Location: Milwaukee, WI
CIK: 0000913990 · Show all filings
Period: Q3 2025 (← Previous) (Next →)
Filing Date: Nov 4, 2025
Total Value: $440M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF | 344,973 | $113M | 25.7% | $328.18 | $137.85 | +138.1% | TOTAL STK MKT | 922908769 |
| IWD | ISHARES TR RUSSELL 1000 VALUE ETF | 361,124 | $73.52M | 16.7% | $203.59 | $129.46 | +57.3% | RUS 1000 VAL ETF | 464287598 |
| QUAL | ISHARES TR MSCI USA QUALITY FACTOR ETF | 329,817 | $64.15M | 14.6% | $194.51 | $146.79 | +32.5% | MSCI USA QLT FCT | 46432F339 |
| GARP | ISHARES TR MSCI USA QUALITY GARP ETF | 427,979 | $28.09M | 6.4% | $65.64 | $48.91 | +34.2% | MSCI USA QUALITY | 46436E403 |
| TFLO | ISHARES TR TREAS FLTG RATE BD ETF | 495,438 | $25.06M | 5.7% | $50.59 | $50.52 | +0.1% | TRS FLT RT BD | 46434V860 |
| DFIV | DIMENSIONAL ETF TR INTL VALE ETF | 342,551 | $15.8M | 3.6% | $46.12 | $42.87 | +7.6% | INTERNATNAL VAL | 25434V807 |
| VOO | VANGUARD INDEX FDS S&P 500 ETF SHS NEW | 19,502 | $11.94M | 2.7% | $612.40 | $353.01 | +73.5% | S&P 500 ETF SHS | 922908363 |
| IWF | ISHARES TR RUSSELL 1000 GROWTH ETF | 19,826 | $9.286M | 2.1% | $468.37 * | $45.50 | +157.3% | RUS 1000 GRW ETF | 464287614 |
| AAPL | APPLE INC COM | 28,417 | $7.236M | 1.6% | $254.64 | $114.09 | +123.0% | COM | 037833100 |
| USFR | WISDOMTREE TR WISDOMTREE FLTG RATE TREAS FD NEW | 131,893 | $6.63M | 1.5% | $50.27 | $50.37 | -0.2% | FLOATNG RAT TREA | 97717Y527 |
| CGSD | CAPITAL GROUP FIXED INCOME ETF TR SHORT DURATION INCOME ETF | 248,224 | $6.449M | 1.5% | $25.98 | $25.99 | -0.0% | SHORT DURATION | 14020Y409 |
| MSFT | MICROSOFT CORP COM | 11,631 | $6.024M | 1.4% | $517.93 | $168.48 | +206.8% | COM | 594918104 |
| DVY | ISHARES TR SELECT DIVID ETF FD | 35,916 | $5.104M | 1.2% | $142.11 | $107.80 | +31.8% | SELECT DIVID ETF | 464287168 |
| TEQI | T ROWE PRICE EXCHANGE-TRADED FDS INC EQUITY INCOME ETF | 93,364 | $4.095M | 0.9% | $43.86 | $41.55 | +5.6% | PRICE EQT INCOME | 87283Q206 |
| IWB | ISHARES TR RUSSELL 1000 ETF | 6,515 | $2.381M | 0.5% | $365.46 | $223.69 | +63.4% | Rus 1000 ETF | 464287622 |
| ORCL | ORACLE CORP COM | 8,390 | $2.36M | 0.5% | $281.29 | $69.70 | +302.8% | COM | 68389X105 |
| CGXU | CAPITAL GROUP INTL FOCUS EQUITY ETF SHS | 72,816 | $2.157M | 0.5% | $29.62 | $25.84 | +14.6% | SHS CREATION UNI | 14019W109 |
| NVDA | NVIDIA CORP COM | 9,185 | $1.714M | 0.4% | $186.61 | $109.78 | +69.9% | COM | 67066G104 |
