Location: Cedarburg, WI
CIK: 0001008895 · Show all filings
Period: Q1 2019 (← Previous) (Next →)
Filing Date: Apr 25, 2019
Total Value: $342M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| — | Schneider National Inc Cl B | 1,375,579 | $28.96M | 8.5% | $22.37 | — | COM | 80689h102 |
| MSFT | Microsoft Corp | 122,072 | $14.4M | 4.2% | $34.39 | +197.5% | COM | 594918104 |
| AAPL | Apple Inc | 60,683 | $11.53M | 3.4% | $33.03 | +22.4% | COM | 037833100 |
| IJH | iShares Core S&P Mid-Cap | 54,028 | $10.23M | 3.0% | $153.58 | — | COM | 464287507 |
| — | Visa Inc Cl A | 56,185 | $8.776M | 2.6% | $83.74 | — | COM | 92826c839 |
| IVV | iShares Core S&P 500 ETF | 29,467 | $8.385M | 2.5% | $209.25 | — | COM | 464287200 |
| MCD | McDonalds Corp | 42,070 | $7.989M | 2.3% | $98.15 | +57.5% | COM | 580135101 |
| JNJ | Johnson & Johnson | 56,398 | $7.884M | 2.3% | $66.88 | +65.0% | COM | 478160104 |
| PG | Procter And Gamble Co | 71,658 | $7.456M | 2.2% | $66.22 | +23.9% | COM | 742718109 |
| — | UnitedHealth Group Inc | 29,851 | $7.381M | 2.2% | $93.84 | — | COM | 91324p102 |
| PEP | PepsiCo Inc | 58,883 | $7.216M | 2.1% | $68.29 | +35.4% | COM | 713448108 |
| UNP | Union Pacific Corp | 42,320 | $7.076M | 2.1% | $89.95 | +53.5% | COM | 907818108 |
| ABT | Abbott Laboratories | 82,776 | $6.617M | 1.9% | $57.24 | +15.5% | COM | 002824100 |
| AMZN | Amazon.com Inc | 3,695 | $6.58M | 1.9% | $45.32 | +83.6% | COM | 023135106 |
| — | Alphabet Inc Cap Stock Cl C | 5,608 | $6.58M | 1.9% | $803.74 | — | COM | 02079k107 |
| — | Verizon Communications Inc | 109,141 | $6.454M | 1.9% | $40.94 | — | COM | 92343v104 |
| PNC | PNC Financial Services Group I | 52,398 | $6.427M | 1.9% | $54.36 | +78.1% | COM | 693475105 |
| CVX | Chevron Corp | 51,753 | $6.375M | 1.9% | $103.28 | -15.3% | COM | 166764100 |
| — | Nextera Energy Inc | 31,731 | $6.134M | 1.8% | $77.39 | — | COM | 65339f101 |
| BRK/B | Berkshire Hathaway Inc Cl B | 29,837 | $5.994M | 1.8% | $145.26 | +39.0% | COM | 084670702 |
| — | BlackRock Inc | 13,592 | $5.809M | 1.7% | $346.27 | — | COM | 09247x101 |
| — | AbbVie Inc | 71,470 | $5.76M | 1.7% | $43.32 | — | COM | 00287y109 |
| HON | Honeywell Intl Inc | 35,231 | $5.599M | 1.6% | $71.08 | +70.5% | COM | 438516106 |
| IJR | iShares Core S & P Small Cap | 67,567 | $5.213M | 1.5% | $88.01 | — | COM | 464287804 |
| — | Merck & Co Inc | 59,808 | $4.974M | 1.5% | $39.08 | — | COM | 58933y105 |
| DIS | Disney Walt Co Disney | 43,585 | $4.839M | 1.4% | $96.06 | +12.3% | COM | 254687106 |
| ADP | Automatic Data Processing Inc | 30,206 | $4.825M | 1.4% | $65.72 | +90.9% | COM | 053015103 |
| AMGN | Amgen Inc | 24,784 | $4.709M | 1.4% | $118.46 | +30.6% | COM | 031162100 |
| ITW | Illinois Tool Works Inc | 28,868 | $4.143M | 1.2% | $58.10 | +101.4% | COM | 452308109 |
| HD | Home Depot Inc | 21,238 | $4.075M | 1.2% | $124.21 | +24.6% | COM | 437076102 |
