Location: Waukesha, WI
CIK: 0001731497 · Show all filings
Period: Q4 2025 (← Previous) (Next →)
Filing Date: Jan 30, 2026
Total Value: $715M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| IVV | ISHARES TR | 281,438 | $193M | 27.0% | $956.49 | — | CORE S&P 500 ETF | 464287200 |
| AGG | ISHARES TR | 731,641 | $73.08M | 10.2% | $20531.12 | — | CORE US AGGBD ETF | 464287226 |
| IWF | ISHARES TR | 141,618 | $67.03M | 9.4% | $52743.48 | — | RUS 1000 GRW ETF | 464287614 |
| VEA | VANGUARD INTL EQUITY INDEX F | 951,754 | $59.46M | 8.3% | $53.58 | — | FTSE DEV MKT ETF | 921943858 |
| VB | VANGUARD INDEX FDS | 201,597 | $52M | 7.3% | $34771.68 | — | SMALL CP ETF | 922908751 |
| PYLD | PIMCO | 1,592,749 | $42.49M | 5.9% | $26.26 | — | MULTISECTOR BD ACTIVE ETF | 72201R585 |
| IWD | ISHARES TR | 134,362 | $28.26M | 4.0% | $7129.32 | — | RUS 1000 VAL ETF | 464287598 |
| VWO | VANGUARD INTL EQUITY INDEX F | 497,902 | $26.77M | 3.7% | $1558.17 | — | FTSE EMR MKT ETF | 922042858 |
| SPMD | SPDR SERIES TRUST | 347,320 | $20.11M | 2.8% | $53.98 | — | S&P 400 MID CAP ETF | 78464A847 |
| AOA | ISHARES TR | 177,854 | $15.93M | 2.2% | $75.16 | — | AGGRES ALLOC ETF | 464289859 |
| AAPL | APPLE INC | 38,676 | $10.51M | 1.5% | $114.66 | +134.0% | COM | 037833100 |
| IJR | ISHARES TR | 67,991 | $8.171M | 1.1% | $75.93 | — | CORE S&P SCP ETF | 464287804 |
| AOR | ISHARES TR | 113,071 | $7.351M | 1.0% | $54.52 | — | GRWT ALLOCAT ETF | 464289867 |
| SPY | SPDR SERIES TRUST | 10,264 | $7M | 1.0% | $20427.34 | — | S&P 500 ETF | 78462F103 |
| PHYL | PGIM INVESTMENTS | 154,374 | $5.477M | 0.8% | $35.18 | — | ACTIVE HIGH YLD BD ETF | 69344A206 |
| MSFT | MICROSOFT CORP | 10,898 | $5.271M | 0.7% | $202.17 | +147.6% | COM | 594918104 |
| VO | VANGUARD INDEX FDS | 13,507 | $3.92M | 0.5% | $123237.66 | — | MID CAP ETF | 922908629 |
| NVDA | NVIDIA CORPORATION INC | 20,610 | $3.844M | 0.5% | $98.68 | +88.6% | COM | 67066G104 |
| AOM | ISHARES TR | 78,592 | $3.751M | 0.5% | $44.60 | — | MODERT ALLOC ETF | 464289875 |
| PM | PHILIP MORRIS INTL INC | 22,896 | $3.673M | 0.5% | $62.42 | +146.0% | COM | 718172109 |
| CAT | CATERPILLAR INC | 5,492 | $3.147M | 0.4% | $511.95 | +8.5% | COM | 149123101 |
| SCHD | SCHWAB US | 108,287 | $2.97M | 0.4% | $42.26 | — | DIV EQ | 808524797 |
| WEC | WEC ENERGY GROUP INC | 21,324 | $2.249M | 0.3% | $66.68 | +65.4% | COM | 92939U106 |
