Location: Brookfield, WI
CIK: 0001542287 · Show all filings
Period: Q4 2013 (← Previous) (Next →)
Filing Date: Feb 12, 2014
Total Value: $260M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS | 279,583 | $26.82M | 10.3% | $95.92 | $85.09 | +12.7% | TOTAL STK MKT | 922908769 |
| BNDX | VANGUARD CHARLOTTE FDS | 538,826 | $26.74M | 10.3% | $49.62 | $49.69 | -0.1% | INTL BD IDX ETF | 92203J407 |
| — | RYDEX ETF TRUST | 280,480 | $19.98M | 7.7% | $71.25 | $62.15 | — | GUG S&P500 EQ WT | 78355W106 |
| VNQ | VANGUARD INDEX FDS | 270,314 | $17.45M | 6.7% | $64.56 | $71.31 | -9.5% | REIT ETF | 922908553 |
| VGT | VANGUARD WORLD FDS | 191,214 | $17.12M | 6.6% | $89.54 * | $9.77 | +14.6% | INF TECH ETF | 92204A702 |
| VIG | VANGUARD SPECIALIZED PORTFOL | 182,224 | $13.71M | 5.3% | $75.24 | $67.25 | +11.9% | DIV APP ETF | 921908844 |
| XLE | SELECT SECTOR SPDR TR | 148,152 | $13.11M | 5.0% | $88.51 * | $40.48 | +9.3% | SBI INT-ENERGY | 81369Y506 |
| BOND | PIMCO ETF TR | 122,091 | $12.79M | 4.9% | $104.74 | $108.97 | -3.9% | TOTL RETN ETF | 72201R775 |
| DEM | WISDOMTREE TR | 228,345 | $11.65M | 4.5% | $51.03 | $52.82 | -3.4% | EMERG MKTS ETF | 97717W315 |
| VYM | VANGUARD WHITEHALL FDS INC | 180,033 | $11.22M | 4.3% | $62.32 | $58.43 | +6.7% | HIGH DIV YLD | 921946406 |
| XLV | SELECT SECTOR SPDR TR | 174,691 | $9.685M | 3.7% | $55.44 | $50.11 | +10.6% | SBI HEALTHCARE | 81369Y209 |
| IJR | ISHARES | 84,973 | $9.274M | 3.6% | $109.14 * | $45.82 | +19.1% | CORE S&P SCP ETF | 464287804 |
| IYF | ISHARES | 111,965 | $8.975M | 3.4% | $80.16 * | $37.33 | +7.4% | U.S. FINLS ETF | 464287788 |
| VEU | VANGUARD INTL EQUITY INDEX F | 121,427 | $6.16M | 2.4% | $50.73 | $47.19 | +7.5% | ALLWRLD EX US | 922042775 |
| IJH | ISHARES | 41,230 | $5.517M | 2.1% | $133.81 * | $24.02 | +11.4% | CORE S&P MCP ETF | 464287507 |
| IVV | ISHARES | 27,831 | $5.167M | 2.0% | $185.66 | $165.51 | +12.2% | CORE S&P500 ETF | 464287200 |
| IWF | ISHARES | 51,359 | $4.414M | 1.7% | $85.94 * | $18.32 | +17.3% | RUS 1000 GRW ETF | 464287614 |
| IWD | ISHARES | 34,199 | $3.221M | 1.2% | $94.18 | $83.31 | +13.0% | RUS 1000 VAL ETF | 464287598 |
| KRE | SPDR SERIES TRUST | 40,980 | $1.664M | 0.6% | $40.61 | $31.96 | +27.1% | S&P REGL BKG | 78464A698 |
| SPY | SPDR S&P 500 ETF TR | 8,859 | $1.636M | 0.6% | $184.67 | $161.08 | +14.7% | TR UNIT | 78462F103 |
