Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q2 2021 (← Previous) (Next →)
Filing Date: Aug 17, 2021
Total Value: $179M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 345,857 | $77.06M | 43.1% | $222.82 | $130.65 | +70.5% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 304,177 | $48.25M | 27.0% | $158.62 | $123.10 | +28.9% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC COM | 35,372 | $4.845M | 2.7% | $136.97 * | $92.61 | +44.4% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,379 | $4.084M | 2.3% | $393.49 | $239.58 | +64.3% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 10,670 | $2.897M | 1.6% | $271.51 * | $31.23 | +117.3% | RUS 1000 GRW ETF | 464287614 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,481 | $2.505M | 1.4% | $116.61 | $92.55 | +26.0% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 8,967 | $2.429M | 1.4% | $270.88 * | $96.18 | +171.5% | COM | 594918104 |
| FISV | FISERV INC COM | 19,938 | $2.131M | 1.2% | $106.88 | $66.36 | +61.1% | COM | 337738108 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 103,785 | $1.59M | 0.9% | $15.32 | $14.48 | +5.8% | PFD ETF | 46138E511 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 29,865 | $1.501M | 0.8% | $50.26 | $50.28 | -0.0% | REAL ESTATE ETF | 46434V860 |
| WEC | WEC ENERGY GROUP INC COM | 15,156 | $1.348M | 0.8% | $88.94 * | $51.88 | +47.2% | COM | 92939U106 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 56,441 | $1.324M | 0.7% | $23.46 | $25.69 | -8.7% | GL CLEAN ENE ETF | 464288224 |
| DIS | DISNEY WALT CO DISNEY COM | 7,035 | $1.237M | 0.7% | $175.84 * | $110.71 | +55.1% | COM | 254687106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 19,811 | $1.207M | 0.7% | $60.93 | $47.27 | +28.8% | S&P500 LOW VOL | 46138E354 |
| PG | PROCTER & GAMBLE CO COM | 7,299 | $985K | 0.6% | $134.95 * | $81.29 | +48.3% | COM | 742718109 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,787 | $961K | 0.5% | $141.59 * | $78.20 | +63.0% | COM | 31620M106 |
| JPM | JP MORGAN CHASE & CO COM ISIN#US46625H1005 | 5,747 | $894K | 0.5% | $155.56 * | $114.54 | +20.8% | COM | 46625H100 |
| ORCL | ORACLE CORP COM | 11,029 | $859K | 0.5% | $77.89 * | $47.59 | +53.8% | COM | 68389X105 |
| MCD | MCDONALDS CORP | 3,546 | $819K | 0.5% | $230.96 * | $133.11 | +56.6% | COM | 580135101 |
| RDOG | ALPS ETF TR ALPS ALPS REIT DIVIDEND DOGS ETF | 14,441 | $693K | 0.4% | $47.99 | $44.55 | +7.7% | REIT DIVIDE DOGS | 00162Q106 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 6,472 | $666K | 0.4% | $102.90 | $80.53 | +27.7% | MSCI GBL MIN VOL | 464286525 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,330 | $648K | 0.4% | $278.11 | $176.72 | +57.3% | CL B NEW | 084670702 |
| IYR | ISHARES TR US REAL ESTATE ETF | 6,323 | $645K | 0.4% | $102.01 | $80.44 | +26.7% | U.S. REAL ES ETF | 464287739 |
| AMZN | AMAZON COM INC | 186 | $640K | 0.4% | $3440.86 * | $132.95 | +29.4% | COM | 023135106 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,486 | $636K | 0.4% | $427.99 | $249.14 | +71.8% | TR UNIT | 78462F103 |
| ABT | ABBOTT LABS COM | 5,464 | $633K | 0.4% | $115.85 * | $60.08 | +77.7% | COM | 002824100 |
| ABBV | ABBVIE INC COM | 5,479 | $617K | 0.3% | $112.61 * | $55.23 | +71.8% | COM | 00287Y109 |
| JNJ | JOHNSON & JOHNSON COM | 3,738 | $616K | 0.3% | $164.79 * | $107.26 | +34.9% | COM | 478160104 |
| CAT | CATERPILLAR INC COM | 2,751 | $599K | 0.3% | $217.74 * | $141.84 | +40.9% | COM | 149123101 |
| MMM | 3M CO COM | 2,992 | $594K | 0.3% | $198.53 * | $128.47 | +9.2% | COM | 88579Y101 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 3,884 | $569K | 0.3% | $146.50 * | $98.92 | +18.0% | COM | 459200101 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,986 | $529K | 0.3% | $88.37 * | $67.69 | +18.1% | COM NON VTG | 579780206 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 6,913 | $522K | 0.3% | $75.51 | $70.94 | +6.5% | MSCI EAFE MIN VL | 46429B689 |
| ADBE | ADOBE SYS INC COM | 890 | $521K | 0.3% | $585.39 | $187.10 | +213.0% | COM | 00724F101 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 8,461 | $514K | 0.3% | $60.75 | $53.63 | +13.3% | MORNINGSTR US EQ | 464287127 |
| USB | US BANCORP DEL COM | 8,929 | $509K | 0.3% | $57.01 * | $36.05 | +29.5% | COM | 902973304 |
