Location: Madison, WI
CIK: 0001844424 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Feb 12, 2024
Total Value: $252M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| DGRO | ISHARES TR | 769,889 | $41.44M | 16.4% | $47.20 | — | CORE DIV GRWTH | 46434V621 |
| IUSG | ISHARES TR | 340,717 | $35.47M | 14.1% | $90.73 | — | CORE S&P US GWT | 464287671 |
| IUSV | ISHARES TR | 214,609 | $18.1M | 7.2% | $72.50 | — | CORE S&P US VLU | 464287663 |
| IVV | ISHARES TR | 29,759 | $14.21M | 5.6% | $399.18 | — | CORE S&P500 ETF | 464287200 |
| ONEQ | FIDELITY COMWLTH TR | 237,079 | $14.04M | 5.6% | $54.14 | — | NASDAQ COMPSIT | 315912808 |
| IJH | ISHARES TR | 36,523 | $10.12M | 4.0% | $235.72 | — | CORE S&P MCP ETF | 464287507 |
| AAPL | APPLE INC | 35,415 | $6.818M | 2.7% | $134.00 | +36.4% | COM | 037833100 |
| IXUS | ISHARES TR | 95,134 | $6.177M | 2.4% | $66.47 | — | CORE MSCI TOTAL | 46432F834 |
| SCHB | SCHWAB STRATEGIC TR | 109,945 | $6.121M | 2.4% | $55.67 | — | US BRD MKT ETF | 808524102 |
| MSFT | MICROSOFT CORP | 15,233 | $5.728M | 2.3% | $262.47 | +33.5% | COM | 594918104 |
| IJR | ISHARES TR | 52,669 | $5.701M | 2.3% | $96.03 | — | CORE S&P SCP ETF | 464287804 |
| QQQ | INVESCO QQQ TR | 13,649 | $5.59M | 2.2% | $323.38 | — | UNIT SER 1 | 46090E103 |
| RSP | INVESCO EXCHANGE TRADED FD T | 34,542 | $5.451M | 2.2% | $157.80 | — | S&P500 EQL WGT | 46137V357 |
| SPY | SPDR S&P 500 ETF TR | 8,077 | $3.839M | 1.5% | $373.75 | — | TR UNIT | 78462F103 |
| FBND | FIDELITY MERRIMACK STR TR | 66,672 | $3.07M | 1.2% | $44.67 | — | TOTAL BD ETF | 316188309 |
| ILCG | ISHARES TR | 44,411 | $3.012M | 1.2% | $52.35 | — | MORNINGSTAR GRWT | 464287119 |
| MUB | ISHARES TR | 27,767 | $3.01M | 1.2% | $114.60 | — | NATIONAL MUN ETF | 464288414 |
| IEFA | ISHARES TR | 39,954 | $2.811M | 1.1% | $64.10 | — | CORE MSCI EAFE | 46432F842 |
| AMZN | AMAZON COM INC | 17,512 | $2.661M | 1.1% | $124.36 | +12.7% | COM | 023135106 |
| ILCV | ISHARES TR | 37,323 | $2.636M | 1.0% | $64.54 | — | MORNINGSTAR VALU | 464288109 |
| VUG | VANGUARD INDEX FDS | 8,340 | $2.593M | 1.0% | $261.31 | — | GROWTH ETF | 922908736 |
| MGEE | MGE ENERGY INC | 28,756 | $2.079M | 0.8% | $63.09 | +9.5% | COM | 55277P104 |
| GOOGL | ALPHABET INC | 12,198 | $1.704M | 0.7% | $120.74 | +10.4% | CAP STK CL A | 02079K305 |
| AGG | ISHARES TR | 15,958 | $1.584M | 0.6% | $101.98 | — | CORE US AGGBD ET | 464287226 |
| CSHI | NEOS ETF TRUST | 31,472 | $1.571M | 0.6% | $49.94 | — | NEOS ENH INM CAS | 78433H501 |
| JPM | JPMORGAN CHASE & CO | 7,702 | $1.31M | 0.5% | $141.85 | +2.1% | COM | 46625H100 |
| VIG | VANGUARD SPECIALIZED FUNDS | 7,533 | $1.284M | 0.5% | $156.59 | — | DIV APP ETF | 921908844 |
