Location: Cincinnati, OH
CIK: 0001536430 · Show all filings
Period: Q3 2014 (← Previous) (Next →)
Filing Date: Oct 28, 2014
Total Value: $295M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| SCHB | SCHWAB STRATEGIC TR | 615,843 | $29.28M | 9.9% | $47.55 * | $7.36 | +7.7% | US BRD MKT ETF | 808524102 |
| — | RYDEX ETF TRUST | 373,951 | $28.34M | 9.6% | $75.79 | $68.07 | — | GUG S&P500 EQ WT | 78355W106 |
| SDOG | ALPS ETF TR | 686,239 | $25.56M | 8.7% | $37.25 | $36.22 | +2.8% | SECTR DIV DOGS | 00162Q858 |
| SCHG | SCHWAB STRATEGIC TR | 485,363 | $23.87M | 8.1% | $49.18 * | $5.36 | +14.6% | US LCAP GR ETF | 808524300 |
| SCHF | SCHWAB STRATEGIC TR | 616,420 | $19.12M | 6.5% | $31.02 * | $15.90 | -2.5% | INTL EQTY ETF | 808524805 |
| SDY | SPDR SERIES TRUST | 251,945 | $18.88M | 6.4% | $74.94 | $67.72 | +10.7% | S&P DIVID ETF | 78464A763 |
| IGSB | ISHARES | 140,607 | $14.8M | 5.0% | $105.28 * | $52.68 | -0.1% | 1-3 YR CR BD ETF | 464288646 |
| IDV | ISHARES | 398,298 | $14.26M | 4.8% | $35.79 | $34.53 | +3.7% | INTL SEL DIV ETF | 464288448 |
| PG | PROCTER & GAMBLE CO | 156,958 | $13.14M | 4.5% | $83.74 * | $55.27 | +10.6% | COM | 742718109 |
| SCHD | SCHWAB STRATEGIC TR | 289,169 | $11.15M | 3.8% | $38.56 * | $11.31 | +13.6% | US DIVIDEND EQ | 808524797 |
| — | CLAYMORE EXCHANGE TRD FD TR | 508,556 | $10.72M | 3.6% | $21.08 | $21.25 | — | GUGG CRP BD 2014 | 18383M571 |
| — | CLAYMORE EXCHANGE TRD FD TR | 241,951 | $5.4M | 1.8% | $22.32 | $22.09 | — | GUGG CRP BD 2016 | 18383M555 |
| — | CLAYMORE EXCHANGE TRD FD TR | 232,234 | $5.286M | 1.8% | $22.76 | $22.35 | — | GUGG CRP BD 2017 | 18383M548 |
| SCHX | SCHWAB STRATEGIC TR | 89,286 | $4.196M | 1.4% | $47.00 * | $6.94 | +12.9% | US LRG CAP ETF | 808524201 |
| — | GENERAL ELECTRIC CO | 130,512 | $3.344M | 1.1% | $25.62 | $23.51 | — | COM | 369604103 |
| EMR | EMERSON ELEC CO | 47,144 | $2.95M | 1.0% | $62.57 * | $42.66 | +8.3% | COM | 291011104 |
| — | POWERSHARES ETF TRUST II | 121,341 | $2.946M | 1.0% | $24.28 | $24.75 | — | SENIOR LN PORT | 73936Q769 |
| CVX | CHEVRON CORP NEW | 24,017 | $2.866M | 1.0% | $119.33 * | $72.35 | +1.9% | COM | 166764100 |
| JNJ | JOHNSON & JOHNSON | 26,827 | $2.86M | 1.0% | $106.61 * | $59.76 | +30.5% | COM | 478160104 |
| PAYX | PAYCHEX INC | 50,424 | $2.229M | 0.8% | $44.21 * | $25.32 | +23.8% | COM | 704326107 |
| — | DOW CHEM CO | 41,796 | $2.192M | 0.7% | $52.45 | $38.39 | — | COM | 260543103 |
| — | DU PONT E I DE NEMOURS & CO | 30,146 | $2.163M | 0.7% | $71.75 | $52.49 | — | COM | 263534109 |
