Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2022 (← Previous) (Next →)
Filing Date: May 16, 2022
Total Value: $278M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 180,953 | $27.33M | 9.8% | $106.85 | — | 500VALIDXFD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 220,059 | $23.51M | 8.5% | $114.61 | — | COREUSAGGBDET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 125,981 | $23.37M | 8.4% | $114.40 | — | S&P500PURVAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 403,175 | $20.06M | 7.2% | $52.12 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 354,203 | $18.87M | 6.8% | $51.07 | — | COM | 97717W703 |
| VOE | Vanguard Mid Cap Value | 110,537 | $16.57M | 6.0% | $110.19 | — | TOTALSTKMKT | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 231,636 | $15.61M | 5.6% | $62.15 | — | RUS2000VALETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 151,692 | $14.83M | 5.3% | $85.78 | — | EAFESMLCPETF | 464288885 |
| VBR | Vanguard SC Value | 68,057 | $12.01M | 4.3% | $131.10 | — | COM | 922908611 |
| DLS | Wisdomtree SC Value | 168,892 | $11.73M | 4.2% | $70.20 | — | CLA | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 199,904 | $11.48M | 4.1% | $46.37 | — | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 126,295 | $9.437M | 3.4% | $66.61 | — | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 92,868 | $7.837M | 2.8% | $56.51 | — | COM | 78464A201 |
| FNDX | Schwab Fundamental US | 86,326 | $5.069M | 1.8% | $37.14 | — | COM | 808524771 |
| FNDC | S&P Midcap I Fund | 98,331 | $4.866M | 1.8% | $35.55 | — | SCHWBFDTINTSC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 41,012 | $4.481M | 1.6% | $62.56 | — | COM | 337344105 |
| PEP | Pepsico Incorporated | 21,251 | $3.598M | 1.3% | $90.55 | +63.9% | COM | 713448108 |
| SCHC | Schwab Internatnal Small | 75,991 | $2.925M | 1.1% | $30.53 | — | FTSERAFI1500 | 808524888 |
| VTI | Vanguard Total Stock | 12,200 | $2.812M | 1.0% | $137.12 | — | INTLEQUITYFD | 922908769 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.499M | 0.9% | $78.42 | +5.4% | COM | 92939U106 |
| IWN | iShares Russell 2000 Value | 13,140 | $2.135M | 0.8% | $108.41 | — | RUSSELL3000ETF | 464287630 |
| HBAN | Huntington Bancshs | 136,451 | $1.97M | 0.7% | $10.28 | +27.2% | BULSHS2020HY | 446150104 |
| IWP | iShares Russell Mid-Cap Growth | 18,926 | $1.939M | 0.7% | $128.03 | — | RUSMDCPGRETF | 464287481 |
| IWO | iShares Russell 2000 Growth | 7,187 | $1.877M | 0.7% | $218.95 | — | RUS2000GRWETF | 464287648 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 37,407 | $1.742M | 0.6% | $39.35 | — | S&PINTLLOW | 46138E743 |
| IJJ | S&P Midcap I Value | 14,799 | $1.621M | 0.6% | $113.35 | — | SCHWABFDTUSLG | 464287705 |
| LNT | Alliant Energy Corp | 16,165 | $1.572M | 0.6% | $43.79 | +19.6% | COM | 018802108 |
| AAPL | Apple Inc | 8,138 | $1.452M | 0.5% | $97.85 | +68.5% | COM | 037833100 |
| SPY | S P D R TRUST Unit SR | 3,109 | $1.42M | 0.5% | $407.24 | — | TRUNIT | 78462F103 |
| PRF | Fundamental 1000 | 8,102 | $1.391M | 0.5% | $117.91 | — | FTSERAFI1000 | 46137V613 |
| PRFZ | Small & MidCap Fund | 6,882 | $1.271M | 0.5% | $129.91 | — | S&P400MDCPGRW | 46137V597 |
| COFS | Choiceone Finl Svcs | 44,436 | $1.102M | 0.4% | $22.88 | -3.8% | COM | 170386106 |
| IDLV | Invesco Intl Developed Low Vol | 34,458 | $1.079M | 0.4% | $32.07 | — | S&PMDCP400PR | 46138E230 |
| VWO | Vanguard Emerging Market | 20,929 | $1.001M | 0.4% | $42.56 | — | FTSEEMRMKTETF | 922042858 |
| MBWM | Mercantile Bank Corp | 25,834 | $899K | 0.3% | $17.10 | +89.4% | COM | 587376104 |
| YUM | Yum Brands Inc | 7,465 | $879K | 0.3% | $69.96 | +63.5% | MCAPVLIDXVIP | 988498101 |