| TSLA | TESLA INC | 5,102 | $1.268M | 0.5% | $219.22 | +8.4% | COM | 88160R101 |
| DHR | DANAHER CORPORATION | 5,246 | $1.214M | 0.5% | $196.66 | +7.0% | COM | 235851102 |
| PGX | INVESCO EXCH TRADED FD TR II | 103,070 | $1.182M | 0.5% | $11.47 | — | PFD ETF | 46138E511 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 3,127 | $1.115M | 0.4% | $249.20 | +40.8% | CL B NEW | 084670702 |
| VGT | VANGUARD WORLD FDS | 2,255 | $1.092M | 0.4% | $360.62 | — | INF TECH ETF | 92204A702 |
| SCHG | SCHWAB STRATEGIC TR | 11,571 | $960K | 0.4% | $82.96 | — | US LCAP GR ETF | 808524300 |
| IEMG | ISHARES INC | 18,698 | $946K | 0.4% | $50.25 | — | CORE MSCI EMKT | 46434G103 |
| SCHD | SCHWAB STRATEGIC TR | 12,200 | $929K | 0.4% | $75.67 | — | US DIVIDEND EQ | 808524797 |
| CGMU | CAPITAL GRP FIXED INCM ETF T | 33,925 | $919K | 0.4% | $26.35 | — | MUNICIPAL INCOME | 14020Y201 |
| BAC | BANK AMERICA CORP | 25,920 | $873K | 0.3% | $26.88 | +2.7% | COM | 060505104 |
| SCHM | SCHWAB STRATEGIC TR | 10,586 | $797K | 0.3% | $69.51 | — | US MID-CAP ETF | 808524508 |
| LNT | ALLIANT ENERGY CORP | 15,067 | $773K | 0.3% | $46.44 | +0.0% | COM | 018802108 |
| VOO | VANGUARD INDEX FDS | 1,748 | $764K | 0.3% | $385.17 | — | S&P 500 ETF SHS | 922908363 |
| V | VISA INC | 2,920 | $760K | 0.3% | $203.21 | +19.4% | COM CL A | 92826C839 |
| QQQM | INVESCO EXCH TRADED FD TR II | 4,441 | $748K | 0.3% | $141.73 | — | NASDAQ 100 ETF | 46138G649 |
| OEF | ISHARES TR | 3,312 | $740K | 0.3% | $171.88 | — | S&P 100 ETF | 464287101 |
| XYLD | GLOBAL X FDS | 18,632 | $735K | 0.3% | $39.44 | — | S&P 500 COVERED | 37954Y475 |
| HMOP | HARTFORD FDS EXCHANGE TRADED | 18,805 | $732K | 0.3% | $37.64 | — | MUN OPORTUNITE | 41653L503 |
| ITOT | ISHARES TR | 6,807 | $716K | 0.3% | $89.74 | — | CORE S&P TTL STK | 464287150 |
| SRLN | SSGA ACTIVE ETF TR | 16,884 | $708K | 0.3% | $41.93 | — | BLACKSTONE SENR | 78467V608 |
| SUB | ISHARES TR | 6,646 | $701K | 0.3% | $106.86 | — | SHRT NAT MUN ETF | 464288158 |
| MUNI | PIMCO ETF TR | 12,962 | $684K | 0.3% | $51.33 | — | INTER MUN BD ACT | 72201R866 |
| VV | VANGUARD INDEX FDS | 3,108 | $678K | 0.3% | $184.01 | — | LARGE CAP ETF | 922908637 |
| SCHA | SCHWAB STRATEGIC TR | 14,218 | $672K | 0.3% | $45.28 | — | US SML CAP ETF | 808524607 |
| COST | COSTCO WHSL CORP NEW | 1,002 | $661K | 0.3% | $385.47 | +48.8% | COM | 22160K105 |
| CGCP | CAPITAL GRP FIXED INCM ETF T | 28,654 | $650K | 0.3% | $21.85 | — | CORE PLUS INCM | 14020Y102 |
| VTEB | VANGUARD MUN BD FDS | 12,617 | $644K | 0.3% | $49.80 | — | TAX EXEMPT BD | 922907746 |
| SCHF | SCHWAB STRATEGIC TR | 17,357 | $642K | 0.3% | $34.91 | — | INTL EQTY ETF | 808524805 |
| DE | DEERE & CO | 1,495 | $598K | 0.2% | $275.93 | +32.3% | COM | 244199105 |