| HDV | ISHARES | 19,257 | $1.353M | 0.5% | $70.26 * | $13.52 | +3.9% | HIGH DIVIDND ETF | 46429B663 |
| — | JOHNSON CTLS INC | 25,628 | $1.315M | 0.5% | $51.31 | $35.81 | — | COM | 478366107 |
| CVX | CHEVRON CORP NEW | 10,211 | $1.275M | 0.5% | $124.87 * | $71.30 | +5.5% | COM | 166764100 |
| AAPL | APPLE INC | 2,261 | $1.269M | 0.5% | $561.26 * | $13.16 | +32.2% | COM | 037833100 |
| AIVL | WISDOMTREE TR | 17,340 | $1.193M | 0.5% | $68.80 | $62.95 | +9.3% | DIV EX-FINL FD | 97717W406 |
| — | POWERSHARES ETF TR II | 34,463 | $1.143M | 0.4% | $33.17 | $31.12 | — | S&P500 LOW VOL | 73937B779 |
| IYR | ISHARES | 17,121 | $1.08M | 0.4% | $63.08 | $70.67 | -10.7% | U.S. REAL ES ETF | 464287739 |
| IWN | ISHARES | 9,205 | $916K | 0.4% | $99.51 | $85.00 | +17.1% | RUS 2000 VAL ETF | 464287630 |
| HYG | ISHARES | 9,614 | $893K | 0.3% | $92.89 | $93.91 | -1.1% | IBOXX HI YD ETF | 464288513 |
| DIA | SPDR DOW JONES INDL AVRG ETF | 5,393 | $892K | 0.3% | $165.40 | $149.37 | +10.8% | UT SER 1 | 78467X109 |
| VWO | VANGUARD INTL EQUITY INDEX F | 20,130 | $828K | 0.3% | $41.13 | $41.93 | -1.9% | FTSE EMR MKT ETF | 922042858 |
| — | WISCONSIN ENERGY CORP | 19,970 | $826K | 0.3% | $41.36 | $40.99 | — | COM | 976657106 |
| IWO | ISHARES | 5,636 | $764K | 0.3% | $135.56 | $109.23 | +24.1% | RUS 2000 GRW ETF | 464287648 |
| VB | VANGUARD INDEX FDS | 6,389 | $702K | 0.3% | $109.88 | $92.50 | +18.9% | SMALL CP ETF | 922908751 |
| AOA | ISHARES | 15,109 | $674K | 0.3% | $44.61 | $40.50 | +10.2% | AGGRES ALLOC ETF | 464289859 |
| SCHB | SCHWAB STRATEGIC TR | 13,882 | $625K | 0.2% | $45.02 * | $6.49 | +15.6% | US BRD MKT ETF | 808524102 |
| MUB | ISHARES | 5,746 | $596K | 0.2% | $103.72 | $109.42 | -5.2% | NAT AMT FREE BD | 464288414 |
| XOM | EXXON MOBIL CORP | 5,762 | $583K | 0.2% | $101.18 * | $53.77 | +14.2% | COM | 30231G102 |
| — | GENERAL ELECTRIC CO | 20,634 | $578K | 0.2% | $28.01 | $23.18 | — | COM | 369604103 |
| MVV | PROSHARES TR | 4,341 | $551K | 0.2% | $126.93 | $126.93 | — | PSHS ULT MCAP400 | 74347R404 |
| LQD | ISHARES | 4,775 | $545K | 0.2% | $114.14 | $118.92 | -4.0% | IBOXX INV CP ETF | 464287242 |
| IWM | ISHARES | 4,612 | $532K | 0.2% | $115.35 | $95.50 | +20.8% | RUSSELL 2000 ETF | 464287655 |
| SSO | PROSHARES TR | 5,173 | $531K | 0.2% | $102.65 * | $5.86 | +9.5% | PSHS ULT S&P 500 | 74347R107 |
| XLY | SELECT SECTOR SPDR TR | 7,887 | $527K | 0.2% | $66.82 * | $27.68 | +20.7% | SBI CONS DISCR | 81369Y407 |