| AMZN | AMAZON COM INC COM | 7,467 | $1.64M | 0.4% | $219.63 | $124.78 | +76.0% | COM | 023135106 |
| WEC | WEC ENERGY GROUP INC COM | 12,807 | $1.468M | 0.3% | $114.62 | $52.98 | +114.5% | COM | 92939U106 |
| XLI | SELECT SECTOR SPDR TR INDL | 9,515 | $1.467M | 0.3% | $154.18 | $104.17 | +48.1% | SBI INT-INDS | 81369Y704 |
| TSLA | TESLA INC COM | 3,001 | $1.335M | 0.3% | $444.85 | $241.84 | +83.9% | COM | 88160R101 |
| JPM | JPMORGAN CHASE & CO COM | 4,171 | $1.316M | 0.3% | $315.51 | $166.90 | +88.1% | COM | 46625H100 |
| ITA | ISHARES TR US AEROSPACE & DEFENSE ETF | 6,223 | $1.302M | 0.3% | $209.22 | $144.47 | +44.8% | US AER DEF ETF | 464288760 |
| SPY | SPDR S&P 500 ETF TR TR UNIT | 1,930 | $1.286M | 0.3% | $666.32 | $433.31 | +53.7% | TR UNIT | 78462F103 |
| XLF | SELECT SECTOR SPDR TR FINANCIAL | 23,335 | $1.257M | 0.3% | $53.87 | $49.78 | +8.2% | FINANCIAL | 81369Y605 |
| JAVA | J P MORGAN EXCHANGE-TRADED FD TR ACTIVE VALUE ETF | 18,068 | $1.246M | 0.3% | $68.96 | $62.43 | +10.5% | ACTIVE VALUE ETF | 46641Q167 |
| ABBV | ABBVIE INC COM | 5,055 | $1.172M | 0.3% | $231.85 | $75.95 | +202.7% | COM | 00287Y109 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 2,304 | $1.158M | 0.3% | $502.60 | $235.89 | +113.1% | CL B NEW | 084670702 |
| SCHD | SCHWAB STRATEGIC TR US DIVIDEND EQUITY ETF | 42,420 | $1.158M | 0.3% | $27.30 | $26.94 | +1.3% | US DIVIDEND EQ | 808524797 |
| CGDV | CAPITAL GROUP DIVID VALUE ETF SHS | 26,848 | $1.128M | 0.3% | $42.01 | $40.15 | +4.7% | SHS CREATION UNI | 14020W106 |
| ESGV | VANGUARD WORLD FD ESG U S STOCK ETF | 8,710 | $1.032M | 0.2% | $118.48 | $77.51 | +52.8% | ESG US STK ETF | 921910733 |
| PG | PROCTER & GAMBLE CO COM | 6,658 | $1.023M | 0.2% | $153.65 | $90.50 | +68.6% | COM | 742718109 |
| FISV | FISERV INC COM | 7,922 | $1.021M | 0.2% | $128.88 | $92.25 | +39.8% | COM | 337738108 |
| GOOGL | ALPHABET INC CL A | 4,181 | $1.016M | 0.2% | $243.00 | $130.21 | +86.6% | CL A | 02079K305 |
| MCD | MCDONALDS CORP COM | 3,209 | $975K | 0.2% | $303.83 | $134.59 | +124.4% | COM | 580135101 |
| SPLV | INVESCO EXCHANGE-TRADED FD TR II S&P 500 LOW VOLATILITY ETF | 12,800 | $941K | 0.2% | $73.52 | $47.66 | +54.2% | S&P500 LOW VOL | 46138E354 |
| IQLT | ISHARES TR MSCI INTL QUALITY FACTOR ETF | 21,089 | $932K | 0.2% | $44.19 | $40.35 | +9.5% | MSCI INTL QUALTY | 46434V456 |
| CAT | CATERPILLAR INC COM | 1,833 | $875K | 0.2% | $477.36 | $206.94 | +129.9% | COM | 149123101 |
