | $437.88 * | $37.16 | +96.6% | GROWTH ETF | 922908736 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 5,169 | $421K | 0.1% | $81.45 | $79.59 | +1.1% | COM | 31620M106 |
| SGOV | ISHARES TR ISHARES 0-3 MNTH TREAS BD ETF | 4,160 | $419K | 0.1% | $100.72 | $100.47 | +0.2% | 0-3 MNTH TREASRY | 46436E718 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 4,419 | $414K | 0.1% | $93.69 | $73.23 | +28.1% | MRNGSTR WDE MOAT | 92189F643 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 3,802 | $397K | 0.1% | $104.42 | $83.36 | +25.1% | S&P 500 REVENUE | 46138G698 |
| LLY | LILLY ELI & CO COM | 502 | $391K | 0.1% | $778.88 | $573.17 | +35.5% | COM | 532457108 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 4,650 | $391K | 0.1% | $84.09 | $81.84 | +2.7% | MSCI EAFE MIN VL | 46429B689 |
| LIN | LINDE PLC NEW SHS ISIN#IE000S9YS762 | 828 | $388K | 0.1% | $468.60 | $352.90 | +32.0% | SHS | G54950103 |
| CGGO | CAPITAL GROUP GLOBAL GROWTH EQUITY ETF SHS | 11,906 | $381K | 0.1% | $32.00 | $29.71 | +7.6% | SHS CREATION UNI | 14020X104 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,291 | $381K | 0.1% | $295.12 | $118.70 | +145.3% | COM | 459200101 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 4,379 | $376K | 0.1% | $85.86 | $53.63 | +59.9% | MORNINGSTR US EQ | 464287127 |
| ASML | ASML HLDG N V N Y REGISTRY SHS NEW 2012 ISIN#USN070592100 | 464 | $372K | 0.1% | $801.72 | $717.65 | +11.7% | N Y REGISTRY SHS | N07059210 |
| MGK | VANGUARD WORLD FD VANGUARD MEGA CAP GROWTH ETF | 1,010 | $370K | 0.1% | $366.34 * | $65.90 | +11.1% | MEGA GRWTH IND | 921910816 |
| JNJ | JOHNSON & JOHNSON COM | 2,398 | $366K | 0.1% | $152.63 | $123.89 | +21.6% | COM | 478160104 |
| DSI | ISHARES TR ESG MSCI KLD 400 ETF | 3,125 | $363K | 0.1% | $116.16 | $75.61 | +53.6% | ESG MSCI KLD 400 | 464288570 |
| V | VISA INC COM CL A | 1,013 | $360K | 0.1% | $355.38 | $226.05 | +56.5% | COM | 92826C839 |
| RTX | RTX CORP COM | 2,414 | $352K | 0.1% | $145.82 | $75.63 | +91.5% | COM | 75513E101 |
| GOOG | ALPHABET INC CAP STK CL C | 1,975 | $350K | 0.1% | $177.22 | $153.15 | +15.6% | CAP STK CL C | 02079K107 |
| QCOM | QUALCOMM INC COM | 2,191 | $349K | 0.1% | $159.29 | $123.21 | +27.9% | COM | 747525103 |
| PM | PHILIP MORRIS INTL INC COM | 1,876 | $342K | 0.1% | $182.30 | $91.89 | +94.6% | COM | 718172109 |
| SUSL | ISHARES TR ESG MSCI USA LEADERS ETF | 3,154 | $342K | 0.1% | $108.43 | $102.04 | +6.2% | ESG MSCI LEADR | 46435U218 |
| VEA | VANGUARD INTL FD FTSE DEVELOPED MKTS ETF | 5,960 | $340K | 0.1% | $57.05 | $50.45 | +13.0% | VAN FTSE DEV MKT | 921943858 |
| NUE | NUCOR CORP COM | 2,600 | $337K | 0.1% | $129.62 | $115.51 | +11.3% | COM | 670346105 |
| USB | US BANCORP DEL COM NEW | 7,377 | $334K | 0.1% | $45.28 * | $36.56 | +21.3% | COM | 902973304 |
| FDRR | FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES | 6,060 | $329K | 0.1% | $54.29 | $46.67 | +16.2% | DIVID ETF RISI | 316092832 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 1,598 | $327K | 0.1% | $204.63 | $193.82 | +5.6% | DIV APP ETF | 921908844 |
| ARKB | ARK 21SHARES BITCOIN ETF SHS BEN INT | 8,987 | $322K | 0.1% | $35.83 | $32.78 | +9.2% | SHS BEN INT | 040919102 |
| WMT | WALMART INC COM | 3,241 | $317K | 0.1% | $97.81 | $56.56 | +72.1% | COM | 931142103 |
| AMGN | AMGEN INC COM | 1,100 | $307K | 0.1% | $279.09 | $195.54 | +40.6% | COM | 031162100 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 25,987 | $289K | 0.1% | $11.12 | $14.48 | -23.1% | PFD ETF | 46138E511 |