| MCD | MCDONALDS CORP | 5,372 | $521K | 0.2% | $96.98 * | $71.80 | -1.0% | COM | 580135101 |
| FISV | FISERV INC | 8,556 | $505K | 0.2% | $59.02 * | $24.57 | +20.2% | COM | 337738108 |
| XLP | SELECT SECTOR SPDR TR | 11,706 | $503K | 0.2% | $42.97 | $40.69 | +5.6% | SBI CONS STPLS | 81369Y308 |
| MINT | PIMCO ETF TR | 4,881 | $495K | 0.2% | $101.41 | $101.44 | -0.1% | ENHAN SHRT MAT | 72201R833 |
| IWB | ISHARES | 4,790 | $494K | 0.2% | $103.13 | $89.55 | +15.2% | RUS 1000 ETF | 464287622 |
| SCHM | SCHWAB STRATEGIC TR | 13,158 | $493K | 0.2% | $37.47 * | $10.66 | +17.1% | US MID-CAP ETF | 808524508 |
| ABBV | ABBVIE INC | 9,171 | $484K | 0.2% | $52.78 * | $26.59 | +22.9% | COM | 00287Y109 |
| SDY | SPDR SERIES TRUST | 5,670 | $412K | 0.2% | $72.66 | $67.34 | +7.8% | S&P DIVID ETF | 78464A763 |
| WFC | WELLS FARGO & CO NEW | 8,851 | $402K | 0.2% | $45.42 * | $27.36 | +18.5% | COM | 949746101 |
| BAX | BAXTER INTL INC | 5,473 | $381K | 0.1% | $69.61 * | $30.44 | +0.5% | COM | 071813109 |
| XLK | SELECT SECTOR SPDR TR | 10,041 | $359K | 0.1% | $35.75 * | $15.47 | +15.5% | TECHNOLOGY | 81369Y803 |
| DVY | ISHARES | 4,877 | $348K | 0.1% | $71.36 | $64.72 | +10.2% | SELECT DIVID ETF | 464287168 |
| LNT | ALLIANT ENERGY CORP | 6,709 | $346K | 0.1% | $51.57 * | $16.90 | +3.6% | COM | 018802108 |
| T | AT&T INC | 9,719 | $342K | 0.1% | $35.19 * | $11.28 | +0.1% | COM | 00206R102 |
| PEP | PEPSICO INC | 4,114 | $341K | 0.1% | $82.89 * | $56.07 | +3.4% | COM | 713448108 |
| XLF | SELECT SECTOR SPDR TR | 15,582 | $341K | 0.1% | $21.88 * | $15.52 | +14.4% | SBI INT-FINL | 81369Y605 |
| ABT | ABBOTT LABS | 8,388 | $322K | 0.1% | $38.39 * | $28.81 | +5.5% | COM | 002824100 |
| IYH | ISHARES | 2,764 | $322K | 0.1% | $116.50 * | $20.12 | +15.8% | US HLTHCARE ETF | 464287762 |
| IBM | INTERNATIONAL BUSINESS MACHS | 1,571 | $295K | 0.1% | $187.78 * | $118.63 | -6.5% | COM | 459200101 |
| EFA | ISHARES | 4,383 | $294K | 0.1% | $67.08 | $60.65 | +10.6% | MSCI EAFE ETF | 464287465 |
| AOR | ISHARES | 7,525 | $290K | 0.1% | $38.54 | $36.35 | +5.9% | GRWT ALLOCAT ETF | 464289867 |
| UNH | UNITEDHEALTH GROUP INC | 3,834 | $289K | 0.1% | $75.38 * | $50.75 | +22.4% | COM | 91324P102 |
| IYE | ISHARES | 5,230 | $264K | 0.1% | $50.48 | $45.15 | +11.8% | U.S. ENERGY ETF | 464287796 |
| IEO | ISHARES | 3,180 | $262K | 0.1% | $82.39 | $72.67 | +13.3% | US OIL&GS EX ETF | 464288851 |
