Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2022 (← Previous) (Next →)
Filing Date: Nov 14, 2022
Total Value: $237M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 187,418 | $23.27M | 9.8% | $124.14 | $113.52 | +9.4% | 500 VAL IDX FD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 223,907 | $21.57M | 9.1% | $96.34 | $112.80 | -14.6% | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 143,744 | $20.78M | 8.8% | $144.56 * | $23.94 | +20.8% | S&P500 PUR GWT | 46137V266 |
| FBND | Fidelity Total Bond ETF | 414,613 | $18.42M | 7.8% | $44.43 | $51.74 | -14.1% | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 377,685 | $15.16M | 6.4% | $40.15 | $50.96 | -21.2% | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 283,274 | $13.82M | 5.8% | $48.78 | $61.63 | -20.8% | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 111,191 | $13.54M | 5.7% | $121.77 | $111.35 | +9.4% | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 178,210 | $12.93M | 5.5% | $72.56 | $84.36 | -14.0% | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 71,419 | $10.24M | 4.3% | $143.41 | $137.75 | +4.1% | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 197,475 | $10.16M | 4.3% | $51.44 | $69.12 | -25.6% | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 225,733 | $9.702M | 4.1% | $42.98 | $51.98 | -17.3% | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 139,091 | $8.394M | 3.5% | $60.35 | $57.51 | +4.9% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 103,726 | $7.066M | 3.0% | $68.12 | $65.46 | +4.1% | S&P 600 SMCP GRW | 78464A201 |
| FNDX | Schwab Fundamental US | 79,262 | $3.786M | 1.6% | $47.77 * | $12.76 | +24.7% | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,260 | $3.471M | 1.5% | $163.26 * | $90.55 | +62.3% | COM | 713448108 |
| QQEW | Nasdaq 100 Equal Weight | 40,991 | $3.431M | 1.4% | $83.70 | $64.05 | +30.7% | SHS | 337344105 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.224M | 0.9% | $89.45 * | $78.42 | +1.6% | COM | 92939U106 |
| VTI | Vanguard Total Stock | 12,229 | $2.195M | 0.9% | $179.49 | $134.08 | +33.9% | TOTAL STK MKT | 922908769 |
| FNDC | Schwab Fundamental Intl | 77,067 | $2.095M | 0.9% | $27.18 | $33.02 | -17.6% | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 72,202 | $2.004M | 0.8% | $27.76 | $31.98 | -13.2% | INTL SCEQT ETF | 808524888 |
| IWN | iShares Russell 2000 Value | 13,757 | $1.774M | 0.7% | $128.95 | $123.02 | +4.8% | RUS 2000 VAL ETF | 464287630 |
| HBAN | Huntington Bancshs | 134,013 | $1.766M | 0.7% | $13.18 * | $10.28 | +10.5% | COM | 446150104 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 49,714 | $1.744M | 0.7% | $35.08 | $41.10 | -14.7% | FTSE RAFI DEV | 46138E743 |
| IWO | iShares Russell 2000 Growth | 7,769 | $1.605M | 0.7% | $206.59 | $205.39 | +0.6% | RUS 2000 GRW ETF | 464287648 |
| IWP | iShares Russell Mid-Cap Growth | 19,404 | $1.522M | 0.6% | $78.44 | $86.95 | -9.8% | RUS MD CP GR ETF | 464287481 |
| IJJ | S&P Midcap I Value | 14,847 | $1.336M | 0.6% | $89.98 | $77.85 | +15.6% | S&P MC 400VL ETF | 464287705 |
| IJH | S&P Midcap I Fund | 5,826 | $1.277M | 0.5% | $219.19 * | $48.35 | -9.3% | CORE S&P MCP ETF | 464287507 |
| SPY | S P D R TRUST Unit SR | 3,424 | $1.223M | 0.5% | $357.18 | $407.33 | -12.3% | TR UNIT | 78462F103 |
| BND | Vanguard Total Bond | 15,714 | $1.121M | 0.5% | $71.34 | $77.07 | -7.4% | TOTAL BND MRKT | 921937835 |
| AAPL | Apple Inc | 8,091 | $1.118M | 0.5% | $138.18 | $99.53 | +36.6% | COM | 037833100 |
| PRF | Fundamental 1000 | 7,888 | $1.095M | 0.5% | $138.82 * | $23.32 | +19.0% | FTSE RAFI 1000 | 46137V613 |
| VWO | Vanguard Emerging Market | 28,289 | $1.032M | 0.4% | $36.48 | $41.43 | -11.9% | FTSE EMR MKT ETF | 922042858 |
