Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2021 (← Previous) (Next →)
Filing Date: Nov 12, 2021
Total Value: $174M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 341,353 | $75.8M | 43.6% | $222.06 | $130.65 | +70.0% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 308,489 | $48.28M | 27.8% | $156.51 | $123.62 | +26.6% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC COM | 32,660 | $4.621M | 2.7% | $141.49 * | $92.61 | +49.4% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,180 | $4.015M | 2.3% | $394.40 | $239.58 | +64.6% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 10,493 | $2.875M | 1.7% | $273.99 * | $31.23 | +119.4% | RUS 1000 GRW ETF | 464287614 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,297 | $2.443M | 1.4% | $114.71 | $92.55 | +24.0% | SELECT DIVID ETF | 464287168 |
| MSFT | MICROSOFT CORP COM | 8,468 | $2.387M | 1.4% | $281.88 * | $96.18 | +183.1% | COM | 594918104 |
| FISV | FISERV INC COM | 15,689 | $1.702M | 1.0% | $108.48 | $66.36 | +63.5% | COM | 337738108 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 98,805 | $1.485M | 0.9% | $15.03 | $14.48 | +3.8% | PFD ETF | 46138E511 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 25,579 | $1.286M | 0.7% | $50.28 | $50.28 | -0.0% | TRS FLT RT BD | 46434V860 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 57,711 | $1.249M | 0.7% | $21.64 | $25.63 | -15.5% | GL CLEAN ENE ETF | 464288224 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 19,826 | $1.206M | 0.7% | $60.83 | $47.27 | +28.7% | S&P500 LOW VOL | 46138E354 |
| WEC | WEC ENERGY GROUP INC COM | 13,648 | $1.204M | 0.7% | $88.22 * | $51.88 | +47.0% | COM | 92939U106 |
| DIS | DISNEY WALT CO DISNEY COM | 7,035 | $1.19M | 0.7% | $169.15 * | $110.71 | +49.3% | COM | 254687106 |
| PG | PROCTER & GAMBLE CO COM | 7,277 | $1.017M | 0.6% | $139.76 * | $81.29 | +54.6% | COM | 742718109 |
| ORCL | ORACLE CORP COM | 11,029 | $961K | 0.6% | $87.13 * | $47.59 | +72.8% | COM | 68389X105 |
| MCD | MCDONALDS CORP | 3,546 | $855K | 0.5% | $241.12 * | $133.11 | +64.4% | COM | 580135101 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,787 | $826K | 0.5% | $121.70 * | $78.20 | +40.4% | COM | 31620M106 |
| ABT | ABBOTT LABS COM | 5,464 | $645K | 0.4% | $118.05 * | $60.08 | +81.7% | COM | 002824100 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,486 | $638K | 0.4% | $429.34 | $249.14 | +72.2% | TR UNIT | 78462F103 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,330 | $636K | 0.4% | $272.96 | $176.72 | +54.4% | CL B NEW | 084670702 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 6,122 | $629K | 0.4% | $102.74 | $80.53 | +27.6% | MSCI GBL MIN VOL | 464286525 |
| JNJ | JOHNSON & JOHNSON COM | 3,783 | $611K | 0.4% | $161.51 * | $107.77 | +32.4% | COM | 478160104 |
| AMZN | AMAZON COM INC | 186 | $611K | 0.4% | $3284.95 * | $132.95 | +23.5% | COM | 023135106 |
| ABBV | ABBVIE INC COM | 5,479 | $591K | 0.3% | $107.87 * | $55.23 | +66.4% | COM | 00287Y109 |
| CAT | CATERPILLAR INC COM | 2,751 | $528K | 0.3% | $191.93 * | $141.84 | +24.9% | COM | 149123101 |
| MMM | 3M CO COM | 2,992 | $525K | 0.3% | $175.47 * | $128.47 | -2.8% | COM | 88579Y101 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 8,466 | $514K | 0.3% | $60.71 | $53.63 | +13.2% | MORNINGSTR US EQ | 464287127 |
| IYR | ISHARES TR US REAL ESTATE ETF | 5,015 | $513K | 0.3% | $102.29 | $80.44 | +27.3% | U.S. REAL ES ETF | 464287739 |
| ADBE | ADOBE SYS INC COM | 890 | $512K | 0.3% | $575.28 | $187.10 | +207.7% | COM | 00724F101 |
| PEP | PEPSICO INC COM | 3,325 | $500K | 0.3% | $150.38 * | $94.89 | +38.9% | COM | 713448108 |
| JPM | JP MORGAN CHASE & CO COM ISIN#US46625H1005 | 3,050 | $499K | 0.3% | $163.61 * | $114.54 | +27.9% | COM | 46625H100 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,986 | $485K | 0.3% | $81.02 * | $67.69 | +8.8% | COM NON VTG | 579780206 |
| RDOG | ALPS ETF TR ALPS REIT SECTOR DIVID DOGS ETF | 10,066 | $479K | 0.3% | $47.59 | $44.55 | +6.9% | REIT DIVIDE DOGS | 00162Q106 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $468K | 0.3% | $78.52 * | $56.66 | +23.8% | COM | 65339F101 |
| INTC | INTEL CORP COM | 8,336 | $444K | 0.3% | $53.26 * | $30.10 | +63.0% | COM | 458140100 |