| IWR | ISHARES TR | 22,679 | $2.183M | 0.3% | $21470.52 | — | RUS MID CAP ETF | 464287499 |
| VV | VANGUARD | 6,774 | $2.133M | 0.3% | $192.28 | — | LARGE CAP ETF | 922908637 |
| SDY | SPDR SERIES TRUST | 14,996 | $2.087M | 0.3% | $78614.97 | — | S&P DIVID ETF | 78464A763 |
| AMZN | AMAZON.COM INC | 8,865 | $2.046M | 0.3% | $136.31 | +67.8% | COM | 023135106 |
| MO | ALTRIA GROUP INC | 32,970 | $1.901M | 0.3% | $30.28 | +96.0% | COM | 02209S103 |
| WMT | WAL-MART STORES INC | 14,475 | $1.613M | 0.2% | $52.26 | +105.1% | COM | 931142103 |
| BRK/B | BERKSHIRE HATHAWAY INC CL B | 3,126 | $1.571M | 0.2% | $320.54 | +55.2% | COM | 084670702 |
| IWM | ISHARES TR | 5,979 | $1.472M | 0.2% | $129509.19 | — | RUSSELL 2000 ETF | 464287655 |
| GOOG | ALPHABET INC CLASS C | 4,530 | $1.422M | 0.2% | $127.51 | +124.6% | COM | 02079K107 |
| PULS | PGIM INVESTMENTS | 27,425 | $1.36M | 0.2% | $49.23 | — | ULTRA SHORT BOND ETF | 69344A107 |
| TSLA | TESLA MOTORS INC | 2,906 | $1.307M | 0.2% | $247.63 | +79.0% | COM | 88160R101 |
| ABBV | ABBVIE INC | 5,609 | $1.282M | 0.2% | $102.25 | +122.5% | COM | 00287Y109 |
| UNH | UNITEDHEALTH GROUP INC | 3,703 | $1.223M | 0.2% | $466.77 | -27.8% | COM | 91324P102 |
| — | JP MORGAN CHASE & CO | 3,704 | $1.194M | 0.2% | $202.84 | — | COM | 46637G124 |
| USRT | ISHARES TR | 20,792 | $1.184M | 0.2% | $51.29 | — | CRE U S REIT ETF | 464288521 |
| VEU | VANGUARD INTL EQUITY INDEX F | 16,033 | $1.179M | 0.2% | $39792.89 | — | ALLWRLD EX US | 922042775 |
| FISV | FISERV INC | 17,304 | $1.162M | 0.2% | $97.41 | -13.9% | COM | 337738108 |
| IEFA | ISHARES TR | 12,288 | $1.099M | 0.2% | $75.50 | — | CORE MSCI EAFE ETF | 46432F842 |
| BND | VANGUARD INDEX FDS | 14,669 | $1.087M | 0.2% | $78.21 | — | TOTAL BND MKT ETF | 921937835 |
| HON | HONEYWELL INTL INC | 5,487 | $1.071M | 0.1% | $156.15 | +24.9% | COM | 438516106 |
| GOOGL | ALPHABET INC CLASS A | 3,237 | $1.013M | 0.1% | $137.93 | +107.1% | COM | 02079K305 |
| XOM | EXXON MOBIL CORP | 8,366 | $1.007M | 0.1% | $69.05 | +67.3% | COM | 30231G102 |
| DFIV | DIMENSIONAL | 19,552 | $976K | 0.1% | $32.85 | — | INTL VALUE ETF | 25434V807 |
| IBM | INTERNATIONAL BUSINESS MACHINES | 3,175 | $941K | 0.1% | $172.92 | +72.8% | COM | 459200101 |
| ETN | EATON CORP PLC | 2,811 | $895K | 0.1% | $142.82 | +148.1% | COM | G29183103 |
| JNJ | JOHNSON & JOHNSON | 4,322 | $895K | 0.1% | $124.15 | +58.7% | COM | 478160104 |