| PRFZ | Small & MidCap Fund | 6,685 | $974K | 0.4% | $145.70 * | $25.56 | +14.0% | FTSE RAFI 1500 | 46137V597 |
| COFS | Choiceone Finl Svcs | 44,436 | $965K | 0.4% | $21.72 * | $22.88 | -16.3% | COM | 170386106 |
| IDLV | Invesco Intl Developed Low Vol | 34,258 | $844K | 0.4% | $24.64 | $31.35 | -21.4% | S&P INTL LOW | 46138E230 |
| JPM | J P Morgan Chase & Co | 7,696 | $804K | 0.3% | $104.47 * | $105.62 | -8.9% | COM | 46625H100 |
| YUM | Yum Brands Inc | 7,455 | $793K | 0.3% | $106.37 * | $69.96 | +42.8% | COM | 988498101 |
| — | Raytheon Technologies Co | 8,371 | $685K | 0.3% | $81.83 | $81.83 | — | COM | 755111507 |
| CMA | Comerica Incorporated | 9,343 | $664K | 0.3% | $71.07 * | $53.72 | +11.9% | COM | 200340107 |
| MBWM | Mercantile Bank Corp | 19,963 | $593K | 0.3% | $29.70 * | $17.10 | +54.3% | COM | 587376104 |
| PG | Procter & Gamble Co | 4,610 | $582K | 0.2% | $126.25 * | $70.41 | +65.1% | COM | 742718109 |
| CSL | Carlisle Co | 2,067 | $580K | 0.2% | $280.60 * | $124.05 | +117.4% | COM | 142339100 |
| WFC | Wells Fargo & Co New | 13,924 | $560K | 0.2% | $40.22 * | $39.08 | -5.4% | COM | 949746101 |
| DFAC | Dimensional U S Core | 24,889 | $554K | 0.2% | $22.26 | $26.61 | -16.4% | US CORE EQUITY 2 | 25434V708 |
| JNJ | Johnson & Johnson | 3,292 | $538K | 0.2% | $163.43 * | $115.57 | +28.2% | COM | 478160104 |
| IVV | iShares S&P 500 | 1,398 | $501K | 0.2% | $358.37 | $350.33 | +2.4% | CORE S&P500 ETF | 464287200 |
| FVD | First Trust Value Line Dividend | 13,865 | $496K | 0.2% | $35.77 | $30.46 | +17.5% | SHS | 33734H106 |
| MAR | Marriott Intl Inc Cl A | 3,385 | $474K | 0.2% | $140.03 * | $115.51 | +17.4% | CL A | 571903202 |
| LNT | Alliant Energy Corp | 8,534 | $452K | 0.2% | $52.96 * | $43.79 | +8.3% | COM | 018802108 |
| HON | Honeywell International | 2,508 | $419K | 0.2% | $167.07 * | $138.65 | +5.9% | COM | 438516106 |
| SHW | Sherwin Williams Co | 1,977 | $405K | 0.2% | $204.86 * | $222.26 | -10.6% | COM | 824348106 |
| VEA | Vanguard Ftse Developed | 10,865 | $395K | 0.2% | $36.36 | $46.08 | -21.1% | VAN FTSE DEV MKT | 921943858 |
| ADP | Auto Data Processing | 1,748 | $395K | 0.2% | $225.97 * | $103.38 | +103.8% | COM | 053015103 |
| PH | Parker-Hannifin Corp | 1,523 | $369K | 0.2% | $242.28 * | $157.10 | +48.1% | COM | 701094104 |
| DFAX | Dimensional Wld Ex US Cr | 18,462 | $349K | 0.1% | $18.90 | $24.44 | -22.7% | WORLD EX US CORE | 25434V880 |
| YUMC | Yum China Holdings I | 7,353 | $348K | 0.1% | $47.33 | $36.19 | +30.8% | COM | 98850P109 |
| MSFT | Microsoft Corp | 1,456 | $339K | 0.1% | $232.83 * | $193.06 | +17.5% | COM | 594918104 |
| KEY | Keycorp Inc New | 19,391 | $311K | 0.1% | $16.04 * | $12.27 | +9.3% | COM | 493267108 |
| CARR | Carrier Global Corp | 8,285 | $295K | 0.1% | $35.61 * | $26.37 | +28.7% | COM | 14448C104 |
| STE | Steris Plc | 1,629 | $271K | 0.1% | $166.36 * | $193.32 | -16.5% | COM | G8473T100 |
| OTIS | Otis Worldwide Corp | 4,151 | $265K | 0.1% | $63.84 * | $47.48 | +27.5% | COM | 68902V107 |
| IWV | iShares Russell 3000 | 1,231 | $255K | 0.1% | $207.15 | $186.19 | +11.2% | RUSSELL 3000 ETF | 464287689 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $226K | 0.1% | $86.49 * | $68.23 | +12.0% | COM | 025537101 |
| IEFA | iShares Core MSCI EAFE | 4,030 | $212K | 0.1% | $52.61 | $58.80 | -10.4% | CORE MSCI EAFE | 46432F842 |
| PNR | Pentair Plc | 4,976 | $202K | 0.1% | $40.59 * | $40.59 | -4.0% | COM | G7S00T104 |
| T | A T & T Corp | 12,467 | $191K | 0.1% | $15.32 * | $15.16 | -16.0% | COM | 00206R102 |
| — | Reeds Inc | 10,000 | $1,000 | 0.0% | $0.10 | $0.80 | — | COM | 758338107 |