| GIS | GENERAL MLS INC | 41,752 | $2.106M | 0.7% | $50.44 * | $32.33 | +5.6% | COM | 370334104 |
| — | SPECTRA ENERGY CORP | 52,752 | $2.071M | 0.7% | $39.26 | $34.58 | — | COM | 847560109 |
| WFC | WELLS FARGO & CO NEW | 39,428 | $2.045M | 0.7% | $51.87 * | $27.64 | +36.9% | COM | 949746101 |
| — | HEALTH CARE REIT INC | 31,757 | $1.981M | 0.7% | $62.38 | $63.77 | — | COM | 42217K106 |
| KO | COCA COLA CO | 44,295 | $1.89M | 0.6% | $42.67 * | $28.12 | +6.5% | COM | 191216100 |
| CLX | CLOROX CO DEL | 19,578 | $1.88M | 0.6% | $96.03 * | $65.65 | +6.4% | COM | 189054109 |
| — | ROYAL DUTCH SHELL PLC | 23,705 | $1.876M | 0.6% | $79.14 | $69.01 | — | SPON ADR B | 780259107 |
| VUG | VANGUARD INDEX FDS | 18,682 | $1.862M | 0.6% | $99.67 * | $13.19 | +25.9% | GROWTH ETF | 922908736 |
| MCHP | MICROCHIP TECHNOLOGY INC | 39,304 | $1.856M | 0.6% | $47.22 * | $15.35 | +22.0% | COM | 595017104 |
| UPS | UNITED PARCEL SERVICE INC | 18,372 | $1.806M | 0.6% | $98.30 * | $56.81 | +15.9% | CL B | 911312106 |
| SON | SONOCO PRODS CO | 45,812 | $1.8M | 0.6% | $39.29 * | $23.25 | +16.2% | COM | 835495102 |
| T | AT&T INC | 50,423 | $1.777M | 0.6% | $35.24 * | $11.18 | +6.7% | COM | 00206R102 |
| O | REALTY INCOME CORP | 43,125 | $1.759M | 0.6% | $40.79 * | $22.70 | +3.0% | COM | 756109104 |
| KMB | KIMBERLY CLARK CORP | 16,076 | $1.729M | 0.6% | $107.55 * | $63.79 | +10.6% | COM | 494368103 |
| IP | INTL PAPER CO | 35,843 | $1.711M | 0.6% | $47.74 * | $28.63 | -1.5% | COM | 460146103 |
| SO | SOUTHERN CO | 38,140 | $1.665M | 0.6% | $43.65 * | $25.30 | +6.9% | COM | 842587107 |
| — | UNILEVER PLC | 38,486 | $1.613M | 0.5% | $41.91 | $38.96 | — | SPON ADR NEW | 904767704 |
| — | HCP INC | 40,249 | $1.598M | 0.5% | $39.70 | $39.70 | — | COM | 40414L109 |
| MCD | MCDONALDS CORP | 16,615 | $1.575M | 0.5% | $94.79 * | $71.71 | -0.7% | COM | 580135101 |
| WM | WASTE MGMT INC DEL | 33,140 | $1.575M | 0.5% | $47.53 * | $31.59 | +20.3% | COM | 94106L109 |
| RCI | ROGERS COMMUNICATIONS INC | 41,820 | $1.565M | 0.5% | $37.42 | $40.81 | -8.3% | CL B | 775109200 |
| — | CLAYMORE EXCHANGE TRD FD TR | 52,233 | $1.378M | 0.5% | $26.38 | $26.44 | — | GUGG BULL 2014 | 18383M431 |
| XOM | EXXON MOBIL CORP | 8,396 | $790K | 0.3% | $94.09 * | $54.37 | +7.1% | COM | 30231G102 |
| VZ | VERIZON COMMUNICATIONS INC | 15,450 | $772K | 0.3% | $49.97 * | $27.04 | +3.5% | COM | 92343V104 |
| EEMV | ISHARES | 11,499 | $688K | 0.2% | $59.83 | $60.01 | -0.3% | EM MK MINVOL ETF | 464286533 |