| IMCG | ISHARES TR | 9,235 | $595K | 0.2% | $55.65 | — | MRGSTR MD CP GRW | 464288307 |
| NVDA | NVIDIA CORPORATION | 1,191 | $590K | 0.2% | $38.37 | +20.7% | COM | 67066G104 |
| IMCV | ISHARES TR | 8,368 | $567K | 0.2% | $62.38 | — | MRGSTR MD CP VAL | 464288406 |
| IVW | ISHARES TR | 7,190 | $540K | 0.2% | $64.76 | — | S&P 500 GRWT ETF | 464287309 |
| IGV | ISHARES TR | 1,279 | $519K | 0.2% | $366.81 | — | EXPANDED TECH | 464287515 |
| VEU | VANGUARD INTL EQUITY INDEX F | 8,990 | $505K | 0.2% | $52.56 | — | ALLWRLD EX US | 922042775 |
| META | META PLATFORMS INC | 1,417 | $502K | 0.2% | $123.82 | +161.2% | CL A | 30303M102 |
| — | PIMCO CORPORATE & INCOME OPP | 37,483 | $496K | 0.2% | $13.24 | — | COM | 72201B101 |
| IWM | ISHARES TR | 2,398 | $481K | 0.2% | $168.80 | — | RUSSELL 2000 ETF | 464287655 |
| SMMU | PIMCO ETF TR | 9,301 | $465K | 0.2% | $49.60 | — | SHTRM MUN BD ACT | 72201R874 |
| HD | HOME DEPOT INC | 1,255 | $435K | 0.2% | $285.79 | +2.8% | COM | 437076102 |
| XOM | EXXON MOBIL CORP | 4,222 | $422K | 0.2% | $48.42 | +101.5% | COM | 30231G102 |
| IWF | ISHARES TR | 1,287 | $390K | 0.2% | $257.12 | — | RUS 1000 GRW ETF | 464287614 |
| HDV | ISHARES TR | 3,700 | $377K | 0.1% | $100.85 | — | CORE HIGH DV ETF | 46429B663 |
| CVX | CHEVRON CORP NEW | 2,512 | $375K | 0.1% | $103.10 | +33.6% | COM | 166764100 |
| COMT | ISHARES U S ETF TR | 14,875 | $373K | 0.1% | $34.51 | — | GSCI CMDTY STGY | 46431W853 |
| KRE | SPDR SER TR | 6,843 | $359K | 0.1% | $52.43 | — | S&P REGL BKG | 78464A698 |
| F | FORD MTR CO DEL | 29,356 | $358K | 0.1% | $9.63 | 0.0% | COM | 345370860 |
| JNJ | JOHNSON & JOHNSON | 2,238 | $351K | 0.1% | $135.88 | +5.7% | COM | 478160104 |
| CSCO | CISCO SYS INC | 6,935 | $350K | 0.1% | $47.98 | 0.0% | COM | 17275R102 |
| NKE | NIKE INC | 3,203 | $348K | 0.1% | $102.99 | 0.0% | CL B | 654106103 |
| T | AT&T INC | 20,637 | $346K | 0.1% | $15.70 | -9.5% | COM | 00206R102 |
| ISCG | ISHARES TR | 7,749 | $341K | 0.1% | $39.43 | — | MRGSTR SM CP GR | 464288604 |
| HYS | PIMCO ETF TR | 3,574 | $333K | 0.1% | $93.08 | — | 0-5 HIGH YIELD | 72201R783 |
| PG | PROCTER AND GAMBLE CO | 2,262 | $331K | 0.1% | $124.32 | +13.1% | COM | 742718109 |
| RTX | RTX CORPORATION | 3,932 | $331K | 0.1% | $75.63 | 0.0% | COM | 75513E101 |
| VTV | VANGUARD INDEX FDS | 2,210 | $330K | 0.1% | $126.93 | — | VALUE ETF | 922908744 |
| ISCV | ISHARES TR | 5,532 | $328K | 0.1% | $52.71 | — | MRNING SM CP ETF | 464288703 |
| ORCL | ORACLE CORP | 3,088 | $326K | 0.1% | $74.37 | +43.5% | COM | 68389X105 |
| PEP | PEPSICO INC | 1,903 | $323K | 0.1% | $133.68 | +15.0% | COM | 713448108 |
| LLY | ELI LILLY & CO | 554 | $323K | 0.1% | $575.10 | 0.0% | COM | 532457108 |
