Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2022 (← Previous) (Next →)
Filing Date: Aug 9, 2022
Total Value: $246M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 182,098 | $24.3M | 9.9% | $106.85 | — | 500VALIDXFD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 138,925 | $20.66M | 8.4% | $117.60 | — | S&P500PURVAL | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 197,077 | $19.95M | 8.1% | $114.61 | — | COREUSAGGBDET | 464287226 |
| FBND | Fidelity Total Bond ETF | 409,300 | $19M | 7.7% | $52.03 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 356,944 | $16.34M | 6.6% | $51.07 | — | COM | 97717W703 |
| VOE | Vanguard Mid Cap Value | 109,231 | $14.23M | 5.8% | $110.19 | — | TOTALSTKMKT | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 251,498 | $13.79M | 5.6% | $61.57 | — | RUS2000VALETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 159,989 | $12.9M | 5.2% | $85.52 | — | EAFESMLCPETF | 464288885 |
| VBR | Vanguard SC Value | 69,336 | $10.47M | 4.3% | $131.47 | — | COM | 922908611 |
| DLS | Wisdomtree SC Value | 176,471 | $10.32M | 4.2% | $69.69 | — | CLA | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 207,007 | $10.21M | 4.1% | $46.47 | — | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 135,971 | $8.383M | 3.4% | $66.25 | — | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 98,078 | $6.967M | 2.8% | $57.28 | — | COM | 78464A201 |
| FNDX | Schwab Fundamental US | 79,230 | $4.064M | 1.7% | $37.14 | — | COM | 808524771 |
| FNDC | S&P Midcap I Fund | 95,536 | $4.031M | 1.6% | $35.55 | — | SCHWBFDTINTSC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 42,156 | $3.73M | 1.5% | $63.27 | — | COM | 337344105 |
| PEP | Pepsico Incorporated | 21,251 | $3.543M | 1.4% | $90.55 | +65.4% | COM | 713448108 |
| BND | Vanguard Total Bond | 39,404 | $2.953M | 1.2% | $75.68 | — | TOTAL BND MRKT | 921937835 |
| SCHC | Schwab Internatnal Small | 79,679 | $2.501M | 1.0% | $30.57 | — | FTSERAFI1500 | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.469M | 1.0% | $78.42 | +14.0% | COM | 92939U106 |
| VTI | Vanguard Total Stock | 12,200 | $2.321M | 0.9% | $137.12 | — | INTLEQUITYFD | 922908769 |
| IWN | iShares Russell 2000 Value | 13,120 | $1.796M | 0.7% | $108.41 | — | RUSSELL3000ETF | 464287630 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 43,707 | $1.755M | 0.7% | $39.46 | — | S&PINTLLOW | 46138E743 |
| IWO | iShares Russell 2000 Growth | 8,286 | $1.726M | 0.7% | $217.53 | — | RUS2000GRWETF | 464287648 |
| HBAN | Huntington Bancshs | 134,053 | $1.641M | 0.7% | $10.28 | +8.9% | BULSHS2020HY | 446150104 |
| IWP | iShares Russell Mid-Cap Growth | 19,994 | $1.602M | 0.7% | $125.47 | — | RUSMDCPGRETF | 464287481 |
| IDLV | Invesco Intl Developed Low Vol | 55,141 | $1.525M | 0.6% | $30.41 | — | S&PMDCP400PR | 46138E230 |
| IJJ | S&P Midcap I Value | 14,566 | $1.386M | 0.6% | $113.35 | — | SCHWABFDTUSLG | 464287705 |
| LNT | Alliant Energy Corp | 16,167 | $1.375M | 0.6% | $43.79 | +22.2% | COM | 018802108 |
| PRF | Fundamental 1000 | 7,894 | $1.179M | 0.5% | $117.91 | — | FTSERAFI1000 | 46137V613 |
| SPY | S P D R TRUST Unit SR | 2,977 | $1.132M | 0.5% | $407.24 | — | TRUNIT | 78462F103 |
| VWO | Vanguard Emerging Market | 26,443 | $1.106M | 0.4% | $42.40 | — | FTSEEMRMKTETF | 922042858 |
| AAPL | Apple Inc | 7,850 | $1.093M | 0.4% | $97.85 | +51.9% | COM | 037833100 |