| DES | WISDOMTREE TR | 10,220 | $664K | 0.2% | $64.97 * | $19.18 | +12.9% | SMALLCAP DIVID | 97717W604 |
| BMY | BRISTOL MYERS SQUIBB CO | 12,917 | $661K | 0.2% | $51.17 * | $28.88 | +21.4% | COM | 110122108 |
| AAPL | APPLE INC | 5,951 | $600K | 0.2% | $100.82 * | $17.86 | +24.5% | COM | 037833100 |
| CINF | CINCINNATI FINL CORP | 11,406 | $537K | 0.2% | $47.08 * | $32.92 | +4.0% | COM | 172062101 |
| BRK/A | BERKSHIRE HATHAWAY INC DEL | 200 | $414K | 0.1% | $2070.00 * | $165023.42 | +25.4% | CL A | 084670108 |
| KR | KROGER CO | 7,741 | $403K | 0.1% | $52.06 * | $13.44 | +56.0% | COM | 501044101 |
| VIG | VANGUARD SPECIALIZED PORTFOL | 5,025 | $387K | 0.1% | $77.01 | $76.67 | +0.4% | DIV APP ETF | 921908844 |
| — | POWERSHARES QQQ TRUST | 3,302 | $326K | 0.1% | $98.73 | $80.20 | — | UNIT SER 1 | 73935A104 |
| MSFT | MICROSOFT CORP | 6,988 | $324K | 0.1% | $46.37 * | $26.81 | +46.5% | COM | 594918104 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,666 | $316K | 0.1% | $189.68 * | $118.31 | -3.5% | COM | 459200101 |
| BND | VANGUARD BD INDEX FD INC | 3,803 | $312K | 0.1% | $82.04 | $82.87 | -1.1% | TOTAL BND MRKT | 921937835 |
| BOND | PIMCO ETF TR | 2,780 | $302K | 0.1% | $108.63 | $105.83 | +2.6% | TOTL RETN ETF | 72201R775 |
| BAC | BANK AMER CORP | 16,888 | $288K | 0.1% | $17.05 * | $10.35 | +30.3% | COM | 060505104 |
| JPM | JPMORGAN CHASE & CO | 4,505 | $271K | 0.1% | $60.16 * | $36.24 | +22.7% | COM | 46625H100 |
| PFE | PFIZER INC | 8,384 | $248K | 0.1% | $29.58 * | $16.62 | +5.3% | COM | 717081103 |
| SPY | SPDR S&P 500 ETF TR | 1,215 | $239K | 0.1% | $196.71 | $177.58 | +10.9% | TR UNIT | 78462F103 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 1,650 | $228K | 0.1% | $138.18 | $116.85 | +18.2% | CL B NEW | 084670702 |
| — | POWERSHARES ETF TR II | 6,952 | $220K | 0.1% | $31.65 | $33.38 | — | INTL DEV LOWVL | 73937B688 |
| CSCO | CISCO SYS INC | 8,496 | $214K | 0.1% | $25.19 * | $15.24 | +17.1% | COM | 17275R102 |
| — | MONSANTO CO NEW | 1,874 | $211K | 0.1% | $112.59 | $116.41 | — | COM | 61166W101 |
| — | CIGNA CORPORATION | 2,311 | $210K | 0.1% | $90.87 | $92.17 | — | COM | 125509109 |
| PNC | PNC FINL SVCS GROUP INC | 2,397 | $205K | 0.1% | $85.52 * | $56.79 | +6.1% | COM | 693475105 |
| — | CEPHEID | 4,635 | $204K | 0.1% | $44.01 | $46.58 | — | COM | 15670R107 |
| SBUX | STARBUCKS CORP | 2,653 | $200K | 0.1% | $75.39 * | $28.87 | +4.4% | COM | 855244109 |
| — | ISHARES GOLD TRUST | 11,301 | $132K | 0.0% | $11.68 | $12.92 | — | ISHARES | 464285105 |