Fortune Financial Advisors, LLC Diversified Active

Location: Overland Park, KS

CIK: 0001961828 · Show all filings

Period: Q4 2025 (← Previous) (Next →)

Filing Date: Jan 23, 2026

Total Value: $148M (100.0% shares, 0.0% debt)

Holdings (99)

GRMN GARMIN LTD 9.0%
Value $13.33M Shares 65,704 Est. Cost $202.33 Unrealized +7.1%
USMV ISHARES TR 8.0%
Value $11.81M Shares 125,399 Est. Cost $75.45 Unrealized
GOOGL ALPHABET INC 4.4%
Value $6.543M Shares 20,903 Est. Cost $119.64 Unrealized +138.7%
MOAT VANECK ETF TRUST 3.9%
Value $5.758M Shares 55,604 Est. Cost $82.49 Unrealized
VGSH VANGUARD SCOTTSDALE FDS 3.5%
Value $5.148M Shares 87,656 Est. Cost $58.02 Unrealized
AAPL APPLE INC 2.6%
Value $3.897M Shares 14,333 Est. Cost $176.86 Unrealized +51.7%
MA MASTERCARD INCORPORATED 2.5%
Value $3.754M Shares 6,575 Est. Cost $379.67 Unrealized +47.2%
JPM JPMORGAN CHASE & CO. 2.4%
Value $3.572M Shares 11,085 Est. Cost $133.83 Unrealized +131.3%
MSFT MICROSOFT CORP 2.4%
Value $3.516M Shares 7,270 Est. Cost $334.16 Unrealized +49.8%
ORLY OREILLY AUTOMOTIVE INC 2.4%
Value $3.513M Shares 38,512 Est. Cost $89.37 Unrealized +9.3%
APH AMPHENOL CORP NEW 2.3%
Value $3.473M Shares 25,702 Est. Cost $58.14 Unrealized +129.7%
AMAT APPLIED MATLS INC 2.3%
Value $3.34M Shares 12,997 Est. Cost $127.09 Unrealized +88.4%
VTIP VANGUARD MALVERN FDS 2.2%
Value $3.303M Shares 66,790 Est. Cost $48.25 Unrealized
IEI ISHARES TR 2.1%
Value $3.155M Shares 26,432 Est. Cost $115.48 Unrealized
AMZN AMAZON COM INC 2.0%
Value $2.932M Shares 12,702 Est. Cost $128.17 Unrealized +78.5%
NOC NORTHROP GRUMMAN CORP 1.9%
Value $2.85M Shares 4,998 Est. Cost $438.75 Unrealized +31.9%
MO ALTRIA GROUP INC 1.7%
Value $2.53M Shares 43,876 Est. Cost $37.65 Unrealized +57.7%
PM PHILIP MORRIS INTL INC 1.6%
Value $2.412M Shares 15,035 Est. Cost $94.67 Unrealized +62.2%
RSP INVESCO EXCHANGE TRADED FD T 1.6%
Value $2.384M Shares 12,447 Est. Cost $149.64 Unrealized
V VISA INC 1.5%
Value $2.259M Shares 6,442 Est. Cost $235.81 Unrealized +44.3%
MNST MONSTER BEVERAGE CORP NEW 1.4%
Value $2.11M Shares 27,518 Est. Cost $56.84 Unrealized +26.1%
STE STERIS PLC 1.4%
Value $2.079M Shares 8,200 Est. Cost $199.70 Unrealized +25.8%
EFAV ISHARES TR 1.4%
Value $2.017M Shares 23,384 Est. Cost $69.67 Unrealized
TIP ISHARES TR 1.4%
Value $2.004M Shares 18,235 Est. Cost $107.62 Unrealized
TJX TJX COS INC NEW 1.2%
Value $1.741M Shares 11,333 Est. Cost $85.34 Unrealized +73.1%
ASR GRUPO AEROPORTUARIO DEL SURE 1.1%
Value $1.659M Shares 5,131 Est. Cost $278.75 Unrealized
LMT LOCKHEED MARTIN CORP 1.1%
Value $1.654M Shares 3,420 Est. Cost $436.54 Unrealized +9.1%
ABT ABBOTT LABS 1.0%
Value $1.554M Shares 12,406 Est. Cost $104.29 Unrealized +22.1%
META META PLATFORMS INC 1.0%
Value $1.494M Shares 2,264 Est. Cost $292.67 Unrealized +128.0%
SPY SPDR S&P 500 ETF TR 1.0%
Value $1.432M Shares 2,099 Est. Cost $445.20 Unrealized
VOO VANGUARD INDEX FDS 0.9%
