Location: Waukesha, WI
CIK: 0001731497 · Show all filings
Period: Q3 2025 (← Previous) (Next →)
Filing Date: Oct 14, 2025
Total Value: $678M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| IVV | ISHARES TR | 290,019 | $194M | 28.6% | $956.49 | — | CORE S&P 500 ETF | 464287200 |
| IWF | ISHARES TR | 139,151 | $65.18M | 9.6% | $53670.17 | — | RUS 1000 GRW ETF | 464287614 |
| AGG | ISHARES TR | 648,841 | $65.05M | 9.6% | $23138.40 | — | CORE US AGGBD ETF | 464287226 |
| VB | VANGUARD INDEX FDS | 198,973 | $50.59M | 7.5% | $35226.84 | — | SMALL CP ETF | 922908751 |
| VEA | VANGUARD INTL EQUITY INDEX F | 841,850 | $50.44M | 7.4% | $52.42 | — | FTSE DEV MKT ETF | 921943858 |
| PYLD | PIMCO | 1,472,109 | $39.51M | 5.8% | $26.23 | — | MULTISECTOR BD ACTIVE ETF | 72201R585 |
| IWD | ISHARES TR | 127,243 | $25.91M | 3.8% | $7516.43 | — | RUS 1000 VAL ETF | 464287598 |
| VWO | VANGUARD INTL EQUITY INDEX F | 470,091 | $25.47M | 3.8% | $1647.17 | — | FTSE EMR MKT ETF | 922042858 |
| SPMD | SPDR SERIES TRUST | 319,006 | $18.24M | 2.7% | $53.64 | — | S&P 400 MID CAP ETF | 78464A847 |
| AOA | ISHARES TR | 145,705 | $12.84M | 1.9% | $71.98 | — | AGGRES ALLOC ETF | 464289859 |
| AAPL | APPLE INC | 36,938 | $9.406M | 1.4% | $107.43 | +110.0% | COM | 037833100 |
| IJR | ISHARES TR | 71,437 | $8.489M | 1.3% | $75.93 | — | CORE S&P SCP ETF | 464287804 |
| SPY | SPDR SERIES TRUST | 10,477 | $6.98M | 1.0% | $20427.34 | — | S&P 500 ETF | 78462F103 |
| AOR | ISHARES TR | 102,734 | $6.614M | 1.0% | $53.47 | — | GRWT ALLOCAT ETF | 464289867 |
| MSFT | MICROSOFT CORP | 10,714 | $5.549M | 0.8% | $197.04 | +158.2% | COM | 594918104 |
| PHYL | PGIM INVESTMENTS | 121,629 | $4.348M | 0.6% | $35.10 | — | ACTIVE HIGH YLD BD ETF | 69344A206 |
| VO | VANGUARD INDEX FDS | 13,416 | $3.941M | 0.6% | $123237.66 | — | MID CAP ETF | 922908629 |
| NVDA | NVIDIA CORPORATION INC | 19,978 | $3.728M | 0.5% | $95.92 | +81.7% | COM | 67066G104 |
| PM | PHILIP MORRIS INTL INC | 22,885 | $3.712M | 0.5% | $62.42 | +164.6% | COM | 718172109 |
| SCHD | SCHWAB US | 115,781 | $3.161M | 0.5% | $42.26 | — | DIV EQ | 808524797 |
| AOM | ISHARES TR | 56,483 | $2.687M | 0.4% | $43.37 | — | MODERT ALLOC ETF | 464289875 |
| WEC | WEC ENERGY GROUP INC | 20,117 | $2.305M | 0.3% | $64.06 | +67.2% | COM | 92939U106 |
| MO | ALTRIA GROUP INC | 34,367 | $2.27M | 0.3% | $30.28 | +102.8% | COM | 02209S103 |
| IWR | ISHARES TR | 22,889 | $2.21M | 0.3% | $21470.52 | — | RUS MID CAP ETF | 464287499 |
| FISV | FISERV INC | 17,078 | $2.202M | 0.3% | $97.58 | +46.9% | COM | 337738108 |
| VV | VANGUARD | 6,742 | $2.076M | 0.3% | $192.28 | — | LARGE CAP ETF | 922908637 |
| SDY | SPDR SERIES TRUST | 13,918 | $1.949M | 0.3% | $84693.20 | — | S&P DIVID ETF | 78464A763 |
| AMZN | AMAZON.COM INC | 8,778 | $1.927M | 0.3% | $136.31 | +66.1% | COM | 023135106 |
| BRK/B | BERKSHIRE HATHAWAY INC CL B | 3,313 | $1.666M | 0.2% | $320.54 | +51.1% | COM | 084670702 |