| — | Cisco Systems Inc | 74,946 | $4.046M | 1.2% | $29.51 | — | COM | 17275r102 |
| MDLZ | Mondelez Intl Inc Cl A | 80,312 | $4.009M | 1.2% | $35.41 | +9.5% | COM | 609207105 |
| NKE | Nike Inc Cl B | 45,566 | $3.837M | 1.1% | $54.74 | +37.7% | COM | 654106103 |
| BA | Boeing Co | 10,020 | $3.822M | 1.1% | $144.01 | +160.5% | COM | 097023105 |
| INTC | Intel Corp | 70,784 | $3.801M | 1.1% | $26.29 | +66.7% | COM | 458140100 |
| — | JPMorgan Chase & Co | 37,347 | $3.781M | 1.1% | $97.95 | — | COM | 46625h100 |
| ADI | Analog Devices Inc | 31,017 | $3.265M | 1.0% | $49.86 | +77.4% | COM | 032654105 |
| — | Invesco Qqq Tr Unit Ser 1 | 16,974 | $3.05M | 0.9% | $171.95 | — | COM | 46090e103 |
| — | Exxon Mobil Corp | 36,613 | $2.958M | 0.9% | $86.72 | — | COM | 30231g102 |
| — | Dominion Resources Inc VA New | 38,366 | $2.941M | 0.9% | $52.97 | — | COM | 25746u109 |
| — | MasterCard Incorporated Cl A | 12,465 | $2.935M | 0.9% | $83.77 | — | COM | 57636q104 |
| — | American Tower Corp | 14,755 | $2.908M | 0.8% | $107.23 | — | COM | 03027x100 |
| BDX | Becton Dickinson & Co | 11,591 | $2.895M | 0.8% | $201.79 | +5.4% | COM | 075887109 |
| — | CBRE Group Inc Cl A | 49,429 | $2.444M | 0.7% | $31.88 | — | COM | 12504l109 |
| CLX | Clorox Co | 15,096 | $2.422M | 0.7% | $78.91 | +60.8% | COM | 189054109 |
| ALL | Allstate Corp | 25,390 | $2.391M | 0.7% | $48.65 | +58.1% | COM | 020002101 |
| — | Check Point Software Tech Ltd | 18,664 | $2.361M | 0.7% | $76.65 | — | COM | m22465104 |
| — | Enbridge Inc | 63,075 | $2.287M | 0.7% | $41.95 | — | COM | 29250n105 |
| — | Duke Energy Corp | 24,766 | $2.229M | 0.7% | $72.45 | — | COM | 26441c204 |
| — | Travelers Companies Inc | 14,674 | $2.013M | 0.6% | $105.59 | — | COM | 89417e109 |
| — | Salesforce.com Inc | 12,611 | $1.997M | 0.6% | $90.61 | — | COM | 79466l302 |
| LMT | Lockheed Martin Corp | 6,425 | $1.929M | 0.6% | $112.06 | +117.4% | COM | 539830109 |
| GD | General Dynamics Corp | 10,663 | $1.805M | 0.5% | $126.58 | +13.5% | COM | 369550108 |
| — | Walgreens Boots Alliance Inc | 25,286 | $1.6M | 0.5% | $77.05 | — | COM | 931427108 |
| — | Crown Castle Intl Corp | 11,845 | $1.516M | 0.4% | $88.06 | — | COM | 22822v101 |
| BMY | Bristol-Myers Squibb Co | 31,315 | $1.494M | 0.4% | $34.30 | +11.7% | COM | 110122108 |
| YUM | Yum Brands Inc | 12,584 | $1.256M | 0.4% | $70.21 | +18.9% | COM | 988498101 |
| GPC | Genuine Parts Co | 10,585 | $1.186M | 0.3% | $63.48 | +33.5% | COM | 372460105 |
| — | Intercontinental Exchange Inc | 15,338 | $1.168M | 0.3% | $84.59 | — | COM | 45866f104 |
| — | 3M Co | 5,242 | $1.089M | 0.3% | $145.59 | — | COM | 88579y101 |
| — | Fidelity Natl Information Serv | 9,021 | $1.02M | 0.3% | $75.67 | — | COM | 31620m106 |
| TMO | Thermo Fisher Scientific Inc | 3,671 | $1.005M | 0.3% | $214.69 | +13.9% | COM | 883556102 |
| — | Facebook Inc Cl A | 5,900 | $983K | 0.3% | $105.86 | — | COM | 30303m102 |
