Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q4 2021 (← Previous) (Next →)
Filing Date: Mar 3, 2022
Total Value: $188M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 331,685 | $80.08M | 42.6% | $241.44 | $130.65 | +84.8% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 307,823 | $51.69M | 27.5% | $167.93 | $123.62 | +35.8% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC COM | 34,090 | $6.054M | 3.2% | $177.59 * | $95.21 | +82.7% | COM | 037833100 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 10,573 | $4.616M | 2.5% | $436.58 | $246.36 | +77.2% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 10,293 | $3.145M | 1.7% | $305.55 * | $31.23 | +144.7% | RUS 1000 GRW ETF | 464287614 |
| MSFT | MICROSOFT CORP COM | 8,628 | $2.902M | 1.5% | $336.35 * | $100.21 | +224.7% | COM | 594918104 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 21,312 | $2.613M | 1.4% | $122.61 | $92.55 | +32.5% | SELECT DIVID ETF | 464287168 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 98,805 | $1.482M | 0.8% | $15.00 | $14.48 | +3.6% | PFD ETF | 46138E511 |
| FISV | FISERV INC COM | 12,969 | $1.346M | 0.7% | $103.79 | $66.36 | +56.4% | COM | 337738108 |
| WEC | WEC ENERGY GROUP INC COM | 13,649 | $1.325M | 0.7% | $97.08 * | $51.88 | +63.1% | COM | 92939U106 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 18,677 | $1.282M | 0.7% | $68.64 | $47.27 | +45.2% | S&P500 LOW VOL | 46138E354 |
| ICLN | ISHARES TR GLOBAL CLEAN ENERGY ETF | 58,726 | $1.243M | 0.7% | $21.17 | $25.58 | -17.2% | GL CLEAN ENE ETF | 464288224 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 23,737 | $1.193M | 0.6% | $50.26 | $50.28 | -0.0% | TRS FLT RT BD | 46434V860 |
| PG | PROCTER & GAMBLE CO COM | 7,207 | $1.179M | 0.6% | $163.59 * | $81.29 | +82.0% | COM | 742718109 |
| DIS | DISNEY WALT CO DISNEY COM | 7,005 | $1.085M | 0.6% | $154.89 * | $110.71 | +36.7% | COM | 254687106 |
| JPM | JP MORGAN CHASE & CO COM ISIN#US46625H1005 | 6,254 | $991K | 0.5% | $158.46 * | $131.59 | +8.3% | COM | 46625H100 |
| ORCL | ORACLE CORP COM | 11,029 | $962K | 0.5% | $87.22 * | $47.59 | +73.6% | COM | 68389X105 |
| MCD | MCDONALDS CORP | 3,546 | $951K | 0.5% | $268.19 * | $133.11 | +83.8% | COM | 580135101 |
| DNVYX | DAVIS NEW YORK VENTURE CLASS Y | 28,763 | $861K | 0.5% | $29.93 | $29.93 | — | COM | 239080401 |
| ABT | ABBOTT LABS COM | 5,464 | $769K | 0.4% | $140.74 * | $60.08 | +117.3% | COM | 002824100 |
| ABBV | ABBVIE INC COM | 5,479 | $742K | 0.4% | $135.43 * | $55.23 | +111.4% | COM | 00287Y109 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 6,787 | $741K | 0.4% | $109.18 * | $78.20 | +26.4% | COM | 31620M106 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,486 | $706K | 0.4% | $475.10 | $249.14 | +90.6% | TR UNIT | 78462F103 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,330 | $697K | 0.4% | $299.14 | $176.72 | +69.2% | CL B NEW | 084670702 |
| JNJ | JOHNSON & JOHNSON COM | 3,784 | $647K | 0.3% | $170.98 * | $107.77 | +41.2% | COM | 478160104 |