| LLY | ELI LILLY AND CO | 779 | $838K | 0.1% | $845.70 | +13.0% | COM | 532457108 |
| EPD | ENTERPRISE PRODUCTS PARTNERS | 25,319 | $812K | 0.1% | $22.64 | — | COM | 293792107 |
| META | META PLATFORMS INC | 1,229 | $812K | 0.1% | $277.60 | +140.4% | COM | 30303M102 |
| PEP | PEPSICO INC | 5,593 | $803K | 0.1% | $124.12 | +17.5% | COM | 713448108 |
| EFIV | SPDR SERIES TRUST | 11,738 | $776K | 0.1% | $60.72 | — | S&P 500 ESG ETF | 78468R531 |
| SYY | SYSCO CORP | 10,397 | $766K | 0.1% | $46.17 | +63.5% | COM | 871829107 |
| AVGO | BROADCOM INC | 2,206 | $764K | 0.1% | $189.20 | +88.7% | COM | 11135F101 |
| BRK/A | BERKSHIRE HATHAWAY INC CL A | 1 | $755K | 0.1% | $729330.75 | +2.3% | COM | 084670108 |
| V | VISA INC | 2,138 | $750K | 0.1% | $242.74 | +40.2% | COM | 92826C839 |
| MRK | MERCK & CO INC | 6,953 | $732K | 0.1% | $73.60 | +26.7% | COM | 58933Y105 |
| HD | HOME DEPOT INC | 2,081 | $716K | 0.1% | $203.50 | +79.2% | COM | 437076102 |
| ABT | ABBOTT LABORATORIES | 5,403 | $677K | 0.1% | $98.12 | +29.7% | COM | 002824100 |
| ROK | ROCKWELL AUTOMATION INC | 1,635 | $636K | 0.1% | $165.69 | +126.5% | COM | 773903109 |
| MAR | MARRIOTT INTERNATIONAL INC | 1,988 | $617K | 0.1% | $161.79 | +76.4% | COM | 571903202 |
| ORCL | ORACLE CORP | 3,090 | $602K | 0.1% | $178.76 | +33.2% | COM | 68389X105 |
| BMO | BANK OF MONTREAL | 4,505 | $585K | 0.1% | $87.72 | +44.4% | COM | 063671101 |
| MTG | MGIC INV CORP | 19,606 | $573K | 0.1% | $23.02 | +22.0% | COM | 552848103 |
| LNT | ALLIANT ENERGY CORP | 8,764 | $570K | 0.1% | $50.00 | +33.7% | COM | 018802108 |
| CVX | CHEVRON CORP | 3,532 | $538K | 0.1% | $87.44 | +73.1% | COM | 166764100 |
| AKRE | AKRE | 8,218 | $538K | 0.1% | $65.51 | — | FOCUS ETF | 74316P579 |
| FAST | FASTENAL CO | 13,297 | $534K | 0.1% | $46.94 | -10.5% | COM | 311900104 |
| GLD | SPDR SERIES TRUST | 1,321 | $524K | 0.1% | $256.04 | — | GOLD SHARES | 78463V107 |
| HYG | ISHARES TR | 6,475 | $522K | 0.1% | $81.69 | — | IBOXX HI YD ETF | 464288513 |
| COST | COSTCO WHOLESALE CORP | 593 | $512K | 0.1% | $522.59 | +73.3% | COM | 22160K105 |
| AXON | AXON ENTERPRICE INC | 867 | $492K | 0.1% | $339.30 | +82.9% | COM | 05464C101 |
| VONG | VANGUARD | 3,966 | $483K | 0.1% | $105.82 | — | RUSSELL 1000 GR ETF | 92206C680 |
| BMI | BADGER METER INC | 2,713 | $473K | 0.1% | $90.56 | +98.5% | COM | 056525108 |
| KO | COCA-COLA CO | 6,741 | $471K | 0.1% | $54.88 | +26.4% | COM | 191216100 |