| PRFZ | Small & MidCap Fund | 6,759 | $1.044M | 0.4% | $129.91 | — | S&P400MDCPGRW | 46137V597 |
| COFS | Choiceone Finl Svcs | 44,436 | $877K | 0.4% | $22.88 | -15.2% | COM | 170386106 |
| YUM | Yum Brands Inc | 7,458 | $849K | 0.3% | $69.96 | +54.9% | MCAPVLIDXVIP | 988498101 |
| RTX | Raytheon Technologies Co | 8,371 | $781K | 0.3% | $54.99 | +61.0% | COM | 75513E101 |
| CMA | Comerica Incorporated | 9,343 | $710K | 0.3% | $53.72 | +25.1% | COMDISNEY | 200340107 |
| MBWM | Mercantile Bank Corp | 21,763 | $689K | 0.3% | $17.10 | +65.3% | COM | 587376104 |
| PG | Procter & Gamble Co | 4,561 | $649K | 0.3% | $69.76 | +96.8% | S&PMC400VLETF | 742718109 |
| DFAC | Dimensional U S Core | 24,636 | $578K | 0.2% | $26.20 | — | US CORE EQUITY 2 | 25434V708 |
| JNJ | Johnson & Johnson | 3,255 | $576K | 0.2% | $115.15 | +38.9% | COM | 478160104 |
| IVV | iShares S&P 500 | 1,490 | $570K | 0.2% | $348.73 | — | AGGRESALLOCETF | 464287200 |
| WFC | Wells Fargo & Co New | 13,999 | $556K | 0.2% | $39.08 | +2.2% | INTLSMCAPDIV | 949746101 |
| FVD | First Trust Value Line Dividend | 13,949 | $542K | 0.2% | $30.87 | — | COMRESTRCNEW | 33734H106 |
| CSL | Carlisle Co | 2,067 | $496K | 0.2% | $124.05 | +92.4% | COM | 142339100 |
| SHW | Sherwin Williams Co | 2,142 | $483K | 0.2% | $222.26 | +11.7% | DJGLBRLESETF | 824348106 |
| MAR | Marriott Intl Inc Cl A | 3,385 | $466K | 0.2% | $115.51 | +38.1% | CL A NEW | 571903202 |
| HON | Honeywell International | 2,510 | $435K | 0.2% | $138.65 | +19.9% | COM | 438516106 |
| DFAX | Dimensional Wld Ex US Cr | 17,805 | $384K | 0.2% | $23.95 | — | WORLD EX US CORE | 25434V880 |
| ADP | Auto Data Processing | 1,737 | $369K | 0.1% | $103.38 | +95.9% | COM | 053015103 |
| MSFT | Microsoft Corp | 1,353 | $352K | 0.1% | $188.20 | +40.0% | COM | 594918104 |
| YUMC | Yum China Holdings I | 7,353 | $350K | 0.1% | $36.19 | +16.4% | COM | 98850P109 |
| PH | Parker-Hannifin Corp | 1,416 | $350K | 0.1% | $149.40 | +70.8% | COM | 701094104 |
| KEY | Keycorp Inc New | 19,404 | $339K | 0.1% | $12.27 | +29.7% | COM | 493267108 |
| STE | Steris Plc | 1,610 | $335K | 0.1% | $193.27 | +12.8% | COM | G8473T100 |
| CARR | Carrier Global Corp | 8,292 | $297K | 0.1% | $26.37 | +41.4% | COM | 14448C104 |
| OTIS | Otis Worldwide Corp | 4,154 | $290K | 0.1% | $47.48 | +46.3% | COM | 68902V107 |
| IWV | iShares Russell 3000 | 1,231 | $270K | 0.1% | $166.87 | — | CORES&P500ETF | 464287689 |
| KO | Coca Cola Company | 4,122 | $259K | 0.1% | $44.69 | +27.0% | COM | 191216100 |
| T | A T & T Corp | 12,194 | $255K | 0.1% | $15.16 | +7.5% | COM | 00206R102 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $249K | 0.1% | $68.23 | +27.0% | COM | 025537101 |
| VEA | Vanguard Ftse Developed | 5,995 | $246K | 0.1% | $50.11 | — | FTSE DEV MKT ETF | 921943858 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $235K | 0.1% | $50.00 | +7.0% | COM | 559222401 |
| PNR | Pentair Plc | 4,976 | $227K | 0.1% | $40.59 | +17.6% | SHS | G7S00T104 |
| ABBV | Abbvie Inc | 1,413 | $218K | 0.1% | $126.41 | +6.1% | COM | 00287Y109 |
| SCHV | Schwab US Large Cap | 3,346 | $210K | 0.1% | $73.22 | — | US LCAP VA ETF | 808524409 |
| BRK/B | Berkshire Hathaway Cl B | 733 | $200K | 0.1% | $323.46 | -3.0% | CL B | 084670702 |
| — | Reeds Inc | 10,000 | $2,000 | 0.0% | $0.80 | — | COM | 758338107 |