| AMGN | AMGEN INC COM | 2,067 | $440K | 0.3% | $212.87 * | $195.54 | -5.0% | COM | 031162100 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $397K | 0.2% | $260.50 | $137.88 | +88.3% | COM | 70450Y103 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 5,216 | $393K | 0.2% | $75.35 | $70.94 | +6.2% | MSCI EAFE MIN VL | 46429B689 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 2,788 | $387K | 0.2% | $138.81 * | $98.92 | +13.1% | COM | 459200101 |
| KO | COCA COLA COMPANY | 7,250 | $380K | 0.2% | $52.41 * | $34.97 | +32.1% | COM | 191216100 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,014 | $379K | 0.2% | $54.03 * | $35.79 | +15.5% | COM | 92343V104 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,478 | $370K | 0.2% | $149.31 * | $74.77 | +86.9% | SHS | G29183103 |
| HD | HOME DEPOT INC COM | 991 | $325K | 0.2% | $327.95 * | $211.01 | +40.0% | COM | 437076102 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,094 | $317K | 0.2% | $289.76 * | $29.95 | +61.5% | GROWTH ETF | 922908736 |
| NKE | NIKE INC CL B | 2,160 | $314K | 0.2% | $145.37 * | $85.46 | +59.2% | CL B | 654106103 |
| CMCSA | COMCAST CORP CL A | 5,587 | $312K | 0.2% | $55.84 * | $46.15 | +6.8% | CL A | 20030N101 |
| XOM | EXXON MOBIL CORP COM | 5,059 | $298K | 0.2% | $58.90 * | $43.31 | +16.3% | COM | 30231G102 |
| PFE | PFIZER INC COM | 6,759 | $291K | 0.2% | $43.05 * | $22.36 | +55.2% | COM | 717081103 |
| GOOGL | ALPHABET INC CL A | 104 | $278K | 0.2% | $2673.08 * | $97.95 | +35.4% | CL A | 02079K305 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $272K | 0.2% | $293.10 | $238.15 | — | COM | G5494J103 |
| MGEE | MGE ENERGY INC COM | 3,686 | $271K | 0.2% | $73.52 * | $55.41 | +20.9% | COM | 55277P104 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $263K | 0.2% | $75.44 * | $59.21 | +15.4% | COM | 194162103 |
| USB | US BANCORP DEL COM | 4,391 | $261K | 0.2% | $59.44 * | $36.05 | +36.1% | COM | 902973304 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $259K | 0.1% | $232.70 * | $165.49 | +32.7% | SHS | G96629103 |
| ZBRA | ZEBRA TECHNOLOGIES CORP CL A | 500 | $258K | 0.1% | $516.00 | $446.03 | +15.6% | CL A | 989207105 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,880 | $254K | 0.1% | $135.11 | $112.44 | +20.4% | VALUE ETF | 922908744 |
| CVX | CHEVRON CORP NEW COM | 2,489 | $253K | 0.1% | $101.65 * | $80.11 | +6.5% | COM | 166764100 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 2,987 | $249K | 0.1% | $83.36 | $67.75 | +22.8% | MSCI KLD400 SOC | 464288570 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 2,853 | $245K | 0.1% | $85.87 * | $65.56 | +19.0% | COM | 75513E101 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $244K | 0.1% | $67.40 * | $18.69 | +20.3% | US LCAP VA ETF | 808524409 |
| TXN | TEXAS INSTRUMENTS INC | 1,258 | $242K | 0.1% | $192.37 * | $116.84 | +45.2% | COM | 882508104 |
| CSCO | CISCO SYSTEMS INC | 4,417 | $240K | 0.1% | $54.34 * | $40.72 | +17.3% | COM | 17275R102 |
| BAC | BANK OF AMERICA CORPORATION COM | 5,560 | $236K | 0.1% | $42.45 * | $30.64 | +24.6% | COM | 060505104 |
| BMO | BANK OF MONTREAL | 2,326 | $232K | 0.1% | $99.74 * | $46.24 | +80.3% | COM | 063671101 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $230K | 0.1% | $200.00 * | $147.45 | +24.0% | COM | 053015103 |
| T | AT&T INC COM | 8,441 | $228K | 0.1% | $27.01 * | $15.74 | -0.7% | COM | 00206R102 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,716 | $223K | 0.1% | $82.11 | $79.92 | +2.5% | SHORT TRM BOND | 921937827 |
| SYY | SYSCO CORP COM | 2,839 | $223K | 0.1% | $78.55 * | $60.02 | +16.9% | COM | 871829107 |
| V | VISA INC COM CL A | 946 | $211K | 0.1% | $223.04 * | $197.22 | +9.4% | COM CL A | 92826C839 |
| COST | COSTCO WHOLESALE CORP NEW COM | 465 | $209K | 0.1% | $449.46 * | $418.22 | +2.3% | COM | 22160K105 |
| PSA | PUBLIC STORAGE COM | 686 | $204K | 0.1% | $297.38 * | $228.51 | +7.2% | COM | 74460D109 |
| UNH | UNITEDHEALTH GROUP INC COM | 519 | $203K | 0.1% | $391.14 * | $369.03 | -1.4% | COM | 91324P102 |
| PM | PHILIP MORRIS INTL INC COM | 2,136 | $202K | 0.1% | $94.57 * | $76.42 | +1.1% | COM | 718172109 |