| TCHP | T ROWE PRICE EXCHANGE-TRADED FDS INC BLUE CHIP GROWTH ETF | 17,617 | $861K | 0.2% | $48.87 | $41.25 | +18.5% | PRICE BLUE CHIP | 87283Q107 |
| CGUS | CAPITAL GROUP CORE EQUITY ETF SHS | 19,238 | $761K | 0.2% | $39.56 | $35.13 | +12.5% | SHS CREATION UNI | 14020V108 |
| MGV | VANGUARD WORLD FD VANGUARD MEGA CAP VALUE ETF | 5,186 | $714K | 0.2% | $137.68 | $106.65 | +29.2% | MEGA CAP VAL ETF | 921910840 |
| DIS | DISNEY WALT CO DISNEY COM | 6,039 | $691K | 0.2% | $114.42 | $109.56 | +3.8% | COM | 254687106 |
| APH | AMPHENOL CORP NEW CL A | 5,200 | $644K | 0.1% | $123.85 | $50.37 | +145.2% | CL A | 032095101 |
| IDV | ISHARES TR INTL SELECT DIVID ETF INDEX FD | 16,945 | $619K | 0.1% | $36.53 | $26.82 | +36.3% | INTL SEL DIV ETF | 464288448 |
| FCX | FREEPORT-MCMORAN INC CL B | 15,390 | $604K | 0.1% | $39.25 | $39.99 | -2.3% | CL B | 35671D857 |
| VTEB | VANGUARD MUN BD FDS TAX-EXEMPT BD INDEX FD ETF | 11,943 | $598K | 0.1% | $50.07 | $49.46 | +1.2% | TAX EXEMPT BD | 922907746 |
| VTV | VANGUARD INDEX FDS VANGUARD VALUE ETF | 3,003 | $560K | 0.1% | $186.48 | $142.38 | +31.0% | VALUE ETF | 922908744 |
| QQQ | INVESCO QQQ TR UNIT SER 1 | 902 | $542K | 0.1% | $600.89 | $508.07 | +18.2% | UNIT SER 1 | 46090E103 |
| ACWV | ISHARES INC MSCI GLOBAL MINIMUM VOL FACTOR ETF | 4,491 | $539K | 0.1% | $120.02 | $91.61 | +30.9% | MSCI GBL MIN VOL | 464286525 |
| NEE | NEXTERA ENERGY INC COM | 6,855 | $517K | 0.1% | $75.42 | $59.36 | +26.3% | COM | 65339F101 |
| BSCS | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR INVESCO BULLETSHARES 2028 CORP BD ETF | 24,763 | $509K | 0.1% | $20.55 | $20.24 | +1.6% | BD ETF | 46138J643 |
| COST | COSTCO WHSL CORP NEW COM | 542 | $502K | 0.1% | $926.20 | $466.51 | +98.1% | COM | 22160K105 |
| XOM | EXXON MOBIL CORP COM | 4,383 | $494K | 0.1% | $112.71 | $67.50 | +65.6% | COM | 30231G102 |
| JNJ | JOHNSON & JOHNSON COM | 2,638 | $489K | 0.1% | $185.37 | $128.04 | +43.9% | COM | 478160104 |
| VIGI | VANGUARD WHITEHALL FDS INTL DIVID APPRECIATION ETF SHS | 5,407 | $484K | 0.1% | $89.51 | $87.52 | +2.3% | INTL DVD ETF | 921946810 |
| GOOG | ALPHABET INC CAP STK CL C | 1,975 | $481K | 0.1% | $243.54 | $153.15 | +58.9% | CAP STK CL C | 02079K107 |
| CGGO | CAPITAL GROUP GLOBAL GROWTH EQUITY ETF SHS | 13,896 | $475K | 0.1% | $34.18 | $30.15 | +13.3% | SHS CREATION UNI | 14020X104 |
| ABT | ABBOTT LABS COM | 3,364 | $451K | 0.1% | $134.07 | $67.31 | +98.1% | COM | 002824100 |