| — | GOOGLE INC | 229 | $257K | 0.1% | $1122.27 | $880.90 | — | CL A | 38259P508 |
| ORCL | ORACLE CORP | 6,480 | $248K | 0.1% | $38.27 * | $27.58 | +16.2% | COM | 68389X105 |
| — | HSBC HLDGS PLC | 9,900 | $245K | 0.1% | $24.75 | $24.85 | — | ADR A 1/40PF A | 404280604 |
| IDV | ISHARES | 6,405 | $243K | 0.1% | $37.94 | $34.46 | +10.1% | INTL SEL DIV ETF | 464288448 |
| COP | CONOCOPHILLIPS | 3,345 | $236K | 0.1% | $70.55 * | $44.49 | +7.2% | COM | 20825C104 |
| — | PENTAIR LTD | 3,023 | $235K | 0.1% | $77.74 | $77.74 | — | SHS | H6169Q108 |
| VUG | VANGUARD INDEX FDS | 2,512 | $234K | 0.1% | $93.15 * | $13.19 | +17.6% | GROWTH ETF | 922908736 |
| — | WALGREEN CO | 3,974 | $228K | 0.1% | $57.37 | $57.37 | — | COM | 931422109 |
| V | VISA INC | 1,025 | $228K | 0.1% | $222.44 * | $40.02 | +27.8% | COM CL A | 92826C839 |
| — | POWERSHARES GLOBAL ETF TRUST | 16,944 | $228K | 0.1% | $13.46 | $14.27 | — | AGG PFD PORT | 73936T565 |
| IYW | ISHARES | 2,544 | $225K | 0.1% | $88.44 * | $18.58 | +19.0% | U.S. TECH ETF | 464287721 |
| VZ | VERIZON COMMUNICATIONS INC | 4,568 | $224K | 0.1% | $49.04 * | $26.94 | -1.2% | COM | 92343V104 |
| FIS | FIDELITY NATL INFORMATION SV | 4,103 | $220K | 0.1% | $53.62 * | $34.36 | +27.3% | COM | 31620M106 |
| JNJ | JOHNSON & JOHNSON | 2,394 | $219K | 0.1% | $91.48 * | $63.54 | +3.3% | COM | 478160104 |
| PFE | PFIZER INC | 6,874 | $211K | 0.1% | $30.70 * | $16.36 | +7.9% | COM | 717081103 |
| AGG | ISHARES | 1,970 | $210K | 0.1% | $106.60 | $109.85 | -3.1% | CORE TOTUSBD ETF | 464287226 |
| XPH | SPDR SERIES TRUST | 2,364 | $208K | 0.1% | $87.99 * | $41.63 | +5.6% | S&P PHARMAC | 78464A722 |
| — | AEGON N V | 8,900 | $208K | 0.1% | $23.37 | $24.61 | — | NY REGISTRY SH | 007924103 |
| IWS | ISHARES | 3,116 | $205K | 0.1% | $65.79 | $63.67 | +3.2% | RUS MDCP VAL ETF | 464287473 |
| — | CREDIT SUISSE ASSET MGMT INC | 49,225 | $175K | 0.1% | $3.56 | $3.65 | — | COM | 224916106 |
| — | ALLIANCEBERNSTEIN INCOME FUN | 24,576 | $175K | 0.1% | $7.12 | $7.36 | — | COM | 01881E101 |
| — | NUVEEN FLTNG RTE INCM OPP FD | 12,192 | $148K | 0.1% | $12.14 | $12.14 | — | COM SHS | 6706EN100 |
| — | CREDIT SUISSE HIGH YLD BND F | 15,571 | $48,000 | 0.0% | $3.08 | $3.15 | — | SH BEN INT | 22544F103 |
| — | SWISHER HYGIENE INC | 26,095 | $13,000 | 0.0% | $0.50 | $0.84 | — | COM | 870808102 |