| AMZN | AMAZON COM INC | 186 | $620K | 0.3% | $3333.33 * | $132.95 | +25.4% | COM | 023135106 |
| MKC | MCCORMICK & CO INC COM NON VTG | 5,986 | $578K | 0.3% | $96.56 * | $67.69 | +30.8% | COM NON VTG | 579780206 |
| PEP | PEPSICO INC COM | 3,282 | $570K | 0.3% | $173.67 * | $94.89 | +61.5% | COM | 713448108 |
| CAT | CATERPILLAR INC COM | 2,751 | $569K | 0.3% | $206.83 * | $141.84 | +35.3% | COM | 149123101 |
| NEE | NEXTERA ENERGY INC COM | 5,960 | $556K | 0.3% | $93.29 * | $56.66 | +47.8% | COM | 65339F101 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 8,290 | $551K | 0.3% | $66.47 | $53.63 | +23.8% | MORNINGSTR US EQ | 464287127 |
| IYR | ISHARES TR US REAL ESTATE ETF | 4,716 | $548K | 0.3% | $116.20 | $80.44 | +44.4% | U.S. REAL ES ETF | 464287739 |
| RDOG | ALPS ETF TR ALPS REIT SECTOR DIVID DOGS ETF | 10,068 | $535K | 0.3% | $53.14 | $44.55 | +19.3% | REIT DIVIDE DOGS | 00162Q106 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 4,914 | $532K | 0.3% | $108.26 | $80.53 | +34.5% | MSCI GBL MIN VOL | 464286525 |
| MMM | 3M CO COM | 2,992 | $531K | 0.3% | $177.47 * | $128.47 | -0.8% | COM | 88579Y101 |
| USB | U S BANCORP | 8,975 | $504K | 0.3% | $56.16 * | $42.58 | +9.8% | COM | 902973304 |
| ADBE | ADOBE SYS INC COM | 880 | $499K | 0.3% | $567.05 | $187.10 | +203.1% | COM | 00724F101 |
| AMGN | AMGEN INC COM | 2,067 | $465K | 0.2% | $224.96 * | $195.54 | +1.3% | COM | 031162100 |
| KO | COCA COLA COMPANY | 7,250 | $429K | 0.2% | $59.17 * | $34.97 | +50.3% | COM | 191216100 |
| INTC | INTEL CORP COM | 8,336 | $429K | 0.2% | $51.46 * | $30.10 | +58.7% | COM | 458140100 |
| ETN | EATON CORPORATION PLC SHS ISIN#IE00B8KQN827 | 2,478 | $428K | 0.2% | $172.72 * | $74.77 | +117.2% | SHS | G29183103 |
| PFE | PFIZER INC COM | 6,759 | $399K | 0.2% | $59.03 * | $22.36 | +115.0% | COM | 717081103 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 2,792 | $373K | 0.2% | $133.60 * | $98.92 | +15.4% | COM | 459200101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 7,014 | $364K | 0.2% | $51.90 * | $35.79 | +12.5% | COM | 92343V104 |
| HD | HOME DEPOT INC COM | 811 | $337K | 0.2% | $415.54 * | $211.01 | +77.8% | COM | 437076102 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 1,045 | $335K | 0.2% | $320.57 * | $29.95 | +78.6% | GROWTH ETF | 922908736 |
| NKE | NIKE INC CL B | 1,960 | $327K | 0.2% | $166.84 * | $85.46 | +83.0% | CL B | 654106103 |
| — | LINDE PLC SH ISIN#IE00BZ12WP82 | 928 | $321K | 0.2% | $345.91 | $238.15 | — | COM | G5494J103 |
| XOM | EXXON MOBIL CORP COM | 5,059 | $310K | 0.2% | $61.28 * | $43.31 | +22.6% | COM | 30231G102 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 3,930 | $302K | 0.2% | $76.84 | $70.94 | +8.2% | MSCI EAFE MIN VL | 46429B689 |
| GOOGL | ALPHABET INC CL A | 104 | $301K | 0.2% | $2894.23 * | $97.95 | +46.8% | COM | 02079K305 |
| ZBRA | ZEBRA TECHNOLOGIES CORP CL A | 500 | $298K | 0.2% | $596.00 | $446.03 | +33.4% | CL A | 989207105 |
