Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2022 (← Previous) (Next →)
Filing Date: Nov 14, 2022
Total Value: $237M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 187,418 | $23.27M | 9.8% | $107.34 | — | 500 VAL IDX FD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 223,907 | $21.57M | 9.1% | $112.42 | — | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 143,744 | $20.78M | 8.8% | $118.50 | — | S&P500 PUR GWT | 46137V266 |
| FBND | Fidelity Total Bond ETF | 414,613 | $18.42M | 7.8% | $51.93 | — | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 377,685 | $15.16M | 6.4% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 283,274 | $13.82M | 5.8% | $60.14 | — | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 111,191 | $13.54M | 5.7% | $110.39 | — | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 178,210 | $12.93M | 5.5% | $84.19 | — | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 71,419 | $10.24M | 4.3% | $131.81 | — | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 197,475 | $10.16M | 4.3% | $67.75 | — | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 225,733 | $9.702M | 4.1% | $46.18 | — | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 139,091 | $8.394M | 3.5% | $66.12 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 103,726 | $7.066M | 3.0% | $57.87 | — | S&P 600 SMCP GRW | 78464A201 |
| FNDX | Schwab Fundamental US | 79,262 | $3.786M | 1.6% | $37.14 | — | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,260 | $3.471M | 1.5% | $90.55 | +70.5% | COM | 713448108 |
| QQEW | Nasdaq 100 Equal Weight | 40,991 | $3.431M | 1.4% | $63.27 | — | SHS | 337344105 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.224M | 0.9% | $78.42 | +15.7% | COM | 92939U106 |
| VTI | Vanguard Total Stock | 12,229 | $2.195M | 0.9% | $137.12 | — | TOTAL STK MKT | 922908769 |
| FNDC | Schwab Fundamental Intl | 77,067 | $2.095M | 0.9% | $35.55 | — | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 72,202 | $2.004M | 0.8% | $30.57 | — | INTL SCEQT ETF | 808524888 |
| IWN | iShares Russell 2000 Value | 13,757 | $1.774M | 0.7% | $109.37 | — | RUS 2000 VAL ETF | 464287630 |
| HBAN | Huntington Bancshs | 134,013 | $1.766M | 0.7% | $10.28 | +11.1% | COM | 446150104 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 49,714 | $1.744M | 0.7% | $38.94 | — | FTSE RAFI DEV | 46138E743 |
| IWO | iShares Russell 2000 Growth | 7,769 | $1.605M | 0.7% | $217.53 | — | RUS 2000 GRW ETF | 464287648 |
| IWP | iShares Russell Mid-Cap Growth | 19,404 | $1.522M | 0.6% | $125.47 | — | RUS MD CP GR ETF | 464287481 |
| IJJ | S&P Midcap I Value | 14,847 | $1.336M | 0.6% | $112.91 | — | S&P MC 400VL ETF | 464287705 |
| IJH | S&P Midcap I Fund | 5,826 | $1.277M | 0.5% | $219.19 | — | CORE S&P MCP ETF | 464287507 |
| SPY | S P D R TRUST Unit SR | 3,424 | $1.223M | 0.5% | $400.70 | — | TR UNIT | 78462F103 |
| BND | Vanguard Total Bond | 15,714 | $1.121M | 0.5% | $75.68 | — | TOTAL BND MRKT | 921937835 |
| AAPL | Apple Inc | 8,091 | $1.118M | 0.5% | $99.53 | +55.0% | COM | 037833100 |
| PRF | Fundamental 1000 | 7,888 | $1.095M | 0.5% | $117.91 | — | FTSE RAFI 1000 | 46137V613 |
| VWO | Vanguard Emerging Market | 28,289 | $1.032M | 0.4% | $42.02 | — | FTSE EMR MKT ETF | 922042858 |