| RWL | INVESCO EXCHANGE-TRADED FD TR II INVESCO S&P 500 REVENUE ETF | 4,041 | $447K | 0.1% | $110.62 | $84.73 | +30.6% | S&P 500 REVENUE | 46138G698 |
| MOAT | VANECK ETF TR MORNINGSTAR WIDE MOAT ETF | 4,419 | $438K | 0.1% | $99.12 | $73.23 | +35.3% | MRNGSTR WDE MOAT | 92189F643 |
| VUG | VANGUARD INDEX FDS VANGUARD GROWTH ETF | 904 | $433K | 0.1% | $478.98 * | $37.16 | +115.1% | GROWTH ETF | 922908736 |
| KO | COCA COLA CO COM | 6,432 | $427K | 0.1% | $66.39 | $39.57 | +66.4% | COM | 191216100 |
| DSI | ISHARES TR ESG MSCI KLD 400 ETF | 3,257 | $410K | 0.1% | $125.88 | $77.44 | +62.6% | ESG MSCI KLD 400 | 464288570 |
| IBM | INTERNATIONAL BUSINESS MACHS CORP COM | 1,436 | $405K | 0.1% | $282.03 | $132.92 | +111.1% | COM | 459200101 |
| ILCB | ISHARES TR MORNINGSTAR U S EQUITY ETF | 4,386 | $405K | 0.1% | $92.34 | $53.63 | +72.3% | MORNINGSTR US EQ | 464287127 |
| RTX | RTX CORP COM | 2,414 | $404K | 0.1% | $167.36 | $75.63 | +120.4% | COM | 75513E101 |
| MGK | VANGUARD WORLD FD VANGUARD MEGA CAP GROWTH ETF | 1,000 | $402K | 0.1% | $402.00 * | $65.90 | +22.1% | MEGA GRWTH IND | 921910816 |
| BSMR | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2027 | 16,905 | $400K | 0.1% | $23.66 | $23.42 | +1.0% | BULSHS 2027 MUNI | 46138J494 |
| EFAV | ISHARES TR MSCI EAFE MINIMUM VOLATILITY FACTOR ETF | 4,650 | $394K | 0.1% | $84.73 | $81.84 | +3.7% | MSCI EAFE MIN VL | 46429B689 |
| LLY | LILLY ELI & CO COM | 502 | $383K | 0.1% | $762.95 | $573.17 | +32.9% | COM | 532457108 |
| QCOM | QUALCOMM INC COM | 2,191 | $364K | 0.1% | $166.13 | $123.21 | +34.3% | COM | 747525103 |
| VEA | VANGUARD INTL FD FTSE DEVELOPED MKTS ETF | 6,047 | $362K | 0.1% | $59.86 | $50.56 | +18.5% | VAN FTSE DEV MKT | 921943858 |
| USB | US BANCORP DEL COM NEW | 7,416 | $358K | 0.1% | $48.27 | $36.56 | +30.9% | COM | 902973304 |
| FDRR | FIDELITY COVINGTON TR DIVID ETF FOR RISING RATES | 6,060 | $355K | 0.1% | $58.58 | $46.67 | +25.6% | DIVID ETF RISI | 316092832 |
| SUSL | ISHARES TR ESG MSCI USA LEADERS ETF | 3,021 | $354K | 0.1% | $117.18 | $102.04 | +14.7% | ESG MSCI LEADR | 46435U218 |
| NUE | NUCOR CORP COM | 2,600 | $352K | 0.1% | $135.38 | $115.51 | +16.8% | COM | 670346105 |
| CGIC | CAPITAL GROUP INTL CORE EQUITY ETF SHS | 11,415 | $352K | 0.1% | $30.84 | $29.82 | +3.3% | SHS | 14021T102 |
| V | VISA INC COM CL A | 1,013 | $346K | 0.1% | $341.56 | $226.05 | +50.7% | COM | 92826C839 |
| VIG | VANGUARD SPECIALIZED FUNDS DIVID APPRECIATION ETF SHS | 1,598 | $345K | 0.1% | $215.89 | $193.82 | +11.3% | DIV APP ETF | 921908844 |