| TRI | THOMSON REUTERS CORP REGISTERED SHS ISIN#CA8849038085 | 1,417 | $285K | 0.1% | $201.13 | $161.91 | +22.3% | COM | 884903808 |
| VIGI | VANGUARD WHITEHALL FDS INTL DIVID APPRECIATION ETF SHS | 3,150 | $284K | 0.1% | $90.16 | $86.38 | +4.3% | INTL DVD ETF | 921946810 |
| COF | CAPITAL ONE FINL CORP COM | 1,337 | $284K | 0.1% | $212.42 | $185.05 | +14.2% | COM | 14040H105 |
| BSMR | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2027 | 12,061 | $283K | 0.1% | $23.46 | $23.35 | +0.5% | BULSHS 2027 MUNI | 46138J494 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $281K | 0.1% | $308.79 | $147.45 | +106.7% | COM | 053015103 |
| MGEE | MGE ENERGY INC COM | 3,166 | $280K | 0.1% | $88.44 | $61.14 | +43.0% | COM | 55277P104 |
| CVS | CVS HEALTH CORP COM | 3,794 | $262K | 0.1% | $69.06 | $64.19 | +5.4% | COM | 126650100 |
| VXUS | VANGUARD STAR FDS VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 3,723 | $257K | 0.1% | $69.03 | $61.77 | +11.8% | VG TL INTL STK F | 921909768 |
| MDLZ | MONDELEZ INTL INC CL A | 3,630 | $245K | 0.1% | $67.49 | $63.61 | +4.2% | CL A | 609207105 |
| MKC | MCCORMICK & CO INC COM NON VTG | 3,150 | $239K | 0.1% | $75.87 * | $67.69 | +9.8% | COM NON VTG | 579780206 |
| CSCO | CISCO SYS INC COM | 3,429 | $238K | 0.1% | $69.41 | $55.37 | +23.1% | COM | 17275R102 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $238K | 0.1% | $90.84 | $71.73 | +25.1% | 14019W109 | 194162103 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,259 | $235K | 0.1% | $186.66 | $167.50 | +9.3% | COM | 693475105 |
| BSMQ | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2026 MUN BD ETF | 9,986 | $235K | 0.1% | $23.53 | $23.46 | +0.4% | BULSHS 2026 MUNI | 46138J510 |
| PEP | PEPSICO INC COM | 1,758 | $232K | 0.1% | $131.97 | $98.85 | +31.0% | COM | 713448108 |
| DG | DOLLAR GEN CORP NEW COM | 2,000 | $229K | 0.1% | $114.50 | $98.12 | +15.3% | COM | 256677105 |
| CVX | CHEVRON CORP NEW COM | 1,564 | $224K | 0.1% | $143.22 * | $80.11 | +74.8% | COM | 166764100 |
| MS | MORGAN STANLEY COM NEW | 1,546 | $218K | 0.1% | $141.01 | $120.96 | +14.9% | COM NEW | 617446448 |
| UNP | UNION PAC CORP COM | 942 | $217K | 0.1% | $230.36 | $209.24 | +8.6% | COM | 907818108 |
| AVUS | AMERICAN CENTY ETF TR AVANTIS U S EQUITY ETF | 2,142 | $216K | 0.1% | $100.84 | $93.63 | +7.7% | US EQT ETF | 025072885 |
| CGIE | CAPITAL GROUP INTL EQUITY ETF SHS | 6,500 | $214K | 0.1% | $32.92 | $31.08 | +5.9% | SHS | 14021M107 |
| BMO | BANK OF MONTREAL | 1,918 | $212K | 0.1% | $110.53 | $99.39 | +10.1% | COM | 063671101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 4,888 | $212K | 0.1% | $43.37 * | $39.58 | +5.8% | COM | 92343V104 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 7,600 | $210K | 0.1% | $27.63 | $26.28 | +5.3% | US LCAP VA ETF | 808524409 |
| RSG | REPUBLIC SVCS INC COM | 850 | $210K | 0.1% | $247.06 | $221.89 | +10.2% | COM | 760759100 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $208K | 0.0% | $462.22 | $417.42 | +9.3% | COM | 539830109 |
| CGDV | CAPITAL GROUP DIVID VALUE ETF SHS | 5,269 | $208K | 0.0% | $39.48 | $36.25 | +8.9% | SHS CREATION UNI | 14020W106 |
| AN | AUTONATION INC COM | 1,030 | $205K | 0.0% | $199.03 | $180.54 | +10.0% | COM | 05329W102 |
| UNH | UNITEDHEALTH GROUP INC COM | 653 | $204K | 0.0% | $312.40 | $470.56 | -34.6% | COM | 91324P102 |
| BSMS | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2028 MUN BD ETF | 8,643 | $201K | 0.0% | $23.26 | $23.04 | +0.8% | BULSHS 2028 MUNI | 46138J486 |
| PNSTQ | PINSTRIPES HLDGS INC CL A | 77,595 | $4,000 | 0.0% | $0.05 | $3.25 | — | CL A | 06690B107 |