| AMGN | AMGEN INC COM | 2,039 | $497K | 0.3% | $243.75 * | $195.48 | +8.1% | COM | 031162100 |
| PEP | PEPSICO INC COM | 3,298 | $489K | 0.3% | $148.27 * | $94.89 | +35.9% | COM | 713448108 |
| INTC | INTEL CORP COM | 8,336 | $468K | 0.3% | $56.14 * | $30.10 | +70.7% | COM | 458140100 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $444K | 0.2% | $291.34 | $137.88 | +110.9% | COM | 70450Y103 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $437K | 0.2% | $73.32 * | $56.66 | +15.0% | COM | 65339F101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,081 | $397K | 0.2% | $56.07 * | $35.79 | +18.5% | COM | 92343V104 |
| KO | COCA COLA COMPANY | 7,250 | $392K | 0.2% | $54.07 * | $34.97 | +35.3% | COM | 191216100 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,478 | $367K | 0.2% | $148.10 * | $74.77 | +84.6% | SHS | G29183103 |
| NKE | NIKE INC CL B | 2,160 | $334K | 0.2% | $154.63 * | $85.46 | +69.0% | CL B | 654106103 |
| XOM | EXXON MOBIL CORP COM | 5,059 | $319K | 0.2% | $63.06 * | $43.31 | +22.8% | COM | 30231G102 |
| CMCSA | COMCAST CORP CL A | 5,587 | $319K | 0.2% | $57.10 * | $46.15 | +8.4% | COM | 20030N101 |
| HD | HOME DEPOT INC COM | 991 | $316K | 0.2% | $318.87 * | $211.01 | +35.3% | COM | 437076102 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $314K | 0.2% | $287.02 * | $29.95 | +59.6% | GROWTH ETF | 922908736 |
| BMO | BANK OF MONTREAL | 2,826 | $290K | 0.2% | $102.62 * | $46.24 | +83.9% | COM | 063671101 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $284K | 0.2% | $81.47 * | $59.21 | +23.5% | COM | 194162103 |
| T | AT&T INC COM | 9,690 | $279K | 0.2% | $28.79 * | $15.74 | +3.3% | COM | 00206R102 |
| PFE | PFIZER INC COM | 7,129 | $279K | 0.2% | $39.14 * | $22.36 | +40.1% | COM | 717081103 |
| MGEE | MGE ENERGY INC COM | 3,686 | $274K | 0.2% | $74.34 * | $55.41 | +21.9% | COM | 55277P104 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $268K | 0.1% | $288.79 | $238.15 | — | SHS | G5494J103 |
| ZBRA | ZEBRA TECHNOLOGIES CORP CL A | 500 | $265K | 0.1% | $530.00 | $446.03 | +18.7% | CL A | 989207105 |
| CVX | CHEVRON CORP NEW COM | 2,489 | $261K | 0.1% | $104.86 * | $80.11 | +8.5% | COM | 166764100 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,880 | $258K | 0.1% | $137.23 | $112.44 | +22.3% | VALUE ETF | 922908744 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $256K | 0.1% | $230.01 * | $165.49 | +30.9% | SHS | G96629103 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 3,073 | $255K | 0.1% | $82.98 | $67.75 | +22.3% | MSCI EAFE MIN VL | 464288570 |
| GOOGL | ALPHABET INC CL A | 104 | $254K | 0.1% | $2442.31 * | $97.95 | +23.7% | CAP STK CL A | 02079K305 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $247K | 0.1% | $68.23 * | $18.69 | +21.9% | US LCAP VA ETF | 808524409 |
| TXN | TEXAS INSTRUMENTS INC | 1,258 | $242K | 0.1% | $192.37 * | $116.84 | +44.5% | COM | 882508104 |
| CSCO | CISCO SYSTEMS INC | 4,503 | $239K | 0.1% | $53.08 * | $40.72 | +13.4% | COM | 17275R102 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 2,779 | $237K | 0.1% | $85.28 * | $65.24 | +18.0% | COM | 75513E101 |
| HOG | HARLEY DAVIDSON INC COM | 4,990 | $229K | 0.1% | $45.89 | $37.18 | +23.2% | COM | 412822108 |
| BAC | BANK OF AMERICA CORPORATION COM | 5,560 | $229K | 0.1% | $41.19 * | $30.64 | +20.4% | COM | 060505104 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $228K | 0.1% | $198.26 * | $147.45 | +22.6% | COM | 053015103 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,716 | $223K | 0.1% | $82.11 | $79.92 | +2.8% | SHORT TRM BOND | 921937827 |
| V | VISA INC COM CL A | 946 | $221K | 0.1% | $233.62 * | $197.22 | +14.7% | COM CL A | 92826C839 |
| SYY | SYSCO CORP COM | 2,839 | $221K | 0.1% | $77.84 * | $60.02 | +14.4% | COM | 871829107 |
| LMT | LOCKHEED MARTIN CORP COM | 560 | $212K | 0.1% | $378.57 * | $299.96 | +11.5% | COM | 539830109 |
| PM | PHILIP MORRIS INTL INC COM | 2,136 | $212K | 0.1% | $99.25 * | $76.42 | +4.4% | COM | 718172109 |
| UNH | UNITEDHEALTH GROUP INC COM | 519 | $208K | 0.1% | $400.77 * | $369.03 | +0.7% | COM | 91324P102 |
| UNP | UNION PAC CORP COM | 942 | $207K | 0.1% | $219.75 * | $188.09 | +5.5% | COM | 907818108 |
| PSA | PUBLIC STORAGE COM | 686 | $206K | 0.1% | $300.29 * | $228.51 | +7.8% | COM | 74460D109 |