| FIS | FIDELITY NATL INFORMATION SVCS INC COM | 5,169 | $341K | 0.1% | $65.97 | $79.59 | -17.7% | COM | 31620M106 |
| WMT | WALMART INC COM | 3,243 | $334K | 0.1% | $102.99 | $56.56 | +81.9% | COM | 931142103 |
| BSMS | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2028 MUN BD ETF | 13,957 | $327K | 0.1% | $23.43 | $23.15 | +1.2% | BULSHS 2028 MUNI | 46138J486 |
| PM | PHILIP MORRIS INTL INC COM | 1,942 | $315K | 0.1% | $162.20 | $94.38 | +68.7% | COM | 718172109 |
| AMGN | AMGEN INC COM | 1,100 | $310K | 0.1% | $281.82 | $195.54 | +43.3% | COM | 031162100 |
| PGX | INVESCO EXCHANGE-TRADED FD TR II PFD ETF | 25,987 | $301K | 0.1% | $11.58 | $14.48 | -19.9% | PFD ETF | 46138E511 |
| GE | GENERAL ELEC CO COM NEW | 968 | $291K | 0.1% | $300.62 | $272.69 | +10.2% | COM NEW | 369604301 |
| VXUS | VANGUARD STAR FDS VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 3,924 | $288K | 0.1% | $73.39 | $62.25 | +18.0% | VG TL INTL STK F | 921909768 |
| CVS | CVS HEALTH CORP COM | 3,794 | $286K | 0.1% | $75.38 | $64.19 | +16.5% | COM | 126650100 |
| COF | CAPITAL ONE FINL CORP COM | 1,337 | $284K | 0.1% | $212.42 | $185.05 | +14.4% | COM | 14040H105 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 910 | $267K | 0.1% | $293.41 | $147.45 | +97.8% | COM | 053015103 |
| MGEE | MGE ENERGY INC COM | 3,166 | $267K | 0.1% | $84.33 | $61.14 | +36.9% | COM | 55277P104 |
| PNC | PNC FINL SVCS GROUP INC COM | 1,259 | $253K | 0.1% | $200.95 | $167.50 | +18.9% | COM | 693475105 |
| BMO | BANK OF MONTREAL | 1,937 | $252K | 0.1% | $130.10 | $99.39 | +31.1% | COM | 063671101 |
| CGSM | CAPITAL GROUP FIXED INCOME ETF TR SHORT DURATION MUN INCOME ETF | 9,441 | $249K | 0.1% | $26.37 | $26.26 | +0.4% | SHORT DURATION M | 14020Y607 |
| SCHY | SCHWAB STRATEGIC TR INTL DIVID EQUITY ETF | 8,878 | $248K | 0.1% | $27.93 | $27.80 | +0.5% | INTERNL DIVID | 808524672 |
| PEP | PEPSICO INC COM | 1,758 | $247K | 0.1% | $140.50 | $98.85 | +40.7% | COM | 713448108 |
| EUAD | SPINNAKER ETF SER SELECT STOXX EUROPE AEROSPACE & DEFENSE ETF | 5,229 | $246K | 0.1% | $47.05 | $43.03 | +9.2% | SELECT STOXX EUR | 84858T772 |
| MS | MORGAN STANLEY COM NEW | 1,546 | $246K | 0.1% | $159.12 | $120.96 | +30.6% | COM NEW | 617446448 |
| MDLZ | MONDELEZ INTL INC CL A | 3,885 | $243K | 0.1% | $62.55 | $63.60 | -2.7% | CL A | 609207105 |