| CMA | Comerica Incorporated | 9,343 | $834K | 0.3% | $53.72 | +45.0% | COMDISNEY | 200340107 |
| RTX | Raytheon Technologies Co | 8,371 | $831K | 0.3% | $54.99 | +57.8% | COM | 75513E101 |
| PG | Procter & Gamble Co | 4,551 | $701K | 0.3% | $69.76 | +103.7% | S&PMC400VLETF | 742718109 |
| WFC | Wells Fargo & Co New | 13,924 | $675K | 0.2% | $39.08 | +24.1% | INTLSMCAPDIV | 949746101 |
| FVD | First Trust Value Line Dividend | 14,119 | $598K | 0.2% | $30.87 | — | COMRESTRCNEW | 33734H106 |
| SHW | Sherwin Williams Co | 2,304 | $597K | 0.2% | $222.26 | +19.9% | DJGLBRLESETF | 824348106 |
| MAR | Marriott Intl Inc Cl A | 3,385 | $591K | 0.2% | $115.51 | +38.8% | CL A NEW | 571903202 |
| JNJ | Johnson & Johnson | 3,205 | $566K | 0.2% | $114.45 | +32.6% | COM | 478160104 |
| BND | Vanguard Total Bond | 6,792 | $538K | 0.2% | $79.21 | — | TOTAL BND MRKT | 921937835 |
| CSL | Carlisle Co | 2,067 | $512K | 0.2% | $124.05 | +80.6% | COM | 142339100 |
| HON | Honeywell International | 2,510 | $492K | 0.2% | $138.65 | +22.9% | COM | 438516106 |
| IVV | iShares S&P 500 | 1,002 | $460K | 0.2% | $332.26 | — | AGGRESALLOCETF | 464287200 |
| DFAC | Dimensional U S Core | 15,710 | $436K | 0.2% | $27.75 | — | US CORE EQUITY 2 | 25434V708 |
| KEY | Keycorp Inc New | 19,404 | $419K | 0.2% | $12.27 | +65.4% | COM | 493267108 |
| ADP | Auto Data Processing | 1,737 | $409K | 0.1% | $103.38 | +90.5% | COM | 053015103 |
| PH | Parker-Hannifin Corp | 1,416 | $402K | 0.1% | $149.40 | +91.6% | COM | 701094104 |
| STE | Steris Plc | 1,610 | $396K | 0.1% | $193.27 | +15.8% | COM | G8473T100 |
| CARR | Carrier Global Corp | 8,292 | $375K | 0.1% | $26.37 | +69.1% | COM | 14448C104 |
| MSFT | Microsoft Corp | 1,127 | $355K | 0.1% | $173.12 | +68.3% | COM | 594918104 |
| YUMC | Yum China Holdings I | 7,353 | $323K | 0.1% | $36.19 | +30.2% | COM | 98850P109 |
| OTIS | Otis Worldwide Corp | 4,154 | $318K | 0.1% | $47.48 | +58.2% | COM | 68902V107 |
| IWV | iShares Russell 3000 | 1,151 | $305K | 0.1% | $163.23 | — | CORES&P500ETF | 464287689 |
| T | A T & T Corp | 12,194 | $295K | 0.1% | $15.16 | -1.7% | COM | 00206R102 |
| VEA | Vanguard Ftse Developed | 5,836 | $284K | 0.1% | $50.36 | — | FTSE DEV MKT ETF | 921943858 |
| DFAX | Dimensional Wld Ex US Cr | 11,153 | $283K | 0.1% | $25.37 | — | WORLD EX US CORE | 25434V880 |
| PNR | Pentair Plc | 4,976 | $273K | 0.1% | $40.59 | +41.6% | SHS | G7S00T104 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $267K | 0.1% | $50.00 | +29.0% | COM | 559222401 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $263K | 0.1% | $68.23 | +16.1% | COM | 025537101 |
| KO | Coca Cola Company | 4,122 | $258K | 0.1% | $44.69 | +21.0% | COM | 191216100 |
| BRK/B | Berkshire Hathaway Cl B | 733 | $253K | 0.1% | $323.46 | 0.0% | CL B | 084670702 |
| NVDA | Nvidia Corp | 909 | $249K | 0.1% | $25.03 | 0.0% | COM | 67066G104 |
| SCHV | Schwab US Large Cap | 3,346 | $239K | 0.1% | $73.22 | — | US LCAP VA ETF | 808524409 |
| FITB | Fifth Third Bancorp | 5,673 | $236K | 0.1% | $28.18 | +41.5% | COM | 316773100 |
| TIP | TIP Fund | 1,871 | $230K | 0.1% | $118.13 | — | TIPSBDETF | 464287176 |
| ABBV | Abbvie Inc | 1,402 | $227K | 0.1% | $126.41 | 0.0% | COM | 00287Y109 |
| HD | Home Depot Inc | 743 | $227K | 0.1% | $287.87 | +9.1% | COM | 437076102 |
| DIS | Disney Walt Hldg Co | 1,533 | $212K | 0.1% | $140.99 | +0.2% | COM | 254687106 |
| — | Premier Finl Corp | 7,092 | $212K | 0.1% | $29.33 | — | COM | 74052F108 |
| ASB | Associated Banc Corp | 9,486 | $211K | 0.1% | $18.48 | +11.9% | COM | 045487105 |
| ABT | Abbott Laboratories | 1,727 | $205K | 0.1% | $108.63 | +6.2% | COM | 002824100 |
| — | Reeds Inc | 10,000 | $3,000 | 0.0% | $0.80 | — | COM | 758338107 |