| — | First American Bankshares | 1,260 | $983K | 0.3% | $639.68 | — | COM | 993001098 |
| NSRGY | Nestle SA Sp ADR | 10,297 | $981K | 0.3% | $63.29 | — | ADR | 641069406 |
| — | United Technologies Corp | 7,598 | $979K | 0.3% | $111.96 | — | COM | 913017109 |
| — | Comcast Corp Cl A | 24,248 | $969K | 0.3% | $44.18 | — | COM | 20030n101 |
| SYY | Sysco Corp | 13,880 | $927K | 0.3% | $29.83 | +81.5% | COM | 871829107 |
| EL | Lauder Estee Cos Inc Cl A | 5,320 | $881K | 0.3% | $126.00 | +6.8% | COM | 518439104 |
| — | Adobe Inc | 3,250 | $866K | 0.3% | $208.86 | — | COM | 00724f101 |
| — | iShares Core Mscitotal | 14,888 | $865K | 0.3% | $60.92 | — | COM | 46432f834 |
| GIS | General Mills Inc | 16,181 | $837K | 0.2% | $39.55 | -9.5% | COM | 370334104 |
| — | Raytheon Co | 4,391 | $800K | 0.2% | $147.77 | — | COM | 755111507 |
| SBUX | Starbucks Corp | 10,710 | $796K | 0.2% | $40.86 | +45.0% | COM | 855244109 |
| — | iShares Core Div Growth | 21,557 | $792K | 0.2% | $35.39 | — | COM | 46434v621 |
| PM | Philip Morris Intl Inc | 8,909 | $787K | 0.2% | $78.01 | -28.1% | COM | 718172109 |
| — | TransUnion | 11,691 | $781K | 0.2% | $49.98 | — | COM | 89400j107 |
| — | Altria Group Inc | 13,201 | $758K | 0.2% | $34.94 | — | COM | 02209s103 |
| USB | US Bancorp Del | 15,565 | $750K | 0.2% | $31.95 | +17.7% | COM | 902973304 |
| SLB | Schlumberger Ltd | 17,176 | $748K | 0.2% | $67.19 | -46.8% | COM | 806857108 |
| — | iShares Min Vol USA ETF | 12,639 | $743K | 0.2% | $53.29 | — | COM | 46429b697 |
| — | AT&T Inc | 23,179 | $727K | 0.2% | $31.32 | — | COM | 00206r102 |
| — | BB&T Corp | 15,573 | $725K | 0.2% | $52.02 | — | COM | 054937107 |
| — | Wec Energy Group Inc | 8,824 | $698K | 0.2% | $47.78 | — | COM | 92939u106 |
| — | Dowdupont Inc | 13,049 | $696K | 0.2% | $69.23 | — | COM | 26078j100 |
| VXF | Vanguard Extend Mkt ETF | 5,918 | $683K | 0.2% | $99.96 | — | COM | 922908652 |
| FHLC | Fidelity MSCI Health Care I | 15,009 | $668K | 0.2% | $36.24 | — | COM | 316092600 |
| — | BROADCOM INC COM | 2,075 | $624K | 0.2% | $242.65 | — | COM | 11135f101 |
| QQEW | First Trust NASDAQ 100 Equal W | 9,012 | $579K | 0.2% | $55.51 | — | COM | 337344105 |
| — | BioMarin Pharmaceutical Inc | 6,383 | $567K | 0.2% | $85.91 | — | COM | 09061g101 |
| IUSG | iShares Core S&P US ETF | 9,252 | $558K | 0.2% | $60.42 | — | COM | 464287671 |
| EPD | Enterprise Products Partners L | 18,860 | $549K | 0.2% | $26.06 | — | COM | 293792107 |
| VYM | Vanguard High Div Yield | 5,820 | $499K | 0.1% | $68.68 | — | COM | 921946406 |
| — | iShares Core MSCI EAFE | 7,793 | $474K | 0.1% | $64.15 | — | COM | 46432f842 |
| — | Paypal Holdings Inc | 4,365 | $453K | 0.1% | $43.45 | — | COM | 70450y103 |
| — | Medtronic PLC | 4,933 | $449K | 0.1% | $74.33 | — | COM | g5960l103 |
| KMB | Kimberly Clark Corp | 3,579 | $443K | 0.1% | $74.72 | +22.2% | COM | 494368103 |
| — | Ulta Beauty Inc | 1,250 | $436K | 0.1% | $167.03 | — | COM | 90384s303 |