| T | AT&T INC | 18,768 | $466K | 0.1% | $17.57 | +43.9% | COM | 00206R102 |
| JCI | JOHNSON CONTROLS INTL | 3,697 | $443K | 0.1% | $50.84 | +125.8% | COM | G51502105 |
| RTX | RTX CORP | 2,401 | $441K | 0.1% | $98.89 | +75.3% | COM | 75513E101 |
| MCD | MCDONALDS CORP | 1,430 | $437K | 0.1% | $153.59 | +98.6% | COM | 580135101 |
| SCHP | SCHWAB US | 16,161 | $428K | 0.1% | $52.94 | — | TIPS ETF | 808524870 |
| KMI | KINDER MORGAN INC | 15,387 | $423K | 0.1% | $13.27 | +102.7% | COM | 49456B101 |
| VOO | VANGUARD | 659 | $414K | 0.1% | $574.44 | — | S&P 500 ETF | 922908363 |
| DGRO | ISHARES TR | 5,913 | $411K | 0.1% | $59.26 | — | CORE DIV GROWTH ETF | 46434V621 |
| WFC | WELLS FARGO & CO | 4,278 | $399K | 0.1% | $45.30 | +91.2% | COM | 949746101 |
| NFLX | NETFLIX INC | 4,176 | $392K | 0.1% | $100.92 | +6.8% | COM | 64110L106 |
| SPMO | INVESCO | 3,171 | $378K | 0.1% | $116.59 | — | S&P 500 MOMENTUM ETF | 46138E339 |
| XVV | ISHARES TR | 7,071 | $373K | 0.1% | $38.04 | — | ESG SCR S&P 500 ETF | 46436E569 |
| EAGG | ISHARES TR | 7,375 | $353K | 0.0% | $47.86 | — | ESG US AGG BD ETF | 46435U549 |
| PG | PROCTOR & GAMBLE COMPANY | 2,404 | $345K | 0.0% | $127.52 | +15.4% | COM | 742718109 |
| VTI | VANGUARD | 1,002 | $336K | 0.0% | $277.11 | — | TOTAL STK MKT ETF | 922908769 |
| IVW | ISHARES TR | 2,694 | $332K | 0.0% | $103.30 | — | CORE S&P 500 GR ETF | 464287309 |
| KLAC | KLA CORP | 272 | $331K | 0.0% | $824.82 | +42.1% | COM | 482480100 |
| UCON | FIRST TRUST | 12,901 | $325K | 0.0% | $24.36 | — | TWC UNCONSTAINED PL BD | 33740F888 |
| USB | US BANCORP | 5,891 | $314K | 0.0% | $34.90 | +39.6% | COM | 902973304 |
| APG | API GROUP CORP | 8,135 | $311K | 0.0% | $31.00 | +19.3% | COM | 00187Y100 |
| SCHX | SCHWAB US | 11,294 | $304K | 0.0% | $38.15 | — | LARGE CAP ETF | 808524201 |
| UNP | UNION PACIFIC CORP | 1,276 | $295K | 0.0% | $202.26 | +12.4% | COM | 907818108 |
| AMAT | APPLIED MATERIALS INC | 1,113 | $286K | 0.0% | $180.78 | +32.5% | COM | 038222105 |
| CRWD | CROWDSTRIKE HOLDINGS INC | 607 | $285K | 0.0% | $509.22 | 0.0% | COM | 22788C105 |
| MUB | ISHARES TR | 2,626 | $281K | 0.0% | $108.70 | — | NATIONAL MUNI ETF | 464288414 |
| AXP | AMERICAN EXPRESS CO | 760 | $281K | 0.0% | $283.58 | +25.9% | COM | 025816109 |
| SRE | SEMPRA ENERGY | 3,180 | $281K | 0.0% | $72.59 | +24.7% | COM | 816851109 |