Value $1.389M Shares 2,214 Est. Cost $537.06 Unrealized
NVO NOVO-NORDISK A S 0.9%
Value $1.38M Shares 27,127 Est. Cost $121.26 Unrealized
FNV FRANCO NEV CORP 0.9%
Value $1.378M Shares 6,648 Est. Cost $143.78 Unrealized +41.0%
TSCO TRACTOR SUPPLY CO 0.9%
Value $1.354M Shares 27,078 Est. Cost $53.32 Unrealized +0.7%
DIA SPDR DOW JONES INDL AVERAGE 0.9%
Value $1.279M Shares 2,660 Est. Cost $343.87 Unrealized
CVX CHEVRON CORP NEW 0.8%
Value $1.115M Shares 7,317 Est. Cost $143.94 Unrealized +5.2%
MTUM ISHARES TR 0.7%
Value $1.098M Shares 4,389 Est. Cost $216.48 Unrealized
AVGO BROADCOM INC 0.7%
Value $1.087M Shares 3,141 Est. Cost $155.95 Unrealized +128.9%
BIL SPDR SERIES TRUST 0.7%
Value $1.083M Shares 11,846 Est. Cost $91.75 Unrealized
GOOG ALPHABET INC 0.7%
Value $1.041M Shares 3,316 Est. Cost $114.89 Unrealized +149.2%
AXP AMERICAN EXPRESS CO 0.7%
Value $1.032M Shares 2,789 Est. Cost $168.67 Unrealized +111.6%
MCD MCDONALDS CORP 0.7%
Value $1.018M Shares 3,330 Est. Cost $272.92 Unrealized +11.8%
CP CANADIAN PACIFIC KANSAS CITY 0.7%
Value $1.003M Shares 13,623 Est. Cost $77.11 Unrealized -4.5%
IEF ISHARES TR 0.7%
Value $979K Shares 10,179 Est. Cost $96.60 Unrealized
IJH ISHARES TR 0.7%
Value $972K Shares 14,722 Est. Cost $101.88 Unrealized
DPZ DOMINOS PIZZA INC 0.6%
Value $915K Shares 2,195 Est. Cost $338.06 Unrealized +22.9%
MUSA MURPHY USA INC 0.6%
Value $854K Shares 2,117 Est. Cost $484.80 Unrealized -20.9%
ADBE ADOBE INC 0.6%
Value $845K Shares 2,415 Est. Cost $405.71 Unrealized -16.2%
TPL TEXAS PACIFIC LAND CORPORATI 0.6%
Value $831K Shares 2,893 Est. Cost $307.80 Unrealized -0.9%
BKNG BOOKING HOLDINGS INC 0.5%
Value $793K Shares 148 Est. Cost $2599.14 Unrealized +97.7%
UNP UNION PAC CORP 0.5%
Value $782K Shares 3,382 Est. Cost $207.41 Unrealized +9.6%
AVUV AMERICAN CENTY ETF TR 0.5%
Value $757K Shares 7,425 Est. Cost $90.78 Unrealized
CHE CHEMED CORP NEW 0.5%
Value $740K Shares 1,729 Est. Cost $557.75 Unrealized -22.0%
VTES VANGUARD WELLINGTON FD 0.5%
Value $718K Shares 7,067 Est. Cost $101.78 Unrealized
VIG VANGUARD SPECIALIZED FUNDS 0.5%
Value $707K Shares 3,218 Est. Cost $195.82 Unrealized
PEP PEPSICO INC 0.4%
Value $659K Shares 4,590 Est. Cost $168.73 Unrealized -13.5%
IJR ISHARES TR 0.4%
Value $627K Shares 5,217 Est. Cost $99.65 Unrealized
QQQ INVESCO QQQ TR 0.4%
Value $617K Shares 1,004 Est. Cost $407.92 Unrealized
COP CONOCOPHILLIPS 0.4%
Value $576K Shares 6,155 Est. Cost $94.48 Unrealized -4.7%
INTU INTUIT 0.4%
Value $561K Shares 847 Est. Cost $450.80 Unrealized +46.6%
NVDA NVIDIA CORPORATION 0.4%
Value $531K Shares 2,850 Est. Cost $109.17 Unrealized +70.5%
ISRG INTUITIVE SURGICAL INC 0.4%
Value $531K Shares 938 Est. Cost $353.13 Unrealized +50.8%
RTX RTX CORPORATION 0.3%
Value $514K Shares 2,802 Est. Cost $75.74 Unrealized +128.8%
PG PROCTER AND GAMBLE CO 0.3%
Value $473K Shares 3,300 Est. Cost $145.45 Unrealized +1.2%
IVV ISHARES TR 0.3%