| AEP | American Electric Power Inc | 5,073 | $425K | 0.1% | $38.52 | +62.1% | COM | 025537101 |
| PFE | Pfizer Inc | 10,018 | $425K | 0.1% | $20.35 | +43.7% | COM | 717081103 |
| SO | Southern Co | 8,211 | $424K | 0.1% | $43.03 | -13.0% | COM | 842587107 |
| — | Select Sector SPDR Tr Technolo | 5,718 | $423K | 0.1% | $59.11 | — | COM | 81369y803 |
| SCHW | Schwab Charles Corp | 9,827 | $420K | 0.1% | $40.95 | 0.0% | COM | 808513105 |
| FISV | Fiserv Inc | 4,724 | $417K | 0.1% | $56.20 | +46.8% | COM | 337738108 |
| IWV | iShares Russell 3000 ETF | 2,400 | $400K | 0.1% | $93.51 | — | COM | 464287689 |
| — | General Electric Co | 38,967 | $389K | 0.1% | $24.18 | — | COM | 369604103 |
| — | Activision Blizzard Inc | 8,509 | $387K | 0.1% | $56.04 | — | COM | 00507v109 |
| — | Costco Wholesale Corp | 1,531 | $371K | 0.1% | $165.11 | — | COM | 22160k105 |
| BSX | Boston Scientific Corp | 9,526 | $366K | 0.1% | $38.19 | 0.0% | COM | 101137107 |
| ITOT | iShares Core S&P Ttl Stock | 5,426 | $349K | 0.1% | $68.12 | — | COM | 464287150 |
| PAYX | Paychex Inc | 4,070 | $326K | 0.1% | $38.65 | +56.4% | COM | 704326107 |
| VRNS | Varonis Systems Inc | 5,400 | $322K | 0.1% | $12.91 | +47.0% | COM | 922280102 |
| — | BCE Inc | 7,225 | $321K | 0.1% | $40.24 | — | COM | 05534b760 |
| — | Constellation Brands Inc Cl A | 1,826 | $320K | 0.1% | $163.14 | — | COM | 21036p108 |
| — | Alphabet Inc Cap Stock Cl A | 266 | $313K | 0.1% | $777.10 | — | COM | 02079k305 |
| — | Expedia Inc | 2,631 | $313K | 0.1% | $136.21 | — | COM | 30212p303 |
| — | Booking Holdings Inc | 177 | $309K | 0.1% | $2027.10 | — | COM | 09857l108 |
| ROP | Roper Technologies Inc | 879 | $301K | 0.1% | $282.40 | +3.2% | COM | 776696106 |
| — | Monster Beverage Corp | 5,009 | $273K | 0.1% | $76.93 | — | COM | 61174x109 |
| CL | Colgate Palmolive Co | 3,905 | $268K | 0.1% | $64.12 | -14.2% | COM | 194162103 |
| GWW | Grainger W W Inc | 850 | $256K | 0.1% | $184.63 | +47.2% | COM | 384802104 |
| SJM | Smucker J M Co | 2,166 | $252K | 0.1% | $97.61 | -14.3% | COM | 832696405 |
| LOW | Lowes Cos Inc | 2,225 | $244K | 0.1% | $90.73 | -2.9% | COM | 548661107 |
| BAX | Baxter Intl Inc | 2,970 | $241K | 0.1% | $64.06 | 0.0% | COM | 071813109 |
| VBR | Vanguard Small Cap Val ETF | 1,786 | $230K | 0.1% | $89.19 | — | COM | 922908611 |
| FNCL | Fidelity MSCI Financials Index | 6,091 | $229K | 0.1% | $40.31 | — | COM | 316092501 |
| — | Sleep Number Corp | 4,800 | $226K | 0.1% | $47.08 | — | COM | 83125x103 |
| KO | Coca-Cola Co | 4,820 | $226K | 0.1% | $47.23 | -20.0% | COM | 191216100 |
| IUSV | iShares Core S&P Vlu ETF | 3,888 | $213K | 0.1% | $54.78 | — | COM | 464287663 |
| — | Select Sector SPDR Healthcare | 2,183 | $200K | 0.1% | $91.62 | — | COM | 81369y209 |
| — | Barnes & Noble Inc | 10,000 | $54,000 | 0.0% | $7.60 | — | COM | 067774109 |
| — | Wanderport Corp | 159,800 | $2,000 | 0.0% | — | — | COM | 93369t106 |