| CL | COLGATE PALMOLIVE CO COM | 3,486 | $297K | 0.2% | $85.20 * | $59.21 | +31.1% | COM | 194162103 |
| CVX | CHEVRON CORP NEW COM | 2,489 | $292K | 0.2% | $117.32 * | $80.11 | +24.6% | COM | 166764100 |
| PYPL | PAYPAL HLDGS INC COM | 1,524 | $287K | 0.2% | $188.32 | $137.88 | +36.5% | COM | 70450Y103 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 1,150 | $284K | 0.2% | $246.96 * | $147.45 | +53.6% | COM | 053015103 |
| CMCSA | COMCAST CORP CL A | 5,587 | $281K | 0.1% | $50.30 * | $46.15 | -3.4% | COM | 20030N101 |
| CSCO | CISCO SYSTEMS INC | 4,420 | $280K | 0.1% | $63.35 * | $40.72 | +37.5% | COM | 17275R102 |
| DSI | ISHARES TR MSCI KLD 400 SOCIAL ETF | 2,996 | $278K | 0.1% | $92.79 | $67.75 | +37.1% | MSCI KLD400 SOC | 464288570 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 1,880 | $277K | 0.1% | $147.34 | $112.44 | +30.8% | Value ETF | 922908744 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 3,620 | $265K | 0.1% | $73.20 * | $18.69 | +30.6% | US LCAP VA ETF | 808524409 |
| WTW | WILLIS TOWERS WATSON PUB LTD CO SHS ISIN#IE00BDB6Q211 | 1,113 | $264K | 0.1% | $237.20 * | $165.49 | +36.1% | SHS | G96629103 |
| COST | COSTCO WHOLESALE CORP NEW COM | 465 | $264K | 0.1% | $567.74 * | $418.22 | +29.4% | COM | 22160K105 |
| MGEE | MGE ENERGY INC COM | 3,166 | $260K | 0.1% | $82.12 * | $55.41 | +36.0% | COM | 55277P104 |
| PSA | PUBLIC STORAGE COM | 686 | $257K | 0.1% | $374.64 * | $228.51 | +35.9% | COM | 74460D109 |
| BMO | BANK OF MONTREAL | 2,326 | $251K | 0.1% | $107.91 * | $46.24 | +96.3% | COM | 063671101 |
| UNH | UNITEDHEALTH GROUP INC COM | 493 | $248K | 0.1% | $503.04 * | $369.03 | +27.2% | COM | 91324P102 |
| BAC | BANK OF AMERICA CORPORATION COM | 5,560 | $247K | 0.1% | $44.42 * | $30.64 | +31.2% | COM | 060505104 |
| RTX | RAYTHEON TECHNOLOGIES CORP COM | 2,853 | $246K | 0.1% | $86.23 * | $65.56 | +19.9% | COM | 75513E101 |
| TXN | TEXAS INSTRUMENTS INC | 1,258 | $237K | 0.1% | $188.39 * | $116.84 | +43.2% | COM | 882508104 |
| UNP | UNION PAC CORP COM | 942 | $237K | 0.1% | $251.59 * | $214.98 | +6.8% | COM | 907818108 |
| APH | AMPHENOL CORP NEW CL A | 2,600 | $227K | 0.1% | $87.31 * | $38.92 | +8.2% | CL A | 032095101 |
| LOW | LOWES COS INC COM | 867 | $224K | 0.1% | $258.36 * | $219.81 | +8.8% | COM | 548661107 |
| SYY | SYSCO CORP COM | 2,839 | $223K | 0.1% | $78.55 * | $60.02 | +17.0% | COM | 871829107 |
| BSV | VANGUARD BD INDEX FDS VANGUARD SHORT TERM BD ETF | 2,716 | $220K | 0.1% | $81.00 | $79.92 | +1.1% | SHORT TRM BOND | 921937827 |
| V | VISA INC COM CL A | 946 | $205K | 0.1% | $216.70 * | $197.22 | +6.6% | COM CL A | 92826C839 |
| T | AT&T INC COM | 8,241 | $203K | 0.1% | $24.63 * | $15.74 | -7.2% | COM | 00206R102 |
| PM | PHILIP MORRIS INTL INC COM | 2,136 | $203K | 0.1% | $95.04 * | $76.42 | +2.7% | COM | 718172109 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,009 | $202K | 0.1% | $200.20 * | $174.29 | -1.4% | COM | 693475105 |