| ADBE | ADOBE INC | 529 | $315K | 0.1% | $408.87 | +41.1% | COM | 00724F101 |
| MCD | MCDONALDS CORP | 1,055 | $313K | 0.1% | $252.95 | +2.3% | COM | 580135101 |
| FDN | FIRST TR EXCHANGE-TRADED FD | 1,668 | $311K | 0.1% | $211.63 | — | DJ INTERNT IDX | 33733E302 |
| VB | VANGUARD INDEX FDS | 1,422 | $303K | 0.1% | $196.73 | — | SMALL CP ETF | 922908751 |
| C | CITIGROUP INC | 5,834 | $300K | 0.1% | $41.35 | 0.0% | COM NEW | 172967424 |
| IWP | ISHARES TR | 2,868 | $300K | 0.1% | $98.47 | — | RUS MD CP GR ETF | 464287481 |
| IWD | ISHARES TR | 1,765 | $292K | 0.1% | $157.93 | — | RUS 1000 VAL ETF | 464287598 |
| BALT | INNOVATOR ETFS TR | 9,651 | $276K | 0.1% | $28.57 | — | DEFINED WLT SHLD | 45783Y855 |
| CAT | CATERPILLAR INC | 928 | $274K | 0.1% | $259.31 | -3.1% | COM | 149123101 |
| ACWX | ISHARES TR | 5,320 | $272K | 0.1% | $49.22 | — | MSCI ACWI EX US | 464288240 |
| AMAT | APPLIED MATLS INC | 1,672 | $271K | 0.1% | $111.90 | +28.8% | COM | 038222105 |
| EXAS | EXACT SCIENCES CORP | 3,654 | $270K | 0.1% | $65.41 | +0.2% | COM | 30063P105 |
| EFG | ISHARES TR | 2,759 | $267K | 0.1% | $95.47 | — | EAFE GRWTH ETF | 464288885 |
| MGK | VANGUARD WORLD FD | 997 | $259K | 0.1% | $204.51 | — | MEGA GRWTH IND | 921910816 |
| IGLB | ISHARES TR | 4,757 | $251K | 0.1% | $47.14 | — | 10+ YR INVST GRD | 464289511 |
| GOOG | ALPHABET INC | 1,738 | $245K | 0.1% | $129.05 | +4.4% | CAP STK CL C | 02079K107 |
| IWB | ISHARES TR | 924 | $242K | 0.1% | $225.23 | — | RUS 1000 ETF | 464287622 |
| IUSB | ISHARES TR | 5,023 | $231K | 0.1% | $46.07 | — | CORE TOTAL USD | 46434V613 |
| LOW | LOWES COS INC | 1,023 | $228K | 0.1% | $181.46 | +7.3% | COM | 548661107 |
| DAL | DELTA AIR LINES INC DEL | 5,626 | $226K | 0.1% | $35.88 | -1.2% | COM NEW | 247361702 |
| HYG | ISHARES TR | 2,877 | $223K | 0.1% | $80.74 | — | IBOXX HI YD ETF | 464288513 |
| EFA | ISHARES TR | 2,887 | $218K | 0.1% | $75.34 | — | MSCI EAFE ETF | 464287465 |
| VO | VANGUARD INDEX FDS | 922 | $214K | 0.1% | $232.64 | — | MID CAP ETF | 922908629 |
| CARR | CARRIER GLOBAL CORPORATION | 3,707 | $213K | 0.1% | $53.44 | -3.5% | COM | 14448C104 |
| IWS | ISHARES TR | 1,800 | $209K | 0.1% | $116.29 | — | RUS MDCP VAL ETF | 464287473 |
| TSCO | TRACTOR SUPPLY CO | 950 | $204K | 0.1% | $39.39 | 0.0% | COM | 892356106 |
| CRWD | CROWDSTRIKE HLDGS INC | 799 | $204K | 0.1% | $209.43 | 0.0% | CL A | 22788C105 |
| USB | US BANCORP DEL | 4,702 | $203K | 0.1% | $33.10 | 0.0% | COM NEW | 902973304 |
| UPS | UNITED PARCEL SERVICE INC | 1,286 | $202K | 0.1% | $162.55 | -17.4% | CL B | 911312106 |
| — | PIMCO HIGH INCOME FD | 23,258 | $116K | 0.0% | $4.99 | — | COM SHS | 722014107 |