| PULS | PGIM INVESTMENTS | 32,584 | $1.624M | 0.2% | $49.23 | — | ULTRA SHORT BOND ETF | 69344A107 |
| WMT | WAL-MART STORES INC | 14,385 | $1.483M | 0.2% | $52.26 | +89.9% | COM | 931142103 |
| USRT | ISHARES TR | 24,572 | $1.443M | 0.2% | $51.29 | — | CRE U S REIT ETF | 464288521 |
| IWM | ISHARES TR | 5,947 | $1.439M | 0.2% | $129509.19 | — | RUSSELL 2000 ETF | 464287655 |
| TSLA | TESLA MOTORS INC | 3,131 | $1.392M | 0.2% | $247.63 | +40.1% | COM | 88160R101 |
| BND | VANGUARD INDEX FDS | 17,758 | $1.321M | 0.2% | $78.21 | — | TOTAL BND MKT ETF | 921937835 |
| UNH | UNITEDHEALTH GROUP INC | 3,717 | $1.284M | 0.2% | $466.77 | -36.0% | COM | 91324P102 |
| ABBV | ABBVIE INC | 5,334 | $1.235M | 0.2% | $95.79 | +110.8% | COM | 00287Y109 |
| HON | HONEYWELL INTL INC | 5,803 | $1.222M | 0.2% | $156.15 | +32.6% | COM | 438516106 |
| VEU | VANGUARD INTL EQUITY INDEX F | 16,239 | $1.159M | 0.2% | $39792.89 | — | ALLWRLD EX US | 922042775 |
| GOOG | ALPHABET INC CLASS C | 4,436 | $1.08M | 0.2% | $124.15 | +69.1% | COM | 02079K107 |
| ETN | EATON CORP PLC | 2,709 | $1.014M | 0.1% | $134.85 | +169.4% | COM | G29183103 |
| XOM | EXXON MOBIL CORP | 8,987 | $1.013M | 0.1% | $69.05 | +58.9% | COM | 30231G102 |
| IEFA | ISHARES TR | 11,259 | $983K | 0.1% | $74.22 | — | CORE MSCI EAFE ETF | 46432F842 |
| SYY | SYSCO CORP | 11,612 | $956K | 0.1% | $46.17 | +70.8% | COM | 871829107 |
| — | JP MORGAN CHASE & CO | 3,021 | $953K | 0.1% | $175.84 | — | COM | 46637G124 |
| DFIV | DIMENSIONAL | 19,455 | $897K | 0.1% | $32.85 | — | INTL VALUE ETF | 25434V807 |
| IBM | INTERNATIONAL BUSINESS MACHINES | 3,168 | $894K | 0.1% | $172.92 | +50.1% | COM | 459200101 |
| VONG | VANGUARD | 7,219 | $870K | 0.1% | $105.82 | — | RUSSELL 1000 GR ETF | 92206C680 |
| META | META PLATFORMS INC | 1,174 | $862K | 0.1% | $259.35 | +186.6% | COM | 30303M102 |
| PEP | PEPSICO INC | 6,130 | $861K | 0.1% | $124.12 | +13.1% | COM | 713448108 |
| HD | HOME DEPOT INC | 2,116 | $858K | 0.1% | $203.50 | +91.2% | COM | 437076102 |
| DGRO | ISHARES TR | 11,750 | $800K | 0.1% | $59.26 | — | CORE DIV GROWTH ETF | 46434V621 |
| EPD | ENTERPRISE PRODUCTS PARTNERS | 25,263 | $790K | 0.1% | $22.64 | — | COM | 293792107 |
| JNJ | JOHNSON & JOHNSON | 4,238 | $786K | 0.1% | $122.70 | +38.1% | COM | 478160104 |
| GOOGL | ALPHABET INC CLASS A | 3,195 | $777K | 0.1% | $135.99 | +53.8% | COM | 02079K305 |
| BRK/A | BERKSHIRE HATHAWAY INC CL A | 1 | $754K | 0.1% | $729330.75 | -0.3% | COM | 084670108 |
| ABT | ABBOTT LABORATORIES | 5,093 | $682K | 0.1% | $96.34 | +35.6% | COM | 002824100 |
| FAST | FASTENAL CO | 13,296 | $652K | 0.1% | $46.94 | 0.0% | COM | 311900104 |
| AVGO | BROADCOM INC | 1,949 | $643K | 0.1% | $167.07 | +83.0% | COM | 11135F101 |
| V | VISA INC | 1,880 | $642K | 0.1% | $229.34 | +50.5% | COM | 92826C839 |
| ROK | ROCKWELL AUTOMATION INC | 1,754 | $613K | 0.1% | $165.69 | +107.3% | COM | 773903109 |