| MDLZ | MONDELEZ INTL INC | 5,188 | $279K | 0.0% | $54.18 | +5.3% | CL A | 609207105 |
| CEG | CONSTELLATION ENERGY CORP | 772 | $273K | 0.0% | $329.40 | +10.3% | COM | 21037T109 |
| PFE | PFIZER INC | 10,946 | $273K | 0.0% | $29.83 | -16.1% | COM | 717081103 |
| DFAT | DIMENSIONAL | 4,571 | $272K | 0.0% | $44.25 | — | US TARGETED VALUE ETF | 25434V609 |
| FIS | FIDELITY NATL INFORMATION SV | 4,036 | $268K | 0.0% | $83.55 | -21.4% | COM | 31620M106 |
| LIN | LINDE PLC | 629 | $268K | 0.0% | $430.58 | -0.8% | COM | G54950103 |
| — | VANGUARD | 541 | $264K | 0.0% | $488.17 | — | GROWTH IDX ETF | 992908736 |
| ADI | ANALOG DEVICES INC | 961 | $261K | 0.0% | $192.00 | +30.5% | COM | 032654105 |
| — | SYNOVUS FINANCIAL CORP | 5,199 | $260K | 0.0% | $21.82 | — | COM | 87161C501 |
| LOW | LOWE'S COMPANIES INC | 1,067 | $257K | 0.0% | $194.69 | +23.2% | COM | 548661107 |
| DFAS | DIMENSIONAL | 3,685 | $257K | 0.0% | $57.48 | — | US SMALL CAP ETF | 25434V500 |
| ET | ENERGY TRANSFER LP | 14,486 | $239K | 0.0% | $18.13 | — | COM | 29273V100 |
| MA | MASTERCARD INC CLASS A | 415 | $237K | 0.0% | $552.49 | +1.2% | COM | 57636Q104 |
| SHW | SHERWIN WILLIAMS CO | 727 | $236K | 0.0% | $227.03 | +47.2% | COM | 824348106 |
| VTV | VANGUARD | 1,199 | $229K | 0.0% | $191.05 | — | VALUE ETF | 922908744 |
| IBIT | ISHARES TR | 4,593 | $228K | 0.0% | $60.29 | — | BITCOIN ETF | 46438F101 |
| WY | WEYERHAEUSER CO | 9,600 | $227K | 0.0% | $31.98 | -28.1% | COM | 962166104 |
| VBR | VANGUARD | 1,024 | $217K | 0.0% | $209.06 | — | SMALL CAP VALUE ETF | 922908611 |
| UMBF | UMB FINANCIAL CORP | 1,874 | $216K | 0.0% | $115.25 | -1.7% | COM | 902788108 |
| DE | DEERE & CO | 460 | $214K | 0.0% | $467.69 | 0.0% | COM | 244199105 |
| XEL | XCEL ENERGY INC | 2,900 | $214K | 0.0% | $71.34 | +9.7% | COM | 98389B100 |
| XLK | SPDR SERIES TRUST | 1,470 | $212K | 0.0% | $210.72 | — | TECH SELECT SECTOR ETF | 81369Y803 |
| AMGN | AMGEN | 643 | $211K | 0.0% | $315.95 | 0.0% | COM | 031162100 |
| NOW | SERVICENOW INC | 1,365 | $209K | 0.0% | $171.54 | 0.0% | COM | 81762P102 |
| MGEE | MGE ENERGY INC | 2,655 | $208K | 0.0% | $84.35 | -2.9% | COM | 55277P104 |
| SCHB | SCHWAB US | 7,716 | $202K | 0.0% | $26.23 | — | US BROAD MKT ETF | 808524102 |
| VOE | VANGUARD | 1,139 | $202K | 0.0% | $177.45 | — | MID CAP VALUE ETF | 922908512 |
| DIS | WALT DISNEY CO | 1,763 | $201K | 0.0% | $109.53 | 0.0% | COM | 254687106 |