| CVX | CHEVRON CORP NEW COM | 1,564 | $243K | 0.1% | $155.37 | $80.11 | +91.7% | COM | 166764100 |
| BSMQ | INVESCO EXCHANGE-TRADED SELF-INDEXED FD TR BULLETSHARES 2026 MUN BD ETF | 9,986 | $236K | 0.1% | $23.63 | $23.46 | +0.7% | BULSHS 2026 MUNI | 46138J510 |
| CSCO | CISCO SYS INC COM | 3,431 | $235K | 0.1% | $68.49 | $55.37 | +22.2% | COM | 17275R102 |
| AVUS | AMERICAN CENTY ETF TR AVANTIS U S EQUITY ETF | 2,142 | $233K | 0.1% | $108.78 | $93.63 | +16.1% | US EQT ETF | 025072885 |
| CGIE | CAPITAL GROUP INTL EQUITY ETF SHS | 6,731 | $227K | 0.1% | $33.72 | $31.15 | +8.3% | SHS | 14021M107 |
| UNH | UNITEDHEALTH GROUP INC COM | 653 | $226K | 0.1% | $346.09 | $470.56 | -27.1% | COM | 91324P102 |
| AN | AUTONATION INC COM | 1,030 | $225K | 0.1% | $218.45 | $180.54 | +21.2% | COM | 05329W102 |
| LMT | LOCKHEED MARTIN CORP COM | 450 | $225K | 0.1% | $500.00 | $417.42 | +18.7% | COM | 539830109 |
| UNP | UNION PAC CORP COM | 942 | $223K | 0.1% | $236.73 | $209.24 | +12.3% | COM | 907818108 |
| MMM | 3M CO COM | 1,433 | $222K | 0.1% | $154.92 | $153.11 | +0.9% | COM | 88579Y101 |
| SCHV | SCHWAB STRATEGIC TR US LARGE-CAP VALUE ETF | 7,600 | $221K | 0.1% | $29.08 | $26.28 | +10.8% | US LCAP VA ETF | 808524409 |
| BLK | BLACKROCK INC NEW COM | 186 | $217K | 0.0% | $1166.67 | $1108.77 | +4.6% | COM | 09290D101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 4,889 | $215K | 0.0% | $43.98 | $39.58 | +9.2% | COM | 92343V104 |
| FEOE | RBB FD TR FIRST EAGLE OVERSEAS EQUITY ETF | 4,650 | $214K | 0.0% | $46.02 | $43.69 | +5.6% | FIRST EAGLE OVER | 75526L878 |
| HD | HOME DEPOT INC COM | 526 | $212K | 0.0% | $403.04 | $389.16 | +3.5% | COM | 437076102 |
| LOW | LOWES COS INC COM | 842 | $212K | 0.0% | $251.78 | $244.20 | +2.4% | COM | 548661107 |
| TROW | PRICE T ROWE GROUP INC COM | 2,053 | $211K | 0.0% | $102.78 | $102.81 | -1.4% | COM | 74144T108 |
| MKC | MCCORMICK & CO INC COM NON VTG | 3,150 | $211K | 0.0% | $66.98 | $67.69 | -2.5% | COM NON VTG | 579780206 |
| CL | COLGATE PALMOLIVE CO COM | 2,620 | $209K | 0.0% | $79.77 | $71.73 | +10.7% | COM | 194162103 |
| OXY | OCCIDENTAL PETE CORP COM | 4,400 | $208K | 0.0% | $47.27 | $44.74 | +5.0% | COM | 674599105 |
| DG | DOLLAR GEN CORP NEW COM | 2,000 | $207K | 0.0% | $103.50 | $98.12 | +4.7% | COM | 256677105 |
| SYY | SYSCO CORP COM | 2,500 | $206K | 0.0% | $82.40 | $78.85 | +3.0% | COM | 871829107 |
| PNSTQ | PINSTRIPES HLDGS INC CL A | 77,595 | $1,000 | 0.0% | $0.01 | $3.25 | -99.3% | CL A | 06690B107 |