| LNT | ALLIANT ENERGY CORP | 8,757 | $590K | 0.1% | $50.00 | +27.8% | COM | 018802108 |
| BMO | BANK OF MONTREAL | 4,505 | $587K | 0.1% | $87.72 | +34.5% | COM | 063671101 |
| MRK | MERCK & CO INC | 6,968 | $585K | 0.1% | $73.60 | +10.1% | COM | 58933Y105 |
| EFIV | SPDR SERIES TRUST | 8,967 | $570K | 0.1% | $59.05 | — | S&P 500 ESG ETF | 78468R531 |
| NFLX | NETFLIX INC | 464 | $556K | 0.1% | $45.79 | +166.5% | COM | 64110L106 |
| MTG | MGIC INV CORP | 19,601 | $556K | 0.1% | $23.02 | +18.4% | COM | 552848103 |
| CVX | CHEVRON CORP | 3,524 | $547K | 0.1% | $87.44 | +74.1% | COM | 166764100 |
| COST | COSTCO WHOLESALE CORP | 573 | $530K | 0.1% | $509.22 | +87.9% | COM | 22160K105 |
| HYG | ISHARES TR | 6,408 | $520K | 0.1% | $81.70 | — | IBOXX HI YD ETF | 464288513 |
| MAR | MARRIOTT INTERNATIONAL INC | 1,986 | $517K | 0.1% | $161.79 | +65.3% | COM | 571903202 |
| MCD | MCDONALDS CORP | 1,687 | $513K | 0.1% | $153.59 | +96.2% | COM | 580135101 |
| T | AT&T INC | 18,017 | $509K | 0.1% | $17.25 | +62.7% | COM | 00206R102 |
| BMI | BADGER METER INC | 2,713 | $484K | 0.1% | $90.56 | +116.4% | COM | 056525108 |
| SPMO | INVESCO | 3,819 | $462K | 0.1% | $116.59 | — | S&P 500 MOMENTUM ETF | 46138E339 |
| ORCL | ORACLE CORP | 1,632 | $459K | 0.1% | $125.79 | +102.1% | COM | 68389X105 |
| GLD | SPDR SERIES TRUST | 1,291 | $459K | 0.1% | $252.78 | — | GOLD SHARES | 78463V107 |
| KO | COCA-COLA CO | 6,774 | $449K | 0.1% | $54.88 | +23.8% | COM | 191216100 |
| AXON | AXON ENTERPRICE INC | 617 | $443K | 0.1% | $225.35 | +236.7% | COM | 05464C101 |
| KMI | KINDER MORGAN INC | 15,539 | $440K | 0.1% | $13.27 | +103.2% | COM | 49456B101 |
| SCHP | SCHWAB US | 16,233 | $437K | 0.1% | $52.94 | — | TIPS ETF | 808524870 |
| UCON | FIRST TRUST | 17,343 | $437K | 0.1% | $24.36 | — | TWC UNCONSTAINED PL BD | 33740F888 |
| JCI | JOHNSON CONTROLS INTL | 3,697 | $407K | 0.1% | $50.84 | +110.2% | COM | G51502105 |
| CAT | CATERPILLAR INC | 803 | $383K | 0.1% | $257.62 | +65.1% | COM | 149123101 |
| XVV | ISHARES TR | 7,378 | $380K | 0.1% | $38.04 | — | ESG SCR S&P 500 ETF | 46436E569 |
| RTX | RTX CORP | 2,173 | $364K | 0.1% | $91.08 | +69.4% | COM | 75513E101 |
| VONV | VANGUARD | 3,920 | $350K | 0.1% | $85.21 | — | RUSSELL 1000 VAL ETF | 92206C714 |
| UNP | UNION PACIFIC CORP | 1,451 | $343K | 0.1% | $202.26 | +10.3% | COM | 907818108 |
| WFC | WELLS FARGO & CO | 3,984 | $334K | 0.0% | $42.25 | +90.4% | COM | 949746101 |
| PG | PROCTOR & GAMBLE COMPANY | 2,154 | $331K | 0.0% | $125.23 | +23.7% | COM | 742718109 |
| MDLZ | MONDELEZ INTL INC | 5,263 | $329K | 0.0% | $54.18 | +17.0% | CL A | 609207105 |
| SCHX | SCHWAB US | 12,456 | $328K | 0.0% | $38.15 | — | LARGE CAP ETF | 808524201 |
| MUB | ISHARES TR | 2,894 | $308K | 0.0% | $108.70 | — | NATIONAL MUNI ETF | 464288414 |
| LLY | ELI LILLY AND CO | 402 | $307K | 0.0% | $742.68 | -0.1% | COM | 532457108 |