| PRFZ | Small & MidCap Fund | 6,685 | $974K | 0.4% | $129.91 | — | FTSE RAFI 1500 | 46137V597 |
| COFS | Choiceone Finl Svcs | 44,436 | $965K | 0.4% | $22.88 | -19.0% | COM | 170386106 |
| IDLV | Invesco Intl Developed Low Vol | 34,258 | $844K | 0.4% | $30.41 | — | S&P INTL LOW | 46138E230 |
| JPM | J P Morgan Chase & Co | 7,696 | $804K | 0.3% | $105.62 | 0.0% | COM | 46625H100 |
| YUM | Yum Brands Inc | 7,455 | $793K | 0.3% | $69.96 | +55.5% | COM | 988498101 |
| — | Raytheon Technologies Co | 8,371 | $685K | 0.3% | $81.83 | — | COM | 755111507 |
| CMA | Comerica Incorporated | 9,343 | $664K | 0.3% | $53.72 | +23.1% | COM | 200340107 |
| MBWM | Mercantile Bank Corp | 19,963 | $593K | 0.3% | $17.10 | +72.1% | COM | 587376104 |
| PG | Procter & Gamble Co | 4,610 | $582K | 0.2% | $70.41 | +85.5% | COM | 742718109 |
| CSL | Carlisle Co | 2,067 | $580K | 0.2% | $124.05 | +121.9% | COM | 142339100 |
| WFC | Wells Fargo & Co New | 13,924 | $560K | 0.2% | $39.08 | +0.8% | COM | 949746101 |
| DFAC | Dimensional U S Core | 24,889 | $554K | 0.2% | $26.16 | — | US CORE EQUITY 2 | 25434V708 |
| JNJ | Johnson & Johnson | 3,292 | $538K | 0.2% | $115.57 | +32.3% | COM | 478160104 |
| IVV | iShares S&P 500 | 1,398 | $501K | 0.2% | $348.73 | — | CORE S&P500 ETF | 464287200 |
| FVD | First Trust Value Line Dividend | 13,865 | $496K | 0.2% | $30.87 | — | SHS | 33734H106 |
| MAR | Marriott Intl Inc Cl A | 3,385 | $474K | 0.2% | $115.51 | +27.9% | CL A | 571903202 |
| LNT | Alliant Energy Corp | 8,534 | $452K | 0.2% | $43.79 | +23.0% | COM | 018802108 |
| HON | Honeywell International | 2,508 | $419K | 0.2% | $138.65 | +16.9% | COM | 438516106 |
| SHW | Sherwin Williams Co | 1,977 | $405K | 0.2% | $222.26 | +3.3% | COM | 824348106 |
| VEA | Vanguard Ftse Developed | 10,865 | $395K | 0.2% | $43.94 | — | VAN FTSE DEV MKT | 921943858 |
| ADP | Auto Data Processing | 1,748 | $395K | 0.2% | $103.38 | +111.9% | COM | 053015103 |
| PH | Parker-Hannifin Corp | 1,523 | $369K | 0.2% | $157.10 | +64.9% | COM | 701094104 |
| DFAX | Dimensional Wld Ex US Cr | 18,462 | $349K | 0.1% | $23.77 | — | WORLD EX US CORE | 25434V880 |
| YUMC | Yum China Holdings I | 7,353 | $348K | 0.1% | $36.19 | +32.7% | COM | 98850P109 |
| MSFT | Microsoft Corp | 1,456 | $339K | 0.1% | $193.06 | +33.1% | COM | 594918104 |
| KEY | Keycorp Inc New | 19,391 | $311K | 0.1% | $12.27 | +21.3% | COM | 493267108 |
| CARR | Carrier Global Corp | 8,285 | $295K | 0.1% | $26.37 | +42.6% | COM | 14448C104 |
| STE | Steris Plc | 1,629 | $271K | 0.1% | $193.32 | +2.0% | COM | G8473T100 |
| OTIS | Otis Worldwide Corp | 4,151 | $265K | 0.1% | $47.48 | +45.9% | COM | 68902V107 |
| IWV | iShares Russell 3000 | 1,231 | $255K | 0.1% | $166.87 | — | RUSSELL 3000 ETF | 464287689 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $226K | 0.1% | $68.23 | +27.7% | COM | 025537101 |
| IEFA | iShares Core MSCI EAFE | 4,030 | $212K | 0.1% | $52.61 | — | CORE MSCI EAFE | 46432F842 |
| PNR | Pentair Plc | 4,976 | $202K | 0.1% | $40.59 | +9.5% | COM | G7S00T104 |
| T | A T & T Corp | 12,467 | $191K | 0.1% | $15.16 | -0.5% | COM | 00206R102 |
| — | Reeds Inc | 10,000 | $1,000 | 0.0% | $0.80 | — | COM | 758338107 |