Value $467K Shares 682 Est. Cost $503.79 Unrealized
QUAL ISHARES TR 0.3%
Value $465K Shares 2,341 Est. Cost $134.85 Unrealized
CMI CUMMINS INC 0.3%
Value $458K Shares 897 Est. Cost $212.93 Unrealized +119.0%
SBAC SBA COMMUNICATIONS CORP NEW 0.3%
Value $447K Shares 2,310 Est. Cost $223.57 Unrealized -13.8%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $444K Shares 1,500 Est. Cost $118.05 Unrealized +153.1%
ANGL VANECK ETF TRUST 0.3%
Value $434K Shares 14,772 Est. Cost $27.81 Unrealized
SMMV ISHARES TR 0.3%
Value $433K Shares 9,998 Est. Cost $34.28 Unrealized
VBIL VANGUARD INSTL INDEX FD 0.3%
Value $403K Shares 5,339 Est. Cost $75.43 Unrealized
GE GE AEROSPACE 0.3%
Value $395K Shares 1,283 Est. Cost $225.66 Unrealized +33.3%
CARR CARRIER GLOBAL CORPORATION 0.3%
Value $386K Shares 7,302 Est. Cost $45.34 Unrealized +22.5%
ETN EATON CORP PLC 0.3%
Value $380K Shares 1,194 Est. Cost $170.34 Unrealized +108.0%
FLOT ISHARES TR 0.3%
Value $379K Shares 7,443 Est. Cost $51.05 Unrealized
OTIS OTIS WORLDWIDE CORP 0.2%
Value $334K Shares 3,828 Est. Cost $81.75 Unrealized +9.2%
IWP ISHARES TR 0.2%
Value $328K Shares 2,396 Est. Cost $124.21 Unrealized
WM WASTE MGMT INC DEL 0.2%
Value $316K Shares 1,438 Est. Cost $164.70 Unrealized +29.1%
SDY SPDR SERIES TRUST 0.2%
Value $308K Shares 2,216 Est. Cost $123.30 Unrealized
AMGN AMGEN INC 0.2%
Value $303K Shares 927 Est. Cost $213.65 Unrealized +47.9%
ASML ASML HOLDING N V 0.2%
Value $292K Shares 273 Est. Cost $812.21 Unrealized
MTD METTLER TOLEDO INTERNATIONAL 0.2%
Value $290K Shares 208 Est. Cost $1117.50 Unrealized +25.0%
BAH BOOZ ALLEN HAMILTON HLDG COR 0.2%
Value $289K Shares 3,423 Est. Cost $101.05 Unrealized -12.4%
LLY ELI LILLY & CO 0.2%
Value $286K Shares 266 Est. Cost $955.55 Unrealized 0.0%
GLD SPDR GOLD TR 0.2%
Value $264K Shares 665 Est. Cost $396.31 Unrealized
PSX PHILLIPS 66 0.2%
Value $261K Shares 2,020 Est. Cost $103.33 Unrealized +29.7%
HON HONEYWELL INTL INC 0.2%
Value $250K Shares 1,279 Est. Cost $175.56 Unrealized +11.1%
AWK AMERICAN WTR WKS CO INC NEW 0.2%
Value $243K Shares 1,864 Est. Cost $130.43 Unrealized +2.1%
KO COCA COLA CO 0.2%
Value $240K Shares 3,436 Est. Cost $57.17 Unrealized +21.4%
NEU NEWMARKET CORP 0.2%
Value $229K Shares 334 Est. Cost $613.76 Unrealized +24.0%
TDG TRANSDIGM GROUP INC 0.2%
Value $229K Shares 172 Est. Cost $1321.42 Unrealized -0.8%
UITB VICTORY PORTFOLIOS II 0.1%
Value $218K Shares 4,604 Est. Cost $46.07 Unrealized
IMTM ISHARES TR 0.1%
Value $214K Shares 4,458 Est. Cost $47.97 Unrealized
IEFA ISHARES TR 0.1%
Value $209K Shares 2,334 Est. Cost $87.31 Unrealized
IJS ISHARES TR 0.1%
Value $205K Shares 1,800 Est. Cost $113.74 Unrealized
RSPH INVESCO EXCHANGE TRADED FD T 0.1%
Value $204K Shares 6,402 Est. Cost $31.85 Unrealized
FNDF SCHWAB STRATEGIC TR 0.1%
Value $201K Shares 4,455 Est. Cost $45.21 Unrealized
BB BLACKBERRY LTD 0.0%
Value $60,640 Shares 16,000 Est. Cost $4.62 Unrealized -4.9%