| FIS | FIDELITY NATL INFORMATION SV | 4,613 | $304K | 0.0% | $83.55 | -13.6% | COM | 31620M106 |
| LIN | LINDE PLC | 629 | $299K | 0.0% | $430.58 | +9.3% | COM | G54950103 |
| PLTR | PALANTIR TECHNOLOGIES | 1,619 | $295K | 0.0% | $118.86 | +36.4% | COM | 69608A108 |
| USB | US BANCORP | 6,100 | $295K | 0.0% | $34.90 | +32.8% | COM | 902973304 |
| VTI | VANGUARD | 897 | $294K | 0.0% | $270.30 | — | TOTAL STK MKT ETF | 922908769 |
| AXP | AMERICAN EXPRESS CO | 885 | $294K | 0.0% | $283.58 | +11.6% | COM | 025816109 |
| TMO | THERMO FISHER SCIENTIFIC INC | 602 | $292K | 0.0% | $440.69 | +5.5% | COM | 883556102 |
| SRE | SEMPRA ENERGY | 3,175 | $286K | 0.0% | $72.59 | +10.0% | COM | 816851109 |
| IVW | ISHARES TR | 2,285 | $276K | 0.0% | $99.71 | — | CORE S&P 500 GR ETF | 464287309 |
| APG | API GROUP CORP | 7,788 | $268K | 0.0% | $30.73 | +13.6% | COM | 00187Y100 |
| DFAT | DIMENSIONAL | 4,564 | $266K | 0.0% | $44.25 | — | US TARGETED VALUE ETF | 25434V609 |
| PFE | PFIZER INC | 10,226 | $261K | 0.0% | $30.17 | -20.0% | COM | 717081103 |
| DFAS | DIMENSIONAL | 3,684 | $252K | 0.0% | $57.48 | — | US SMALL CAP ETF | 25434V500 |
| SHW | SHERWIN WILLIAMS CO | 727 | $252K | 0.0% | $227.03 | +54.8% | COM | 824348106 |
| — | SYNOVUS FINANCIAL CORP | 5,120 | $251K | 0.0% | $21.38 | — | COM | 87161C501 |
| ET | ENERGY TRANSFER LP | 14,486 | $249K | 0.0% | $18.13 | — | COM | 29273V100 |
| KLAC | KLA CORP | 223 | $241K | 0.0% | $748.55 | +24.3% | COM | 482480100 |
| ADI | ANALOG DEVICES INC | 971 | $239K | 0.0% | $192.00 | +24.5% | COM | 032654105 |
| WY | WEYERHAEUSER CO | 9,600 | $238K | 0.0% | $31.98 | -21.2% | COM | 962166104 |
| XEL | XCEL ENERGY INC | 2,897 | $234K | 0.0% | $71.34 | 0.0% | COM | 98389B100 |
| LOW | LOWE'S COMPANIES INC | 925 | $233K | 0.0% | $187.76 | +30.1% | COM | 548661107 |
| AMAT | APPLIED MATERIALS INC | 1,111 | $228K | 0.0% | $180.78 | 0.0% | COM | 038222105 |
| IGIB | ISHARES TR | 4,170 | $226K | 0.0% | $44836.54 | — | INTRMD CR BD ETF | 464288638 |
| VOO | VANGUARD | 365 | $224K | 0.0% | $531.48 | — | S&P 500 ETF | 922908363 |
| UMBF | UMB FINANCIAL CORP | 1,874 | $222K | 0.0% | $115.25 | 0.0% | COM | 902788108 |
| MA | MASTERCARD INC CLASS A | 376 | $214K | 0.0% | $551.82 | +3.9% | COM | 57636Q104 |
| MPC | MARATHON PETE CORP | 1,097 | $212K | 0.0% | $174.47 | 0.0% | COM | 56585A102 |
| TIP | ISHARES TR | 1,883 | $209K | 0.0% | $123.00 | — | TIPS BD ETF | 464287176 |
| CEG | CONSTELLATION ENERGY CORP | 636 | $209K | 0.0% | $322.17 | 0.0% | COM | 21037T109 |
| QQQ | INVESCO | 348 | $209K | 0.0% | $600.89 | — | QQQ ETF | 46090E103 |
| IBIT | ISHARES TR | 3,184 | $207K | 0.0% | $65.00 | — | BITCOIN ETF | 46438F101 |
| MGEE | MGE ENERGY INC | 2,455 | $207K | 0.0% | $84.55 | 0.0% | COM | 55277P104 |
| VBR | VANGUARD | 969 | $202K | 0.0% | $208.90 | — | SMALL CAP VALUE ETF | 922908611 |
| XLK | SPDR SERIES TRUST | 710 | $200K | 0.0% | $282.08 | — | TECH SELECT SECTOR ETF | 81369Y803 |